Europe Bathroom Fittings & Accessories Market Outlook, 2028

Bathroom fittings, also known as sanitary fittings, stand for the plumbing fixtures or accessories installed in a bathroom. These fittings commonly include washbasins, towel hangers, taps, bathtubs, soap dispensers, faucets, showerheads, trash cans, towel paper machines, etc. Bathroom accessories are generally made up of metal, glass, porcelain, acrylic plastic, Perspex, and other materials. These fixtures add functional and aesthetic value to the bathroom, along with emphasizing luxury, elegance, and style. Owing to these benefits, bathroom fittings are being widely installed across the residential, commercial, hospitality, and institutional sectors. In the past few months, the European Union has seen a good increase in construction activities, with increasing demand for bathrooms having eco-friendly bath fittings. This expansion will be driven by organizations that are constantly innovating to meet the ever-changing needs of consumers. The growth and innovation impact that most middle-income economies witnessed at a per capita income of USD 44539 The bath fitting industry is being fuelled by Europe's rising per capita income. In the recent past, consumer spending on housing and improvement increased, pushing the bath fitting market demand.

According to the research report, "Europe Bathroom Fittings Market Outlook, 2028," published by Bonafide Research, the market is anticipated to grow at a rate of 6.10% CAGR from 2023 to 2028. The European bath fitting market is growing rapidly owing to the development of the residential construction sector and renovations. Furthermore, factors contributing to this growth include rising disposable income, housing space constraints, and rising levels of lifestyle. Due to modernization and urbanization, the demand for bath fittings is increasing in the country over the forecast period. The COVID-19 (coronavirus) pandemic has resulted in a decrease in construction activity and falling metal prices. These factors have indirectly caused demand for faucets and other bath fittings to decrease, resulting in a decrease in revenue for industry operators.

However, the Europe bathroom fittings market is expected to grow rapidly during the forecast period, with some key trends emerging, such as the adoption of smart bathrooms as smart home trends increase, driven by constantly evolving end-user expectations. Geographically, the European bathroom accessories market is segmented into Germany, the UK, France, Italy, Spain, Russia, and the Rest of Europe. Among them, Germany is leading the market in 2022. The establishment of smart bathrooms in this region, which involves the highest degree of innovation, is set to increase demand for European bathroom accessories. Furthermore, people's improved lifestyles have led to the Europe region having a larger share of the market than other regions. Consumer spending on housing and housing renovation in the region has been increasing steadily over the last few years, accounting for USD 3,491.7 in 2019, USD 3573.3 in 2020, and USD 3,837.6 in 2021.

Furthermore, with the population of the European countries being more concentrated in urban regions, people are spending more on lifestyle changes, which is fuelling the growth of the market. With 95% of the total population living in cities and urban areas of Europe's most urbanized cities, Malta, the UK, and the Netherlands, there is a surplus demand for bathroom fixtures, fittings, and other accessories. According to the report, the European bathroom fittings market is segmented into two product types, including faucets and showers. Among these types, faucets dominate the market with more than 75% of the overall share. Other product types such as towel racks, rings, hooks, grab bars; paper holders, etc. are anticipated to grow at the highest CAGR during the forecast period.

The construction industry in Germany is growing significantly, driven majorly by the rise in new residential construction. The low-interest rates offered by the government and the presence of a large number of refugees and asylum seekers are factors driving the demand for residential construction over the forecast period. Also, the national government has allocated EUR 5 Billion under its housing policies for the construction of 100,000 rental units over the upcoming years. These upcoming projects are intended to increase the adoption of bathroom fitting products. This will drive the market for sanitary ware in Germany over the forecasted duration. The growing number of renovation and refurbishment activities of traditional residential and commercial infrastructures across developed regions in Europe is also driving the market for bathroom accessories. The origin of the modern sanitary ware industry is undoubtedly inseparable from Europe. Many sanitary ware companies in Europe have deep historical roots, and the birth year of some companies can even be traced back to the 18th century. The European sanitary ware brands familiar to consumers include Roca, Villeroy & Boch, Geberit, Contemporary, Grohe, THG, BATHVO, etc.

The bathroom furniture and accessories market has recently suffered from a slowdown in the UK economy and stagnant property transactions. Despite COVID-19 bringing further difficulties for the market, opportunities exist with the online channel growing in importance, with traditional retailers well placed to learn from pure-play online specialists who currently dominate this channel across the European region. The growing demand for hygiene-related maintenance due to the shift seen towards urbanization is probably going to help the development of the smart bathroom market throughout the forecast period. Besides, the exploding growth of the population would act as a growth impetus for the market players in Europe.

Recent Developments
• In Faucets: Untouchable—an incorruptibly safe washing experience thanks to contact-free infrared technology: The new cold water tap from the 230 series is equipped with a practical infrared sensor. As a result, the water flow is automatically triggered when you approach it with your hand and stopped again when you remove it with an auto-sanitizer spray before hand-washing. COVID has a far greater impact on health safety than anything else. Steinberg Manufacturing Company from Germany has developed this product.
• IoT-based bathroom monitoring platforms (RocaProtect®): This innovative service based on the Internet of Things (IoT) connects a wide range of products such as faucets, urinals, toilets, flushing mechanisms, and dispensers through a centralized system. Roca’s service makes management and maintenance simple and efficient through a mobile app or desktop dashboard from which products can be set up, consumption monitored, and alerts handled.

Major Companies present in the market:
Toto Ltd., Kohler Co, Roca Sanitario SA, Hansgrohe SE, Jaquar, Villeroy & Boch AG, Vitra, Duravit AG, Masco Corp, Bradley Corp., Jacuzzi Brands LLC, Norcros Plc, Geberit AG, Gessi S.p.a, Globe Union Industrial Corporation, American Specialties Inc., Novellini Spa, Fortune Brands Home and Security Inc

Considered in this report
• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Europe Bathroom Fittings market with its value and forecast along with its segments
• Country-wise bathroom fittings market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report
• Germany
• United Kingdom
• France
• Spain
• Italy
• Russia

By Product
• Faucets
• Showers
• Others (Towel Rack/Ring, Bath Tubs, Hook, Grab Bars, etc.)

By End User
• Residential
• Commercial

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the bathroom fittings & accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Make this report your own

Have queries/questions regarding a report?

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now