Italy Organic Food & Beverage Market Overview, 2029

Italy, known for its rich culinary traditions and emphasis on quality ingredients, has witnessed a significant rise in the popularity of organic food and beverages in recent years. The organic food and beverages market in Italy has experienced robust growth, driven by increased consumer awareness, health consciousness, and a growing preference for sustainable and environmentally friendly products. This introduction provides an overview of the organic food and beverages market in Italy, highlighting key factors that have contributed to its growth and the current trends in the industry. Events serve as platforms to promote organic farming practices, showcase organic products, and facilitate networking among professionals in the industry. Here are some notable events in Italy are SANA is one of the largest international trade fairs dedicated to organic and natural products in Italy. Held annually in Bologna, it brings together producers, retailers, and consumers interested in organic food and beverages, cosmetics, and sustainable lifestyles. The event features exhibitors, conferences, workshops, and cooking shows, providing a comprehensive experience for attendees. Also, Vinitaly Bio is a section of Vinitaly, the renowned wine exhibition held in Verona. Vinitaly Bio specifically focuses on organic and biodynamic wines. The event showcases a wide selection of organic wines, hosts seminars and tastings, and provides a platform for wine professionals and enthusiasts to exchange knowledge and foster business relationships. In addition, Terra Madre Salone del Gusto is an international event organized by Slow Food, a global grassroots organization promoting sustainable and local food systems. Held in Turin, it celebrates biodiversity, traditional food cultures, and sustainable agriculture. The event features a marketplace with organic and traditional food products, conferences, workshops, and educational activities.

According to the research report, "Italy Organic Food & Beverage Market Outlook, 2029," published by Bonafide Research, the Italy Organic Food & Beverage market is anticipated to add to more than USD 6.33 Billion by 2024–29. Consumers are actively seeking out organic labels and certifications, such as the European Union's organic logo or the Italian BIO certification, to ensure the authenticity and quality of organic products. Italy has a well-established regulatory framework for organic products. The Ministry of Agricultural, Food, and Forestry Policies, along with other competent authorities, oversees the certification and regulation of organic farming and food production. This ensures compliance with strict organic standards and guarantees the integrity of organic products in the market. Furthermore, EcoFestival is an annual event that takes place in various locations in Italy, including Rome, Milan, and Naples. It focuses on organic food, sustainable lifestyles, and eco-friendly products. The festival includes food tastings, workshops, conferences, and entertainment activities for families, attracting both consumers and professionals in the organic industry. These events provide opportunities for organic food and beverage producers, retailers, and enthusiasts to connect, learn, and promote their products.

The organic food and beverages market in Italy is characterized by continuous innovation and an expanding range of products. From innovative plant-based alternatives to traditional Italian recipes made with organic ingredients, there is a growing diversity of options available to consumers. This includes organic wines, olive oil, pasta, and other Italian specialties. Italy's reputation for high-quality food and beverages extends to its organic products. Italian organic products are sought after globally, presenting export opportunities for producers. The demand for Italian organic products in international markets, especially in Europe and North America, continues to grow, contributing to the overall success of the sector. The organic food and beverages market in Italy has experienced remarkable growth, driven by consumer awareness, health consciousness, and a preference for sustainable products. The market's expansion is fueled by a well-established regulatory framework, diverse distribution channels, and a focus on sustainability and local sourcing. With its commitment to quality and tradition, Italy continues to play a significant role in the global organic food and beverages industry.

While not as central to the organic market as larger outlets, convenience stores like Carrefour Express and Pam Local are gradually incorporating organic options, particularly in urban areas. These stores often offer organic essentials such as dairy, snacks, and packaged products, catering to time-conscious consumers who still want to make health-conscious choices.The supermarket and hypermarket sector plays a central role in Italy’s organic market. Major chains like Coop Italia, Conad, Esselunga, and Auchan have developed strong organic offerings. Coop Italia, in particular, is a key player, with its “Coop Bio” range, which includes a broad selection of organic foods, from fresh produce to pantry staples and beverages. Esselunga and Conad also have robust organic lines, reflecting Italy's deep-rooted culinary culture where organic farming is increasingly seen as a natural extension of traditional methods. The online retail market for organic food in Italy is also growing, driven by platforms like Eataly, Cortilia, and Farmensano. Eataly, originally known for its high-quality, local, and organic food offerings in physical stores, has expanded its reach with a strong online presence, delivering premium organic products across the country. Cortilia and Farmensano are specialized online grocers focused on organic and farm-to-table products, connecting consumers directly with Italian farmers and producers. Italy also hosts significant events such as SANA (Salone Internazionale del Naturale) in Bologna, one of Europe’s largest trade fairs dedicated to organic and natural products. This exhibition showcases the latest trends in organic food, beverages, and wellness products, attracting both industry professionals and consumers interested in sustainable and organic options.

Considered in this report
• Geography: Italy
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Italy market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Organic food
• Fruits and vegetables
• Meat, fish and poultry
• Dairy products
• Frozen and processed food
• others
• Organic Beverages
• Nondairy products
• Tea and coffee
• Beer and wine
• others

By Sales Channel
• convenient stores
• Modern Retail
• Online retail
• others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us. We have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to organic food and beverage industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.