Logo
Middle East and Africa Toy Market Outlook, 2025

Middle East and Africa Toy Market Outlook, 2025

Bonafide Research 20-04-2021 85 Pages Figures : 14 Tables : 34
Region : MEA Category : Consumer Goods & Services Leisure

The Middle East and Africa are one of the fastest-growing toy markets in the world, very closely following Asia and Pacific markets. In 2014, the toy market of the Middle East and Africa was valued at USD 4.71 Billion and grew to USD 7.65 Billion in 2019. Going into 2025, Bonafide Research is optimistic about the trends and patterns in the toy market of the Middle East and Africa and has forecasted the market value of the region’s toy market to be hovering around USD 10 Billion.

In the research titled the Middle East and Africa Toy Market Outlook 2025, the toy market of the Middle East and Africa has been segmented based on age categories to which the toys cater, on the basis of product lines and the basis of sales channels. The age categorization is done for 0-8-year-old, 9-15-year-old, and above 15-year-old. The product lines for the toy market include – action figures, arts and crafts, building sets, dolls, games and puzzles, infant/ toddler/ preschool toys, youth electronics, outdoor and sports toys, plush toys, miniature vehicles replicas, and explorative toys.

The Middle East and African economy is rich in natural resources and accounts for a large share of world petroleum and exports and enjoys a reasonable standard of living. With increasing per capita income, there has been an increase in the household disposable income with the consumers in the region which, in turn, is shooting the sales for toys. Due to an improving economic and political environment, the economic conditions at the grassroots level in the Middle East and Africa are also improving, creating space and opportunities for the toy market to increase its depth. There is a great share and opportunity for the traditional toys and games is also expected to grow in the region. The demand for licensed products is also expected to grow in the Middle East and Africa Toy market due to increased access to media and content online. There has been an improvement in the internet penetration in the region which creates an opportunity for the companies to utilize new marketing channels. Rapid urbanization and growth in the number of high-income households in the Middle East especially have further driven the demand for licensed and branded toys in the region. Saudi Arabia is the leading market in the Middle Eastern and African toy market with UAE, and South Africa is equally competitive. Qatar shares the least out of all the major economies in the Middle East and Africa but is however the fastest growing toy market in the region. The smaller markets combined form the majority of the market share in the region. However, rising household income, and improving the standard of living, bolstered by improving political and economic stability make the Middle East and Africa a lucrative avenue for investments in its Toy Market.

However, the Covid-19 as well as volatility in the oil prices has led to some damage in the Middle East and African economy. The revised GDP projections for the coming year 2021, and 2020 suggest that the Middle East and African region may not recover from the pandemic-triggered economic slowdown. However, the structure of the toy market is expected to develop steadily as the economy moves out of the slump and will be poised to show growth in the future.

CONSIDERED IN THE REPORT
• Geography: the Middle East and Africa
• Base year: 2019
• Historical year: 2014
• Forecast year: 2025

REGIONS COVERED
• UAE
• Saudi Arabia
• Qatar
• South Africa

ASPECTS COVERED
• Market Size by Value (2014-2025F)
• Market Share by Age Group
• Market Share by Product
• Market Share by Sales Channel
• Market Share by Country.

THIS REPORT WOULD HELP YOU ANSWER THE FOLLOWING QUESTIONS:
• What is the market size of the toy market in the Middle East and Africa?
• How are the economic conditions of the region affecting the Middle East and Africa toy market?
• What is the growth scenario of licensed and branded products in the Middle East and Africa?
• What is the impact of Covid-19 on the Middle East and Africa toy market?
• Which country contributes least to the Middle East and Africa toy market?

Read More

Card image cap

Interested in this report?
Get your FREE sample!

Requirement Gathering & Methodology
Data Collection Techniques
Our Research Team & Data Sourcing
Data Science & Analytical Tools
Data Visualization & Presentation Skills
Project/ Report Delivery & After Sales Services