Middle East & Africa Organic Food & Beverage Market Outlook, 2027

Middle East & Africa Organic Food & Beverage Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition Forecast.

Featured Companies

  • 1. Hain Celestial Group, Inc.
  • 2. General mills Inc.
  • 3. Amy’s Kitchen
  • 4. Danone SA
  • 5. Eden Foods Inc
  • 6. Nature's Path Foods Inc
  • More...

In 2021, the organic food and beverage market is expected to be worth USD 6 Billion. Based on the findings of the report titled "Middle East & Africa Organic Food & Beverages Market Outlook, 2027" by Bonafide Research, the market is to grow with an anticipated CAGR of less than 16%. Consumers looking for organic alternatives are starting small and slowly expanding their shopping basket. Whether it is a lifestyle decision or an ethical commitment organic is just one aspect and is tied to what can be seen as a trend towards increased adoption of a plant-based or vegan diet. Even though the organic food segment has a clear dominance, the organic beverage segment is growing at a recommendable rate. Although organic packaged food products are slowly gaining traction within the region, most of the current sales come from foreign exports. Local consumers, on the other hand, are unaware of the benefits of organic products and thus are not keen on paying a premium for an organic product. There is a wide variety of organic beverages in varied packaging formats available across the region. This attracts consumers to buy them based on their taste preferences and convenience. The organic beverage segment was led by non-dairy beverages, while organic beer and wine remained the least contributing categories in 2021.

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Organic foods and beverages are gaining more and more shelf space in the modern retail spaces, which held a major market share in 2021. The region is now seeing some categories that are dominated by organic ranges thanks to significant price reductions, making them more affordable. For example, dry goods, such as grains and pulses, were previously the segment where people simply wanted to buy the cheapest option, but with the entry of organic players, people are willing to pay a slightly higher amount for a better product. However, by the end of the forecast period, even though the modern retail segment is likely to lead, the online sales channel segment is likely to achieve higher market growth during the forecast period. In 2018, there were more than 2 Million hectares of certified organic agricultural land in Africa. Compared to 2017, Africa reported an increase of 4,130 hectares, a 0.2% increase. The market is led by Saudi Arabia, which held a share of more than 10% in 2021 and was followed by South Africa. A significant proportion of organic food and beverages is imported from Europe, where organic farming is well established and both producers and consumers are attuned to the concept. The issue in this region is staying true to the essence of the organic lifestyle, which means buying in the locality and buying seasonal produce to consume fresh from the farm within a relatively short timeframe. Many of the African organic farmers are in a handful of countries like Uganda, followed by Tanzania, Ethiopia, Senegal, Madagascar, Kenya, Zambia, Togo, and Mali. African consumption of certified organic produce is relatively small or non-existent, and most organic goods there are produced for export. As global demand for organic products is continuing to grow, African farmers will have little trouble finding markets for their certified goods. There are, however, many challenges still standing in the way of the African organic farmer. Higher prices are not necessarily enough, however, to convince farmers to convert to organic production in the region, as there are many more factors important in the determination of profitability. In addition, while some of these factors are shared by organic and conventional farmers, many differ. For example, while organic production means that farmers do not spend as much on synthetic fertilizers and pesticides, the lack of such inputs may leave their crops more vulnerable to pests and damage. On the other hand, the Middle East and Africa health and wellness food market is growing faster than the packaged food industry, owing to shifting customer tastes toward a more natural and functional offering to adopt a more holistic approach to a balanced diet. The growing number of individuals altering their eating habits and embracing a balanced nutritional diet and an active lifestyle is a major factor driving the growth of the health and wellness food industry. People worldwide are realizing the value of a healthy diet, exercise, and regular physical activity, which is critical for the market's growth. However, high prices of health and wellness foods and high maintenance costs may hamper the market's growth.

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Manmayi Raval

Manmayi Raval

Research Consultant

Plant-based or vegan food products are made from the extracts of plants such as almond, soy, pea, rice, and oat, among others. These products are a high source of proteins, minerals, and vitamins and are required by the body to promote a healthy lifestyle and reduce the risk of various diseases. The growing popularity of veganism and awareness about the health benefits of plant-based products has driven the demand for vegan nutritional foods and beverages across the Middle East and Africa region. Furthermore, technological advancement and the requirement for natural and clean-label products have urged manufacturers to develop gluten-free, high-fiber protein shakes and other products, which are expected to stimulate organic food product growth. There is a rapid demand for protein-based nutritional and healthy foods and beverages as consumers have become more health-conscious and prefer foods with more nutritional value and health benefits that will help them maintain a healthy diet. Nuts, cereals, grains, fruits, and vegetables are important protein sources and are used to produce protein-based food products. Thus, manufacturers focus on new product developments by bringing various blends of nuts, fruits, grains, cereal-based snacks, bars, beverages, and others high in protein to attract the consumer base. Moreover, protein is one of the major macronutrients our body needs in a very large quantity to function properly. Protein is an important substance that is needed by every body cell. Protein is the primary component of nails and hair, as well as skin and the body, as it builds and repairs tissues. It is also essential for bones, muscles, and blood. Thus, manufacturers are making efforts to introduce protein-rich foods into the market. Growing awa reness about the harmful impact of alcoholic beverages and increasing demand for non-alcoholic healthier alternatives such as fruit juices and energy drinks are driving demand for the global health and wellness food market. Introducing a variety of innovative drinks to the market has led to the growth of non-alcoholic drinks in the market. Moreover, many companies seek to provide products that satisfy the ever-growing consumer demand for healthy, convenient, and non-alcoholic options such as ready-to-drink (RTD) tea and coffee, sparkling herbal water, and low-sugar smoothies, shakes, and juices. These rapid innovations led to an increase in the demand for healthy drinks in the market. Consumers are becoming more health-conscious, increasing the demand for nutritious beverages and low-sugar non-alcoholic drinks, due to which sports and energy drinks are expanding into the market. In addition, consumers are shifting towards organic drinks that do not contain chemical ingredients, which can give them more nutrition and health benefits. The region is seeing a rise in vegan products from the US, particularly when it comes to meat substitutes, with brands like Beyond Meat and Impossible Foods penetrating the market, although these are currently not certified organic. The increasing per capita consumption of beverages, primarily fruit juices, has created a great platform for foreign manufacturers to penetrate the regional market. In addition, the companies are creating new flavors that are expected to compete with traditional flavors, at the top of which are peach, pomegranate, pink guava, and lemon with mint. However, fruit juices such as mango, apple, orange, guava, and strawberry remained the most preferred juices among the consumers in the country.

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Manmayi Raval

The issue in this region is staying true to the essence of the organic lifestyle, which means buying in the locality and buying seasonal produce to consume fresh from the farm within a relatively short timeframe. In Africa, significant efforts have been made to mainstream organic agriculture into policy, national extension systems, marketing and value chain development, and the curricula of some academic institutions and research activities in the region. Advancements in technology and innovative products, along with the introduction of new flavors and products containing low fat, low sugar, and low sodium levels, are all factors that have gained the attention of consumers. In the UAE, the major organic product suppliers have witnessed a spike of as much as 300–400% in their sales. This is because the residents have become highly conscious of their health amidst the COVID-19 pandemic. One of the manufacturers to have witnessed a major spike in their sales is Greenheart Organic Farms. There is a growing awareness of organic food and an increasing adoption of different cuisines due to the sizeable expatriate population. A shift toward domestic production will help achieve food sufficiency and security per Saudi Vision 2030 and the UAE National Food Security Strategy 2051. In South Africa, the organic sector pioneered private practices and systems in small informal groups to guide the public and private sectors on environmental and sustainability issues. COVID-19 Impacts: The COVID-19 pandemic has affected the Middle East & Africa's organic food & beverage markets significantly. The persistence of COVID-19 for a longer period has affected the supply chain as it got disrupted, and it became difficult to supply the food products to the consumers, initially decreasing the demand for food products. However, post COVID, the demand for health and wellness food products has increased significantly owing to increased awareness about the benefits of healthy and nutritious food in the long term, which in turn increases the demand for health and wellness food. Consumers are trying to lead a healthy lifestyle and are more inclined towards the healthiest food products such as plant-based, vegan, and nutritional foods and beverages. Thus, the trend of having healthy eating patterns has significantly affected the market, which is leading the market towards rapid growth in the coming years. Major Companies considered in Report: Danone - WhiteWave Foods, General Mills, Hain Celestial Group Considered In the Report • Geography: Middle East & Africa • Historical year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecasted year: 2027 Countries covered: • Saudi Arabia • Qatar • South Africa • UAE Aspects Covered In the Report • Market Size By Value for the time period (2015-2026F) • Market Share by Type (Food & Beverage) • Market Share by Food (Fruits & Vegetables, Meat, Fish & Poultry, Dairy Products, Frozen & processed Food) • Market Share by Beverage (Non-Dairy, Coffee & Tea, Beer & Wine) • Market Share by Sales Channel (Convenience Store, Modern Retail, Online Retail) • Market Share by Country The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the organic food and beverage companies, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Companies Mentioned

  • Hain Celestial Group, Inc.
  • General mills Inc.
  • Amy’s Kitchen
  • Danone SA
  • Eden Foods Inc
  • Nature's Path Foods Inc
  • Organic Valley
  • SunOpta Inc
  • United Natural Foods Inc
  • Whole Foods Market

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Report Methodology
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Market Definition
  • 4. Economic /Demographic Snapshot
  • 5. Global Organic Food & Beverage Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share
  • 5.2.1. By Region
  • 5.2.2. By Country
  • 5.2.3. By Company
  • 5.2.4. By Type
  • 5.2.5. By Product
  • 5.2.5.1. By Organic Food Product
  • 5.2.5.2. By Organic Beverage Product
  • 5.2.6. By Sales Channel
  • 5.3. Global Organic Fruits & Vegetables Market Outlook
  • 5.4. Global Organic Meat, Fish & Poultry Market Outlook
  • 5.5. Global Organic Dairy Products Market Outlook
  • 5.6. Global Organic Frozen & Processed Food Market Outlook
  • 5.7. Global Organic Non-Dairy Beverage Market Outlook
  • 5.8. Global Organic Coffee & Tea Market Outlook
  • 5.9. Global Organic Beer & Wine Beverage Market Outlook
  • 5.10. Global Organic Food Policy Overview
  • 6. Middle East & Africa Organic Food & Beverage Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share
  • 6.2.1. By Country
  • 6.2.2. By Type
  • 6.2.3. By Product
  • 6.2.4. By Sales Channel
  • 6.3. UAE Organic Food & Beverage Market Outlook
  • 6.3.1. Market Size By Value
  • 6.3.2. Market Share
  • 6.3.2.1. By Type
  • 6.3.2.2. By Product
  • 6.3.2.3. By Sales Channel
  • 6.3.3. Rules & Regulations
  • 6.4. Saudi Arabia Organic Food & Beverage Market Outlook
  • 6.4.1. Market Size By Value
  • 6.4.2. Market Share
  • 6.4.2.1. By Type
  • 6.4.2.2. By Product
  • 6.4.2.3. By Sales Channel
  • 6.4.3. Rules & Regulations
  • 6.5. Qatar Organic Food & Beverage Market Outlook
  • 6.5.1. Market Size By Value
  • 6.5.2. Market Share
  • 6.5.2.1. By Type
  • 6.5.2.2. By Product
  • 6.5.2.3. By Sales Channel
  • 6.5.3. Rules & Regulations
  • 6.6. South Africa Organic Food & Beverage Market Outlook
  • 6.6.1. Market Size By Value
  • 6.6.2. Market Share
  • 6.6.2.1. By Type
  • 6.6.2.2. By Product
  • 6.6.2.3. By Sales Channel
  • 6.6.3. Rules & Regulations
  • 7. Country Wise Organic Cultivation & Policy Overview
  • 8. Market Dynamics
  • 8.1. Market Drivers
  • 8.2. Market Challenges
  • 9. Market Trends and Developments
  • 9.1. XXXXXX
  • 9.2. XXXXXX
  • 9.3. XXXXXX
  • 10. Competitive Landscape
  • 11. Company Profiles
  • 11.1. Amy’s Kitchen
  • 11.2. Danone - WhiteWave Foods
  • 11.3. Eden Foods, Inc
  • 11.4. General Mills
  • 11.5. Hain Celestial Group
  • 11.6. Nature's Path Foods, Inc.
  • 11.7. Organic Valley
  • 11.8. SunOpta Inc.
  • 11.9. United Natural Foods, Inc
  • 11.10. Whole Foods Market
  • 12. Strategic Recommendations
  • 13. Disclaimer

List of Tables

Table 1: Top 10 Counties Economic Snapshot 2020
Table 2: Economic Snapshot of Other Prominent Countries 2020
Table 3: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 4: Global Organic Indicators for the year 2018
Table 5: Global Organic Food & Beverage Market Share By Region (2016, 2021 & 2027F)
Table 6: Global Organic Food & Beverage Market Share By Country (2016, 2021 & 2027F)
Table 7: Global Organic Food & Beverage Market Share By Company (2021)
Table 8: Global Organic Food Product Market Share (2016, 2021 & 2027F)
Table 9: Global Organic Beverage Product Market Share (2016, 2021 & 2027F)
Table 10: Middle East & Africa Organic Food & Beverage Market Share By Country (2016, 2021 & 2027F)
Table 11: Middle East & Africa Organic Food Product Market Share (2016, 2021 & 2027F)
Table 12: Middle East & Africa Organic Beverage Product Market Share (2016, 2021 & 2027F)
Table 13: UAE Organic Food Product Market Share (2016, 2021 & 2027F)
Table 14: UAE Organic Beverage Product Market Share (2016, 2021 & 2027F)
Table 15: Saudi Arabia Organic Food Product Market Share (2016, 2021 & 2027F)
Table 16: Saudi Arabia Organic Beverage Product Market Share (2016, 2021 & 2027F)
Table 17: Qatar Organic Food Product Market Share (2016, 2021 & 2027F)
Table 18: Qatar Organic Beverage Product Market Share (2016, 2021 & 2027F)
Table 19: South Africa Organic Food Product Market Share (2016, 2021 & 2027F)
Table 20: South Africa Organic Beverage Product Market Share (2016, 2021 & 2027F)
Table 21: Country Wise Organic Cultivation & Policy Overview
Table 22: List of Major Players in the Organic Food & Beverage Market
Table 23: Key Facts of Amy’s Kitchen
Table 24: Key Facts of Danone - WhiteWave Foods
Table 25: Key Facts of Eden Foods, Inc
Table 26: Key Facts of General Mills
Table 27: Key Facts of Hain Celestial Group
Table 28: Key Facts of Nature's Path Foods, Inc.
Table 29: Key Facts of Organic Valley
Table 30: Key Facts of SunOpta Inc.
Table 31: Key Facts of United Natural Foods, Inc
Table 32: Key Facts of Whole Foods Market
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List of Figures

Figure 1: Global Organic Food & Beverage Market Size By Value 2016 to 2027F (In USD Billion)
Figure 2: Global Organic Food & Beverage Market Share By Type (2016, 2021 & 2027F)
Figure 3: Global Organic Food & Beverage Market Share By Sales Channel (2016, 2021 & 2027F)
Figure 4: Global Organic Fruits & Vegetables Market Size By Value 2016 to 2027F (In USD Billion)
Figure 5: Global Organic Meat, Fish & Poultry Market Size By Value 2016 to 2027F (In USD Billion)
Figure 6: Global Organic Dairy Products Market Size By Value 2016 to 2027F (In USD Billion)
Figure 7: Global Organic Frozen & processed Food Market Size By Value 2016 to 2027F (In USD Billion)
Figure 8: Global Organic Non-Dairy Beverage Market Size By Value 2016 to 2027F (In USD Billion)
Figure 9: Global Organic Coffee & Tea Market Size By Value 2016 to 2027F (In USD Billion)
Figure 10: Global Organic Beer & Wine Beverage Market Size By Value 2016 to 2027F (In USD Billion)
Figure 11: Middle East & Africa Organic Food & Beverage Market Size By Value 2016 to 2027F (In USD Billion)
Figure 12: Middle East & Africa Organic Food & Beverage Market Share By Type (2016, 2021 & 2027F)
Figure 13: Middle East & Africa Organic Food & Beverage Market Share By Sales Channel (2016, 2021 & 2027F)
Figure 14: UAE Organic Food & Beverage Market Size By Value 2016 to 2027F (In USD Billion)
Figure 15: UAE Organic Food & Beverage Market Share By Type (2016, 2021 & 2027F)
Figure 16: UAE Organic Food & Beverage Market Share By Sales Channel (2016, 2021 & 2027F)
Figure 17: Saudi Arabia Organic Food & Beverage Market Size By Value 2016 to 2027F (In USD Billion)
Figure 18: Saudi Arabia Organic Food & Beverage Market Share By Type (2016, 2021 & 2027F)
Figure 19: Saudi Arabia Organic Food & Beverage Market Share By Sales Channel (2016, 2021 & 2027F)
Figure 20: Qatar Organic Food & Beverage Market Size By Value 2016 to 2027F (In USD Billion)
Figure 21: Qatar Organic Food & Beverage Market Share By Type (2016, 2021 & 2027F)
Figure 22: Qatar Organic Food & Beverage Market Share By Sales Channel (2016, 2021 & 2027F)
Figure 23: South Africa Organic Food & Beverage Market Size By Value 2016 to 2027F (In USD Billion)
Figure 24: South Africa Organic Food & Beverage Market Share By Type (2016, 2021 & 2027F)
Figure 25: South Africa Organic Food & Beverage Market Share By Sales Channel (2016, 2021 & 2027F)

Market Research FAQs

Middle East & Africa Organic Food and Beverage Market was valued around USD 6 Billion in 2021.

Middle East & Africa Organic Food and Beverage Market is anticipated to grow with less than 16% CAGR for 2022-2027.

Saudi Arabia is leading the Middle East & Africa market in 2021.

Danone - WhiteWave Foods, General Mills and Hain Celestial Group are some of the leading players in Middle East & Africa market.

Non-dairy organic beverage type is dominating the market during the forecast period.
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Middle East & Africa Organic Food & Beverage Market Outlook, 2027

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