Europe Lipstick Market Outlook, 2028

The European lipstick market is a large and growing market. Europe proudly houses several world-renowned fashion and beauty capitals, including Paris, Milan, London, and Berlin. These cosmopolitan cities not only serve as the vanguards of fashion but also exert considerable influence on beauty trends, including the selection of lipsticks. The opulence of fashion weeks, industry gatherings, and the pervasive presence of distinguished fashion houses provide an esteemed platform for lipsticks to establish their prominence. Collaborations between esteemed fashion designers and cosmetic brands further amplify the visibility and desirability of lipsticks within the European market. The European lipstick market serves as an incubator for continuous trends and innovations. Matte lipsticks, liquid lipsticks, long-wearing formulas, and lip stains have gained notable traction in recent years, offering European consumers a profusion of options to experiment with diverse finishes and effects. Furthermore, technological advancements, including virtual try-on tools and augmented reality (AR) applications, have revolutionized the manner in which consumers discover and experience lipsticks, providing a seamless and interactive shopping experience. Matte lipsticks are still a popular choice in Europe, as they provide a long-lasting, bold look. According to the research report, “Europe Washing Machine Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. The city is home to many high-end beauty brands, such as Giorgio Armani and Dolce & Gabbana. London is a city that is known for its diversity, and this is reflected in the city's beauty scene. There are many different brands of lipstick available in London, from high-end to drugstore brands. The key players in the lipstick market in Europe are L’Oréal, Maybelline, MAC, NARS, and Revlon. These companies offer a wide range of lipsticks at different price points. They also invest in marketing and advertising to promote their products. Paris boasts iconic beauty stores, such as Sephora Champs-Élysées and Printemps Haussmann, which offer an extensive range of lipstick brands and products. Gloss lipsticks Sheer lipsticks Long-lasting lipsticks are a good choice for the who want a more natural look Long-lasting lipsticks are designed to last for hours without smudging or fading. They are a good choice for those who want a lipstick that will stay put all day long. Red is a classic color that is always popular in Europe.

Europe boasts several famous malls known for their diverse and extensive offerings in the cosmetics and beauty sector, including lipsticks like Harrods (London, United Kingdom),Galeries Lafayette (Paris, France),KaDeWe (Berlin, Germany),El Corte Inglés (Madrid, Spain),GUM (Moscow, Russia),Illum (Copenhagen, Denmark),La Rinascente (Milan, Italy). Paris is known for its fashion and beauty, and lipstick is no exception. Some of the most famous lipstick brands in the world, such as Chanel and Dior, are headquartered in Paris. Milan is another city that is known for its fashion and beauty. London is a city that is known for its diversity, and this is reflected in the city's beauty scene. There are many different brands of lipstick available in London, from high-end to drugstore brands. The key players in the lipstick market in Europe are L’Oréal, Maybelline, MAC, NARS, and Revlon. These companies offer a wide range of lipsticks at different price points. They also invest in marketing and advertising to promote their products. Paris boasts iconic beauty stores, such as Sephora Champs-Élysées and Printemps Haussmann, which offer an extensive range of lipstick brands and products. These stores serve as beauty meccas, attracting locals and tourists alike who seek out the latest lipstick trends and innovations. French brands like Chanel, Dior, Guerlain, Yves Saint Laurent, and Lancôme have a strong presence in the city and have made significant contributions to the evolution of lipsticks. These brands embody the essence of Parisian beauty and sophistication, attracting consumers from all over Europe and beyond. Lipstick Cream is the most preferred type of lipstick in Europe. It is a type of lipstick that is made with a creamy, smooth formula. It is easy to apply and provides a long-lasting, pigmented finish. Lipstick cream is also available in a wide variety of colors, so you can find the perfect shade for your skin tone. According to survey, women in Europe between the ages of 18 and 29 are the most likely to use lipstick. Women in this age group use lipstick daily at a rate of 25%, followed by women in the 30-59 age range at 24% and women in the 60+ age range at 26%. The European Union (EU) has some of the strictest regulations on cosmetics in the world. This can make it difficult for brands to bring new products to market, as they must first comply with all of the EU's regulations. Counterfeit cosmetics are a major problem in the EU. These products are often made with dangerous ingredients and can pose a serious health risk to consumers. Asian brands are increasingly popular in the EU. These brands offer high-quality products at a fraction of the price of Western brands. This is making it difficult for Western brands to compete. Despite these challenges, the European market for lipstick is still a very attractive market. The EU has a large and affluent population, and consumers in the EU are increasingly interested in beauty and cosmetics. Brands that are able to overcome the challenges and adapt to the changing consumer landscape will be well-positioned to succeed in this market. Major Company in Europe L’Oréal, Maybelline, MAC, NARS, and Revlon

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Europe • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • Europe Lipstick Market with its value and forecast along with its segments • Country-wise Lipstick market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation Countries covered in the report: • Germany • United Kingdom • France • Italy • Spain • Russia

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By Product Type • Gloss • Matte • Glitter • Others By Applicator • Lipstick Cream • Lipstick Palette • Lipstick Pencil • Lipstick Tube/Stick • Liquid Lipstick By Age • Under 20 • 20-30 • 31-50 • Over 50 By Distribution Channel • Departmental/Grocery stores, • Supermarket/Hypermarket, • Multi branded Stores, • Exclusive Stores, • Online Stores The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Lipstick industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.