India Mixer, Juicer & Grinder Market Outlook, 2027-28

India Mixer, Juicer & Grinder Market Outlook, 2027-28

Bonafide Research 20-10-2022 114 Pages Figures : 17 Tables : 17
Region : Asia-Pacific Category : Consumer Goods & Services Appliances & Equipment

1. Bajaj Electricals Limited

2. Bosch Limited

3. Butterfly Gandhimathi Appliances Limited

4. TTK Prestige Limited

5. Groupe SEB India Private Limited


The recently uploaded report by Bonafide Research – India Mixer, Juicer & Grinder Market Outlook, 2027-28, grew historically at a an approximate growth rate of higher than 18% during 2016-17 to 2021-22. It provides insights on the market, through market size by value & volume and market share by category, region, sales channel & company.
India food preparation appliances consist of segments such as mixer grinders, juicer extractors, blenders, juicers, food processors, choppers, hand mixers, and others. Mixer grinder and juicer have a major volume share among food preparation appliances, whereas the juicer mixer grinder market is expected to increase during the forecast period. The mixer grinder segment is the most popular product in the country among popular food preparation appliances in India. Many years ago, Indian consumers were familiar with only mixer grinders, but other food preparation appliances like juice extractors and juicer mixer grinders are also gaining popularity and increasing their presence in the market. There exists a tremendous possibility for the development of juice extractors in India as the ever-growing fitness and wellness trend among millennials demands the inclusion of fruit juice products in their diet. With lifestyle diseases and conditions like hypertension and diabetes experiencing an exponential rise in the country, more and more youngsters are opting for homemade options. Urban India is the key target market for the growth of juice extractors/juicers.

The adoption of a modern lifestyle and increasing brand consciousness among Indian consumers is now leading towards the rapid growth of the Juice Extractor/Juicer Market. Preethi, Bajaj, Philips, Maharaja, Butterfly, and Kenstar are some of the leading brands operating in the market. Segmented into three major divisions – Up to 549W, 550W to 749W, and 750W, and more, the market is dominated by the Up to 549W segment in both value and volume terms. Boomers are the generation with more disposable income and a desire to splurge or trade-up for more premium products, but the sheer size of the millennial generation and their fundamental need for the essentials, health consciousness, growing awareness regarding health, increasing fear of diseases are what moves the needle in juice extractor category. The increased consciousness in consumers mostly millennials about their health and well-being is a major incentive for them to increase their juice consumption.

The increased awareness coupled with innovations in product offerings is the major factors that will propel the growth for juice extractors during the forecast period. In developed regions, these products have sustained demand due to better awareness, while the penetration in emerging regions is gradually increasing on account of factors such as increased disposable income, better living standards, and awareness about health. North and south India leads the market with more than 30% of the market each. With an increase in disposable income, the other regions are also likely to gain more market growth in the coming period. Bangalore, Chennai, Hyderabad are the leading cities in the southern region whereas other cities like Mumbai, Delhi, and Kolkata are also fast catching up the market.

Millennials are increasingly demanding juice extractors which have resulted in high sales. While the older generations are the core customer, making up less in juice extractor sales, millennials were the only generational segment with a sales increase compared to previous years. Moreover, the influx of small and independent food enterprises is also a key driver that is expected to bolster market growth during the forecast period.

“India Mixer, Juicer & Grinder Market Outlook, 2027-28” discusses the following aspects of mixer, juicer & grinders in India:
The report gives an in-depth understanding of mixer, juicer & grinder market in India:
- India Food Preparation Appliance Market Outlook
- India Mixer, Juicer & Grinder Market Outlook
- India Mixer, Juicer & Grinder Market Size By Value & Forecast
- India Mixer, Juicer & Grinder Market Size By Volume & Forecast
- India Mixer, Juicer & Grinder Market Segmental Analysis: By Product Type
- India Mixer Grinder Market Size By Value & Forecast
- India Mixer Grinder Market Size By Volume & Forecast
- India Mixer Grinder Market Segmental Analysis: By Brand, By Region, By City, By Category
- India Juice Extractor Market Size By Value & Forecast
- India Juice Extractor Market Size By Volume & Forecast
- India Juice Extractor Market Segmental Analysis: By Region
- India Juicer Mixer Grinder Market Size By Value & Forecast
- India Juicer Mixer Grinder Market Size By Volume & Forecast
- Product, Price and Variant Analysis of Mixer Grinder, Juice Extractor and Juicer Mixer Grinder
-The key vendors in this market space
- Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of mixer, juicer & grinders in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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