Middle East & Africa Toy Market Outlook, 2027

Middle East & Africa Toy Market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition Forecast & Opportunities.

The Middle East and Africa are two of the fastest growing toy markets in the world, very closely following Asia and the Pacific markets. The regions of the Middle East and Africa are rich with human and natural resources. The region enjoys a reasonable standard of living on average. However, countries that is part of the Middle East and Africa regions account for substantially varying amounts of resources, economic size, geographic size, demographics, and standard of living. Also, intra-regional activity is weak, principally restricted to labor flows with limited trade in goods and services. Traditional toys and games are an emerging market in the Middle East and Africa, driven mainly by a recovering economy, increasing disposable incomes, and high birth rates. The region holds very good prospects for traditional toys and games due to increased spending on baby and child-oriented products and a shift towards premiumisation. Traditional toys and games in the Middle East and Africa are expected to witness consistent growth over the forecast period, mainly driven by an improving economic and political environment along with increasing per capita income. With an average of 3.9 children born per female expected by the forecast period and rising disposable incomes, demand for traditional toys and games is expected to be driven by baby and child-oriented products. In the research titled "Middle East and Africa Toy Market Outlook 2027," the toy market in the Middle East and Africa has been segmented on the basis of age categories to which the toys cater product lines, and sales channels. The market had a market size of around USD 7.5 Billion in 2021, which is anticipated to expand at more than 9% CAGR during the forecast period. The age groups are 0-8 years old, 9-15 years old, and over 15 years old. The product lines for the toy market include: action figures; arts and crafts; building sets; dolls; games and puzzles; infant/toddler/preschool toys; youth electronics; outdoor and sports toys; plush toys; miniature vehicle replicas; and explorative toys.

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The population sizes of the Middle East, Africa, and Europe are very similar to each other. However, the Middle East and Africa's toy markets are an emerging market fuelled by a growing population, an average standard of living and higher disposable income with households. According to the World Bank data, the proportion of the population using the internet in 2015 was 47.92%, whereas in 6 years, the proportion of the population using the internet in 2021 has grown to 65%. Because of this heavy penetration of the internet in the region, it is expected that the Middle East and African countries can show strong growth rates in demand for licensed and branded products as the kids in the region will be more aware of the ongoing trends on the internet. As the toy companies are already shifting to online modes of marketing their products as well as selling their products, the toy companies are eyeing great opportunities in the region as far as the toy industry is concerned. Further, the greater penetration of the internet in the region is also expected to boost the e-commerce network in the region, which in turn is expected to develop new online sales and distribution channels for the toy market in the region. However, as per Bonafide Research’s study, despite e-commerce opportunities, the offline sales and distribution channels, which include physical retail stores, specialized stores, and supermarkets, will play a significant and crucial role in the future development and growth of the market. Growth in demand for licensed toys comes as digital media access in the region grows, along with the influence of major global brands. With rapid urbanization coupled with growth in the number of higher-income households, children are now being exposed to global and trending brands such as Ben 10, Barbie, and Toy Story, thereby driving the demand. In most countries in the region, construction remains the most profitable category. This trend was driven mainly by brand loyalty and a wide product assortment that appeals to both boys and girls of all ages. The category’s major players, such as LEGO Group, are extensively conducting promotional activities throughout the year to further increase brand visibility. In addition to that, non-store retailing was mainly driven by internet retailing, which is expected to grow gradually over the forecast period due to increasing internet penetration in the region, albeit still in its nascent stage. Driven by features such as convenience and anytime shopping, traditional retailers are adapting to this trend through services such as home delivery and click and collect models.

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Manmayi Raval

Manmayi Raval

Research Consultant

In 2019, The LEGO Group launched a new headquarters for the Middle East and Africa region in Dubai—stepping up its efforts to bring products to kids across 68 markets. The firm earmarked the region for clear growth. By 2028, it is estimated that there will be around 125 Million children aged 0 to 14 years in the Middle East and North Africa region. The opening of the new regional headquarters will cover 68 new markets for the firm, including a sales office in Johannesburg that manages all Sub-Saharan countries and the Republic of South Africa. However, the COVID-19 as well as volatility in oil prices has led to some damage in the Middle East and African economies. The revised GDP projections for the coming years, 2021, and 2020 suggest that the Middle East and African regions may not recover from the pandemic triggered economic slowdown. However, the structure of the toy market is expected to develop steadily as the economy moves out of the slump and will be poised to show growth in the future. Major companies present in the market Bandai Namco Entertainment Inc., Hasbro Inc., The LEGO Group, Mattel, Brandstatter Group (Playmobil), Ravensburger, VTech, Kids II, Inc., Goliath Games, Artsana Group, Nintendo Co. Ltd.

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Manmayi Raval

Considered in this report • Geography: Middle East & Africa • Historic year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecast year: 2027 Aspects covered in this report • Middle East & Africa toy market with its value and forecast along with its segments • Country-wise toy market analysis • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Countries covered in the report • UAE •Saudi Arabia •Qatar •South Africa Segment covered in the report By Product • Action Figures & ACC •Arts & Crafts •Building Sets •Dolls •Games/Puzzles •Infant/Toddler/Preschool •Youth Electronics •Outdoor & Sports Toys •Plush •Vehicles •Explorative & Other Toys By Age Group •0-8 years •9-15 years •15 years and above By Distribution Channel •Online •Offline The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started, verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to pet care products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Companies Mentioned

  • LEGO Group
  • Mattel Inc
  •  Hasbro
  • Bandai Namco,
  • Vtech
  • Playmobil
  • Ravensburger
  • Goliath Games,
  • Kids II, Inc.
  • Artsana Group
  • Nintendo Co. Ltd.

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Research Methodology
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Market Definition
  • 4. Economic /Demographic Snapshot
  • 5. Global Toys Market Outlook
  • 5.1. Market Size by Value
  • 5.2. Market Share
  • 5.2.1. By Region
  • 5.2.2. By Country
  • 5.2.3. By Company
  • 5.2.4. By Age Group
  • 5.2.5. By Product
  • 5.2.6. By Distribution Channel
  • 6. Middle East & Africa Toy Market Outlook
  • 6.1. Market Size by Value
  • 6.2. Market Share
  • 6.2.1. By Country
  • 6.2.2. By Age Group
  • 6.2.3. By Product
  • 6.2.4. By Distribution Channel
  • 6.3. UAE Toy Market Outlook
  • 6.3.1. Market Size by Value
  • 6.3.2. Market Share
  • 6.3.2.1. By Age Group
  • 6.3.2.2. By Product
  • 6.3.2.3. By Distribution Channel
  • 6.4. Saudi Arabia Toy Market Outlook
  • 6.4.1. Market Size by Value
  • 6.4.2. Market Share
  • 6.4.2.1. By Age Group
  • 6.4.2.2. By Product
  • 6.4.2.3. By Distribution Channel
  • 6.5. Qatar Toy Market Outlook
  • 6.5.1. Market Size by Value
  • 6.5.2. Market Share
  • 6.5.2.1. By Age Group
  • 6.5.2.2. By Product
  • 6.5.2.3. By Distribution Channel
  • 6.6. South Africa Toy Market Outlook
  • 6.6.1. Market Size by Value
  • 6.6.2. Market Share
  • 6.6.2.1. By Age Group
  • 6.6.2.2. By Product
  • 6.6.2.3. By Distribution Channel
  • 7. Market Dynamics
  • 7.1. Market Drivers
  • 7.2. Market Challenges
  • 8. Market Trends and Developments
  • 8.1. XXXXXXXXXXXXXXX
  • 8.2. XXXXXXXXXXXXXXX
  • 8.3. XXXXXXXXXXXXXXX
  • 8.4. XXXXXXXXXXXXXXX
  • 9. Company Profiles
  • 9.1. The LEGO Group
  • 9.2. Mattel
  • 9.3. Hasbro
  • 9.4. Bandai Namco
  • 9.5. Vtech
  • 9.6. Brandstatter Group (Playmobil)
  • 9.7. Ravensburger
  • 9.8. Goliath Games
  • 9.9. Kids II, Inc.
  • 9.10. Artsana Group
  • 9.11. Nintendo Co. Ltd
  • 10. Strategic Recommendations
  • 11. Disclaimer

List of Tables
Table 1: Top 10 Counties Economic Snapshot 2020
Table 2: Economic Snapshot of Other Prominent Countries 2020
Table 3: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 4: Global Toys Market Share By Region (2016, 2021 & 2027F)
Table 5: Global Toys Market Share By Country (2016, 2021 & 2027F)
Table 6: Global Toy Market Share By Company (2021)
Table 7: Global Toy Market Share By Product (2016, 2021 & 2027F)
Table 8: Middle East & Africa Toy Market Share By Country (2016, 2021 & 2027F)
Table 9: Middle East & Africa Toy Market Share By Product (2016, 2021 & 2027F)
Table 10: UAE Toy Market Share By Product (2016, 2021 & 2027F)
Table 11: Saudi Arabia Toy Market Share By Product (2016, 2021 & 2027F)
Table 12: Qatar Toy Market Share By Product (2016, 2021 & 2027F)
Table 13: South Africa Toy Market Share By Product (2016, 2021 & 2027F)
Table 14: Key Facts of The LEGO Group
Table 15: Key Facts of Mattel
Table 16: Key Facts of Hasbro
Table 17: Key Facts of Bandai Namco
Table 18: Key Facts of Vtech
Table 19: Key Facts of Brandstatter Group (Playmobil)
Table 20: Key Facts of Ravensburger
Table 21: Key Facts of Goliath Games
Table 22: Key Facts of Kids II, Inc.
Table 23: Key Facts of Artsana Group
Table 24: Key Facts of Nintendo Co. Ltd.

List of Figures
Figure 1: Global Toys Market Size By Value 2016 to 2027F (In USD Billion)
Figure 2: Global Toy Market Share By Age Group (2016, 2021 & 2027F)
Figure 3: Global Toy Market Share By Distribution Channel (2016, 2021 & 2027F)
Figure 4: Middle East & Africa Toy Market Size By Value 2016 to 2027F (In USD Billion)
Figure 5: Middle East & Africa Toy Market Share By Age Group (2016, 2021 & 2027F)
Figure 6: Middle East & Africa Toy Market Share By Distribution Channel (2016, 2021 & 2027F)
Figure 7: UAE Toy Market Size By Value 2016 to 2027F (In USD Billion)
Figure 8: UAE Toy Market Share By Age Group (2016, 2021 & 2027F)
Figure 9: UAE Toy Market Share By Distribution Channel (2016, 2021 & 2027F)
Figure 10: Saudi Arabia Toy Market Size By Value 2016 to 2027F (In USD Billion)
Figure 11: Saudi Arabia Toy Market Share By Age Group (2016, 2021 & 2027F)
Figure 12: Saudi Arabia Toy Market Share By Distribution Channel (2016, 2021 & 2027F)
Figure 13: Qatar Toy Market Size By Value 2016 to 2027F (In USD Billion)
Figure 14: Qatar Toy Market Share By Age Group (2016, 2021 & 2027F)
Figure 15: Qatar Toy Market Share By Distribution Channel (2016, 2021 & 2027F)
Figure 16: South Africa Toy Market Size By Value 2016 to 2027F (In USD Billion)
Figure 17: South Africa Toy Market Share By Age Group (2016, 2021 & 2027F)
Figure 18: South Africa Toy Market Share By Distribution Channel (2016, 2021 & 2027F)
Figure 19: Market Attractiveness Index, 2021
Figure 20: Market Attractiveness Index, 2027F

Feed Phosphate Market Research FAQs

In 2014, the toy market of the Middle East and Africa was valued at USD 4.71 Billion

The market reached a value of USD 7.65 Billion in 2019.

Going into 2025, the toy market of the Middle East and Africa and has forecasted the market value of the region’s toy market to be hovering around USD 10 Billion.

Saudi Arabia is the leading market in the Middle Eastern and African toy market
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Middle East & Africa Toy Market Outlook, 2027

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