Asia-Pacific Frozen Fruits & Vegetable Market Outlook, 2029

The Asia-Pacific frozen fruit and vegetable business is expanding rapidly. Growing urbanisation and increased acceptance of a healthy lifestyle are driving the growth of the Asia-Pacific frozen fruit and vegetable market. One of the primary factors driving the Asia-Pacific frozen fruit and vegetable market has been the significant health benefits associated with frozen fruit consumption. Furthermore, frozen fruits are regarded as among the healthiest fruits, with increasing demand in the Asia-Pacific region. The frozen fruits are a great source of antioxidants, minerals, and vitamins, which has aided market growth throughout the Asia-Pacific region. When compared to fresh fruits, frozen fruits are more readily available. The Asia-Pacific region, which includes emerging economies such as China and India, has a vast and rapidly growing population. The growing population, combined with increased disposable incomes and a growing middle class, has resulted in a major growth in consumer demand for convenience foods such as frozen fruits and vegetables. Given the size and purchasing power of the Asia-Pacific population, the market's potential is enormous. Furthermore, the Asia-Pacific has experienced an increase in investment and technological improvements in the frozen food business, which includes frozen fruits and vegetables. To meet consumer demand, market companies are investing in research and development to improve freezing procedures, improve packaging, and create new product varieties. This emphasis on innovation contributes to Asia-Pacific's growth and competitiveness in the frozen fruit and vegetable market. In addition, Freshness is highly valued in Asian cuisine. While fresh produce remains popular, frozen fruits and vegetables are gaining acceptance due to technological advancements in freezing techniques that help preserve the nutritional content and quality of the products. Frozen produce allows consumers to enjoy fruits and vegetables at their peak freshness, even when they are out of season or not locally available. According to the research report, “Asia-Pacific Frozen Fruits and Vegetables Market Outlook, 2029", published by Bonafide Research, the market is forecasted to grow with more than 7.5 % by 2029. Individual quick freezing (IQF) and blast freezing, two technological improvements in freezing procedures, have increased the quality of frozen fruits and vegetables. These approaches aid in the preservation of the product's texture, flavour, and nutritional content, making it more desirable to consumers. Consumers are becoming more confident in the quality of frozen food as freezing technology improves. In addition, the development of cold chain infrastructure, such as refrigerated storage, shipping, and distribution facilities, has increased the availability and quality of frozen fruits and vegetables. Cold chain infrastructure investments ensure that items are kept at ideal temperatures throughout the supply chain, reducing spoilage and preserving product freshness. This expansion has aided market growth by allowing for more efficient distribution and market penetration. Product offerings in the Asia-Pacific Frozen Fruits and Vegetables market are expanding, including new and novel product varieties. Value-added goods such as frozen fruit blends, vegetable medleys, and pre-seasoned or pre-marinated frozen food are being introduced by manufacturers. This range of product choices caters to evolving consumer preferences while also making meal preparation easier. Furthermore, the Asia-Pacific region has a rich culinary legacy that includes a wide range of traditional cuisines that incorporate ethnic and exotic fruits and vegetables. There is a rising interest in trying new flavours and cuisines, which is driving up demand for frozen ethnic and exotic vegetables. To meet this demand, manufacturers are supplying frozen options such as jackfruit, durian, dragon fruit, edamame, and different Asian greens.

The Asia-Pacific frozen fruits and vegetables market encompasses a diverse range of countries and comsumer with varying preference and purchasing behaviour. As such there are multiple distribution channels to cater the customer need in Asia-Pacific Supermarket /modern retail / hypermarket are the traditional and prominent distribution channel for frozen fruits and vegetables in Asia-Pacific. Frozen fruits and vegetables are available at supermarkets, modern retail stores, and hypermarkets. These supermarkets often have designated sections or aisles for frozen foods, offering customers a diverse range of selections. Customers can select from a wide variety of frozen vegetables based on their preferences and needs. Famous grocery chains and hypermarkets frequently have great brand recognition and intensive marketing activities. They spend money on advertising, promotions, and in-store displays to highlight their frozen fruit and vegetable options. This visibility raises consumer awareness and encourages them to buy frozen vegetables throughout their shopping trips. However the on-line shop is anticipated to gain significant traction in Asia-Pacific growing with highest CAGR of the region. The Asia-Pacific frozen fruits and vegetables market encompasses a diverse range of countries and comsumer with varying preference and purchasing behaviour. As such there are multiple distribution channels to cater the customer need in Asia-Pacific Supermarket /modern retail / hypermarket are the traditional and prominent distribution channel for frozen fruits and vegetables in Asia-Pacific. Frozen fruits and vegetables are available at supermarkets, modern retail stores, and hypermarkets. These supermarkets often have designated sections or aisles for frozen foods, offering customers a diverse range of selections. Customers can select from a wide variety of frozen vegetables based on their preferences and needs. Famous grocery chains and hypermarkets frequently have great brand recognition and intensive marketing activities. They spend money on advertising, promotions, and in-store displays to highlight their frozen fruit and vegetable options. This visibility raises consumer awareness and encourages them to buy frozen vegetables throughout their shopping trips. However the on-line shop is anticipated to gain significant traction in Asia-Pacific growing with highest CAGR of the region. Based on product type, the market is segmented into two major type including fruits and vegetables. Among them, frozen vegetables are dominating the market in 2023. Frozen fruits are expected to grow at the fastest rate in the industry in the future. Frozen fruits are available all year, independent of seasonal fluctuations. Access to fresh and locally grown fruits may be limited in many Asia-Pacific nations during particular seasons of the year. Consumers can enjoy their favourite fruits even when they are out of season by purchasing frozen fruits. Frozen fruits' regular availability contributes to their rising popularity. Furthermore, consumer preferences are evolving towards healthy snacking options and processed food alternatives. Frozen fruits are seen as a healthier snacking option than sugary snacks or processed sweets. They offer natural sweetness without the additional sugars or artificial additives that are common in processed foods. This preference for healthier options is driving the demand for frozen fruits in the Asia-Pacific region. Frozen fruits provide consumers with convenience and time savings. They save time in meal preparation by eliminating the need for peeling, cutting, and preparation. Frozen fruits are pre-washed, pre-cut, and ready to use, making them an ideal option for smoothies, desserts, snacks, and other culinary uses. This convenience element is especially appealing to Asia-Pacific's busy urban customers.

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Manmayi Raval

Research Consultant

Considered in this report • Geography: Asia-Pacific • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Asia-Pacific Frozen Fruits and Vegetables market with its value and forecast along with its segments • Country-wise Frozen Fruits and Vegetable market analysis • On-going trends and developments • Top profiled companies • Strategic recommendation Countries Covered in the report: • China • Japan • Australia • India • South Korea

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By Product Type: • Fruits • Vegetables By Category: • Organic • Conventional By End User: • Residential • Commercial By Price Range: • Supermarket /modern retail/ hypermarket • Independent Retailers / Departmental /convenience store • On-line Shop The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience: This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Frozen Fruits and Vegetable industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.