Middle East & Africa Hair Colour Market Outlook, 2028

The hair color market in the Middle East and Africa (MEA) region showcases a unique blend of cultural diversity, evolving beauty standards, and increasing consumer demand for hair color products. This region is home to a rich tapestry of traditions, vibrant fashion trends, and a growing population with a strong desire to express individuality through hair color. In the Middle East, hair color is deeply rooted in cultural practices and personal style choices. The region is known for its luxurious and sophisticated hair care rituals, and hair color plays a significant role in enhancing beauty and self-expression. In Africa, hair color is equally significant, with diverse cultural backgrounds influencing hair care choices and trends. The MEA region is witnessing a surge in the popularity of hair color products, driven by factors such as urbanization, changing lifestyles, and increasing disposable income. With a growing middle-class population and a rising focus on personal grooming and appearance, the demand for hair color options is expanding rapidly. According to the research report "Middle East and Africa Hair Color Market Outlook, 2028," published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The MEA region's hair color industry is characterised by changing trends that accommodate a range of consumer preferences. The region's preference for chic and fashionable appearances may be seen in the rise of balayage, ombre, and pastel colors. Traditional methods are making a comeback, including complex henna patterns. Moreover, as consumers place a higher value on sustainability and health-conscious choices, the demand for natural and organic hair color products is rising. The increasing emphasis on personal grooming and self-expression, along with the influence of social media and fashion trends, drives consumers to experiment with different hair colors. Rising disposable incomes and the growing middle-class population enable more individuals to afford hair color products and professional salon services. Additionally, the influence of Western beauty ideals and the desire to emulate international trends also contribute to the growth of the hair color market in the region.

The MEA region's hair color business focuses mainly on innovation. To adapt to changing consumer needs, brands are always releasing new formulas, technologies, and application methods. Innovations cater to the region's particular hair care needs and cultural preferences, from ammonia-free and herbal-based hair coloring to products specifically created for varied hair textures. Since the top companies compete to match consumer demands for additional color options while also offering safer products for use, the hair color business is fierce. The main competitors are Henkel AG & Co. KGaA, L'Oreal S.A, Kao Corporation, and Avon Products. Nancy Ajram, a Lebanese singer and actress, has been associated with hair color brands in the Middle East. Genevieve Nnaji, a Nigerian actress and producer, has endorsed hair color brands in Africa. Her popularity and style have made her a sought-after ambassador, promoting various hair color options and styles to African consumers. In the Middle East and Africa, female consumers are the main market for hair colour goods. Women frequently look for things that complement their particular fashion tastes, cultural preferences, and cultural norms. In the region, men are increasingly expressing interest in hair colour products. Companies are launching product lines specifically designed for male customers, including hues that seem natural and formulas that are simple to use. Consumers in the Middle East and Africa often prefer permanent hair color products. These provide long-lasting results and effective coverage for grey hair. Semi-permanent hair color options are also popular, especially among younger consumers who seek temporary color changes or want to experiment with different shades. Cream or liquid hair colour products are frequently used because of their simplicity, coverage, and uniform colour dispersion. And Traditional hair dyes like henna or herbal powders are still widely used in some regions, especially with people looking for organic or natural alternatives. In the Middle East and Africa, hair colour products are mostly distributed through beauty salons and licenced hairdressers. Consumers frequently look for professional guidance and rely on stylists for recommendations and application of hair colour. Distributing hair colour goods to a larger consumer base is significantly aided by supermarkets, hypermarkets, and specialty beauty shops. To accommodate various customer preferences, they provide a selection of brands, colours, and pricing points. Consumers in the area are increasingly buying hair colour items through e-commerce platforms as online shopping has grown in popularity. Customers in the Middle East and Africa place a high value on hair colour products that effectively conceal grey hair and give them a more youthful appearance.A common method of hair colouring in the area is highlighting. Customers look for hair colour products that can provide balayage or highlights that seem natural.

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Manmayi Raval

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African and Middle Eastern consumers frequently place a higher priority on hair colour products with high quality yet reasonable rates. This is a result of the region's diversified consumer base and disparate levels of purchasing power. A certain group of customers is also prepared to spend money on premium or luxury hair colour brands that provide cutting-edge formulas, distinctive hues, and extra hair care advantages. The UAE is a hub for beauty and fashion in the MEA region, and the hair color market reflects this trend. The market in the UAE is characterized by a preference for luxurious and high-end hair color brands. Professional salon services and at-home hair color kits are popular among residents and tourists alike, catering to diverse hair types and styles. In Saudi Arabia, the hair color market is thriving due to the country's fashion-conscious population and increasing beauty awareness. Traditional practices like henna application are still prevalent, but there is also a growing demand for modern hair color techniques and shades. Consumers in Kenya are increasingly embracing hair color as a means of self-expression and personal style. The hair color market in the MEA region is embracing digital transformation and e-commerce platforms. Brands are enhancing their online presence, providing virtual try-on tools, and offering personalized consultations to assist consumers in selecting the right hair color products. The convenience of online shopping and doorstep delivery has contributed to the growth of e-commerce in the hair color market. In the Middle East, there are various authorized associations and industry bodies that oversee the hair color market. For example, the Cosmetics and Personal Care Products Regulatory Authority in the United Arab Emirates regulates and monitors the safety and quality of cosmetic products, including hair color. The South African Cosmetics Toiletry and Fragrance Association (CTFA) and the Nigerian Association of Dermatologists are associations offer guidance, resources, and support to manufacturers, distributors, and professionals in the sector. The Middle East hosts various beauty and cosmetics trade shows, exhibitions, and conferences that include hair color as a prominent category. Such as, Beauty world Middle East in Dubai, Beauty world Saudi Arabia in Jeddah, and Beauty Lebanon in Beirut. And Africa also hosts beauty and cosmetics events where the hair color market is featured. For instance, Beauty Africa Exhibition & Conference in Nigeria, Professional Beauty South Africa, and Beauty Swaziland. The Middle East and Africa region's hair color market is a lively, culturally diverse sector driven by changing customer tastes, rising beauty standards, and novel product offers. The market has enormous growth potential due to a wide range of cultural influences, rising disposable incomes, and an expanding population. Businesses may take advantage of the enormous prospects that the MEA hair color industry presents by understanding cultural subtleties, embracing developing trends, and overcoming obstacles.

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Considered in this report • Geography: Middle East and Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Middle East and Africa Hair Color market with its value and forecast along with its segments • Country-wise Hair Color Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report: • United Arab Emirates • Saudi Arabia • South Africa By Product Type: • Permanent • Temporary By Application: • Total Grey Coverage, • Roots Touch-Up, • Highlighting, Others By Form: • Powder • Cream • Other By Price Range: • Economical • Premium By Gender: • Male • Female By Distribution Channel: • Hypermarket and supermarket • Specialty Retailers • Online • Other The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.