The report titled “India Car Air Freshener Market Overview, 2022-2028” gives a detailed analysis of the performance of the car air freshener market in India. The Indian air fresheners market has started to bloom with brands introducing innovations in products and aggressively promoting their offerings through target-specific marketing campaigns. The car air freshener market is one of the prominent parts in this market which has seen a fast-paced consumer adaption. A Car Air Freshener comes in a small device that is used to eliminate bad odors from the car and make the environment pleasing for the driver as well as the passengers. These mini-devices improve the overall quality of the car atmosphere enhancing the mood of the driver and making the driving experience enjoyable. These are widely available in various fragrances and forms in the market and are expected to take the market by storm over the coming years. Adaption of Car Air freshener has increased over the years with a variety of products such as AC vent, Spray aerosol, Blocks, Gel and other hanging cardboard, paper, etc. The major companies are shifting their focus to the home and commercial segments also to capture the immense market. This report provides you with the historical and forecasted performance of the market and profiles of top players in the market.

The car air freshener market has been growing at a much faster rate compared to any other segment in this market. Historically this segment has grown at a CAGR of above 12% from the overall in terms of value and is expected to continue the same trend in the near future. Such growths have allowed the overall market to grow without any hurdles.

AC vents, car gel, liquid, etc. are the type of air fresheners that were widely used in cars and hold the dominant position. The market is seeing a transformation as the consumers are slowly and gradually moving towards compact products like zipper blocks, cardboard, paper, etc. type of air fresheners. These products have been widely available through retail segments which include general stores, single retail stores, etc., where the products are cheap, best alternative of the high priced products and fulfil consume demand. The companies are making most of it with their innovative products. The products like twist gel technology, click technology, etc. are the products of Godrej and the company has a prominent position in the market. There is another segment in the market is the business to the business segment which includes the original equipment manufacturing stores. Such stores are defined as a company whose goods are used as components in the products of another company, which then sells the finished item to users. This section has been growing at a much faster rate with the increased infrastructure and companies strategizing sell the products along with the accessories.

Major Companies

There have been a lot many changes in the market share in the market share among the companies. Car air care usually led by companies with liquid air fresheners and gel air fresheners. Top performing companies in this market are Dabur India Limited with the product Odonil, Godrej Consumer Products Ltd with its top brand Aer, J.K. Helene Curtis Limited, Procter & Gamble Home Products Private Limited, SC Johnson Products Pvt. Ltd.

Considered in this report

Geography: India
Base Year: FY 2021-22
Estimated Year: FY 2022-23
Forecast Year: FY 2027-28

The objective of the report

• To give a detailed overview of Indian Car Air freshener market
• To provide the market size and the forecast of India Car Air Freshener market
• To provide key details on retail and business to the business segment of the market
• Markets share of the car air freshener market
• Profile of leading players in the Indian Car air freshener market Scope of the report
• India Air Freshener Market Outlook
• India Air Freshener Market Size By Value and Forecast
• India Retail Air Car Air Freshener Market Size By Value And Forecast
• India Business to Business Air Care Market Car Air Freshener Market Size By Value and Forecast
• India Air Freshener Market Share By Company
• India Air Freshener Market Share By Region
• India Air Freshener Market Share By Product Type
• India Air Freshener Market Share By Application
• India Air Freshener Market Share Sales Channel
• India Air Freshener Market Share By Tier
• India Car Air Freshener Market Size By Value And Forecast
• India Retail Car Air Freshener Market Size By Value And Forecast
• India Business To Business Car Air Care Market Car Air Freshener Market Size By Value and Forecast
• India Car Air Freshener Market Share By Product Type
• India Car Air Freshener Market Share By Sales Channel
• India Car Air Freshener Market Share By Tier
• India Car Air Freshener Market Share By Company
• India Car Air Freshener Market
• Product Price & Variant Analysis - By Product
• Company Profile of Major Players

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to car air freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Please get in touch with our sales team to find out more.