Middle East & Africa Washing Machine Market Outlook, 2028

The Middle East and Africa Washing Machine market is projected to reach market size more than USD 9.5 Billion by 2028, due to Improved living standards.

Featured Companies

  • 1. General Electric Company
  • 2. Midea Group Co Limited
  • 3. Panasonic Corporation
  • 4. Sharp Appliances Limited
  • 5. Samsung Corporation Limited
  • 6. Toshiba Corporation
  • More...

In the Middle East and Africa Many countries experience hot and dry climates. This can lead to increased sweating and the need for frequent laundry. Washing machines provide a convenient and efficient solution for tackling laundry in such climates. Furthermore, with increasing urbanisation and the adoption of modern lifestyles, the demand for washing machines has grown. As people move to cities and engage in employment outside the home, time becomes a constraint, making washing machines a practical choice for efficient laundry management. Moreover, the Middle East and Africa have rich textile traditions and diverse customary clothing styles. Washing machines need to be equipped to handle delicate fabrics, intricate embroidery, and vibrant colours commonly found in traditional attire. In fast-paced urban environments, consumers in the Middle East and Africa often prioritise quick wash cycles that save time and energy. Washing machines with express or quick wash options are popular choices for individuals with busy schedules. In addition, rental and subscription models for washing machines are gaining popularity in urban areas, offering consumers the flexibility to access washing machines without the need for a long-term commitment or upfront investment. Moreover, rising disposable income levels in the Middle East and Africa have resulted in improved living standards and an increased ability to afford appliances such as washing machines. This has boosted the demand for more advanced and feature-rich models. According to the research report “Middle East & Africa washing Machine Market Outlook, 2028," published by Bonafide Research, The market is projected to reach market size more than USD 9.5 Billion by 2028. The adoption of smart home technologies and the Internet of Things (IoT) has resulted in an increased demand for smart and IoT-enabled washing machines. These machines offer advanced features like remote monitoring, personalised settings, and integration with smart home ecosystems, providing convenience and customization options to consumers. Furthermore, given the water scarcity challenges in certain regions of the Middle East and Africa, there is a growing emphasis on water-saving technologies in washing machines. Manufacturers are incorporating features like water reuse, optimised water levels, and water-efficient wash cycles to address consumer concerns about water conservation. Moreover, consumers in the Middle East and Africa are showing a greater interest in green and sustainable appliances, including washing machines. Manufacturers are responding by developing eco-friendly models with energy-efficient operation, eco-cycles, and reduced environmental impact throughout the product lifecycle. In addition, voice control and artificial intelligence (AI) technologies are being integrated into washing machines, allowing consumers to operate and control their appliances through voice commands or AI-assisted interfaces. This trend enhances the user experience and provides greater convenience and accessibility.

What's Inside a Bonafide Research`s industry report?

Asia-Pacific dominates the market and is the largest and fastest-growing market in the animal growth promoters industry globally

Download Sample

South African consumers value washing machines with durable construction and robust build quality. They prioritise appliances that can withstand frequent use and provide long-lasting performance. Furthermore, while still a growing trend, there is a gradual increase in the adoption of smart features in washing machines in South Africa. Consumers are showing interest in appliances that offer smart connectivity, remote control, and advanced functionalities for enhanced convenience. Moreover, laundry services and launderettes are popular options in South Africa, especially in urban areas. While these services provide convenience to consumers without washing machines or those seeking professional laundering, they also indicate a potential market for commercial-grade washing machines. In addition, given the arid climate and prevalence of sand and dust in certain regions of Saudi Arabia, washing machines in the country often have features to address these challenges. They are designed to be resistant to sand and dust, preventing damage to the machine's components and ensuring reliable performance. Furthermore, with the growing popularity of smart home technologies, some washing machines in Saudi Arabia offer Wi-Fi connectivity and monitoring capabilities. Users can monitor the progress of their laundry, receive notifications, and control the machine remotely through smartphone applications. In the Middle East and Africa Front-loading automatic washing machines are popular due to their superior washing performance, energy efficiency, and water-saving features. Furthermore, front-load automatic washing machines are known for their advanced features, such as multiple wash programmes, customizable settings, and smart connectivity options. Moreover, these machines typically have higher load capacities, ranging from 6 kg to 15 kg or more, making them suitable for larger households or commercial use. In addition, top-load automatic washing machines are also widely used in the Middle East and Africa, particularly in regions where they have been traditionally popular. Furthermore, top-load automatic washing machines typically have load capacities ranging from 5 kg to 15 kg, catering to various household sizes and laundry requirements. Moreover, Dryers are gaining popularity in the Middle East and Africa as households seek efficient and convenient solutions for drying clothes, especially in areas with limited outdoor drying space or during the rainy season. Supermarkets and hypermarkets are popular retail destinations in the Middle East and Africa, and many of them have dedicated sections for home appliances, including washing machines. Furthermore, these stores offer convenience and a wide variety of consumer goods under one roof. For instance, supermarkets and hypermarkets in the region include Carrefour, Lulu Hypermarket, and Spinneys. In addition, online retail has experienced significant growth in the Middle East and Africa, providing consumers with the convenience of browsing and purchasing washing machines from the comfort of their homes. Furthermore, e-commerce platforms and online marketplaces are increasingly popular channels for buying washing machines. For instance, online retail platforms in the region include Souq, Jumia, Noon, and many more.

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Manmayi Raval

Manmayi Raval

Research Consultant

Governments often establish energy efficiency standards and labelling requirements for washing machines. These regulations aim to promote the use of energy-efficient appliances and reduce energy consumption. Manufacturers must comply with specific energy efficiency ratings and display energy labels on their products to inform consumers about their energy performance. Furthermore, given the water scarcity concerns in many regions of the Middle East and Africa, governments may enforce water efficiency regulations for washing machines. These regulations set limits on water consumption per wash cycle or require manufacturers to incorporate water-saving technologies into their products. Moreover, governments may impose import regulations and certification requirements for washing machines entering their countries. These regulations ensure that imported washing machines meet the necessary quality and safety standards set by the respective government agencies. Importers and manufacturers are often required to obtain certification or permits to demonstrate compliance with these regulations. In addition, the Waste Electrical and Electronic Equipment (WEEE) Regulations govern the disposal and recycling of electronic waste, including washing machines. Governments may require manufacturers and retailers to take responsibility for the proper collection, treatment, and recycling of washing machines at the end of their lifecycle. Compliance with WEEE regulations helps minimise environmental impact and promote sustainable waste management practises. Major Companies present in the market: Whirlpool Corporation, Samsung electronics co. ltd, Panasonic Holdings Corporation, LG Corporation, Robert Bosch GmbH, AB Electrolux , Haier Group Corporation, Midea Group, Toshiba Corporation, Miele & Cie. KG, Alliance Laundry Systems LLC, Sharp Corporation, Girbau Group, General Electric Company. Considered in this report • Geography: Middle East and Africa • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now
Manmayi Raval

Countries covered in the report: • United Arab Emirates • Saudi Arabia • South Africa Aspects covered in this report • Middle East & Africa Washing Machine market with its value and forecast along with its segments • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type: • Front load Automatic • Top Load Automatic • Semi-Automatic • Dryer BY Capacity • Below 6 Kg • 6.1 K to 8 Kg • Above 8 Kg By Technology Type • Smart Connected • Conventional By Distribution Channel • Multi Branded Store • Brand Exclusive stores • Supermarket and Hypermarkets • online • other ( institutional sales) The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to washing machine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Companies Mentioned

  • General Electric Company
  • Midea Group Co Limited
  • Panasonic Corporation
  • Sharp Appliances Limited
  • Samsung Corporation Limited
  • Toshiba Corporation
  • LG Electronic
  • Robert Bosch GmbH
  • Whirlpool Corporation
  • Electrolux
  • Arcelik AS
  • Haier Group Corporation
  • Miele & Cie.
  • Alliance Laundry Systems LLC
  • Girbau Group

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Research Methodology
  • 2.1. Secondary Research
  • 2.2. Primary Data Collection
  • 2.3. Market Formation & Validation
  • 2.4. Report Writing, Quality Check & Delivery
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Assumptions
  • 3.3. Limitations
  • 3.4. Abbreviations
  • 3.5. Sources
  • 3.6. Definitions
  • 4. Economic /Demographic Snapshot
  • 5. Global Washing Machine Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share By Region
  • 5.3. Market Size and Forecast, By Geography
  • 5.4. Market Size and Forecast, By Product Type
  • 5.5. Market Size and Forecast, By Capacity
  • 5.6. Market Size and Forecast, By Technology
  • 5.7. Market Size and Forecast, By Distribution Channel
  • 6. Middle East & Africa Washing Machine Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share By Country
  • 6.3. Market Size and Forecast, By Product Type
  • 6.4. Market Size and Forecast, By Capacity
  • 6.5. Market Size and Forecast, By Technology
  • 6.6. Market Size and Forecast, By Distribution Channel
  • 7. Market Dynamics
  • 7.1. Market Drivers & Opportunities
  • 7.2. Market Restraints & Challenges
  • 7.3. Market Trends
  • 7.4. Covid-19 Effect
  • 7.5. Supply chain Analysis
  • 7.6. Policy & Regulatory Framework
  • 7.7. Industry Experts Views
  • 7.8. UAE Washing Machine Market Outlook
  • 7.8.1. Market Size By Value
  • 7.8.2. Market Size and Forecast By Product Type
  • 7.8.3. Market Size and Forecast By Capacity
  • 7.8.4. Market Size and Forecast By Technology
  • 7.8.5. Market Size and Forecast By Distribution Channel
  • 7.9. Saudi Arabia Washing Machine Market Outlook
  • 7.9.1. Market Size By Value
  • 7.9.2. Market Size and Forecast By Product Type
  • 7.9.3. Market Size and Forecast By Capacity
  • 7.9.4. Market Size and Forecast By Technology
  • 7.9.5. Market Size and Forecast By Distribution Channel
  • 7.10. South Africa Washing Machine Market Outlook
  • 7.10.1. Market Size By Value
  • 7.10.2. Market Size and Forecast By Product Type
  • 7.10.3. Market Size and Forecast By Capacity
  • 7.10.4. Market Size and Forecast By Technology
  • 7.10.5. Market Size and Forecast By Distribution Channel
  • 8. Competitive Landscape
  • 8.1. Competitive Dashboard
  • 8.2. Business Strategies Adopted by Key Players
  • 8.3. Key Players Market Share Insights and Analysis, 2022
  • 8.4. Key Players Market Positioning Matrix
  • 8.5. Porter's Five Forces
  • 8.6. Company Profile
  • 8.6.1. Whirlpool Corporation
  • 8.6.1.1. Company Snapshot
  • 8.6.1.2. Company Overview
  • 8.6.1.3. Financial Highlights
  • 8.6.1.4. Geographic Insights
  • 8.6.1.5. Business Segment & Performance
  • 8.6.1.6. Product Portfolio
  • 8.6.1.7. Key Executives
  • 8.6.1.8. Strategic Moves & Developments
  • 8.6.2. Samsung Electronics co. ltd
  • 8.6.3. Panasonic Holdings Corporation
  • 8.6.4. LG Corporation
  • 8.6.5. Robert Bosch GmbH
  • 8.6.6. AB Electrolux
  • 8.6.7. Haier Group Corporation
  • 8.6.8. Midea Group
  • 8.6.9. Toshiba Corporation
  • 8.6.10. Miele & Cie. KG
  • 8.6.11. Alliance Laundry Systems LLC
  • 8.6.12. Sharp Corporation
  • 8.6.13. Girbau Group
  • 8.6.14. General Electric Company
  • 9. Strategic Recommendations
  • 10. Annexure
  • 10.1. FAQ`s
  • 10.2. Notes
  • 10.3. Related Reports
  • 11. Disclaimer

List of Tables

Table 1: Global Washing Machine Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Washing Machine Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Billion)
Table 7: Global Washing Machine Market Size and Forecast, By Capacity (2017 to 2028F) (In USD Billion)
Table 8: Global Washing Machine Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 9: Middle East & Africa Washing Machine Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Billion)
Table 10: Middle East & Africa Washing Machine Market Size and Forecast, By Capacity (2017 to 2028F) (In USD Billion)
Table 11: Middle East & Africa Washing Machine Market Size and Forecast, By Technology (2017 to 2028F) (In USD Billion)
Table 12: Middle East & Africa Washing Machine Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 13: Influencing Factors for Global Washing Machine Market, 2022
Table 14: United Arab Emirates Washing Machine Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 15: United Arab Emirates Washing Machine Market Size and Forecast By Capacity (2017 to 2028F) (In USD Billion)
Table 16: United Arab Emirates Washing Machine Market Size and Forecast By Technology (2017 to 2028F) (In USD Billion)
Table 17: United Arab Emirates Washing Machine Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 18: Saudi Arabia Washing Machine Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 19: Saudi Arabia Washing Machine Market Size and Forecast By Capacity (2017 to 2028F) (In USD Billion)
Table 20: Saudi Arabia Washing Machine Market Size and Forecast By Technology (2017 to 2028F) (In USD Billion)
Table 21: Saudi Arabia Washing Machine Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 22: South Africa Washing Machine Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 23: South Africa Washing Machine Market Size and Forecast By Capacity (2017 to 2028F) (In USD Billion)
Table 24: South Africa Washing Machine Market Size and Forecast By Technology (2017 to 2028F) (In USD Billion)
Table 25: South Africa Washing Machine Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)

List of Figures

Figure 1: Global Washing Machine Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Global Washing Machine Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 5: Global Washing Machine Market Share By Region (2022)
Figure 6: Middle East & Africa Washing Machine Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 7: Middle East & Africa Washing Machine Market Share By Country (2022)
Figure 8: UAE Washing Machine Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 9: Saudi Arabia Washing Machine Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: South Africa Washing Machine Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 11: Competitive Dashboard of top 5 players, 2022
Figure 12: Porter's Five Forces of Global Washing Machine Market

Market Research FAQs

The washing machine market in the Middle East and Africa faces several challenges. These include price sensitivity in some markets, intense competition from local and international brands, infrastructure limitations in certain regions, availability of counterfeit products, and compliance with regulatory standards. Manufacturers need to address these challenges to succeed in the competitive market.

Cultural factors and preferences can vary across the Middle East and Africa region. For example, in some countries, consumers prefer top-load washing machines due to their familiarity and ease of use, while in others, front-load machines are more popular due to their efficiency and advanced features.

Some countries in the Middle East and Africa region have implemented regulations and initiatives to promote energy efficiency in appliances, including washing machines. These regulations aim to ensure that only energy-efficient models are sold in the market. Governments encourage the use of energy-efficient appliances to reduce energy consumption, lower utility bills, and contribute to environmental sustainability.

The washing machine market in the Middle East and Africa region is expected to witness steady growth in the coming years. Factors such as urbanization, rising disposable incomes, increasing awareness of hygiene and cleanliness, and technological advancements will drive market demand.

Several factors contribute to the growth of the washing machine market in the Middle East and Africa. These include increasing urbanization, rising disposable incomes, a growing middle class, changing lifestyles, and an increasing emphasis on hygiene and cleanliness.
Logo

Middle East & Africa Washing Machine Market Outlook, 2028

Contact usWe are friendly and approachable, give us a call.