The report titled "India Mattress Market By Organised Vs Unorganised, By Mattress Size ( King, Queen, Single, Others ), By Type ( Coir, PU Foam, Spring ), By Sales Channel ( Online & Retail ), By Company( Kurlon, Sheela foam, Peeps, Springwell etc. ), By Tier, By City, Overview, 2022-2027" gives a complete analysis of the mattress market in India. A mattress is one of the vital part of home decor used in placed on top of a bed base which may be solid, as in the case of a platform bed, or elastic, such as an upholstered wood and wire box spring or a slatted foundation. A right quality mattress have many benefits as it helps in better sleep, reduces stress stops tossing and turning, reduces snoring, reduces allergies symptoms. The Indian mattress market is tightly in the grip of the unorganized sector, led by the street-side shop and the local ginner. Coarse cotton, the filler for these mattresses, is the cheapest of the many options that are now available and thus the choice of the masses. It is estimated that over hundreds of regional brands operate here, offering rock bottom prices compensated by modest quality. The mattress market is a growing sector in India with the awareness among people about its benefits and purchasing a better quality mattress that will help in making asleep better and keeps away all forms of body pain. This report will give a complete overview of the performance of the mattress market in India the changing trends in the organized and unorganized sector, its share in a different segment, its trade dynamics and the top-performing companies.
The unorganised sector in the Indian mattress market has the upper hand, but the growth rate as compared to the organised sector is very less. In the last five years, the unorganised sector has grown with the CAGR of around 9% in terms of value which is way slower than that of the organised sector. The revenue of the Indian mattress market is generated from two main segments; those are residential and institutional. The residential industry holds the higher section in Indian mattress market as it is the primary market for this industry. The institutional sector plays an essential role in the organised sector, which includes hospitals & nursing rooms, resorts, educational institutions with hostel facilities, government offices, retail, restaurants, etc. Tire 1 cities generate a higher amount of revenue from the institutional sector as it has the highest presence in these sectors as compared to the residential sector and is the prominent buyer of premium segment mattress. Tire 2 cities have the presence of both residential as well as institutional sector in large numbers which makes them me the highest revenue generator in the mattress market. These cities are the largest buyer of mid and economy pricing segment. Tire 3 has the lowest penetration of new-age mattress but observed as the fastest-growing market in the mattress market industry. In the overall organised mattress market, the trade through Online sales is gaining boost because of changing consumers behaviour towards online shopping and is developing at a faster rate as compared to the offline market. Offline mattress market consists of retail sales of mattresses from dealers/distributors or own franchised stores. Some of the big players that are dominating the mattress market are Kurlon, Sheela foam, Peeps, Springwell, Coirfoam and there are some new entrants that was gaining importance with the amount of innovation they are bringing in to the market.
Considered in this report
• Geography: India & Global
• Base Year: FY 2021-22
• Estimated Year: FY 2022-23
• Forecast Year: FY 2027-28
Objective of the report
• To give detailed overview of Indian mattress market
• To provide the market size and the forecast of India mattress market
• To provide key details on organised and unorganised mattress market
• Sales Cannel of offline and online mattress market
• Profile of leading players in Indian mattress market
Scope of the report
• Global Mattress Market Outlook Value and forecast
• India Mattress Market Outlook Value and forecast
• India mattress market Overall Production
• India overall mattress market Size by Value and forecast
• India mattress market share by end user
• India mattress market share by price segment
• India mattress market share by size of mattress
• India mattress market share by tire
• India mattress market share by metro cities
• India Organized Mattress Market Outlook
• India organised mattress Market Size By Value and forecast
• India organised Market online and offline mattress market
• India organised mattress market share by company
• India organised mattress market share by type
• India organised mattress market share by mode of distribution
• India mattress market Product, Price and Variant Analysis
• India mattress market import and export analysis
• Company Profiles top 5
Approach of the report:
This report consists of combine approach of primary as well as secondary research. Initially secondary research was used in order to get the understanding of the market and listing out the companies that are present into the market. The secondary research consist of third party sources such as press release, annual report of companies, analysing the government generated reports and databases. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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Keywords: Global, India, Mattress, Organised, Unorganised, Coir, Pu foam, Flexible PU foam, Rigid PU foam, Spring mattress, Tire 1, Tire 2, Tire 3, online, offline, Box mattress, Roll over mattress, Residential, Institutional Memory foam mattress, Kurlon, Sheela foam, Peeps, Springwell, Coirfoam.
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