Europe Eye Makeup Market Outlook, 2028

European consumers have a strong appreciation for beauty and makeup, which contributes to the thriving eye makeup market.

Europe has a long-standing history of being a hub for beauty and cosmetics. Many renowned beauty brands originated in Europe, and the region is known for its expertise in creating high-quality cosmetic products. European consumers have a strong appreciation for beauty and makeup, which contributes to the thriving eye makeup market. European beauty trends often lean towards natural and sophisticated looks. While bold and vibrant eye makeup styles also have their place, there is a preference for subtle and elegant makeup looks in Europe. This preference is reflected in the eyeshadow palettes, eyeliners, and mascaras available in the market, which offer a wide range of neutral tones, earthy shades, and versatile formulas. European cosmetic brands are known for their focus on innovation in formulations and technology. They invest in research and development to create eye makeup products with advanced features such as long-lasting formulas, smudge-proof and waterproof properties, and innovative applicators. European brands often lead the way in introducing new techniques and technologies to enhance the application, wearability, and performance of eye makeup. Europe is home to major fashion capitals like Paris, Milan, and London, which have a significant impact on beauty trends. The close connection between fashion and beauty drives the eye makeup market, as trends on fashion runways often inspire makeup looks. European consumers are influenced by the latest runway trends, leading to a continuous demand for eye makeup products that align with the current fashion styles. European consumers are increasingly conscious of sustainability and animal welfare. This has resulted in a rising demand for eye makeup products that are eco-friendly, cruelty-free, and ethically sourced. Many European brands have responded to this demand by offering sustainable packaging, vegan formulations, and promoting environmentally friendly practices throughout their supply chains. According to the research report, “Europe Eye Makeup Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The European eye makeup market is known for several unique aspects and trends. These includes, Cultural Diversity, Focus on Quality, Natural and Effortless Looks, Bold Color Choices, Cruelty-Free and Sustainable, Professional Influence, Availability of High-End and Affordable Brands, Emphasis on Eye Care, Influences from Fashion Capitals, Increasing Digital Influence. The European eye makeup market is composed of various product types that cater to different preferences and needs of consumers. Some of the main product types within the market are, Eyeshadow, Mascara, Eyeliner, Eyebrow Products, Eye Primer, False Eyelashes, Eye Makeup Remover, Eye Makeup Sets and Palettes, etc. Europe is home to several luxury and high-end eye makeup brands that offer premium products at higher price points. These brands often emphasize luxurious packaging, high-quality formulations, and innovative features. Luxury eye makeup brands in Europe include Chanel, Dior, Guerlain, Yves Saint Laurent, and Lancôme. Mid-range eye makeup brands in Europe offer a balance between quality and affordability. These brands provide a wide range of eye makeup products with competitive pricing, making them accessible to a larger consumer base. Some popular mid-range brands in Europe include MAC Cosmetics, NARS, Urban Decay, Too Faced, and Benefit Cosmetics. The European eye makeup market also includes a significant presence of drugstore or mass market brands. They cater to price-conscious consumers without compromising on quality. Some notable drugstore brands in Europe include Maybelline, Rimmel London, L’Oréal Paris, Essence, and Catrice. Europe has a thriving niche and indie beauty scene, including eye makeup brands that cater to specific consumer needs or focus on unique product offerings. These brands often emphasize natural, organic, or vegan formulations, and they may target specific customer. Niche and indie brands often fall into various price ranges, depending on factors such as product uniqueness and ingredients used. In the European eye makeup market, formulations vary in terms of the ingredients used and the benefits they offer. Chemical Formulations, Natural Formulations, Organic Formulations, Halal Formulations, Other Formulations. chemical formulations have traditionally dominated the market due to their affordability and performance, there is a growing demand for natural, organic, and halal formulations driven by increased consumer awareness regarding ingredient safety, sustainability, and ethical considerations. The eye makeup market in Europe varies from country to country due to cultural preferences, consumer behaviors, and local beauty trends. United Kingdom has a thriving eye makeup market influenced by both high-end and drugstore brands. British consumers often prefer natural and effortless eye makeup looks, with a focus on enhancing lashes and defining brows. Popular brands include Rimmel London, Barry M, Charlotte Tilbury, and Sleek Makeup. France is known for its elegance and sophistication in beauty. French consumers appreciate high-quality eye makeup products that offer a balance between natural and subtle looks and more glamorous styles. Prominent French eye makeup brands include Lancôme, Guerlain, Yves Saint Laurent, and Bourjois. In Germany, eye makeup preferences vary, but there is an emphasis on quality and affordability. Consumers tend to favor reliable and long-lasting products. Popular German eye makeup brands include Essence, Catrice, Zoeva, and Artdeco. Italy is renowned for its influence on fashion and beauty. Italian consumers often prefer classic and polished eye makeup looks. Many Italian brands emphasize quality and luxury, with a focus on enhancing natural beauty. Notable Italian eye makeup brands include Kiko Milano, Collistar, Pupa Milano, and Diego Dalla Palma. Spain embraces both natural and bold eye makeup looks. Spanish consumers appreciate vibrant colors and enjoy experimenting with different shades and finishes. Popular Spanish eye makeup brands include Deliplus (Mercadona), Sephora Collection, Nabla Cosmetics, and Flormar. The eye makeup market in Europe is not limited to a specific gender, as eye makeup products are used by individuals of various genders. However, traditionally, the market has primarily targeted women. Women have been the primary consumers of eye makeup products. However, in recent years, there has been a growing trend of inclusivity and gender-neutral beauty. The European eye makeup market has seen a rise in gender-neutral or unisex packaging, marketing, and product formulations. The demand for eye makeup among individuals who identify as male or non-binary has been steadily increasing. This shift is influenced by changing societal norms, increased acceptance of diverse gender identities, and the breaking of traditional gender stereotypes. The distribution channels for the eye makeup market in Europe are diverse, with various channels catering to different consumer preferences and shopping habits. The main distribution channels through which eye makeup products are sold in Europe includes, Specialty Retailers, Department Stores, Drugstores/Pharmacies, Beauty Specialty Stores, Online Retailers, Supermarkets/Hypermarkets, Direct Sales/MLM, etc. The eye makeup market in Europe differs from other regions due to several factors such as, Beauty Culture and Heritage, Fashion Influence, Cultural Diversity, Regulatory Environment, Sustainability and Ethical Considerations, Consumer Preferences. These factors contribute to the distinctiveness of the eye makeup market in Europe compared to other regions. Considered in this report • Geography: Europe • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Europe Eye Makeup Market with its value and forecast along with its segments • Country-wise Eye Makeup Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Countries covered in the report: • Germany • United Kingdom • France • Italy • Spain • Russia By Product Type • Eye Liners/Pencils • Eye Shadow • Mascara • Other Eye Makeup Products By Price Point • Premium • Medium • Economy

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Manmayi Raval

Manmayi Raval

Research Consultant

By Distribution Channel • Supermarket/Hypermarket • Convenient Stores • Online Retail, Others By Source • Chemical • Natural • Organic • Halal • others By Gender • Women • Males for Purpose Like Fashion • Girls

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Manmayi Raval

The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Europe Eye Makeup Market Outlook, 2028

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