The recently uploaded report by Bonafide Research – India Coffee Marker & Electric Kettle Market Overview, 2021-2026, provides insights on the market, through market size by value & volume and market share by region & sales channel. Coffee makers are the appliances that are used to brew coffee. It works on the brewing process, saves time, and directly affects the taste of the coffee. On the other hand, an electric kettle is an appliance that assists in boiling water that can be used for the preparation of tea, coffee, soups, and other beverages in a matter of seconds.
Being convenient, portable, easy to use, time-effective, and energy-saving appliances, they are gaining immense popularity among individuals. Presently, its sales are increasing around the world as it is available in varied shapes, sizes, and colorful enamel coatings. With the increasing number of people looking for a quick set for their food, the market value of coffee makers and electric kettles is expected to cross a value of INR 1200 Cr., with the electric kettle being more popular. In terms of volume, the market is expected to grow with a CAGR of over 9% and 20% respectively.
The rise in purchasing power, rapid urbanization, and changing lifestyles are catalyzing the demand for cost-efficient and lightweight, transparent kitchen appliances in the country. South Indians known for their preference towards coffee are the biggest target market for the coffee markers, contributing to nearly 45% of the market. In terms of electric kettles, the western region leads the market with a market share of nearly 37% of the market in 2020-21. Moreover, the increasing awareness of modern consumer durables and high-end electronic devices is escalating the adoption of electric kettles & coffee makers in the residential sectors.
Leading market players are now focusing on discovering innovations with extra added features like scheduled heating, adjustable backlight, power consumption monitors, and remote control. This, in correlation with the emerging smart home trend, is to have a boost the sales across the country on account of their user-friendly interface, advanced characteristics, and aesthetic design. Based on the distribution of sales channels, the offline sales market is highly preferred, accounting for more than 70% in the current financial years.
Demand for see-through electric appliances is increasing enormously which in turn is expected to drive the market. Endorsements done by celebrities, advertisements on various social media are growing at a faster pace, allowing the market to grow potentially. Portability is the key driver expected to rule the market in the near future. Moreover, growth in the trend for virtual kitchens along with safety benefits and comfort and the rise in fuel prices for conventional gas are the key major factors that are expected to drive the electric kettle and coffee market.
Key Players mentioned in the report are: Bajaj Electricals Limited, Butterfly Gandhimathi Appliances Limited, Crompton Greaves Consumer Electronic Limited, Groupe SEB India Private Limited, Havells India Limited, Indian Fine Blanks Ltd., LG Electronics India Private Limited, Panasonic India Private Limited, Philips India Limited, Preethi Kitchen Appliances Private Limited, Samsung India Electronics Private Limited, Stovekraft Private Limited, TTK Prestige Limited, V-Guard Industries Limited, Whirlpool Of India Limited
The report gives an in-depth understanding of coffee marker and electric kettle market in India:
- India Electric Kitchen Appliance Market Outlook
- India Electric Kettle Market Size by Value & Forecast
- India Electric Kettle Market Size by Volume & Forecast
- India Coffee Maker Market Size by Value & Forecast
- India Coffee Maker Market Size by Volume & Forecast
- India Electric Kettle Market Share by Sales Channel & Region
- India Coffee Maker Market Share by Sales Channel & Region
- Product, Price and Variant Analysis of Coffee Maker & Electric Kettle
- The key vendors in this market space
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology: The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of induction cooktop and electric cooker in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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