North America Sunflower Oil Market Outlook, 2028

The North American sunflower oil market has experienced steady growth in recent years. Sunflower oil, derived from sunflower seeds, has gained popularity among consumers due to its health benefits and versatility in cooking. Sunflower oil manufacturing in North America is primarily concentrated in the Great Plains region, which includes states in the central United States and parts of Canada. This region is well-suited for sunflower cultivation due to its favorable climate and soil conditions. The Dakotas (North Dakota and South Dakota) and Minnesota in the United States, as well as Manitoba and Saskatchewan in Canada, are among the leading sunflower-producing areas in North America. North America primarily imports sunflower oil from various countries, including Ukraine, Russia, Argentina, and other sunflower-producing nations. These countries are known for their significant sunflower oil exports. North American countries like the United States and Canada export sunflower oil to various international markets, including neighboring countries in the Americas, as well as countries in Asia, Europe, and beyond. According to the research report, “North America Sunflower Oil Market Outlook, 2028” published by Bonafide Research, the market was valued at USD 2.62 Billion market size in 2022. This region has witnessed an increasing demand for healthier cooking oil options, driving the growth of the sunflower oil market. One of the key factors contributing to this growth is the rising awareness of the health benefits associated with sunflower oil. It is known for its high content of monounsaturated fats, particularly oleic acid, which is considered heart-healthy and help lower bad cholesterol levels. As consumers become more health-conscious, they are opting for sunflower oil over other cooking oils, which have positively impacted market sales. Additionally, the versatility of sunflower oil in various culinary applications has made it a preferred choice for both home cooks and the foodservice industry. Its neutral flavor and high smoke point make it suitable for frying, roasting, baking, and sautéing, appealing to a wide range of cooking styles and cuisines. The North American sunflower oil market offers a diverse range of sunflower oil varieties to cater to the evolving preferences of consumers and various culinary applications. Some of the prominent varieties of sunflower oil available in the North American market include High-Oleic Sunflower Oil, Mid-Oleic Sunflower Oil, Traditional Sunflower Oil, Organic Sunflower Oil, Cold-Pressed Sunflower Oil, Blended Sunflower Oils, and Flavored Sunflower Oils The North American sunflower oil market, encompassing Canada, the United States, and Mexico, presents a diverse landscape shaped by unique regional dynamics. In the United States, sunflower oil consumption has been steadily growing due to its perceived health benefits and culinary versatility. As consumers increasingly prioritize health-conscious choices, sunflower oil's high oleic acid content and neutral flavor have made it preferred cooking oil. In Canada, a similar trend is observed, the Canadian market also benefits from its proximity to major sunflower oil producers in the United States, ensuring a steady supply and diverse product offerings. In Mexico, sunflower oil consumption has historically been lower compared to other cooking oils like soybean and corn oil. However, the market has been gradually evolving as more consumers recognize the benefits of sunflower oil, particularly in the context of heart-healthy cooking options. As Mexican cuisine continues to gain popularity worldwide, sunflower oil's neutral taste and high smoke point make it a valuable ingredient for traditional and modern Mexican dishes.

Based on the Nature of the sunflower oil, the market is segmented into conventional and organic sunflower oils. The conventional sunflower oil market has long held the largest market share in the cooking oil industry. This dominance can be attributed to factors such as affordability, wide availability, and established consumer preferences. However, in recent years, there has been a noticeable shift in consumer preferences towards healthier and more environmentally sustainable options. This shift has led to a significant increase in the demand for organic sunflower oil. Organic sunflower oil is gaining popularity due to its perceived health benefits and the absence of synthetic pesticides and chemical additives in its production. Consumers are becoming increasingly conscious of the quality and origin of their food products, and organic sunflower oil aligns with their desire for more natural and environmentally friendly choices. As a result, the growth of the organic sunflower oil market has been remarkable, and it is poised to challenge the conventional market's dominance in the coming years. This trend reflects broader shifts in consumer behavior towards healthier and more sustainable choices, indicating a promising future for organic sunflower oil in the cooking oil industry. On the basis of End-Users, the market is segmented into Households, Industrials, and Food Services. The usage of sunflower oil in households holds the largest market share in 2022. While it serves as widely used cooking oil due to its mild flavor and health benefits, it also finds versatile applications in various non-food industries. Sunflower oil is biodegradable, making coatings and paints made with it less harmful to the environment when disposed of or during their lifecycle. This can be an essential consideration in environmentally conscious applications. Sunflower oil has gained attention as a potential feedstock for biofuel production, particularly biodiesel. Biodiesel made from sunflower oil is considered a renewable and environmentally friendly alternative to traditional fossil fuels. Sunflower oil is a versatile and increasingly popular ingredient in cosmetics and personal care products due to its numerous skin-nourishing properties. Rich in essential fatty acids, particularly linoleic acid, and vitamins E and A, sunflower oil offers a range of benefits for the skin and hair. It serves as a natural emollient, helping to moisturize and hydrate the skin, making it an excellent addition to creams, lotions, and moisturizers. The expansion of the sunflower oil market in the HoReCa sector is attributed to its culinary versatility, neutral taste, and health-conscious appeal. As the restaurant and catering industry continues to evolve to meet changing consumer preferences, sunflower oil is likely to remain a staple in professional kitchens, contributing to the overall growth of the sunflower oil market. On the basis of distributional channels, the market is segmented into online and offline distribution of sunflower oils. In North America, the sale of sunflower oil has traditionally been dominated by conventional brick-and-mortar stores and hypermarkets/supermarkets. These physical retail outlets have been the preferred choice for consumers to purchase their cooking essentials, including sunflower oil. The convenience, trust, and familiarity associated with these outlets have played a significant role in their popularity. However, in recent years, there has been a noticeable expansion in sales through the online channel. This shift can be attributed to several factors. Firstly, the rapid growth of e-commerce platforms in North America has made it increasingly convenient for consumers to shop for groceries, including cooking oils, from the comfort of their homes. The convenience of doorstep delivery and the availability of a wide range of brands and variants have attracted consumers to explore online options. Secondly, the COVID-19 pandemic accelerated the adoption of online shopping for essential items, including sunflower oil, as consumers sought contactless and safer shopping alternatives. Moreover, online platforms often offer attractive discounts and promotions, making sunflower oil and other grocery items more affordable for price-conscious consumers.

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Manmayi Raval

Research Consultant

Considered in this report: •Geography: North America •Historic year: 2017 •Base year: 2022 •Estimated year: 2023 •Forecast year: 2028 Aspects covered in this report: •North America Sunflower Oil Market with its value and forecast along with its segments •Various drivers and challenges •On-going trends and developments •Top profiled companies •Strategic recommendation Countries covered in the report •United States •Canada •Mexico

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By Nature: •Conventional •Organic By End User: •Household •Industrial •Food Service By Distributional Channel: •Conventional Store •Hypermarket/Supermarket •Direct Sales •Online •Others The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sunflower Oil Market industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.