India Feminine Hygiene Market Overview 2020-26

Menstruation is a monthly challenge for billions of girls and women worldwide. On any given day, more than 300 million girls and women are menstruating. In many low-income and middle-income countries, access to sanitary products such as pads, tampons, or cups is limited, and girls often resort to using strips of cloth and other proxy materials to try to absorb their menstrual flow. Menstrual hygiene interventions are complex and involve several critical components including access to knowledge, access to products, access to water, sanitation, and hygiene (WASH) services, and improved social norms.

According to Bonafide research report title “India Feminine Hygiene Market Overview, 2020-26” India's feminine hygiene market has already occupied market more than INR 6000 Crore in the current fiscal year. Awareness for menstrual health hygiene has surged the market for Feminine Hygiene products. The feminine hygiene market accounts for Sanitary Napkins, Pantyliners, Tampons, Menstrual cups, and others which include disposable razors, feminine powder, etc. In the last decade, policymaking in India has increasingly focused on menstrual health. The Menstrual Hygiene Scheme was launched in 2011 under the National Health Mission for the promotion of menstrual hygiene amongst 15 million adolescent girls in the age group of 10 to 19 in 152 districts across 20 states.

The top three companies of feminine hygiene Johnson & Johnson, P&G, Unicharm India Pvt ltd have captured a market share of more than 40% in India's feminine hygiene market. Companies are actively collaborating with NGOs for the distribution of their products and they gave employment to housewives. With a new trend of social media advertisements, females are using more products that give relief to their menstruation. India's pantyliner market has been growing marginally. The usage of tampons and menstrual cups has been a misconception about the virginity of women. They are expensive, not easily degradable, and, hence, not very environmentally friendly. Nowadays, sea sponge tampons are available in the market which is a natural alternative to synthetic tampons.

Improving the reach and quality of low-cost pads is an important part of tackling menstrual health, as affordability is still the main barrier for the usage of pads in India. If the supply of Suvidha pads can be streamlined, it would make an impact, but that is half the job done. There is a greater need for better information on many fronts. Menstrual health in India is still largely governed by taboos and a lack of information. It needs to be addressed through social and behavioral change programs. There is little knowledge about the health consequences of using unhygienic methods for menstrual management. The usage of cloth, which is a traditional method, in itself is not unhygienic and is also a sustainable option, but it requires washing and drying in the sun. Most women in India do not feel comfortable with the washing and drying because of prevailing taboos, apart from lack of access to water also proving to be a problem.

Covered in the report:
• India Sanitary napkin
• Rural Sanitary napkin
• Urban Sanitary napkin
• India Pantyliners
• India Tampon

Considered in the report
• Geography: India
• Base year: 2019-20
• Historical year: 2014-15
• Forecasted year: 2025-26

This report would help you answer the following questions:
1. What is the market size and forecast of the India Feminine Hygiene Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the India Feminine Hygiene Market during the forecast period?
3. Which region outstands in the India Feminine Hygiene Market?
4. Which are the segments to invest in over the forecast period in the India Feminine Hygiene Market?
5. What is the competitive strategic window for opportunities in the India Feminine Hygiene Market?
6. What are the technology trends and regulatory frameworks in the India Feminine Hygiene Market?
7. What are the major company in the India Feminine Hygiene Market?