India Evaporative Air Cooler Market Outlook, 2027-28

As the report titled “India Evaporative Air Cooler Market Outlook, 2027-28” gives an all-round analysis of the global market of evaporative air cooler and an in-depth analysis of the Indian market. Air cooler also is known as an evaporative cooler, swamp cooler, uses the hot air in the room, and water to produce cooler air uses the evaporating technique. Air coolers are affordable and within the economic range for the large middle-income population in India and consume less electricity hence, many people prefer to purchase air coolers instead of air conditioners. Air coolers are low maintenance home cooling devices that reduce long-term ownership costs and periodic hassle of servicing.

The report forecasts the Indian Evaporative Air Cooler market to grow with a CAGR of approx. 12% during the forecast period. Per capita income of consumers has seen an upward trend in India, which leads to a want for living that is more comfortable and an increase in demand for branded air coolers. Branded air cooler makers are offering the latest technologies, which include IoT (Internet of Things), touch digital control panel, multistage air purification as a new variant in the market. However, there is also the emergence of air coolers like high-efficiency cooling pads, intelligent remote, anti-bacterial tanks in several sub-categories such as personal, window, tower, and desert air coolers.

Earlier, there were only three types of air coolers was available in the market: Window, Portable, and Tower Air coolers. Now, many new featured air coolers are available with the latest technology and a stylish look. In dry weather, more prevalent in India, air coolers are very effective and thus making the market more favourable. Considering the electricity cost between AC and air cooler, AC consumes almost eight times more energy than an air cooler. Air coolers have proved to one of the superior alternatives to AC. Historically, the unorganized players majorly dominated the air cooler market. Because of the emergence of several organized players, the dominance of unorganized players faded away. Previously, the only thing that was expected out from an air cooler was cooling and could be achieved with a simple evaporative air cooler priced at between INR 2500 and INR 3500.

With the introduction of the 'Make in India' initiative in 2015, air cooler manufacturers who produce their products locally have gained more market scope. This development with no doubt gives a major incentive to global and in-house air cooler manufacturers. Because of the way it operates, an air cooler offers a better quality of air for the room. So much that the air circulated from an air cooler is preferable for people with asthma or dust allergy. In value for money, air cooler scores high over an AC. Air coolers are available with tank capacity ranging from 12L to 100L. Another effective way of increasing cooling efficiency is by adding ice to the water in the tank. Some coolers also come with dedicated ice compartments. Adding ice to the water makes the pads cool, resulting in cool air passing through them.

The main players in this progressively competitive market in Residential Evaporative Air Cooler Market are Symphony, Bajaj, BlueStar, Cello, Crompton, Havells, Honeywell, Kenstar, Maharaja Whiteline, McCoy, Orient Electric, Usha, Vego, V-Guard, and Voltas.

Considered in this report
• Geography: India
• Base year: 2021-22
• Estimated year: 2022-23
• Forecast year: 2027-28

Key points covered in this report:
• India evaporative air cooler market outlook by value and by volume
• India residential evaporative air cooler market outlook by value and by volume
• Market size by value and by volume
• Market share (organized) by company, by region, by type, by price range
• India industrial evaporative air cooler market outlook by value and by volume
• India evaporative air cooler market dynamics
• Market trends & developments
• Product price & variant analysis
• Channel partner analysis
• Five forces analysis
• Company profiles of top 10 players
• Strategic recommendations

Segments covered in this report
• India evaporative air cooler market its segments with historical and forecasted values
• Residential evaporative air cooler market, its segments with historical and forecasted values
• Industrial evaporative air cooler market, its segments with historical and forecasted values
• Profiles of top performing companies

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to evaporative air cooler industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Manmayi Raval

Research Consultant

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