India Incense Stick (Agarbatti & Dhoop) Market Overview, 2022-2028

The report titled “India Agarbatti & Dhoop Market Overview, 2022-2028” gives the complete understanding of performance of agarbatti and dhoop products in Indian Market. The agarbatti and dhoop industry heavily depends on forest products for raw materials. The various raw materials required for production of agarbatti are charcoal powder, sticky powder such as Jigat, Sal resin, Guggul, nargis powder, raw bamboo sticks, water,various variety of oils, aromatic essence, floweressence, sandalwood oil, rose petals, natural andchemical aromatic ingredients, saw dust, various color powder, etc. Decent card board box or plastic pouches are required for packing. Generally agarbatti and dhoop in India are produced manually. A large number of rural women are employed in this industry. Agarbatti and dhoop products can be considered as the section with unending demand in India which allows the products to be sold through each mode of trade. The market derived by the increase in the large penetration of agarbatti and dhoop products in various regions through the retail mode of trade. This retail segment generating above 50% of total sum of the revenue generated by agarbatti and dhoop products. The variants generally found at this store were of pack size below 150 grams, while in case of fragrance they usually prefer to keep the trending fragrances according to their regions and consumer demands. This mode of trade have derived the market with its positive growth which by all mean will be reflecting in coming years when the growth is expected to be around 4% CAGR. The Indian agarbatti and dhoop industry is highly export oriented industry, which provides high profit. The Indian export of agarbatti and dhoop is increasing every year, which helps in balancing the trade deficit of India. While rising exports suggest more market opportunity, observing this many of the new players are entering into the agarbatti and dhoop business.

Major Companies and their brands • N. Ranga Rao & Sons Private Limited - Cycle, Heritage, Lia, Good fortunes, Speciality, Vasu, Rhythm, Natures Gift, Durgeshwari, Om Shanti, Pushkarini, Lia comet • Moksh Agarbatti Co – Moksh • ITC Limited – Mangaldeep • Mysore Deep Perfumery House - Zed black • Shree Kalpana Perfumery Works Private Limited – Kalpana Considered in this report • Geography: India • Base year: FY 2021-22 • Estimated year: FY 2022-23 • Forecast year: FY 2027-28 Aspects covered in this report • India agarbatti and dhoop market with its value& volume and forecast along with its segments • Product price and variant analysis • Top profiled companies

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Manmayi Raval

Research Consultant

Segment covered in the report ? Agarbatti market outlook ? Dhoop market outlook ? Market demographics ? Regional analysis ? Packaging analysis ? Fragrance analysis ? Channel partner analysis Approach of the report: This report consists of combine approach of primary as well as secondary research. Initially secondary research was used in order to get the understanding of the market and listing out the companies that are present into the market. The secondary research consist of third party sources such as press release, annual report of companies, analyzing the government generated reports and databases. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to agarbatti & dhoop industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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