Global Flour Market Overview, 2024-29

Market Dynamic

Market Drivers • Baking and Cooking Enthusiasm: The passion that people throughout the world have for baking and cooking drives a large portion of the global flour business. Cooking programmes, social media influencers, and internet recipes have made it increasingly popular for consumers to experiment with making handmade baked goods, pastas, and other foods that need flour. The demand for different types of flour, from all-purpose to specialty flours like almond flour or chickpea flour, is fueled by people's increased interest in culinary pursuits and their need to find ingredients for their favourite recipes. The need for flour is further fueled by the growing popularity of baking as a pastime or creative outlet during free time, which supports the expansion of the worldwide flour market. • Sustainable Agriculture: A growing number of countries are adopting sustainable agriculture methods in their flour supply chains due to worries about food security, climate change, and environmental damage. Customers are looking for items that are produced in an ecologically responsible manner as they become more conscious of the effects of their food choices on the environment. In response, in an effort to lessen their ecological impact, flour producers are implementing sustainable agriculture techniques such as crop rotation, soil conservation, and lower chemical input levels. Furthermore, there is a rising market for fair-trade and certified organic flours, which are made with an emphasis on social justice, environmental conservation, and long-term sustainability. Market Challenges • Climate Change and Weather Volatility: Climate change poses a significant threat to flour production by affecting weather patterns, precipitation levels, and temperature extremes. Erratic weather events such as droughts, floods, and heatwaves can disrupt crop cultivation, reduce yields, and impact the quality of grains used for flour production. Climate-related challenges contribute to supply shortages, price volatility, and uncertainty in the global flour market. • Agricultural Constraints: Despite technological advancements, agricultural constraints such as limited arable land, soil degradation, water scarcity, and pest infestations continue to pose challenges to flour production worldwide. These constraints hinder agricultural productivity, increase production costs, and affect the availability and affordability of grains used for flour milling.

Key Development

• In March 2023, Bay State Milling Company launched Wingold® Wellness multi-purpose flour. • In May 2022, Gujarat Co-operative Milk Marketing Federation Limited (GCMMF), known for its products under the Amul brand, introduced organic whole wheat flour. Amul organic wheat flour will be offered in two different pack sizes and will be launched at Amul Parlors and prominent retail stores throughout Gujarat, India. • In June 2022, Archer Daniels Midland Company acquired Prairie Pulse Inc., the owners of a milling, pulse crop cleaning, and packaging facility in Vanscoy, Saskatchewan. This acquisition effectively doubles its regional pulse footprint.