India Car, Room & Bathroom Air Freshener Market Outlook, 2027-28

India Car, Room & Bathroom Air Freshener Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition Forecast & Opportunities.

Featured Companies

  • 1. Dabur India Limited
  • 2. Godrej Consumer Products Limited
  • 3. J.K. Helene Curtis Limited
  • 4. Midas care pharmaceuticals Private Limited
  • 5. N. Ranga Rao & Sons Private Limited
  • 6. Procter & Gamble Home Products Private Limited
  • More...

According to the report "India Car, Room & Bathroom Air Freshener Market Outlook, 2027-28" published by Bonafide Research, the air freshener market is expected to witness prominent market growth during the upcoming timeframe. air freshener in India has seen a significant metamorphosis in recent years, from a segment consisting of small, localized, unbranded players, and where traditional offerings like incense sticks held unrivalled monopoly in the air fragrances market to a fast-growing household accessories market, which is seeing an influx of new brands, huge investments, product innovations, and product category extensions.
Consumers are getting aware of the sanitation and the freshness in their surrounding which is making them extend their foot towards the adaption of air fresheners. The numerous brands of air freshener are available in the market, each having some sort of unique feature. Variety such air freshener products that are present into the market are Spray/Aerosol, Blocks, Pocket blocks, Zippers, Electric/Automatic, Gel, liquid, Candle, etc. The number of companies is evolving in this market with their innovative products and targeting the huge consumer base with a large variety of products. This report gives detailed information along with history and forecasted data of various segments of Indian Air freshener market its performance in each category and the performances of companies in this market.

The air freshener market in India is divided into three segments such as Car, Room, and Bathroom. All three segments of this market have been giving neck to neck competition with each other. The Indian overall air freshener market has grown at a blooming double-digit rate over the years. Such a tremendous growth in the air care market in India has led the giants in the industry to join the league and compete with each other and emerge as the leader of air fresheners in India. The southern part of India has been the most active contributor in the overall growth of the market over the years where the western region will be the leading one in future. The market is then bifurcated into two more segments namely retail and business to business (institutional). As the name suggests retail distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. It can include wholesalers, retailers, distributors and even the internet itself. On the other hand Business to business are the type of channels which include Corporate, Hotels, malls, hospitals, railways, public bathrooms, theatres, gov. buildings & institutions. The business to the business segment of the market at present is growing at a much faster rate as compared to the retail segment.

Major Companies
The India Air Care market has been buzzing with a lot of activity in recent times. A lot of Indians, as well as international players, have entered this nascent market with various offerings like sprays/aerosols, electric air fresheners, gels, candles, car fresheners, room and bathroom fresheners along with many innovative technologies that have kindled competition in this category. Top performing companies in this market are Dabur, Godrej, P&G, Reckitt Benckiser, S.C Johnson, JK Helen, Midas Care Pharmaceuticals, Mangalam Organic Limited, Malhotra Chemicals Limited, Cycle Agarbatti, etc with their most popular brands Odonil, Aer, Air wick, Glade, Campure, etc.

Considered in this report
• Geography: India
• Base Year: FY 2021-22
• Estimated Year: FY 2022-23
• Forecast Year: FY 2027-28

Key points included in the report
• India air freshener market
• India car air freshener market
• India room air freshener market
• India bathroom air freshener market
• Top performing company

Aspects covered in this report

• India Air Freshener Market Outlook
• India Air Freshener Market Size By Value and Forecast
• India Retail Air Car Air Freshener Market Size By Value And Forecast
• India Business To Business Air Care Market Car Air Freshener Market Size By Value And Forecast
• India Air Freshener Market Share By Company
• India Air Freshener Market Share By Region
• India Air Freshener Market Share By Product Type
• India Air Freshener Market Share By Application
• India Air Freshener Market Share Sales Channel
• India Air Freshener Market Share By Tier
• India Car Air Freshener Market Size By Value And Forecast
• India Retail Car Air Car Air Freshener Market Size By Value And Forecast
• India Business To Business Car Air Care Market Car Air Freshener Market Size By Value And Forecast
• India Car Air Freshener Market Share By Product Type
• India Car Air Freshener Market Share By Sales Channel
• India Car Air Freshener Market Share By Tier
• India Car Air Freshener Market Share By Company
• India Room Air Freshener Market Size By Value And Forecast
• India Retail Room Air Car Air Freshener Market Size By Value And Forecast
• India Business To Business Room Air Care Market Car Air Freshener Market Size By Value And Forecast
• India Room Air Freshener Market Share By Product Type
• India Room Air Freshener Market Share By Sales Channel
• India Room Air Freshener Market Share By Tier
• India Room Air Freshener Market Share By Company
• India Bathroom Air Freshener Market Size By Value And Forecast
• India Retail Bathroom Air Car Air Freshener Market Size By Value And Forecast
• India Business To Business Bathroom Air Care Market Car Air Freshener Market Size By Value And Forecast
• India Bathroom Air Freshener Market Share By Product Type
• India Bathroom Air Freshener Market Share By Sales Channel
• India Bathroom Air Freshener Market Share By Tier
• India Bathroom Air Freshener Market Share By Company
• India Air Freshener Market Product Price & Variant Analysis - By Product
• India Air Freshener Market Raw Material
• India Air Freshener Market PEST Analysis
• India Air Freshener Market Import and export analysis
• India Air Freshener Market India Air Care Market Dynamics
• India Air Freshener Market Trends & Developments
• Five Force Analysis
• Company Profiles
• Strategic Recommendations

Approach of the report
The information contained in the report "India Car, Room & Bathroom Air Freshener Market Outlook, 2027-28" are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to car, room and bathroom air freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Arun Kalwani

Arun Kalwani

Research Analyst

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Arun Kalwani

Companies Mentioned

  • Dabur India Limited
  • Godrej Consumer Products Limited
  • J.K. Helene Curtis Limited
  • Midas care pharmaceuticals Private Limited
  • N. Ranga Rao & Sons Private Limited
  • Procter & Gamble Home Products Private Limited
  • Reckitt Benckiser (India) Private Limited
  • SC Johnson Products Private Limited
  • Mangalam Organics Limited
  • Malhotra Chemicals India

Table of Contents

  • Table of Content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India Air Freshener Market Outlook
  • 4.1. Market Size By Value
  • 4.1.1. Overall Market
  • 4.1.2. Retail Air Freshener Market
  • 4.1.3. Business-to-Business Air Freshener Market
  • 4.2. Market Share
  • 4.2.1. By Company
  • 4.2.2. By Region
  • 4.2.3. By Mode of Distribution
  • 4.2.4. By Product Type
  • 4.2.5. By Application
  • 4.2.6. By Tier Wise
  • 5. India Room Air Freshener Market Outlook
  • 5.1. Market Size By Value
  • 5.1.1. Overall Market
  • 5.1.2. Retail Air Care Market
  • 5.1.3. Business-to-Business Air Care Market
  • 5.2. Market Share
  • 5.2.1. By Product Type
  • 5.2.2. By Sales Channel
  • 5.2.3. By Tier Wise
  • 5.2.4. By Company
  • 6. India Bathroom Air Freshener Market Outlook
  • 6.1. Market Size By Value
  • 6.1.1. Overall Market
  • 6.1.2. Retail Air Care Market
  • 6.1.3. Business-to-Business Air Care Market
  • 6.2. Market Share
  • 6.2.1. By Product Type
  • 6.2.2. By Sales Channel
  • 6.2.3. By Tier Wise
  • 6.2.4. By Company
  • 7. India Car Air Freshener Market
  • 7.1. Market Size By Value
  • 7.1.1. Overall Market
  • 7.1.2. Retail Air Care Market
  • 7.1.3. Business-to-Business Air Care Market
  • 7.2. Market Share
  • 7.2.1. By Product Type
  • 7.2.2. By Sales Channel
  • 7.2.3. By Tier Wise
  • 7.2.4. By Company
  • 8. Product Price & Variant Analysis
  • 9. PEST Analysis
  • 10. Raw Material
  • 11. Trade Dynamics
  • 11.1. Import
  • 11.2. Export
  • 12. Channel Partner Analysis
  • 13. Market Dynamics
  • 13.1. Key Drivers
  • 13.2. Key Challenges
  • 14. Market Trends & Developments
  • 14.1. Emergence of Aromatherapy
  • 14.2. Shift in the Indian Consumer Preferences
  • 14.3. Inclination towards Natural Air Fresheners
  • 14.4. Players Developing Strong Distribution Channels
  • 14.5. Low Penetration Levels – An Opportunity for Manufacturers
  • 15. Competitive Landscape
  • 15.1. Porter`s Five Forces
  • 15.2. Company Profiles
  • 15.2.1. Dabur India Limited
  • 15.2.1.1. Company Snapshot
  • 15.2.1.2. Company Overview
  • 15.2.1.3. Financial Highlights
  • 15.2.1.4. Geographic Spread and Distribution network
  • 15.2.1.5. Business Segment & Performance
  • 15.2.1.6. Product Portfolio
  • 15.2.1.7. Key Executives
  • 15.2.1.8. Strategic Moves & Developments
  • 15.2.2. Godrej Consumer Products Limited
  • 15.2.4. MidasCare Pharmaceuticals Pvt. Ltd.
  • 15.2.5. Procter & Gamble Home Products Private Limited
  • 15.2.6. Reckitt Benckiser (India) Private Limited
  • 15.2.7. SC Johnson Products Pvt. Ltd.
  • 15.2.8. Mangalam Organics Limited
  • 15.2.9. Malhotra Chemicals India
  • 15.2.10. N. Ranga Rao & Sons Private Limited
  • 16. Strategic Recommendation’s
  • 17. Disclaimer

List of Table

Table 1: India Tier-wise Classification Of Cities
Table 2: India Region-wise Classification Of Cities
Table 3: India Air Freshener Market Share By Company (2021-22)
Table 4: India Air Freshener Market Share By Product Type (2016-17, 2021-22 & 2027-28F)
Table 5: India Market Air Freshener Share By Application (2016-17, 2021-22 & 2027-28F)
Table 6: India Air Freshener Market Share By Tier Wise (2016-17, 2021-22 & 2027-28F)
Table 7: India Overall Room Air Freshener Market Size By Value (2016 to 2027) (in INR Crore)
Table 8: India Retail Air Care Market Size By Value (2016 to 2027) (in INR Crore)
Table 9: India Business-to-Business Air Care Market Size By Value (2016 to 2027) (in INR Crore)
Table 10: India Room Air Freshener Market Share By Product Type (2016-17, 2021-22 & 2027-28F)
Table 11: India Room Air Freshener Market Share By Sales Channel (2016-17, 2021-22 & 2027-28F)
Table 12: India Room Air Freshener Market Share By Tier Wise (2016-17, 2021-22 & 2027-28F)
Table 13: India Room Air Freshener Market Share By Company (2021-22)
Table 14: India Overall Bathroom Air Freshener Market Size By Value (2016 to 2027) (in INR Crore)
Table 15: India Retail Air Care Market Size By Value (2016 to 2027) (in INR Crore)
Table 16: India Business-to-Business Air Care Market Size By Value (2016 to 2027) (in INR Crore)
Table 17: India Bathroom Air Freshener Market Share By Product Type (2016-17, 2021-22 & 2027-28F)
Table 18: India Bathroom Air Freshener Market Share By Sales Channel (2016-17, 2021-22 & 2027-28F)
Table 19: India Bathroom Air Freshener Market Share By Tier Wise (2016-17, 2021-22 & 2027-28F)
Table 20: India Bathroom Air Freshener Market Share By Company (2021-22)
Table 21: India Overall Car Air Freshener Market Size By Value (2016 to 2027) (in INR Crore)
Table 22: India Retail Air Care Market Size By Value (2016 to 2027) (in INR Crore)
Table 23: India Business-to-Business Air Care Market Size By Value (2016 to 2027) (in INR Crore)
Table 24: India Car Air Freshener Market Share By Product Type (2016-17, 2021-22 & 2027-28F)
Table 25: India Car Air Freshener Market Share By Sales Channel (2016-17, 2021-22 & 2027-28F)
Table 26: India Car Air Freshener Market Share By Tier Wise (2016-17, 2021-22 & 2027-28F)
Table 27: India Car Air Freshener Market Share By Company (2021-22)
Table 28: HS Code for India Air Care in India 2021-22
Table 29: Import Duty Structure for HS Code XXXX in India 2021-22
Table 30: Import of HS Code XXXX in India - Value & Volume 2016 to 2021
Table 31: Import of HS Code XXXX in India - By Country By Value &Volume Share 2021-22
Table 32: Export of HS Code XXXX in India - Value & Volume 2016 to 2021
Table 33: Export of HS Code XXXX in India - By Country By Value &Volume Share 2021-22
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List of Figures

Figure 1: India Population 2017-2021 (In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Overall Air Freshener Market Size By Value2016 to 2027F (in INR Crore)
Figure 5: India Retail Air Freshener Market Size By Volume 2016- 2027F (in Billion Liters)
Figure 6: India Business-to-Business Air Freshener Market Size By Volume 2016- 2027F (in Billion Liters)
Figure 7: India Air Freshener Market Share By Value, By Region (2016-17, 2021-22 & 2027-28F)
Figure 8: India Air Freshener Market Share By Value, By Mode Of Distribution (2016-17, 2021-22 & 2027-28F)
Figure 9: Porter's Five Forces of India Air Care Market

Feed Phosphate Market Research FAQs

The products included in Car, Room & Bathroom Market are Spray/Aerosol, Gel, Block, Electric, AC Vent, Liquid, Candle and others.

There are two mode of distribution in Car, Room & Bathroom Air Freshener Market which are Retail & Institutional.

The India Car, Room & Bathroom Air Freshener Market is divided into north, south, east and west. South region is the led. Also west region is growing fasted growing.

Some of the top players of India Car, Room & Bathroom Air Freshener Market are Dabur, Godrej, P&G, Reckitt Benckiser, Glade S.C Johnson, JK Helene and others.

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India Car, Room & Bathroom Air Freshener Market Outlook, 2027-28

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