North America Spa Market Outlook, 2029

The North America Spa Market is segmented into By Facility Type (Hotel/Resorts Spa, Day/Salon Spa, Destination Spa, Medical Spa and Other Facility Types), By Service Type (Massage, Beauty/Grooming, Physical Fitness and Other Service Types) and By End User (Women, Men).

The North America Spa market was valued more than USD 30 Billion in 2023 because of high demand for relaxation services.

Spa Market Market Analysis

North America has a strong spa business, providing a refuge of relaxation and regeneration for both residents and visitors. One of the most remarkable elements of the North American spa industry is its wide range. Each spa reflects its location's own cultural tapestry, providing a diverse range of treatments influenced by indigenous traditions, European techniques, and modern wellness practices. For example, in the southern United States, spas frequently incorporate Native American healing rites into their offerings, such as sage smudging and hot stone massages. Similarly, spa-goers in Canada can enjoy the soothing benefits of hydrotherapy, which is inspired by the country's abundant natural hot springs. Beyond cultural factors, the North American spa market embraces cutting-edge technologies and trends. From state-of-the-art facilities equipped with the latest in skincare technology to wellness retreats focused on mindfulness and meditation, spas in the region continuously evolve to meet the changing needs of their clientele. In recent years, there has been a growing emphasis on holistic wellness, with spas incorporating wellness coaching, nutritional counselling, and fitness programs into their services. In addition to its economic importance, the spa business promotes health and wellness throughout North America. Many spas provide specialist treatments to address specific health issues, such as chronic pain, stress, and insomnia. Furthermore, spa treatments provide therapeutic benefits that go beyond physical well-being and include mental and emotional wellness. Research has shown that regular spa visits can reduce stress, boost mood, and improve general quality of life. Furthermore, the North American spa market is notable for its emphasis on sustainability and environmental responsibility. Many spas in the region prioritize eco-friendly methods, such as using organic and locally sourced materials, conserving electricity, and decreasing trash. In addition, some spas include biophilic design elements, like natural light, indoor greenery, and outdoor relaxation areas, to create spaces that promote a sense of connection with nature. According to the research report "North America Spa Market Outlook, 2029," published by Bonafide Research, the North America Spa market was valued more than USD 30 Billion in 2023. The spa sector in North America is also noted for its emphasis on equality and accessibility. Spas throughout the region try to provide inviting and inclusive spaces in which people of all origins and identities can feel comfortable and valued. This devotion is evident in the variety of therapies available as well as attempts to accommodate clients with impairments and special needs. Furthermore, the North American spa business is a hotbed of innovation and creativity, with spas always looking for new ways to improve the client experience. Spas in the region are dedicated to offering guests exceptional and transforming experiences, ranging from distinctive signature treatments to individualized wellness programs. This spirit of innovation extends to the design and ambiance of spa facilities, with many enterprises exhibiting breathtaking architecture, luxurious amenities, and breathtaking views. North America is rich in geothermal hot springs, especially in the Rocky Mountains, the Pacific Northwest, and Alaska. Indigenous peoples have used these natural hot springs for therapeutic purposes for millennia, and they are now popular destinations for spa resorts and wellness retreats. The spa business in North America is progressively adopting eco-friendly measures to reduce its environmental impact. Spas all around the region are putting sustainability first, from utilizing organic and sustainably produced products to deploying energy-efficient technologies and decreasing trash. North America is a top destination for wellness tourism, attracting people from all over the world looking for holistic experiences that refresh the mind, body, and spirit. From luxurious spa resorts in the Caribbean to health retreats in the Canadian wilderness, the region offers a diverse array of options for wellness travelers.

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Market Dynamic

Major Drivers Increasing health and wellness awareness: Consumers increasing knowledge and prioritization of health and wellbeing is one of the key drivers of the North American spa business. With increased worries about stress, chronic health disorders, and the value of self-care, more people are looking into spa treatments to improve their overall well-being. This trend is driven by a desire for holistic health methods that include physical, mental, and emotional wellness, which drives demand for spa treatments that provide relaxation, stress relief, and therapeutic advantages. Rising disposable incomes: Another key driver of the North American spa business is consumers' rising disposable incomes. Individuals with higher personal incomes have greater discretionary purchasing power to devote to leisure activities, such as spa visits. Furthermore, the region's increasing middle class has resulted in a larger consumer base capable of affording premium spa treatments. This tendency is most noticeable in urban areas and among affluent people, where the demand for high-end spa treatments and luxury amenities is highest. Major Challenges Competition and saturation: The North American spa market is highly competitive and saturated, with numerous spa facilities fighting for market share. As spas try to differentiate themselves and attract consumers, they may face pricing wars and lower profitability. Furthermore, new entrants into the market increase competition, making it difficult for existing spas to keep their competitive advantage. Changing consumer preferences and demographics: Shifting consumer preferences and demographics have an impact on the North American spa market, posing problems for spa operators looking to fulfill changing market expectations. Changing lifestyle trends, demographic shifts, and cultural influences have an impact on consumer expectations for spa experiences, treatments, and amenities. Furthermore, younger generations, such as millennials and Generation Z, have distinct preferences for wellness activities, technology integration, and sustainability practices, prompting changes in spa products and marketing techniques.

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Manmayi Raval

Manmayi Raval

Research Consultant

Spa Market Segmentation

By Facility Type Hotel/Resorts Spa
Day/Salon Spa
Destination Spa
Medical Spa
Other Facility Types
By Service Type Massage
Physical Fitness
Other Service Types
By End User Women
North AmericaUnited States

Based on facility type segment market includes hotel/resorts spa, day/salon spa, destination spa, medical spa and other facility types. Among them day/salon spa facility type is expected to lead the North America Spa market. Day/salon spas provide easy and accessible health experiences for people looking to relax and rejuvenate in their local areas. Unlike destination or resort spas, which may include travel and overnight stays, day/salon spas are frequently located in urban or suburban regions, making them conveniently accessible to a diverse spectrum of customers. This accessibility appeals to busy professionals, city dwellers, and locals searching for a quick break from their everyday routines. Day/salon spas often provide a wide range of services and treatments to meet the different needs and tastes of their clients. Day/salon spas offer a wide range of health services, including massages and facials, manicures, pedicures, waxing, and body treatments, all under one roof. This variant allows clients to tailor their spa experiences depending on their individual preferences, budget, and time constraints, enhancing the appeal of day/salon spas as one-stop destinations for all their wellness needs. Day/salon spas frequently offer lower-cost spa treatments and services than destination or resort spas. As of their low cost, day/salon spas are accessible to a wider range of people, including those on a tight budget and looking for value. Day/salon spas receive a consistent stream of clients looking for great spa experiences at low prices because of competitive pricing and package packages. Day/salon spas are popular in North America due to their metropolitan lifestyle and fast-paced culture. In major cities and metropolitan areas, where stress levels are generally high and downtime is limited, day/salon spas offer urban inhabitants a handy place to rest, relax, and rejuvenate. Day/salon spas meet the needs of busy professionals by offering flexible scheduling, shorter treatment durations, and walk-in availability. Day/salon spas accommodate the needs of busy professionals and urbanites seeking wellness on the go. Based on service type segment market is bifurcated into massage, beauty/ grooming, physical fitness and other services type. Massage service type is expected to lead the North America Spa market. In terms of end user segment market includes women and men. Women are projected to remain major revenue source for spa industry in North America. Massage treatment provides numerous health and wellness benefits, making it a popular choice for people seeking relaxation, stress alleviation, pain management, and overall well-being. With a growing understanding of the value of self-care and holistic wellbeing, more individuals are turning to massage as a natural and effective way to treat a variety of health issues such as muscle tension, anxiety, sleeplessness, and chronic pain. Massage services are widely offered throughout North America, including in spas, wellness centers, chiropractic clinics, exercise facilities, and even corporate offices. Massage treatment is a practical solution for people who want to relieve daily stress, bodily discomfort, and mental exhaustion. Massage services cater to today's busy lifestyles by offering flexible scheduling choices, longer hours, and walk-in appointments. Women have historically been the primary customers of spa services, as they frequently prioritize self-care and well-being as part of their daily lives. This self-care practice includes frequent spa trips for relaxation, stress relief, and beauty treatments. Women see spa experiences as an important component of their entire wellness regimen, which contributes to their continued use of spa services. Many women like the pampering and luxury that spa treatments give, so they visit spa facilities on a regular basis. Women value the opportunity to unwind, revitalize, and indulge in exquisite activities that promote relaxation and self-care, such as massages and facials, manicures, pedicures, and body treatments. Women frequently seek spa services to improve their beauty and appearance, addressing issues like skincare, hair care, and grooming. Spa treatments such as facials, body wraps, and waxing help women maintain a youthful and radiant appearance, boosting their confidence and self-esteem. The desire to look and feel their best motivates women to invest in spa services as part of their beauty regimen.

Spa Market Market Regional Insights

Based on report market includes three major countries including United States, Canada and Mexico. United States is expected to lead the North America Spa market. The United States has a sizable population with a diverse demographic makeup, including a big middle and upper class with discretionary cash to spend on luxury goods and services such as spa treatments. The country's high GDP per capita and consumer spending power make it an attractive market for spa operators eager to capitalize on the growing demand for wellness services. The United States is a key player in shaping worldwide trends and cultural influences, such as wellness and self-care practices. With a strong emphasis on health and well-being, Americans are increasingly prioritizing self-care rituals and seeking out spa experiences to relax, rejuvenate, and relieve stress. This cultural movement toward wellness consciousness fuels demand for spa services around the country. The U.S. spa market is characterized by innovation and market sophistication, with a wide range of spa facilities offering cutting-edge treatments, state-of-the-art facilities, and personalized wellness programs. From luxury resort spas in tropical destinations to urban wellness retreats in major cities, the U.S. offers diverse options for spa-goers seeking immersive and transformative experiences. The United States has a well-developed tourist and hospitality infrastructure, with world-class resorts, hotels, and destination spas that appeal to both domestic and international visitors. Popular tourist areas such as Hawaii, California, Florida, and New York have a plethora of spa alternatives, luring travelers seeking relaxation and indulgence on their vacations. The United States is at the forefront of health and wellness trends, with an increased emphasis on holistic well-being, preventive healthcare, and integrative medicine. Spas in the United States frequently offer wellness services such as fitness classes, dietary counselling, mindfulness practices, and alternative therapies in addition to typical spa treatments, catering to the changing requirements and preferences of health-conscious customers.

Key Development

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Companies Mentioned

  • Hilton Worldwide Holdings Inc.
  • Radisson Hospitality, Inc
  • Marriott International, Inc
  • Accor S.A.
  • Four Seasons Hotels Ltd.
  • InterContinental Hotels Group
  • Hyatt Hotels Corporation
  • Rosewood Hotels & Resorts
  • Shangri-La Hotels and Resorts
  • Banyan Tree Holdings Limited
  • Omni Hotels & Resorts
  • Canyon Ranch Resort & Spa
Company mentioned

Table of Contents

  • 1. Executive Summary
  • 2. Research Methodology
  • 2.1. Secondary Research
  • 2.2. Primary Data Collection
  • 2.3. Market Formation & Validation
  • 2.4. Report Writing, Quality Check & Delivery
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Assumptions
  • 3.3. Limitations
  • 3.4. Abbreviations
  • 3.5. Sources
  • 3.6. Definitions
  • 4. Economic /Demographic Snapshot
  • 5. Global Spa Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share By Region
  • 5.3. Market Size and Forecast, By Service Type
  • 5.4. Market Size and Forecast, By Facility Type
  • 5.5. Market Size and Forecast, By End User
  • 6. North America Spa Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share By Country
  • 6.3. Market Size and Forecast, By Service Type
  • 6.4. Market Size and Forecast, By Facility Type
  • 6.5. Market Size and Forecast, By End User
  • 7. Market Dynamics
  • 7.1. Market Drivers & Opportunities
  • 7.2. Market Restraints & Challenges
  • 7.3. Market Trends
  • 7.3.1. XXXX
  • 7.3.2. XXXX
  • 7.3.3. XXXX
  • 7.3.4. XXXX
  • 7.3.5. XXXX
  • 7.4. Covid-19 Effect
  • 7.5. Supply chain Analysis
  • 7.6. Policy & Regulatory Framework
  • 7.7. Industry Experts Views
  • 7.8. United States Spa Market Outlook
  • 7.8.1. Market Size By Value
  • 7.8.2. Market Size and Forecast By Service Type
  • 7.8.3. Market Size and Forecast By Facility Type
  • 7.8.4. Market Size and Forecast By End User
  • 7.9. Canada Spa Market Outlook
  • 7.9.1. Market Size By Value
  • 7.9.2. Market Size and Forecast By Service Type
  • 7.9.3. Market Size and Forecast By Facility Type
  • 7.9.4. Market Size and Forecast By End User
  • 7.10. Mexico Spa Market Outlook
  • 7.10.1. Market Size By Value
  • 7.10.2. Market Size and Forecast By Service Type
  • 7.10.3. Market Size and Forecast By Facility Type
  • 7.10.4. Market Size and Forecast By End User
  • 8. Competitive Landscape
  • 8.1. Competitive Dashboard
  • 8.2. Business Strategies Adopted by Key Players
  • 8.3. Key Players Market Positioning Matrix
  • 8.4. Porter's Five Forces
  • 8.5. Company Profile
  • 8.5.1. Hilton Worldwide Holdings Inc.
  • Company Snapshot
  • Company Overview
  • Financial Highlights
  • Geographic Insights
  • Business Segment & Performance
  • Product Portfolio
  • Key Executives
  • Strategic Moves & Developments
  • 8.5.2. Radisson Hospitality, Inc
  • 8.5.3. Marriott International, Inc
  • 8.5.4. Accor S.A.
  • 8.5.5. Four Seasons Hotels Ltd.
  • 8.5.6. InterContinental Hotels Group
  • 8.5.7. Hyatt Hotels Corporation
  • 8.5.8. Rosewood Hotels & Resorts
  • 8.5.9. Shangri-La Hotels and Resorts
  • 8.5.10. Banyan Tree Holdings Limited
  • 8.5.11. Omni Hotels & Resorts
  • 8.5.12. Canyon Ranch Resort & Spa
  • 9. Strategic Recommendations
  • 10. Annexure
  • 10.1. FAQ`s
  • 10.2. Notes
  • 10.3. Related Reports
  • 11. Disclaimer

Table 1: Global Spa Market Snapshot, By Segmentation (2023 & 2029) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2022
Table 3: Economic Snapshot of Other Prominent Countries 2022
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Spa Market Size and Forecast, By Service Type (2018 to 2029F) (In USD Billion)
Table 6: Global Spa Market Size and Forecast, By Facility Type (2018 to 2029F) (In USD Billion)
Table 7: Global Spa Market Size and Forecast, By End User (2018 to 2029F) (In USD Billion)
Table 8: North America Spa Market Size and Forecast, By Service Type (2018 to 2029F) (In USD Billion)
Table 9: North America Spa Market Size and Forecast, By Facility Type (2018 to 2029F) (In USD Billion)
Table 10: North America Spa Market Size and Forecast, By End User (2018 to 2029F) (In USD Billion)
Table 11: Influencing Factors for Spa Market, 2023
Table 12: United States Spa Market Size and Forecast By Service Type (2018 to 2029F) (In USD Billion)
Table 13: United States Spa Market Size and Forecast By Facility Type (2018 to 2029F) (In USD Billion)
Table 14: United States Spa Market Size and Forecast By End User (2018 to 2029F) (In USD Billion)
Table 15: Canada Spa Market Size and Forecast By Service Type (2018 to 2029F) (In USD Billion)
Table 16: Canada Spa Market Size and Forecast By Facility Type (2018 to 2029F) (In USD Billion)
Table 17: Canada Spa Market Size and Forecast By End User (2018 to 2029F) (In USD Billion)
Table 18: Mexico Spa Market Size and Forecast By Service Type (2018 to 2029F) (In USD Billion)
Table 19: Mexico Spa Market Size and Forecast By Facility Type (2018 to 2029F) (In USD Billion)
Table 20: Mexico Spa Market Size and Forecast By End User (2018 to 2029F) (In USD Billion)

Figure 1: Global Spa Market Size (USD Billion) By Region, 2023 & 2029
Figure 2: Market attractiveness Index, By Region 2029
Figure 3: Market attractiveness Index, By Segment 2029
Figure 4: Global Spa Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 5: Global Spa Market Share By Region (2023)
Figure 6: North America Spa Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 7: North America Spa Market Share By Country (2023)
Figure 8: US Spa Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 9: Canada Spa Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 10: Mexico Spa Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 11: Competitive Dashboard of top 5 players, 2023
Figure 12: Porter's Five Forces of Global Spa Market

Spa Market Market Research FAQs

The growth of the spa market in North America is driven by several factors, including increasing consumer awareness and demand for wellness services, rising disposable incomes, and a growing emphasis on self-care and relaxation in today's fast-paced society.

The spa market in North America is highly diverse, offering a wide range of spa facilities and treatments to cater to different preferences and needs. From luxury resort spas to boutique wellness retreats, consumers have access to a variety of options tailored to their individual wellness goals.

North American spas offer a diverse array of treatments and services, including massages, facials, body wraps, hydrotherapy, aromatherapy, yoga and fitness classes, meditation sessions, nutritional counselling, and holistic wellness programs. Many spas also incorporate elements of indigenous healing traditions and cutting-edge technologies into their offerings.

The spa market in North America is a significant contributor to the region's economy, generating revenue through spa services, retail sales of skincare products and wellness supplements, employment opportunities, tourism spending, and related industries such as hospitality and tourism.

Spas in North America are adapting to the changing needs and preferences of consumers by offering more personalized and customizable experiences, incorporating innovative treatments and technologies, expanding their wellness offerings beyond traditional spa services, and creating unique and immersive environments that cater to the holistic well-being of guests.

North America Spa Market Outlook, 2029

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