South America Water Purifier Market Outlook, 2027

Water contamination, particularly in the states of Esprito Santo, Minas Gerais, Rio de Janeiro and So Paulo, is rapidly increasing owing to the rising industrialisation in these regions, leading to a great demand for and rising adoption of water purifiers. The high levels of virus and bacterial infestations in Rio’s waters could put Brazil at the top of the list of the "most dangerous places to visit" in the world. There is a high level of awareness already among the Brazilian population, with the government and local authorities taking the necessary steps to ensure the availability of infection-free, potable water to all citizens. Owing to deteriorating water quality and rising consumer expectations regarding the quality of drinking water, demand for water purifiers in the region is anticipated to increase. Increasing industrialization and rapid use of pesticides are leading to poor water quality and driving demand for residential water treatment equipment in South America. Further, the growing construction industry in the South America region is projected to augment the market's growth over the forecast period. Increasing initiatives by manufacturers in South America to develop their product portfolio of water purifiers with good aesthetics is projected to foster the market's growth in the near future. According to the research report, "South America Water Purifier Market Outlook, 2027," published by Bonafide Research, the market is projected to grow at a CAGR of 10.31% over the forecast period. South America’s low availability of products acts as a major market restraint in the country as it is a highly untapped market. Hence, the low availability of water purifiers is expected to restrict the South American market growth over the forecast period. The demand for water purifiers in the region is expected to sky rocket with increased health focus. Sales of RO purifiers in the region are primarily driven by rising preference for advanced products by high-end urban customers, and sales are being accomplished through retail stores and online channels, with minimal direct marketing activities. 40% to 60% of water comes from groundwater aquifers that are facing ever-growing pollution from over-mining and agriculture activities in South America. Therefore, the rising use of pesticides in the region is expected to foster market growth. The growing urban population across South American countries is one of the major factors driving the market growth of water purifiers. A UN-Habitat report stated that by 2050, 90% of the South American population will be living in cities, and countries such as Brazil may reach this level by 2020. Moreover, over 85% of the population of Argentina, Brazil, and Chile live in urban areas.

Water purifiers are used for purifying water to make it suitable for drinking and for other purposes such as washing clothes, bathing and others. Water comes from different sources that are exposed to the open environment, which leads to contamination of water. Waterborne diseases are caused by microscopic organisms such as viruses and bacteria that get ingested through contaminated water. Transmission of these pathogens can occur while using infected water for drinking, washing clothes and food preparation, among others. Waterborne diseases can be prevented by the purification of water done by water purifiers. The RO segment is dominating the market as it removes most of the contaminants in water, including dissolved solids and chemicals. It is widely available in the market and it also has a long RO membrane lifespan. It is a highly effective water purifying filter which removes dissolved inorganic solids such as magnesium and calcium, which makes water healthier for drinking. Also, reverse osmosis filters use running water pressure and no electricity, which is cost-saving for the customers. Brazil is the largest economy in South America and one of the fastest growing countries in the world, with the highest market share of 37% in 2021. The country is also witnessing a fast growing population and rapid urbanization. Moreover, Brazil lacks proper sewage treatment facilities, with even major cities found to be able to treat only a small portion of the produced wastewater. Thus, the government is planning to have proper water treatment facilities, which will increase the usage of water purifiers. Severe competition in the Brazilian water purifier market is not favourable until leading market players work on their strategies to bring in more product differentiation. Continuous innovation in product offerings will continue to be the main driver for companies who wish to retain their market share in the Brazilian market. Brazilian manufacturers have primarily focused on UV and gravity/media based purifiers, and have introduced products that are also high in aesthetics. Significant adoption of such products has primarily come from top-notch customers residing in urban Brazil. The consumer goods industry is majorly impacted due to the COVID-19 pandemic. During the initial period of the COVID-19 pandemic, strict lockdowns and complete social distancing were imposed on South America. Disturbed supply chains and production have impacted the water purifier market negatively. Due to lockdowns, the development of water purifiers was hampered, which resulted in low supply, thus impacting the water purifier market negatively. An increase in awareness about water hygiene and health is expected to offer lucrative growth in the water purifier market.

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Manmayi Raval

Research Consultant

Major Companies present in the market: Pentair PLC, Brita International, Culligan International Company, 3M Purification Inc, LG Electronics, Mitsubishi Rayon Cleansui Co. Ltd, Whirlpool. Considered in this report • Geography: South America • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • South America Water Purifier market with its value and forecast along with its segments • Country-wise plant based milk market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Countries covered in the report • Brazil • Argentina • Colombia By Type in the report • Counter Top • Under Sink • Faucet Mount & Others By Technology in the report • RO • UV • Gravity Based • Others By Sales Channel in the report • Online • Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to water purifier industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.