India Incense Stick (Agarbatti & Dhoop) Market Outlook, 2027-28

The report titled “India Agarbatti & Dhoop Market Outlook, 2027-28” gives all round analysis of Indian market of agarbatti (Incense stick) and dhoop. India is the largest producer of agarbatti and dhoop and is also the healthy exporter to other countries. The process of burning agarbatti has been the tradition in India since ages. From ancient times, incense sticks had been the Indian custom to celebrate anything from religious rituals to family functions. And, it was the focal point that attracted foreign forces. In modern days, agarbatti and dhoop are also used in houses and in other public places as air-freshener. The never-ending demand for agarbatti and dhoop is increasing in both domestic as well as foreign markets because of the improvement in quality and increase in availability of varied products. This report provides with all complete insight of each segments of Indian agarbatti and dhoop market with historical and forecasted values along with the top listed companies. India being with the population with diversified religion, agarbatti and dhoop products is widely used to follow each of their rituals. These products have the prominent place in Indian market with never ending demand. The market has been largely derived by the huge presence of agarbatti products and its wide adaption. Agarbatti section of the market has shown the growth of above 8% CAGR historically till 2021-22. A wide variety of Agarbatti are available in different shapes, size, colors and fragrances at very competitive prices, from sandalwood to lavender, and rose to jasmine. Indian-made Agarbatti are considered to be one of the finest qualities in the world. India’s Agarbatti industry is mainly in the form of cottage industry and is highly labour intensive with each incense stick being handcrafted. On the other hand dhoop segment of the market which is at the lower side have also been growing. One of the most used forms of dhoops is the wet form which has its presence in many parts of North India. With the increasing consumers adaption as observed in last couple of years the market is expected to grow with a CAGR of above 7% in terms of volume till the year 2027-28. The past five years saw growth in awareness of dhoop where many of the large companies entered the dhoop business. The most entrance currently has been observed in machine made products.

The products are traded in three possible ways out of which the first one is the retails stores which keeps the pack size below 150 grams. In case of fragrance they usually prefer to keep the trending fragrances according to their regions and consumer demands. Second one is the departmental stores store generally has large number of variants in terms of pack size and fragrance. Lastly specialized stores and online mode which includes companies owned store, online sales, agarbatti wholesale, Puja store, pan shops, shops near temple, mosque, etc. Major Companies and their brands • N.Ranga Rao & Sons Private Limited - Cycle, Heritage, Lia, Good fortunes, Speciality, Vasu, Rhythm, Natures Gift, Durgeshwari, Om Shanti, Pushkarini, Lia comet • Moksh Agarbatti Co – Moksh • ITC Limited –Mangaldeep • Mysore Deep Perfumery House - Zed black • Shree Kalpana Perfumery Works Private Limited – Kalpana • Haridarshan Sevashram Private Limited - Hari darshan • B. V. Aswathiah & Bros – Nandi - Hem Corporation Private Limited – Hem • Patanjali Ayurved Limited - Astha, Madhuram Considered in this report • Geography: India • Base year: FY 2021-22 • Estimated year: FY 2022-23 • Forecast year: FY 2027-28

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Manmayi Raval

Research Consultant

Aspects covered in this report • India agarbatti and dhoop market with its value& volume and forecast along with its segments • Product price and variant analysis • Various divers and challenges • Ongoing trends and developments • Five force models • Top profiled companies • Strategic recommendation Segment covered in the report ? Agarbatti market outlook ? Dhoop market outlook ? Market demographics ? Regional analysis ? Packaging analysis ? Fragrance analysis ? Channel partner analysis Approach of the report: This report consists of combine approach of primary as well as secondary research. Initially secondary research was used in order to get the understanding of the market and listing out the companies that are present into the market. The secondary research consist of third party sources such as press release, annual report of companies, analyzing the government generated reports and databases. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

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Intended audience This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to agarbatti & dhoop industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.