North America Diamond Market Outlook, 2029

The North America Diamond Market Market is segmented into By Type (Natural, Synthetic), By Jewellery Application (Ring, Necklaces, Earrings, Others), Industrial Application (Construction and machinery, Mining Tools, Electronics, Automotive, Others), By Distribution Channel (B2B, B2C)

The North America Diamond Market was valued at more than USD 50 Billion in 2023, due to strong consumer demand

Diamond Market Market Analysis

The North American diamond market holds a prominent position in the global jewelry industry, driven by a combination of consumer preferences, industry innovations, and economic factors. With a rich tradition of diamond consumption and a penchant for luxury, North America serves as a key destination for diamonds sourced from around the world. One of the biggest consumer markets for diamonds is found in North America, where sales of diamond jewellery are highest in the US. There are many different types of diamond items available on the market, such as wedding bands, engagement rings, earrings, bracelets, and necklaces. North America imports a sizable amount of raw and polished diamonds from major producing nations, sustaining a robust diamond trade ecosystem despite the country's modest domestic diamond output. Culture, fashion, and lifestyle choices all have an impact on consumer preferences in the North American diamond industry. In North American society, diamonds are a deeply embedded emblem of prestige, love, and dedication. Diamond engagement rings are still a popular choice for engaged couples; sales are driven by the desire for both traditional solitaire settings and cutting-edge styles. Conflict-free and lab-grown diamonds are becoming more and more popular as a result of customers' growing attraction to ethical and sustainable diamond solutions. Innovation and technical improvement are hallmarks of the diamond industry in North America. In order to improve the brightness, fire, and symmetry of diamonds, diamond makers and artisans employ state-of-the-art technology and precision equipment. Diamond jewellery items may be intricately designed and customised by artisans thanks to advanced technology like 3D modelling, CAD, and laser cutting. Furthermore, the emergence of blockchain technology has made the diamond supply chain more transparent and traceable, allaying customer worries about provenance and ethical sourcing. According to the research report "North America Diamond Market Outlook, 2029," published by Bonafide Research, the North America Diamond Market was valued at more than USD 50 Billion in 2023. Diamonds hold deep cultural significance in North America, symbolising love, commitment, and celebration. Engagement rings featuring diamonds are a longstanding tradition, and diamonds are often exchanged to mark significant milestones such as weddings, anniversaries, and birthdays. This cultural emphasis on diamonds as symbols of affection and devotion drives consistent demand in the market. Diamonds are associated with luxury and prestige in North American society. Owning diamond jewellery is often perceived as a symbol of wealth, success, and social status. As a result, there is a desire among consumers to own and showcase diamond pieces as status symbols, contributing to sustained demand for high-quality diamonds. Marketing and advertising efforts by diamond retailers and brands play a significant role in driving demand. Advertising campaigns that promote the emotional significance of diamonds, such as love stories and romantic gestures, resonate with consumers and stimulate a desire for diamond jewelry. Influential celebrities and influencers also contribute to diamond demand through endorsements and public appearances. Economic factors such as consumer confidence and disposable income levels influence diamond demand. When consumer confidence is high and economic conditions are favourable, consumers are more inclined to make discretionary purchases, including diamond ewelry. Conversely, economic uncertainty may temporarily dampen demand for luxury items like diamonds. Fashion trends and changing consumer preferences drive demand for specific diamond jewellery styles and designs. Influences from popular culture, celebrity fashion, and runway trends shape consumer preferences for diamond shapes, settings, and metal choices. Jewellery designers and retailers respond to these trends by offering on-trend designs that appeal to contemporary tastes. Furthermore, the USA is exporting diamonds above USD 17 billion by 2022.

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Market Dynamic

Market DriversCultural Tradition: Diamonds hold deep cultural significance in North America, particularly in the United States, where they are a symbol of love, commitment, and celebration. The tradition of exchanging diamond engagement rings and gifting diamond jewellery during special occasions drives consistent demand in the market. • Wealth and Affluence: North America is home to a large population with high disposable incomes and a strong appetite for luxury goods. Affluent consumers in the region prioritise quality and prestige when purchasing diamonds, driving demand for high-end diamond jewellery from renowned brands. Market ChallengesChanging Consumer Preferences: Shifting consumer preferences, particularly among younger demographics, pose a challenge to traditional diamond sales. Millennials and Gen Z consumers may prioritise experiences, travel, and technology over luxury goods like diamonds, leading to reduced demand in certain market segments. • Economic Uncertainty: Economic downturns, recessions, and fluctuations in consumer spending can impact diamond sales in North America. During periods of economic uncertainty, consumers may postpone discretionary purchases, including diamond jewellery, leading to decreased demand and sales volatility. Market OpportunityRising Demand for Lab-Grown Diamonds: The increasing popularity of lab-grown diamonds presents an opportunity for the North American market to diversify its offerings and cater to environmentally conscious consumers. By embracing lab-grown diamonds as ethical and sustainable alternatives to mined diamonds, retailers can tap into a growing segment of the market and expand their customer base. • Customisation and Personalisation: Consumers in North America value personalised and unique products that reflect their individual style and preferences. Jewellery retailers can capitalise on this trend by offering customisation and personalisation services for diamond jewellery, allowing customers to create bespoke pieces tailored to their specifications.

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Manmayi Raval

Manmayi Raval

Research Consultant


Diamond Market Segmentation

By Type Natural
Synthetic
By Application Jewellery
Industrial
By Jewellery Ring
Necklaces
Earrings
Others
By Industrial Construction and machinery
Mining Tools
Electronics
Automotive
Others
By Distribution Channel B2B
B2C
North AmericaUnited States
Canada
Mexico

Based on the types, they are segmented into natural and synthetic. In North America, natural diamonds lead the market. Natural diamonds are prized for their rarity, authenticity, and enduring value. Consumers perceive natural diamonds as timeless and prestigious symbols of love, commitment, and luxury, making them highly desirable for special occasions such as engagements, weddings, and anniversaries. Natural diamonds have a longstanding tradition and cultural significance in North America, particularly in the United States, where they are synonymous with romance and celebration. The tradition of exchanging diamond engagement rings and gifting diamond jewellery during milestone events ensures consistent demand for natural diamonds in the market. Natural diamonds evoke strong emotions and sentimentality among consumers, making them cherished heirlooms and keepsakes passed down through generations. The emotional connection associated with natural diamonds enhances their perceived value and longevity in the market. Established diamond brands and reputable jewellers in North America have built trust and credibility over time, positioning natural diamonds as the preferred choice among consumers. Brand recognition, quality assurance, and assurance of ethical sourcing practices contribute to the dominance of natural diamonds in the market. Natural diamonds are viewed as tangible assets and investment vehicles by some consumers in North America. Diamonds are perceived to retain their value over time, making them attractive as long-term investments and store-value assets. The investment potential of natural diamonds reinforces their status as sought-after luxury items on the market. In terms of application, it is segmented into jewellery and industry. Furthermore, based on the distribution channel, it includes B2B and B2C. Diamonds hold deep cultural significance in North America, particularly in the United States, where they are synonymous with love, commitment, and celebration. The tradition of exchanging diamond engagement rings and gifting diamond jewellery during significant milestones such as weddings, anniversaries, and birthdays contributes to the sustained demand for diamonds in the jewellery market. Jewellery serves as a form of self-expression and personal adornment, reflecting individual tastes, preferences, and lifestyle choices. North American consumers value jewellery not only for its intrinsic beauty but also as a fashion statement and status symbol. Diamonds, with their timeless elegance and versatility, are highly prized for their ability to complement a wide range of styles and occasions. Diamonds evoke strong emotions and sentimental attachments among North American consumers, making them cherished heirlooms and keepsakes passed down through generations. Jewellery holds sentimental value as a tangible expression of love, affection, and meaningful relationships, reinforcing its enduring appeal in the market. Furthermore, in North America, the B2C market is growing. North American consumers often prefer the convenience, transparency, and personalised service offered by B2C transactions when purchasing diamond jewelry. B2C platforms provide a wide selection of diamonds and jewellery products, allowing consumers to browse, compare, and purchase items from the comfort of their homes or on-the-go. The rise of direct-to-consumer (DTC) diamond brands has disrupted traditional retail channels in North America. DTC brands bypass intermediaries such as wholesalers and brick-and-mortar retailers, allowing them to offer competitive pricing, higher-quality products, and direct communication with consumers. These brands leverage digital marketing, social media, and influencer partnerships to build brand awareness and attract customers.

Diamond Market Market Regional Insights

Based on the report, the major countries covered include the United States, Canada, Mexico, and the rest of North America. The USA boasts one of the largest and most robust economies globally, with a high level of consumer spending power. The country's strong economic fundamentals, including GDP growth, disposable income, and consumer confidence, drive demand for luxury goods such as diamonds. The USA has a large and diverse population, comprising millions of consumers with varied tastes, preferences, and purchasing behaviors. The sheer size of the population creates a significant market for diamond jewellery, engagement rings, and luxury accessories, sustaining demand for diamonds in various segments of the market. Diamonds hold deep cultural significance in American society, particularly in the context of engagements, weddings, and other milestone celebrations. The tradition of exchanging diamond engagement rings, popularised by marketing campaigns such as "A Diamond is Forever" by De Beers, has become deeply ingrained in American culture, driving sustained demand for diamonds. The USA boasts a well-developed retail infrastructure, with a vast network of brick-and-mortar stores, department stores, specialty boutiques, and luxury retailers offering diamond jewelry. Major cities such as New York, Los Angeles, Chicago, and Miami are renowned for their vibrant jewellery districts and high-end shopping destinations, attracting both domestic and international buyers. The USA serves as a global hub for the diamond trade, with major diamond centres such as New York City and Los Angeles hosting a multitude of diamond dealers, wholesalers, manufacturers, and retailers. The country's established diamond industry facilitates the sourcing, trading, cutting, and distribution of diamonds, driving market activity and innovation.

Key Development

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Companies Mentioned

  • Anglo american plc
  • Rio Tinto Group
  • Sumitomo Electric Industries, Ltd
  • Charles & Colvard, Ltd.
  • Hari Krishna Exports Pvt. Ltd.
  • Lucara Diamond Corp
  • Asian Star Company Limited
  • Adamas One Corp
  • Burgundy Diamond Mines Limited
  • Brilliant Earth
Company mentioned

Table of Contents

  • 1. Executive Summary
  • 2. Research Methodology
  • 2.1. Secondary Research
  • 2.2. Primary Data Collection
  • 2.3. Market Formation & Validation
  • 2.4. Report Writing, Quality Check & Delivery
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Assumptions
  • 3.3. Limitations
  • 3.4. Abbreviations
  • 3.5. Sources
  • 3.6. Definitions
  • 4. Economic /Demographic Snapshot
  • 5. Global Diamond Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share By Region
  • 5.3. Market Size and Forecast, By Types
  • 5.4. Market Size and Forecast, By Jewellery Application
  • 5.5. Market Size and Forecast, By Industrial Application
  • 5.6. Market Size and Forecast, By Distribution Channel
  • 6. North America Diamond Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share By Country
  • 6.3. Market Size and Forecast, By Types
  • 6.4. Market Size and Forecast, By Jewellery Application
  • 6.5. Market Size and Forecast, By Industrial Application
  • 6.6. Market Size and Forecast, By Distribution Channel
  • 7. Market Dynamics
  • 7.1. Market Drivers & Opportunities
  • 7.2. Market Restraints & Challenges
  • 7.3. Market Trends
  • 7.4. Covid-19 Effect
  • 7.5. Supply chain Analysis
  • 7.6. Policy & Regulatory Framework
  • 7.7. Industry Experts Views
  • 7.8. United States Diamond Market Outlook
  • 7.8.1. Market Size By Value
  • 7.8.2. Market Size and Forecast By Types
  • 7.8.3. Market Size and Forecast By Application
  • 7.8.4. Market Size and Forecast By Distribution Channel
  • 7.9. Canada Diamond Market Outlook
  • 7.9.1. Market Size By Value
  • 7.9.2. Market Size and Forecast By Types
  • 7.9.3. Market Size and Forecast By Application
  • 7.9.4. Market Size and Forecast By Distribution Channel
  • 7.10. Mexico Diamond Market Outlook
  • 7.10.1. Market Size By Value
  • 7.10.2. Market Size and Forecast By Types
  • 7.10.3. Market Size and Forecast By Application
  • 7.10.4. Market Size and Forecast By Distribution Channel
  • 8. Competitive Landscape
  • 8.1. Competitive Dashboard
  • 8.2. Business Strategies Adopted by Key Players
  • 8.3. Key Players Market Positioning Matrix
  • 8.4. Porter's Five Forces
  • 8.5. Company Profile
  • 8.5.1. Rio Tinto Group
  • 8.5.1.1. Company Snapshot
  • 8.5.1.2. Company Overview
  • 8.5.1.3. Financial Highlights
  • 8.5.1.4. Geographic Insights
  • 8.5.1.5. Business Segment & Performance
  • 8.5.1.6. Product Portfolio
  • 8.5.1.7. Key Executives
  • 8.5.1.8. Strategic Moves & Developments
  • 8.5.2. Anglo American plc
  • 8.5.3. Sumitomo Electric Industries, Ltd
  • 8.5.4. Charles & Colvard, Ltd.
  • 8.5.5. Hari Krishna Exports Pvt. Ltd.
  • 8.5.6. Lucara Diamond Corp
  • 8.5.7. Asian Star Company Limited
  • 8.5.8. Adamas One Corp
  • 8.5.9. Burgundy Diamond Mines Limited
  • 8.5.10. Brilliant Earth
  • 9. Strategic Recommendations
  • 10. Annexure
  • 10.1. FAQ`s
  • 10.2. Notes
  • 10.3. Related Reports
  • 11. Disclaimer

Table 1: Global Diamond Market Snapshot, By Segmentation (2023 & 2029) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2022
Table 3: Economic Snapshot of Other Prominent Countries 2022
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Diamond Market Size and Forecast, By Types (2018 to 2029F) (In USD Billion)
Table 6: Global Diamond Market Size and Forecast, By Jewellery Application (2018 to 2029F) (In USD Billion)
Table 7: Global Diamond Market Size and Forecast, By Jewellery Application (2018 to 2029F) (In USD Billion)
Table 8: Global Diamond Market Size and Forecast, By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 9: North America Diamond Market Size and Forecast, By Types (2018 to 2029F) (In USD Billion)
Table 10: North America Diamond Market Size and Forecast, By Jewellery Application (2018 to 2029F) (In USD Billion)
Table 11: North America Diamond Market Size and Forecast, By Jewellery Application (2018 to 2029F) (In USD Billion)
Table 12: North America Diamond Market Size and Forecast, By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 13: Influencing Factors for Diamond Market, 2023
Table 14: United States Diamond Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 15: United States Diamond Market Size and Forecast By Application (2018 to 2029F) (In USD Billion)
Table 16: United States Diamond Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 17: Canada Diamond Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 18: Canada Diamond Market Size and Forecast By Application (2018 to 2029F) (In USD Billion)
Table 19: Canada Diamond Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)
Table 20: Mexico Diamond Market Size and Forecast By Types (2018 to 2029F) (In USD Billion)
Table 21: Mexico Diamond Market Size and Forecast By Application (2018 to 2029F) (In USD Billion)
Table 22: Mexico Diamond Market Size and Forecast By Distribution Channel (2018 to 2029F) (In USD Billion)

Figure 1: Global Diamond Market Size (USD Billion) By Region, 2023 & 2029
Figure 2: Market attractiveness Index, By Region 2029
Figure 3: Market attractiveness Index, By Segment 2029
Figure 4: Global Diamond Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 5: Global Diamond Market Share By Region (2023)
Figure 6: North America Diamond Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 7: North America Diamond Market Share By Country (2023)
Figure 8: US Diamond Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 9: Canada Diamond Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 10: Mexico Diamond Market Size By Value (2018, 2023 & 2029F) (in USD Billion)
Figure 11: Competitive Dashboard of top 5 players, 2023
Figure 12: Porter's Five Forces of Global Diamond Market

Diamond Market Market Research FAQs

Diamond prices in North America are influenced by factors such as diamond quality (cut, color, clarity, and carat), market demand, supply chain dynamics, economic conditions, currency fluctuations, and consumer preferences.

Popular diamond shapes and cuts in North America include round brilliant, princess, cushion, emerald, oval, pear, and marquise. Each shape offers unique aesthetics and appeals to different tastes and preferences.

Current trends in diamond engagement rings in North America include unique settings (e.g., halo, vintage-inspired, minimalist), fancy-shaped diamonds (e.g., pear, oval, emerald), colored gemstone accents, and personalized engraving.

Ethical considerations when buying diamonds in North America include ensuring responsible sourcing practices, supporting conflict-free diamonds, and verifying ethical labor standards throughout the supply chain. Buyers can look for diamonds with certifications such as the Kimberley Process Certification Scheme (KPCS) to confirm ethical sourcing.

Emerging trends in diamond jewelry for men in North America include minimalist designs, understated luxury, mixed metal accents, and alternative materials such as black diamonds, titanium, and carbon fiber. Men's diamond jewelry ranges from classic pieces like wedding bands to modern accessories like cufflinks and bracelets.
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North America Diamond Market Outlook, 2029

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