India Incense Stick (Agarbatti & Dhoop) Market Outlook, 2027-28

The process of burning agarbatti has been the tradition in India for ages. From ancient times, incense sticks had been the Indian custom to celebrate anything from religious ritual

Featured Companies

  • 1. B. V. Aswathiah & Bros
  • 2. Hari Darshan Sevashram Private Limited
  • 3. Hem Corporation Private Limited
  • 4. ITC Limited
  • 5. Moksh Agarbattis Company
  • 6. Mysore Deep Perfumery House
  • More...

The report titled “India Agarbatti & Dhoop Market Outlook, 2027-28” gives all round analysis of Indian market of agarbatti (Incense stick) and dhoop. India is the largest producer of agarbatti and dhoop and is also the healthy exporter to other countries. The process of burning agarbatti has been the tradition in India since ages. From ancient times, incense sticks had been the Indian custom to celebrate anything from religious rituals to family functions. And, it was the focal point that attracted foreign forces. In modern days, agarbatti and dhoop are also used in houses and in other public places as air-freshener. The never-ending demand for agarbatti and dhoop is increasing in both domestic as well as foreign markets because of the improvement in quality and increase in availability of varied products. This report provides with all complete insight of each segments of Indian agarbatti and dhoop market with historical and forecasted values along with the top listed companies. India being with the population with diversified religion, agarbatti and dhoop products is widely used to follow each of their rituals. These products have the prominent place in Indian market with never ending demand. The market has been largely derived by the huge presence of agarbatti products and its wide adaption. Agarbatti section of the market has shown the growth of above 8% CAGR historically till 2021-22. A wide variety of Agarbatti are available in different shapes, size, colors and fragrances at very competitive prices, from sandalwood to lavender, and rose to jasmine. Indian-made Agarbatti are considered to be one of the finest qualities in the world. India’s Agarbatti industry is mainly in the form of cottage industry and is highly labour intensive with each incense stick being handcrafted. On the other hand dhoop segment of the market which is at the lower side have also been growing. One of the most used forms of dhoops is the wet form which has its presence in many parts of North India. With the increasing consumers adaption as observed in last couple of years the market is expected to grow with a CAGR of above 7% in terms of volume till the year 2027-28. The past five years saw growth in awareness of dhoop where many of the large companies entered the dhoop business. The most entrance currently has been observed in machine made products.

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The products are traded in three possible ways out of which the first one is the retails stores which keeps the pack size below 150 grams. In case of fragrance they usually prefer to keep the trending fragrances according to their regions and consumer demands. Second one is the departmental stores store generally has large number of variants in terms of pack size and fragrance. Lastly specialized stores and online mode which includes companies owned store, online sales, agarbatti wholesale, Puja store, pan shops, shops near temple, mosque, etc. Major Companies and their brands • N.Ranga Rao & Sons Private Limited - Cycle, Heritage, Lia, Good fortunes, Speciality, Vasu, Rhythm, Natures Gift, Durgeshwari, Om Shanti, Pushkarini, Lia comet • Moksh Agarbatti Co – Moksh • ITC Limited –Mangaldeep • Mysore Deep Perfumery House - Zed black • Shree Kalpana Perfumery Works Private Limited – Kalpana • Haridarshan Sevashram Private Limited - Hari darshan • B. V. Aswathiah & Bros – Nandi - Hem Corporation Private Limited – Hem • Patanjali Ayurved Limited - Astha, Madhuram Considered in this report • Geography: India • Base year: FY 2021-22 • Estimated year: FY 2022-23 • Forecast year: FY 2027-28

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Arun Kalwani

Arun Kalwani

Research Analyst

Aspects covered in this report • India agarbatti and dhoop market with its value& volume and forecast along with its segments • Product price and variant analysis • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Segment covered in the report ? Agarbatti market outlook ? Dhoop market outlook ? Market demographics ? Regional analysis ? Packaging analysis ? Fragrance analysis ? Channel partner analysis Approach of the report: This report consists of combine approach of primary as well as secondary research. Initially secondary research was used in order to get the understanding of the market and listing out the companies that are present into the market. The secondary research consist of third party sources such as press release, annual report of companies, analyzing the government generated reports and databases. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

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Arun Kalwani

Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to agarbatti & dhoop industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Companies Mentioned

  • B. V. Aswathiah & Bros
  • Hari Darshan Sevashram Private Limited
  • Hem Corporation Private Limited
  • ITC Limited
  • Moksh Agarbattis Company
  • Mysore Deep Perfumery House
  • N. Ranga Rao & Sons Private Limited
  • Patanjali Ayurved Limited
  • Shree Kalpana Perfumery Works Private Limited

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India Agarbatti & Dhoop Market Outlook
  • 4.1. Market Size
  • 4.1.1. By Value
  • 4.1.2. By Volume
  • 4.2. Market Share
  • 4.2.1. By Demographics
  • 4.2.2. By Product Type
  • 4.2.3. By Company
  • 5. India Dhoop Market Outlook
  • 5.1. Market Size
  • 5.1.1. By Value
  • 5.1.2. By Volume
  • 5.2. Market Share
  • 5.2.1. By Demographics
  • 5.2.2. By Region
  • 5.2.3. By Fragrance
  • 5.3. Product, Price & Fragrance
  • 6. India Agarbatti Market Outlook
  • 6.1. Market Size
  • 6.1.1. By Value
  • 6.1.2. By Volume
  • 6.2. Market Share
  • 6.2.1. By Region
  • 6.2.2. By Fragrance
  • 6.2.3. By Demographics
  • 6.2.4. By Packing Type
  • 6.2.5. By Pack Size
  • 6.3. Product, Price & Fragrance
  • 7. India Agarbatti & Dhoop Market Sales Channel Analysis
  • 7.1. Retail Stores
  • 7.2. Departmental Stores
  • 7.3. Specialized Stores & Online
  • 8. PEST Analysis
  • 9. Trade Dynamics
  • 9.1. Import
  • 9.2. Export
  • 10. Market Dynamics
  • 10.1. Market Trends
  • 10.2. Raw Material Analysis
  • 11. Competitive Landscape
  • 11.1. Porter's Five Forces
  • 11.2. 11.1 Company Profile
  • 11.2.1. N. Ranga Rao & Sons Private Limited
  • 11.2.1.1. Company Snapshot
  • 11.2.1.2. Company Overview
  • 11.2.1.3. Financial Highlights
  • 11.2.1.4. Geographic Insights
  • 11.2.1.5. Business Segment & Performance
  • 11.2.1.6. Product Portfolio
  • 11.2.1.7. Key Executives
  • 11.2.1.8. Strategic Moves & Developments
  • 11.2.2. Moksh Agarbattis
  • 11.2.3. ITC Limited
  • 11.2.4. Mysore Deep Perfumery House (MDPH)
  • 11.2.5. Shree Kalpana Perfumery Works Private Limited
  • 11.2.6. Hari Darshan Sevashram Private Limited
  • 11.2.7. B. V. Aswathiah & Bros
  • 11.2.8. Hem Corporation Private Limited
  • 11.2.9. Patanjali Ayurved Limited
  • 12. Strategic Recommendations
  • 13. Disclaimer

List of Table


Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: India Agarbatti & Dhoop Market Share By Demographics (2016-17, 2021-22 & 2027-28F)
Table 4: India Agarbatti & Dhoop Market Share By Product Type (2016-17, 2021-22 & 2027-28F)
Table 5: India Agarbatti & Dhoop Market Share By Company (2021-22)
Table 6: India Dhoop Market Share By Demographics (2016-17, 2021-22 & 2027-28F)
Table 7: India Dhoop Market Share By Region (2016-17, 2021-22 & 2027-28F)
Table 8: India Dhoop Market Share By Fragrance (2016-17, 2021-22 & 2027-28F)
Table 9: India Agarbatti Market Share By Region (2016-17, 2021-22 & 2027-28F)
Table 10: India Agarbatti Market Share By Fragrance (2016-17, 2021-22 & 2027-28F)
Table 11: India Agarbatti Market Share By Demographics (2016-17, 2021-22 & 2027-28F)
Table 12: India Agarbatti Market Share By Packing Type (2016-17, 2021-22 & 2027-28F)
Table 13: India Agarbatti Market Share By Pack Size (2016-17, 2021-22 & 2027-28F)
Table 14: India Agarbatti & Dhoop Market Size By Value (in INR Crore)
Table 15: India Agarbatti & Dhoop Market Size By Value (in INR Crore)
Table 16: India Agarbatti & Dhoop Market Size By Value (in INR Crore)
Table 17: HS Code for India Agarbatti & Dhoop Products in India 2021-22
Table 18: Import Duty Structure for HS Code XXXX in India 2021-22
Table 19: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 20: Import of HS Code XXXX in India - By Country By Value & Volume Share 2021-22
Table 21: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 22: Export of HS Code XXXX in India - By Country By Value & Volume Share 2021-22
Table 23: Influencing Factors for India Agarbatti & Dhoop Market, 2021-22

List of Figures


Figure 1: India Population 2017-2021 (In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Agarbatti & Dhoop Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 5: India Agarbatti & Dhoop Market Size By Volume (2016-17 to 2027-28F) (in INR Crore)
Figure 6: India Dhoop Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 7: India Dhoop Market Size By Volume (2016-17 to 2027-28F) (in INR Crore)
Figure 8: India Agarbatti Market Size By Value (2016-17 to 2027-28F) (in INR Crore)
Figure 9: India Agarbatti Market Size By Volume (2016-17 to 2027-28F) (in INR Crore)
Figure 10: Porter's Five Forces of India Agarbatti & Dhoop Market

Feed Phosphate Market Research FAQs

The rising consumer preferences for incense-based products for various religious, spiritual, meditational and therapeutic purposes, is currently driving the India Incense Sticks (Agarbatti & Dhoop) Market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of incense sticks.

Based on the product type, the India Incense Sticks (Agarbatti & Dhoop) market can be divided into agarbatti and dhoop. Currently, agarbatti exhibits a clear dominance in the market.

Based on the demographics, the India Incense Sticks (Agarbatti & Dhoop) market has been segmented into urban and rural, where rural currently holds the majority of the total market share.

Some of the major players in the India Incense Sticks (Agarbatti & Dhoop) market include N Ranga Rao & Sons Pvt.Ltd., Moksh Agarbatti, ITC, Hem Corporation Private Limited, Hari Darshan Sevashram Private Limited, Shree Kalpana Perfumery Works Private Limited and Others.

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India Incense Stick (Agarbatti & Dhoop) Market Outlook, 2027-28

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