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Asia-Pacific Denim Jeans Market Outlook, 2031

The Asia-Pacific Denim Jeans Market is segmented into By Category (Mass, Premium), By Fitting Type (Regular, Slim, Straight, Skinny, Relaxed), By End User (Men, Women, Children), By Distribution Channel (Hypermarket and Supermarket, Convenience clothing store, Specialty Store, Online Sales Channel, Others).

The Asia-Pacific Denim Jeans Market is anticipated to grow at more than 7.21% CAGR from 2026 to 2031.

Denim Jeans Market Market Analysis

Customers' purchasing decisions have been impacted by their increased socializing and exposure to branded clothing through a variety of retail channels. As a result, they are more likely to spend more money on branded clothing, including jeans. Customers' lifestyles in developing nations have significantly changed in the previous ten years due to the effects of urbanization and digitalization. The middle class is becoming increasingly willing to spend money on personal hygiene and fashion apparel. It is projected that this tendency will propel market expansion in important areas including the Asia Pacific. Jeans are a commonly accepted casual wear item among young adults and working professionals worldwide, particularly when paired with T-shirts. Major fashion firms are increasing their product offers by differentiating their jeans based on aesthetic elements including colors, size, fabric, and design in response to consumer demand. There are a large number of regional and international companies engaged in the highly competitive Asia-Pacific jeans market. The leading companies in the market are VF Corporation, Diesel S.p.A., Gap Inc., Edwin Co., Ltd., and Uniqlo Co., Ltd. Asia-Pacific's undeniable denim king, China is the world's biggest producer and consumer of denim. However, China is not only producing jeans for its own consumption; it is also a significant exporter, sending jeans to every country in the world. In terms of denim innovation and quality, Japan is the denim samurai. They are well-known for producing premium selvedge denim, which is woven on specialized looms to provide an impeccable, polished edge. According to the research report, "Asia-Pacific Denim Jeans Market Outlook, 2031," published by Bonafide Research, the Asia-Pacific Denim Jeans Market is anticipated to grow at more than 7.21% CAGR from 2026 to 2031. Across Asia Pacific, a number of countries have experienced economic expansion that has raised levels of disposable income. Customers are more likely to invest in apparel products like denim jeans when their spending power increases. The popularity of denim jeans and other Western fashion trends have a big influence on customer tastes in Asia Pacific. The region's increased need for denim jeans is partly due to the imitation of Western lifestyles and styles. Asia Pacific is home to a sizable and youthful population that is typically more trend and fashion focused. The demand for denim jeans is being driven primarily by young consumers who want to express their unique style and uniqueness. Asia Pacific consumers are becoming more mindful of fashion, thanks in large part to social media and digital platforms that are spreading awareness of global fashion trends. Because they are a flexible and stylish piece of apparel, denim jeans continue to be in high demand. Asia Pacific's denim jeans market offers a broad selection of goods to satisfy a wide range of consumer tastes. Customers have a wide range of options when it comes to choosing denim jeans that fit their preferences, from distinct fits and styles to varied washes and finishes. Consumers around Asia Pacific now have easier access to denim jeans thanks to the expansion of e-commerce platforms.

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Market Dynamic

Market DriversJeans made of denim have an incredibly long lifespan : Denim is a strong, long-lasting fabric that is made so that it fits well even under challenging circumstances. The twill weave is the source of the durability. The white yarns cross the fabric's width and are the weft threads; the blue yarns are the warp, or lengthwise, threads. Denim is strengthened by twill threads, which enable material to withstand significant friction before breaking. Historically, denim was made entirely of cotton, but thanks to contemporary innovations, a variety of denim products are now offered for purchase. In order to control shrinkage and creases, denim is now combined with polyester; elsatane is also often used these days. Elsatane denim guarantees appropriate stretch, improving fit for the wearer. • Increasing Demand in Asia-Pacific Emerging Nations for Fashionable Clothes : Being one of the fastest-growing industries in the world, the fashion sector in the Asia-Pacific region has won praise from all around the world for its uniqueness, diversity, and sustainability. Not everyone is cut out to be stylish. The ability to express oneself through one's attire, self-assurance, and personality is known as fashion. People tend to be trendier in response to market demand, and fashion trends change frequently. Individuals also create trends and provide fresh twists to the fashion industry. Fashionable clothes are in greater demand as more people adopt new styles. The benefits of denim jeans also include a younger demographic's attraction and increased use. Asia-Pacific countries like China, India, and others are adopting similar patterns more and more. Market Challenges Variations in the Source Material: On the other hand, stringent government environmental sustainability standards and regulations, as well as variations in the price of raw materials like cotton, impact the pricing of products. In addition, the developing economies' lack of favourable conditions, their slow adoption of technology, and their need for skilled labour are expected to pose challenges for the market over the projection period. • Religious and Cultural Norms: Denim jeans may not be as widely accepted in other nations due to cultural and religious traditions, especially in more conservative areas where traditional attire and modesty are expected. Restricted market penetration and maybe decreased demand in regions where denim acceptance is constrained by cultural constraints. Market Trends Fast fashion and rapid style adoption:A major trend in the Asia Pacific denim jeans market is the rapid growth of fast fashion, where consumers frequently update their wardrobes to match changing trends. Brands are continuously launching new denim collections with updated designs, washes, and fit to meet dynamic consumer demand. This trend is particularly strong among younger consumers who are highly influenced by social media and online fashion content. Fast fashion retail models are helping accelerate denim consumption and shortening product life cycles. • Growing shift toward online shopping and digital influence :Another key trend is the rapid rise of e commerce and digital shopping platforms across the region. Consumers are increasingly purchasing denim jeans online due to convenience, wider product selection, and attractive discounts. Social media platforms and influencer marketing are playing a major role in shaping consumer preferences and driving online sales. Brands are investing heavily in digital marketing, virtual try on tools, and personalized recommendations to enhance the online shopping experience. This digital shift is significantly transforming how denim jeans are marketed and sold in the Asia Pacific region.

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Priyanka Makwana

Priyanka Makwana

Industry Research Analyst


Denim Jeans Market Segmentation

By Category Mass
Premium
By Fitting Type Regular
Slim
Straight
Skinny
Relaxed
By End User Men
Women
Children
By Distribution Channel Hypermarket and Supermarket
Convenience clothing store
Specialty Store
Online Sales Channel
Others

Mass segment leads the Asia Pacific denim jeans market because consumers prioritize affordability, value for money, and everyday usability over premium fashion positioning. The mass segment dominates the Asia Pacific denim jeans market primarily due to the high price sensitivity of consumers across the region, where a significant share of the population belongs to middle income and emerging economic groups. In these markets, purchasing decisions are strongly influenced by affordability, making budget friendly denim jeans the preferred choice for daily wear. Consumers generally seek practical clothing that offers durability and acceptable style at a low cost, which naturally strengthens demand for mass market denim products. Another key factor supporting the dominance of the mass segment is the rapid expansion of the middle class in Asia Pacific, which has increased overall apparel consumption but still maintains a strong focus on value based purchases. Even as disposable incomes rise, many consumers continue to prioritize essential spending and cost efficiency over premium fashion branding. This results in a strong preference for mass denim jeans that deliver functionality and trend aligned designs without high price tags. Leading global and regional brands such as Levi Strauss and Co and H and M have strategically expanded their mass market offerings to capture this demand by providing affordable collections tailored to local consumer needs. Consumers in the region are highly responsive to changing fashion trends but prefer low cost options that allow frequent wardrobe updates. Mass denim products align perfectly with this behavior as they provide trendy designs at accessible prices, encouraging repeat purchases and higher consumption frequency. This cycle of frequent buying and low price sensitivity significantly boosts the growth of the mass category compared to premium segments. Relaxed fit is the fastest growing segment in the Asia Pacific denim jeans market because consumers are increasingly prioritizing comfort and loose fitting styles influenced by lifestyle changes and fashion evolution. The rapid growth of relaxed fit jeans in the Asia Pacific denim jeans market is primarily driven by a strong shift in consumer preference toward comfort oriented clothing. As lifestyles become faster paced and urbanized, consumers are seeking apparel that allows ease of movement and long lasting comfort throughout the day. Relaxed fit jeans provide a looser structure compared to slim or skinny fits, making them highly suitable for daily wear, travel, and casual activities. This comfort focused approach has made relaxed denim increasingly popular across both male and female consumers in the region. Younger consumers in Asia Pacific are highly influenced by international fashion trends, especially those promoted through social media, celebrity culture, and streetwear fashion. Relaxed and oversized silhouettes have become a major global trend, and this has significantly boosted demand for loose fitting denim styles in the region. Brands such as Levi Strauss and Co and H and M have responded by expanding their relaxed fit collections, making them more widely available and accessible to consumers. In many Asia Pacific countries, traditional clothing norms are shifting toward more casual and flexible dressing styles in both work and social environments. Hybrid work culture and informal dress codes have increased the need for comfortable clothing that can be worn throughout the day without discomfort. Relaxed fit jeans meet this requirement effectively, making them a preferred choice for modern consumers. The Asia Pacific region has a large young population that is highly fashion conscious but also prioritizes comfort and practicality. Men segment is the fastest growing in the Asia Pacific denim jeans market because increasing fashion awareness and rising adoption of casual wear among men are driving higher demand. The rapid growth of the men segment in the Asia Pacific denim jeans market is primarily driven by a significant change in male consumer behavior, where men are becoming more fashion conscious and actively engaging with clothing choices that reflect personal style and identity. Unlike earlier trends where mens fashion was limited to basic and functional apparel, modern male consumers in the region are now more interested in experimenting with different fits, styles, and brands, which has led to increased demand for denim jeans as a versatile and fashionable clothing option. As more men move into urban areas and adopt modern lifestyles, denim jeans have become a standard part of everyday wear due to their comfort, durability, and adaptability. This shift has increased usage frequency, as jeans are now worn in both casual and semi casual settings, including workplaces where dress codes have become more relaxed. The expansion of disposable income among working male populations is also supporting this trend. With improving economic conditions in countries such as India, China, and Southeast Asian nations, men now have greater spending capacity for apparel and are more willing to invest in multiple pairs of jeans for different occasions. This increase in purchasing power has directly contributed to higher sales growth in the men segment of the denim market. Social media, influencer marketing, and fashion content targeted at male audiences have significantly increased awareness of different denim styles and trends. Brands such as Levi Strauss and Co and H and M are actively promoting mens denim collections through digital campaigns, making it easier for consumers to discover and purchase new styles. Online sales channel is the fastest growing in the Asia Pacific denim jeans market because consumers increasingly prefer convenient shopping and attractive pricing through digital platforms. The rapid growth of the online sales channel in the Asia Pacific denim jeans market is primarily driven by increasing digital adoption and widespread internet penetration across the region. With the expansion of smartphones and affordable internet services, consumers in both urban and semi urban areas are increasingly shifting toward online shopping platforms for apparel purchases. Online platforms allow customers to browse multiple brands, compare prices, and make purchases from the comfort of their homes without visiting physical stores. This convenience is particularly appealing in fast paced urban lifestyles where consumers have limited time for in store shopping. The ability to shop anytime and anywhere has significantly increased the popularity of online denim purchases. The availability of a wider product assortment online compared to traditional retail stores is also a major growth driver. E commerce platforms offer extensive collections of denim jeans across different brands, styles, fits, and price ranges, allowing consumers to choose products that best suit their preferences. Brands such as Levi Strauss and Co and H and M have strengthened their digital presence by offering exclusive online collections, size inclusivity options, and frequent promotional offers, which further attract online shoppers. Price competitiveness and frequent discounts on online platforms also play a significant role in driving growth. Consumers in Asia Pacific are highly price sensitive and are often attracted to online deals, seasonal sales, and promotional campaigns. The ability to easily compare prices across different platforms encourages more informed purchasing decisions and increases the likelihood of buying denim jeans online rather than in physical stores.

Denim Jeans Market Market Regional Insights

China is the largest in the Asia Pacific denim jeans market because of its massive consumer base, strong manufacturing ecosystem, and high urban fashion consumption. China dominates the Asia Pacific denim jeans market primarily due to its extremely large population and rapidly expanding middle class, which together create a huge and consistent demand for apparel products including denim jeans. With rising disposable income, Chinese consumers are increasingly spending on lifestyle and fashion products, and denim has become a core part of everyday wear across urban and semi urban regions. The growing middle income population is more fashion conscious than before and actively follows global trends, which significantly boosts denim consumption across all age groups. The country is one of the largest producers of denim fabrics and finished garments globally, which gives it a significant cost advantage and ensures easy availability of denim products in the domestic market. This integrated supply chain reduces production costs and improves efficiency, allowing both domestic and international brands to operate at scale. Major global companies such as Levi Strauss and Co and H and M have established strong sourcing and retail networks in China to take advantage of this manufacturing strength. Rapid migration to cities has led to lifestyle changes where western style clothing, especially denim jeans, has become a standard part of everyday fashion. Urban consumers prefer versatile clothing that can be used in casual, social, and semi-formal settings, making denim an ideal choice. This shift in lifestyle has significantly increased per capita denim consumption across major Chinese cities. China has one of the most advanced online retail ecosystems in the world, where consumers heavily rely on platforms for fashion purchases. Online shopping provides access to a wide range of denim products, competitive pricing, and frequent promotional campaigns, which encourages higher consumption.

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Companies Mentioned

  • Mot Hennessy Louis Vuitton SA (LVMH)
  • Capri Holdings Ltd.
  • Phillips-Van Heusen Corporation
  • Giorgio Armani S.p.A.
  • Kering S.A.
  • Ralph Lauren Corporation
  • H & M Hennes & Mauritz AB
  • Levi Strauss & Co
  • Only The Brave, S.p.A
  • Bestseller A/S
  • Lee Cooper
  • The Gap, Inc

Table of Contents

  • 1. Executive Summary
  • 2. Research Methodology
  • 2.1. Secondary Research
  • 2.2. Primary Data Collection
  • 2.3. Market Formation & Validation
  • 2.4. Report Writing, Quality Check & Delivery
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Assumptions
  • 3.3. Limitations
  • 3.4. Abbreviations
  • 3.5. Sources
  • 3.6. Definitions
  • 4. Economic /Demographic Snapshot
  • 5. Asia-Pacific Denim Jeans Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Share By Country
  • 5.3. Market Size and Forecast, By Category
  • 5.4. Market Size and Forecast, By Fitting Type
  • 5.5. Market Size and Forecast, By End User
  • 5.6. Market Size and Forecast, By Distribution Channel
  • 6. Market Dynamics
  • 6.1. Market Drivers & Opportunities
  • 6.2. Market Restraints & Challenges
  • 6.3. Market Trends
  • 6.4. Covid-19 Effect
  • 6.5. Supply chain Analysis
  • 6.6. Policy & Regulatory Framework
  • 6.7. Industry Experts Views
  • 6.8. China Denim Jeans Market Outlook
  • 6.8.1. Market Size By Value
  • 6.8.2. Market Size and Forecast By Category
  • 6.8.3. Market Size and Forecast By Fitting Type
  • 6.8.4. Market Size and Forecast By End User
  • 6.8.5. Market Size and Forecast By Distribution Channel
  • 6.9. Japan Denim Jeans Market Outlook
  • 6.9.1. Market Size By Value
  • 6.9.2. Market Size and Forecast By Category
  • 6.9.3. Market Size and Forecast By Fitting Type
  • 6.9.4. Market Size and Forecast By End User
  • 6.9.5. Market Size and Forecast By Distribution Channel
  • 6.10. India Denim Jeans Market Outlook
  • 6.10.1. Market Size By Value
  • 6.10.2. Market Size and Forecast By Category
  • 6.10.3. Market Size and Forecast By Fitting Type
  • 6.10.4. Market Size and Forecast By End User
  • 6.10.5. Market Size and Forecast By Distribution Channel
  • 6.11. Australia Denim Jeans Market Outlook
  • 6.11.1. Market Size By Value
  • 6.11.2. Market Size and Forecast By Category
  • 6.11.3. Market Size and Forecast By Fitting Type
  • 6.11.4. Market Size and Forecast By End User
  • 6.11.5. Market Size and Forecast By Distribution Channel
  • 6.12. South Korea Denim Jeans Market Outlook
  • 6.12.1. Market Size By Value
  • 6.12.2. Market Size and Forecast By Category
  • 6.12.3. Market Size and Forecast By Fitting Type
  • 6.12.4. Market Size and Forecast By End User
  • 6.12.5. Market Size and Forecast By Distribution Channel
  • 7. Competitive Landscape
  • 7.1. Competitive Dashboard
  • 7.2. Business Strategies Adopted by Key Players
  • 7.3. Key Players Market Positioning Matrix
  • 7.4. Porter's Five Forces
  • 7.5. Company Profile
  • 7.5.1. Levi Strauss & Co
  • 7.5.1.1. Company Snapshot
  • 7.5.1.2. Company Overview
  • 7.5.1.3. Financial Highlights
  • 7.5.1.4. Geographic Insights
  • 7.5.1.5. Business Segment & Performance
  • 7.5.1.6. Product Portfolio
  • 7.5.1.7. Key Executives
  • 7.5.1.8. Strategic Moves & Developments
  • 7.5.2. Only The Brave, S.p.A
  • 7.5.3. H & M Hennes & Mauritz AB
  • 7.5.4. PVH Corp.
  • 7.5.5. Giorgio Armani S.p.A
  • 7.5.6. Kering SA
  • 7.5.7. Bestseller A/S
  • 7.5.8. Ralph Lauren Corporation
  • 7.5.9. Lee Cooper
  • 7.5.10. The Gap, Inc
  • 7.5.11. LVMH Moet Hennessy Louis Vuitton SE
  • 7.5.12. Capri Holdings Limited
  • 8. Strategic Recommendations
  • 9. Annexure
  • 9.1. FAQ`s
  • 9.2. Notes
  • 9.3. Related Reports
  • 10. Disclaimer

List of Table
Table 1: Global Denim Jeans Market Snapshot, By Segmentation (2025 & 2031) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2022
Table 3: Economic Snapshot of Other Prominent Countries 2022
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Denim Jeans Market Size and Forecast, By Category (2020 to 2031F) (In USD Billion)
Table 6: Global Denim Jeans Market Size and Forecast, By Fitting Type (2020 to 2031F) (In USD Billion)
Table 7: Global Denim Jeans Market Size and Forecast, By End User (2020 to 2031F) (In USD Billion)
Table 8: Global Denim Jeans Market Size and Forecast, By Distribution Channel (2020 to 2031F) (In USD Billion)
Table 9: Asia-Pacific Denim Jeans Market Size and Forecast, By Category (2020 to 2031F) (In USD Billion)
Table 10: Asia-Pacific Denim Jeans Market Size and Forecast, By Fitting Type (2020 to 2031F) (In USD Billion)
Table 11: Asia-Pacific Denim Jeans Market Size and Forecast, By End User (2020 to 2031F) (In USD Billion)
Table 12: Asia-Pacific Denim Jeans Market Size and Forecast, By Distribution Channel (2020 to 2031F) (In USD Billion)
Table 13: Influencing Factors for Denim Jeans Market, 2025
Table 14: China Denim Jeans Market Size and Forecast By Category (2020 to 2031F) (In USD Billion)
Table 15: China Denim Jeans Market Size and Forecast By Fitting Type (2020 to 2031F) (In USD Billion)
Table 16: China Denim Jeans Market Size and Forecast By End User (2020 to 2031F) (In USD Billion)
Table 17: China Denim Jeans Market Size and Forecast By Distribution Channel (2020 to 2031F) (In USD Billion)
Table 18: Japan Denim Jeans Market Size and Forecast By Category (2020 to 2031F) (In USD Billion)
Table 19: Japan Denim Jeans Market Size and Forecast By Fitting Type (2020 to 2031F) (In USD Billion)
Table 20: Japan Denim Jeans Market Size and Forecast By End User (2020 to 2031F) (In USD Billion)
Table 21: Japan Denim Jeans Market Size and Forecast By Distribution Channel (2020 to 2031F) (In USD Billion)
Table 22: India Denim Jeans Market Size and Forecast By Category (2020 to 2031F) (In USD Billion)
Table 23: India Denim Jeans Market Size and Forecast By Fitting Type (2020 to 2031F) (In USD Billion)
Table 24: India Denim Jeans Market Size and Forecast By End User (2020 to 2031F) (In USD Billion)
Table 25: India Denim Jeans Market Size and Forecast By Distribution Channel (2020 to 2031F) (In USD Billion)
Table 26: Australia Denim Jeans Market Size and Forecast By Category (2020 to 2031F) (In USD Billion)
Table 27: Australia Denim Jeans Market Size and Forecast By Fitting Type (2020 to 2031F) (In USD Billion)
Table 28: Australia Denim Jeans Market Size and Forecast By End User (2020 to 2031F) (In USD Billion)
Table 29: Australia Denim Jeans Market Size and Forecast By Distribution Channel (2020 to 2031F) (In USD Billion)
Table 30: South Korea Denim Jeans Market Size and Forecast By Category (2020 to 2031F) (In USD Billion)
Table 31: South Korea Denim Jeans Market Size and Forecast By Fitting Type (2020 to 2031F) (In USD Billion)
Table 32: South Korea Denim Jeans Market Size and Forecast By End User (2020 to 2031F) (In USD Billion)
Table 33: South Korea Denim Jeans Market Size and Forecast By Distribution Channel (2020 to 2031F) (In USD Billion)

Figure 1: Global Denim Jeans Market Size (USD Billion) By Region, 2025 & 2031
Figure 2: Market attractiveness Index, By Region 2031
Figure 3: Market attractiveness Index, By Segment 2031
Figure 4: Global Denim Jeans Market Size By Value (2020, 2025 & 2031F) (in USD Billion)
Figure 5: Global Denim Jeans Market Share By Region (2025)
Figure 6: Asia-Pacific Denim Jeans Market Size By Value (2020, 2025 & 2031F) (in USD Billion)
Figure 7: Asia-Pacific Denim Jeans Market Share By Country (2025)
Figure 8: China Denim Jeans Market Size By Value (2020, 2025 & 2031F) (in USD Billion)
Figure 9: Japan Denim Jeans Market Size By Value (2020, 2025 & 2031F) (in USD Billion)
Figure 10: India Denim Jeans Market Size By Value (2020, 2025 & 2031F) (in USD Billion)
Figure 11: Australia Denim Jeans Market Size By Value (2020, 2025 & 2031F) (in USD Billion)
Figure 12: South Korea Denim Jeans Market Size By Value (2020, 2025 & 2031F) (in USD Billion)
Figure 13: Competitive Dashboard of top 5 players, 2025
Figure 14: Porter's Five Forces of Global Denim Jeans Market

Denim Jeans Market Market Research FAQs

The growth of the Asia-Pacific dairy product market is driven by factors such as rising disposable incomes, urbanization, changing dietary patterns, and a growing demand for functional Denim Jeans with added health benefits.

China, Japan, and India are significant contributors to the Asia-Pacific dairy product market. These countries, along with Australia and South Korea, play crucial roles in shaping the market dynamics.

The dominant segments in the Asia-Pacific dairy product market are milk and cheese. However, the yogurt segment is experiencing substantial growth due to increasing consumer awareness of health-conscious choices.

Distribution channels, including supermarkets/hypermarkets, specialty stores, convenience stores, and online retail, are crucial in reaching consumers in the Asia-Pacific dairy market. Each channel serves a specific purpose, catering to the diverse preferences and convenience of consumers.

Economic factors, such as inflation and changes in consumer purchasing power, pose challenges to maintaining a balance between producing high-quality dairy items and ensuring their affordability. Additionally, addressing misconceptions or misinformation about the health benefits and drawbacks of Denim Jeans is essential.

Rising disposable income, rapid urbanization, and strong influence of fast fashion trends are driving market growth.

High price sensitivity and demand for affordable everyday wear make mass denim the most preferred category.

Rising fashion awareness and adoption of casual wear among men are increasing denim consumption.

It increases frequent wardrobe updates and encourages continuous demand for trendy denim styles.
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Asia-Pacific Denim Jeans Market Outlook, 2031

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