India Toilet Cleaning Outlook, 2027-28

India Toilet Cleaning has shown substantial growth and has crossed the mark of INR 2300 crore in with a strong CAGR of above 19%.

Featured Companies

  • 1. Cera Sanitary Limited
  • 2. Dabur India Limited
  • 3. Fena Private Limited
  • 4. Hindustan Unilever Limited
  • 5. Pitambari Products Private Limited
  • 6. Reckitt Benckiser (India) Private Limited
  • More...

The report titled "India Toilet Cleaning By Value, By Type ( Liquid Cleaner, In-Cistern, Rim, Others ), By Company, By Brand ( Sani fresh, Mr. Muscle, Clorox, Harpic, Domex, etc. ), By Sales Channel ( General Retail, Modern Retail, Online ), By Demographics ( Urban, Rural ), Outlook ( Trends & Forecast ), 2027-28" provides a complete analysis of the performance of toilet cleaning products market in India. In India, open defecation was a well-established traditional practice deeply ingrained from early childhood. The practice is still rampant in rural India and the country is home to the world’s largest population of people who defecate in the open. This is the major reason why toilet cleaner, as a product, did not grasp much attention and importance before some years. People who have a toilet in their homes especially in rural areas still use phenyl, bleaching powders, detergents, and acids as toilet cleaning purposes but there has been a lot of emergence of new products that have eased the toilet cleaning works. Toilet cleaners have a range of products such as toilet cleaning powder, gel, liquid, wipes, stripes, in-cistern devices and rim blocks. Initiatives by the government such as have helped the consumers especially in the rural areas to understand the value of sanitation which has been a big factor as the companies have started to target the untapped rural market of the country. This report gives an in-depth insight into the performance of various segments toilet cleaning segment along with historical and forecasted values with ongoing trends, opportunities, challenges and the profiles of top-performing companies.

Market Development
The toilet cleaning market of India is segmented in three categories such as Liquid cleaners, In-Cistern & Rim blocks, and others which include drainers, tablets, wipes, powders, and sprays. The market has shown substantial growth and has crossed the mark of INR 2300 crore in with a strong CAGR of above 19%. The market saw a sudden surge of growth in sales since October 2014 when the sanitation program 'Swachh Bharat Mission-Gramin was launched. The initiative was to construct toilets especially in the rural sector and bring an end to open defecation. Liquid cleaners are considered to be the perfect substitute for cleaning toilets and have become extremely popular in the last couple of years. Sales of branded liquid toilet cleaner continued to receive a boost owing to the growing awareness promoted by promotional campaigns of multinationals such as 'Harpic Challenge'. In-cistern & rim blocks and other cleaners clean continuously without any mess last more than a month depending upon the individual user. These segments of the toilet cleaning market have shown rapid growth in the last couple of years especially in urban areas where the houses have the large presence of western-style toilets. Sales channel plays a role in the distribution of the products as the liquid cleaners are widely present in the multi-brand as well as the general retail stores whereas the products like In-cistern & rim blocks, wipes, sprays can be found majorly through multi-brand retail stores because of its less availability and premiumness.

Major Companies with their brands
The toilet cleaner market in India has less penetration and less competition. The market is highly consolidated with a hand full of prominent players contributing to the market revenues
• Reckitt Benckiser (India) Ltd – Harpic
• Hindustan Unilever limited - Domex
• Dabur India Limited - Sani Fresh
• SC Johnson Products Pvt. Ltd - Mr. Muscle
• Future Consumer Enterprise Ltd - Clean Mate
• Fena Private Limited - COP
• Pitambari Products Pvt. Ltd - Sanit All
• The Clorox Company – Clorox
• Cera Sanitaryware Limited – Cerenity
• Altret Industries Private limited - Trends, Alfab
• Diversey India Private Limited - Taski R6
• Ecolab Food Safety & Hygiene Solutions Private Limited
• M/S Satol Chemicals – Satol

Considered in this report
• Geography: India
• Base Year: FY 2021-22
• Estimated Year: FY 2022-23
• Forecast Year: FY 2027-28

Aspects covered in the report
• India toilet cleaning market, with analyzed historical and forecasted value
• Product price & variant analyses of each segment
• Information regarding the raw material used in cleaners
• Market penetration, policies and future development of each segment
• Trade analysis
• Opportunities and challenges observed in the market
• Ongoing trends
• Five forces
• Profiles of top-performing companies
• Market recommendations Segments Covered in the report

Toilet Cleaners
• In-Cistern toilet cleaner
• Rim toilet cleaner
• Others (drainers, tablets, wipes, powders, and sprays)

The approach of the report

The information contained in the report " India Toilet Cleaning By Value, By Type ( Liquid Cleaner, In-Cistern, Rim, Others ), By Company, By Brand ( Sani fresh, Mr. Muscle, Clorox, Harpic, Domex, etc. ), By Sales Channel ( General Retail, Modern Retail, Online ), By Demographics ( Urban, Rural ), Outlook ( Trends & Forecast ), 2027-28" are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third-party sources, various press releases, government-generated reports, data from government databases, company annual reports and listing down the major companies present into the market. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analyzed and forecasted for the future years.

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the toilet cleaning industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Companies Mentioned

  • Cera Sanitary Limited
  • Dabur India Limited
  • Fena Private Limited
  • Hindustan Unilever Limited
  • Pitambari Products Private Limited
  • Reckitt Benckiser (India) Private Limited
  • SC Johnson Products Private Limited
  • The clorox company india Private Limited
  • Future Consumer Enterprises Limited
  • Altret Industries Private Limited
  • Diversey India Private Limited
  • Ecolab Food Safety & Hygiene Solutions Private Limited
  • M/S Satol Chemicals

Table of Contents

  • Table Of Content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India Household Cleaning Market Outlook
  • 4.1. Market Size By Value
  • 4.2. Market Share
  • 4.2.1. By Company
  • 4.2.2. By Brand
  • 4.2.3. By Category
  • 4.2.4. By Demographics
  • 4.2.5. By Sales Channel
  • 5. India Toilet Cleaner Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share
  • 5.2.1. By Company
  • 5.2.2. By Product Type
  • 5.2.3. By Demographics
  • 5.2.4. By Sales Channel
  • 5.3. India Liquid Cleaners Market
  • 5.3.1. Market Size By Value
  • 5.3.2. Product, Price and Variant Analysis
  • 5.4. India In-Cisterns & Rim Blocks Market
  • 5.4.1. Market Size By Value
  • 5.4.2. Product, Price and Variant Analysis
  • 5.5. India Other Toiler Cleaner Market
  • 5.5.1. Market Size By Value
  • 5.5.2. Product, Price and Variant Analysis
  • 6. Raw Material
  • 7. Market Penetration
  • 8. Future Development
  • 9. Policy & Regulatory Landscape
  • 10. Trade Dynamics
  • 10.1. Import
  • 10.2. Export
  • 11. India Household Cleaning Market Dynamics
  • 11.1. Key Drivers
  • 11.2. Key Challenges
  • 12. Market Trends & Developments
  • 12.1. xxxx xxxx xxxx xxxx xxxx xxxx xxxx
  • 12.2. xxxx xxxx xxxx xxxx xxxx xxxx xxxx
  • 12.3. xxxx xxxx xxxx xxxx xxxx xxxx xxxx
  • 12.4. xxxx xxxx xxxx xxxx xxxx xxxx xxxx
  • 12.5. xxxx xxxx xxxx xxxx xxxx xxxx xxxx
  • 13. Competitive Landscape
  • 13.1. Porters Five Forces
  • 13.2. Company Profiles
  • 13.2.1. Reckitt Benckiser (India) Ltd.
  • 13.2.2. Hindustan Unilever Limited
  • 13.2.3. Dabur India Limited
  • 13.2.4. SC Johnson Products Pvt. Ltd.
  • 13.2.5. Future Consumer Enterprise Ltd.
  • 13.2.6. Fena Private Limited
  • 13.2.7. Pitambari Products Pvt. Ltd.
  • 13.2.8. The Clorox Company
  • 13.2.9. Cera Sanitaryware Limited
  • 13.2.10. Altret Industries Private Limited
  • 13.2.11. Diversey India Private Limited
  • 13.2.12. Ecolab Food Safety & Hygiene Solutions Private
  • 13.2.13. M/S Satol Chemicals
  • 14. Strategic Recommendations
  • 15. Disclaimer

List Of Tables

Table-1: India Tier-wise Classification Of Cities
Table-2: India Region-wise Classification Of Cities
Table-3: Product, Price and Variant Analysis of Liquid Toilet Cleaners in India (Price/500 ml)
Table-4: Product, Price and Variant Analysis of Toilet Rim Blocks & In-Cistern In India
Table-5: Product, Price and Variant Analysis of Liquid Toilet Cleaners in India (Price/quantity)
Table-7: General Formulations For Acid Toilet Bowl Cleaners (% Weight)
Table-8: General Formulations For Solid Toilet Tank Cleaners (% Weight)
Table-9: Import Duties under HS code XXXX
Table-10: Import of Household Cleaning Products in India - By Country By Volume
Table-11: Export of Household Cleaning Products from India - By Country By Volume 2021-22
Table-12: Product Portfolio of Reckitt Benckiser (India) Ltd. in Utensil Cleaner Market
Table-13: Product Portfolio of Reckitt Benckiser (India) Ltd. in Surface Cleaner Market
Table-14: Product Portfolio of Reckitt Benckiser (India) Ltd. In Toilet Cleaner Market
Table-15: Key Facts of Reckitt Benckiser (India) Ltd.
Table-16: Product Portfolio of Hindustan Unilever Limited in Utensil Cleaner Market
Table-17: Product Portfolio of Hindustan Unilever Limited in Surface Cleaner Market
Table-18: Product Portfolio of Hindustan Unilever Limited in Toilet Cleaner Market
Table-19: Key Facts of Hindustan Unilever Limited
Table-20: Product Portfolio of Dabur India Limited in Household Cleaning Market
Table-21: Key Facts of Dabur India Limited
Table-22: Product Portfolio of SC Johnson Products Pvt. Ltd. in Household Cleaning Market
Table-23: Key Facts of SC Johnson Products Pvt. Ltd.
Table-24: Product Portfolio of Future Consumer Enterprise Ltd. in Household Cleaning Market
Table-29: Key Facts of Future Consumer Enterprise Ltd.
Table-30: Product Portfolio of Fena Private Limited in Household Cleaning Market
Table-31: Key Facts of Fena Private Limited
Table-28: Product Portfolio of Pitambari Products Pvt. Ltd. in Household Cleaning Market
Table-33: Key Facts of Pitambari Products Pvt. Ltd.
Table-34: Product Portfolio of The Clorox Company in Household Cleaning Market
Table-31: Key Facts of The Clorox Company
Table-24: Product Portfolio of Cera Sanitaryware Limited in Toilet Cleaner Category
Table-33: Key Facts of Cera Sanitaryware Limited
Table-34: Key Facts of Altret Industries Private Limited
Table-35: Key Facts of Diversey India Private Limited
Table-36: Key Facts of Ecolab Food Safety & Hygiene Solutions Private Limited
Table-37: Key Facts of M/S Satol Chemicals

List Of Figures
Figure-1: India Population 2020 (In Crore)
Figure-2: India Population Age Structure (EST. 2019)
Figure-3: India Urban VS Rural (Crore)
Figure-4: India Household Cleaning Market Size – By Value 20117 To 2021-22 (INR Crore)
Figure-5: India Household Cleaning Market Size Forecast – By Value 2022-23F To 2027-28F
Figure-6: India Household Cleaning Market Share – By Company 2021-22
Figure-7: India Household Cleaning Market Share – By Brand 2021-22
Figure-8: India Household Cleaning Market Share – By Category 2021-22 & 2027-28F
Figure-9: India Household Cleaning Market Share – By Demographics 2021-22 & 2027-28F
Figure-10: India Household Cleaning Market Share – By Sales Channel 2021-22 & 2027-28F
Figure-11: India Toilet Cleaner Market Size – By Value 2016-17 To 2021-22 (INR Crore)
Figure-12: India Toilet Cleaner Market Size Forecast – By Value 2022-23F To 2027-28F (INR Crore)
Figure-13: India Toilet Cleaner Market Share – By Company 2021-22
Figure-14: India Toilet Cleaner Market Share – By Product Type 2021-22
Figure-15: India Toilet Cleaner Market Share – By Demographics 2021-22
Figure-16: India Toilet Cleaner Market Share – By Sales Channel 2021-22
Figure-17: India Liquid Toilet Cleaner Market Size – By Value 2016-17 To 2021-22 (INR Crore)
Figure-18: India Liquid Toilet Cleaner Market Size Forecast – By Value 2022-23F To 2027-28F (INR Crore)
Figure-19: India In-Cistern & Rim Block Toilet Cleaner Market Size – By Value 2016-17 To 2021-22 (INR Crore)
Figure-20: India In-Cistern & Rim Block Toilet Cleaner Market Size Forecast – By Value 2022-23F To 2027-28F (INR Crore)
Figure-21: India Others Toilet Cleaner Market Size – By Value 2016-17 To 2022-23 (INR Crore)
Figure-22: India Others Toilet Cleaner Market Size Forecast – By Value 2022-23F To 2027-28F (INR Crore)
Figure-23: Import of Household Cleaning Products in India – Value & Volume
Figure-24: Export of Household Cleaning Products from India – Value & Volume
Figure-25: Porter's Five Forces Meter of India Toilet Cleaner Market

Feed Phosphate Market Research FAQs

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of toilet cleaning products across the nation.

The segments covered in the India Toilet Cleaning report are based on Product, Demographics, Company, Brand and sales channel.

There are two demographics region in India Toilet Cleaning Market i.e urban and rural. Urban demographic is leading the market.

The product type included in India Toilet Cleaning Market are Liquid Cleaner, In-Cisterns & Rim Blocks and Others.
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India Toilet Cleaning Outlook, 2027-28

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