India Mattress Market (Coir, PU Foam, Spring ) Outlook, 2027-28

Rise in income levels and health consciousness and growth in the real estate and hospitality sectors are major factors that accelerated the growth of the Indian mattress market. The mattress is one of the vital part of home decor used in placed on top of a bed base which may be solid, as in the case of a platform bed, or elastic, such as an upholstered wood and wire box spring or a slatted foundation. The demand for good quality mattress is growing in India as people are getting aware of its benefits and moreover the benefits on the health of getting better sleep and keeps away from body pains. A visible shift has been observed in the consumers’ perspective, where the main focus is on the comfort and functionality of the product. In line with the changing times, mattress manufacturing companies that include both offline and online retailers, have adopted innovative strategies to ensure customer satisfaction Mattresses are no longer considered as mere consumer durables, they are an indicator of the quality of life. The growth in the mattress market is largely led by factors, such as increased income levels and infrastructural developments, in terms of the increased number of residential units and hotels in the country. Demand for construction in both residential and institutional is growing in India, with the rising awareness regarding mattress types and brands.

Direct-to-consumer (D2C) brands are fluffing up the Indian mattress category with promises of lower prices, mattress-in-a-box convenience, 10-year warranty and 100-day trials. In a market that is predominantly unorganised, startups such as Wakefit, The Sleep Company, SleepyCat, Duroflex and Flo are aspiring to establish themselves as better alternatives to legacy brands such as Kurlon and Sleepwell, with most of them looking at the offline retail route too, to boost sales. New-age mattress brands are able to deliver products at lower price points by taking control of the entire consumer journey – from product discovery to post-sales support. Therefore, these D2C brands save big on distributor and retail margins, these savings go towards compensating for higher customer acquisition costs and logistics, he observes. The elimination of the middlemen means that customers get their products at 30-35% less than what traditional players offer. These D2C brands are not only taking the offline route, but also expanding their product portfolio by foraying into other segments like furniture, sleepwear, comforters, pillows and even bedding for pets. However, these new-age mattress brands must establish deeper offline distribution to expand reach.

The report titled "India Mattress Market Outlook, 2027-28" gives a complete analysis of the mattress market in India. Among various sizes available, king size mattresses are the most preferred one, and comfort is the most important factor for their dominance in the market. The unorganized sector has a major share in the Indian mattress market. This sector includes a street-side shop and the local ginner. Mattresses from this unorganized sector usually use cotton filler, as it is the cheapest of the many options that are now available. However, the organized sector is now growing, with the increasing demand for good quality mattresses among Indian consumers.

India's overall mattress market has grown at a CAGR of above 12% over the last five year. The unorganised sector primarily dominated the Indian mattress market, but with increasing, awareness and increase in earning capability of consumers helped in the growth of the organised industry which has grown nearly at a CAGR of 17% in last five years. The organised mattress consists of three types of mattresses, namely Coir, PU foam and Spring mattress. Coir mattress was dominating the market, which is now overtaken by PU foam because of it being less expensive and better benefits. Online sales of the mattress are gaining boost because of changing consumers behaviour towards online shopping. On the other hand, online mattress market consists of sales which occur through e-commerce websites like Flipkart, Amazon, Snapdeal, FabFurnish, Urban Ladder etc. or company's own personalized website. Online players implemented the roll-pack technology that allows the mattress to fit into a compact box which has decreased the logistics cost. Online sales has crossed over INR 600 crore in 2021-22 which is expected to grow above 25% in years to come.

Offline mattress market consists of retail sales of mattresses from dealers/distributors or own franchised stores. The residential sector is the higher buyer of the mattress, whereas institutional sector, which includes hospitals & nursing rooms, resorts, educational institutions with hostel facilities, government offices, retail, restaurants, etc. The selling of mattress is further divided into three tires where tire one segment is considered as a premium mattress buyer with a higher number of institutions. The Tire-two segment is the most top contributor in the overall mattress market share, which is the combination of around 100 cities. These cities are the largest buyer of mid and economy pricing segment. Tire 3 has the lowest penetration of new-age mattress but is seen as the fastest-growing market in the mattress market industry.

PU foam mattress has two subtypes namely Flexible PU and Rigid PU out of which rigid PU mattress has the upper hand and has the highest market share and have grown at the fastest rate because of its higher market presence. Flexible polyurethane foam has two more sub-parts Flexible slabstock PU and Flexible moulded PU out of which the former has the highest market presence, and the later has the fastest growth rate.

This report gives an in-depth analysis of how the mattress market is evolving based on value with history and forecast. The report also gives details about the types of mattress and its growth, demand, top-performing companies, market opportunities and challenges. It is expected to witness several new trends emerging in the mattress industry. The demand for customized and luxury mattresses is expected to increase. The market is expected to cross INR 26000 Crore by 2027-28 and unorganized market would be nearly half of the total market.

Major companies
Indian market is fragmented with large number of branded and non-branded players present in the market selling variety of the mattresses with local distribution channels. The big players that are dominating the market are Kurlon, Sheela foam, Peeps, Springwell, Coirfoam, Godrej & Boyce Manufacturing, Springfit Mattress. There are some new entrants in the market in the form of start-ups with the innovation in their products some of the start-ups are Wakefit, The Sleep Company, SleepyCat, Duroflex and Flo, Housefull, and Wink & Nod etc.

Considered in this report
• Geography: India & Global
• Base Year: FY 2021-22
• Estimated Year: FY 2022-23
• Forecast Year: FY 2027-28

Key points included in the report
• Global mattress outlook
• India mattress outlook
• India organised and unorganised mattress market
• India coir, PU foam and Spring mattress market
• Top performing companies

Aspects covered in this report
• Global Mattress Market Outlook by value and Forecast
• India Mattress Market Outlook by Value and Forecast
• India organized vs. Unorganized Mattress Market by value and forecast
• India organized Mattress Market Outlook
• India overall mattress market Size by Value and forecast
• India mattress market share by end user
• India mattress market share by price segment
• India mattress market share by size of mattress
• India mattress market share by tire
• India mattress market share by metro cities
• India organized overall Market size by Value and forecast
• India organized offline Mattress Market size by value and forecast
• India organized Online Mattress Market size by value and forecast
• India organised Market Share by company
• India organised Market Share by type of mattress
• India organised Market Share by mode of distribution
• India Coir mattress market size by value with forecast and shares by company
• India PU foam mattress market size by value with forecast and shares by company
• India Spring mattress market size by value with forecast and shares by company
• India Mattress market price product and variant analysis
• India mattress market raw material
• India mattress market manufacturing process
• India mattress market policy & regulatory landscape
• India mattress market Import and export analysis
• India mattress market channel Partner Analysis
• India Mattress Market Dynamics
• India mattress Market Trends & Developments
• Five force analysis
• Company Profile
• Strategic Recommendations

Approach of the report
The information contained in the report "India Mattress Market Outlook 2020-2025" are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.

Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to mattress industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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