North America Whiskey Market Outlook, 2028

In the ever-evolving world of fine spirits, few beverages embody the artistry and sophistication of North American whisky. Revered for its exceptional quality and unparalleled craftsmanship, the whisky market in North America stands as a testament to the region's rich history, uncompromising dedication, and unwavering passion for the spirit. In the North American whisky market, a symphony of tastes, customs, and distillation methods combine to produce a variety of expressions that enthral both experts and amateurs. Each location, from the untamed lands of Kentucky to the vast prairies of Canada, has its own unique character and identity, which is mirrored in the whiskies that come from their revered distilleries. Whisky from North America embodies a wide variety of styles, from the recognisable bourbon, which is entrenched in American history, to the velvety and hearty Canadian rye. These outstanding spirits are created using time-tested techniques that have been handed down through the centuries, paying close attention to every last detail. The careful ageing in charred oak barrels, the careful selection of premium grains, and the special blend of yeast strains all go towards creating the complex and nuanced flavours that are distinctive to North American whisky. According to the research report, "North America Whiskey Market Outlook, 2028," published by Bonafide Research, the market was valued at USD 25.66 billion in 2022. The market in North America has experienced a rebirth with an inflow of new distilleries and creative expressions as whisky's popularity continues to surge. A surge of fearless artisans and forward-thinking businesspeople has emerged, pushing the bounds of innovation and reinventing what whisky can be, while traditional producers maintain their time-tested recipes and traditions. In this dynamic landscape, whisky enthusiasts are treated to a plethora of options, ranging from small-batch bourbons that embody the spirit of craftsmanship to limited-edition releases that showcase experimental ageing techniques. With a keen eye on sustainability and a focus on quality, distilleries in North America embrace innovation while staying true to the spirit's rich heritage. Additionally, the globalisation of the whisky industry in North America has made it a hub for cross-cultural interaction. This has resulted in intriguing collaborations and a wide range of flavour profiles. The blending of concepts and methods has broadened whisky lovers' perspectives and given them a wide range of options to savour.

The whisky market in North America is characterised by a careful selection of ingredients that contribute to the distinctive flavours and exceptional quality of the spirits produced. Firstly, grains such as corn, barley, rye, and wheat are fundamental to the whisky-making process, with corn being a prominent choice for bourbons. The selection of high-quality grains ensures a robust and well-rounded flavour profile. Finally, the ageing process in charred oak barrels is paramount, as it imparts rich flavours, enhances complexity, and contributes to the coveted amber hue. Together, these ingredients form the backbone of North American whisky, showcasing the region's commitment to excellence and creating spirits that embody a harmonious blend of tradition and innovation. The whisky that is most frequently consumed in North America is American whisky. The term "American whisky" refers to a variety of whiskies, such as bourbon, rye whisky, and Tennessee whisky, all of which have grown extremely popular in the area. While Scotch, Irish, Canadian, and Japanese whiskies all have devoted followings and are well-known throughout North America, American whisky consumption in the region outpaces that of other international whisky varieties. In North America, people tend to prefer alcoholic drinks over non-alcoholic ones. The pinnacle of elegance and workmanship in the North American whisky market is super premium whisky. These rare and highly sought-after whiskies are intended for collectors, connoisseurs, and those looking for the pinnacle of sensory pleasure. In North America, the on-trade and off-trade channels work well together to give whisky lovers a variety of ways to find, buy, and enjoy their favourite alcoholic beverages. In North America, the on-trade and off-trade channels work well together to give whisky lovers a variety of ways to find, buy, and enjoy their favourite alcoholic beverages. The key players profiled in the global American whisky market are Brown-Forman Corporation, Beam Suntory, Inc., Diageo PLC, Davide Campari-Milano S.p.A., Heaven Hill Brands, Sazerac Company, Inc., Kirin Holdings Company Limited, Castle Brands Inc., Tuthilltown Spirits, and Luxco, Inc., among others. The United States dominates the market for whisky in North America. The manufacturing of whisky in the United States has a long history and a firmly established heritage, particularly in the recognisable bourbon style. American whisky, which includes bourbon, rye whisky, and Tennessee whisky, is very popular both domestically and abroad. Numerous renowned distilleries with distinctive manufacturing processes, ageing methods, and flavour characteristics may be found throughout the United States. American whisky has slowly gained popularity over the years as a result of rising consumer interest, the development of small distilleries, and a healthy export market. While other countries in North America, such as Canada and Mexico, also have their own whisky industries, the United States stands out as the dominant force in terms of production, consumption, and influence in the North American whisky market.

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Manmayi Raval

Research Consultant

The whiskey market in North America is regulated by various authorities to ensure compliance with quality standards and consumer protection. In the US, the Alcohol and Tobacco Tax and Trade Bureau (TTB) regulates production, labelling, and advertising, while in Canada, the Canadian Food Inspection Agency (CFIA) oversees labelling, safety, and authenticity. Certifications such as the Kentucky Bourbon Trail and the Tennessee Whisky Trail ensure production methods and regional authenticity. The whisky market in North America continues to thrive, captivating palates, inspiring connoisseurs, and preserving the legacy of this timeless spirit. Whether raising a glass to celebrate tradition or embarking on an adventurous tasting journey, the whisky market in North America invites us to savour the artistry, complexity, and rich flavours that make it an enduring symbol of indulgence and refinement. Considered in this report • Geography: North America • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028 Aspects covered in this report • North America Whiskey market with its value and forecast along with its segments • Country-wise Whiskey Market analysis • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Countries covered in the report: • United States • Canada • Mexico By Grain Type • Malt/ Barley Whisky • Wheat Whisky • Rye Whisky • Corn Whisky • Blended Whisky • Others By Type • Scotch Whiskey • American Whiskey • Irish Whiskey • Canadian Whiskey • Japanese Whiskey • Others By Quality • Premium • High-End Premium • Super Premium By Beverage Type • Alcoholic • Non-Alcoholic By Flavor • Non-Flavored • Flavored By Distribution Channel • Off Trade • On Trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Whiskey industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.