North America Hand Sanitizer Market Outlook, 2027

Traditionally, people were using soap and water as a part of hand hygiene but lack it during time when frequent hand washing was not possible. The hand sanitizers were developed to serve the purpose of preventing the frequent hand washing but the outbreak of diseases such as H1N1 Swine Flu, Influenza, Small pox, Bird Flu and the most recent one Covid 19 corona virus have put many lives in danger. To overcome the spread of the diseases, the World Health Organization (WHO) has released an advisory to maintain hand hygiene with the usage of hand hygiene products such as hand sanitizers. WHO has also showed the formulation and manufacturing process for the hand sanitizers at its official site. According to the report titled, “ North America Hand Sanitizer Market Outlook, 2027”, published by Bonafide Research, the market in the region is observing a commendable growth rate during the forecast period due to factors like changing consumer behavior about self hygiene. Manufacturers are coming up with innovative products such as the smart hand sanitizer dispenser which is safer, simpler, and has fewer chances of spreading the disease while using public hand sanitizer has played a vital role in the growing consumption of the product. For instance, the US brand called VersaTables developed an Automatic Sanitizer Dispenser which is touch-free to help prevent cross-contamination, easy refill mechanism, convenient for quick hand sanitization also boosted the market growth. For instance, a Canadian brand Orgen introduced a pocket spray hand sanitizer that has 70% isopropyl alcohol content, which is light enough to easily carry around and ideal for public use.

The North America hand sanitizer market is expected to grow at a considerable rate and account a market value of around USD 2 Billion by the end of the year 2027 registering a compounded annual growth rate (CAGR) of more than 7% over the next five years. The prominent countries with their markets are the USA, Canada and Mexico which accounts a considerable market share in hand sanitizer market. The most trending products of the North American markets are the gel, liquid and hand sanitizers. Apart from these, spray hand sanitizers and other products such as hand sanitizing wipes are having a comparative lesser demand in the market. Based on type the market is segmented into alcohol-based and alcohol-free. Alcohol-based is projected to gain more traction on account of its ability to better exterminate germ, bacteria, and viruses than an alcohol-free solution, which thus makes it more desirable especially for safeguarding from infectious diseases. Similarly, alcohol-based with moisturizer content also boosted the demand as it helps to prevent the hands from dryness. On the other hand, alcohol-free sanitizer is also showing a strong presence as it is being preferred for kids' use due to its less harmful quality while still able to protect the users from various types of micro-organisms that can harm the health of a person. Additionally, the usage of pocket spray hand sanitizer, which is North America is a prominent region of the world with the world’s biggest economies. Hence, markets here are very important for the global players as people here spend a considerable part of their income on hygiene products. Moreover, they are also conscious about the brands and products which make an ideal for the players to promote them in the markets of North American countries. The market has hand sanitizer products which are either alcohol-based or non-alcohol based. The hand sanitizer products are available in many forms such as gel, liquid, foam, spray and other products such as hand sanitizing wipes. These products are available in many forms of packaging with variety of sizes. The presence of a large number of alternative products such as liquid hand wash, bar soap, cleansing cream, and others which can act as an ideal hand cleansing agent can be a restraining factor for the market growth. Furthermore, the excess usage of alcohol-based sanitizers leading to dryness of skin, crack or even results in permanent skin damage may also threaten its growth.

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Manmayi Raval

Research Consultant

COVID-19 Impact The outbreak of coronavirus has resulted in the high adoption of precautionary measures which include the use of hand sanitizer to curb the spread of infection. For instance, according to the Center for Disease Control and Prevention data issued in September 2020, the use of alcohol-based hand sanitizer can help to protect one's self and others from coronavirus. Furthermore, the high demand for the product by law enforcement personnel, who are maintaining strict rules and regulations for the safety of their citizens during the pandemic, is helping to generate more demand for hand sanitizers. Major Companies Included: Best Sanitizer, Inc., S.C. Johnson and Son, Inc., Chattem, Inc., Cleenol Group Limited, Elyptol, Inc., EO Products, GOJO Industries, Inc., Henkel AG & Company, KGaA, Hello Bello, Jao Brands, Kutol Products Company, Inc., 3M Company, Procter & Gamble, Reckitt Benckiser Group Plc., The Clorox Company, The Honest Company, The Himalaya Drug Company, Unilever, Vi-Jon Laboratories Considered in the report • Geography: North America • Base year: 2021 • Historical year: 2016 • Forecasted year: 2027

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Countries covered: • US • Canada • Mexico Aspects covered in the report • Market Size by Value for the period (2016-2027F) • Market Share by Product type (Gel, Liquid, Foam, Spray, Others) • Market Share by Type (Alcohol Base, Non-Alcohol) • Market Share by Country • Market Share by Company The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the consumer goods and services industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.