India Extruded Snacks and Chips Market Outlook, 2027-28

India Extruded Snacks Market is anticipated to grow at more than 9% CAGR for 2022-2028. This report consist industry trends and major growing factors.

Featured Companies

  • 1. Balaji Wafers Private Limited
  • 2. Bikaji Foods International Limited
  • 3. Bikanervala Foods Private Limited
  • 4. DFM Foods Limited
  • 5. Haldiram Foods International Private Limited
  • 6. ITC Limited
  • More...

The Indian snacks industry is the most promising and booming segment of the FMCG category. Consumers always prefer healthier and more flavourful options in the food market. There is a rise in demand for snacks in India; it is driving companies to grow and operate in this segment lucratively. India is the second most populated country in the world. 65% of the total population is below the age of 30 years. The young population is expected to be the consumers of these products. Also, rising per capita income is another major factor which could drive growth in this industry. The extruded snacks market is driven by the consumption habits of consumers, marketing strategies of companies, pricing strategies, and developing economies of the world.

According to the report, "India Extruded Snacks Market Outlook, 2027-28" published by Bonafide Research, the market is anticipated to grow at more than 9% CAGR for 2022-2028. Packing snacks such as instant and ready-to-cook snacking food items act as the primary growth drivers for the snack industry in India. The consumption of packaged snacks is growing in India due to hygienic factors, easy availability, numerous choices, and a rise in its citizens' personal disposable income. Major players operating in the Indian extruded snacks market include PepsiCo, Prataap Snacks, ITC, Balaji, and Bikanerwala.

In India, the millennial and Gen-Z population are considered a big market by FMCG companies for their snacks segment. Since the Millennial and Gen-Z populations are more inclined towards junk food, however, this trend is also changing slowly with the introduction of organic nutrient snacks in the Indian market. These snacks are considered a bit healthier compared to regular snacks because of qualities like low calories and constituting less oil; thus, the huge Indian masses prefer them. Products such as Extruded Snacks, Chips, and Namkeen are popular among different consumer bases, age groups, and monthly incomes. India has different types of traditions, culture, and food; that’s why snacks taste different from region to region in India. For example, in western India, in states like Gujarat and Maharashtra, snacks like Fafda, khakhra, Dhokla, and Bhelpuri are popular. Similarly, banana chips are loved in Southern India. In the middle and northern India, potato chips are popular.

The Indian Snacks Market is dominated by brands such as Pratap Snacks, Balaji Wafers, DFM Foods, Bikanervala, Haldirams, and PepsiCo.Further, they are continuously capitalising on the opportunity through their product offerings, bringing the goodness of healthy food items to Indian consumers in different formats suited to the lifestyle of Indians as per their choice. Moreover, in India, many unorganised players working in the markets play a major role in the snacks market's growth. The large consumption of extruded snacks in round-the-clock meals by consumers is a key factor boosting the market growth. Moreover, they are widely consumed in parties, small or large gatherings, entertainment centers, theatres, and various other places. Extruded snacks are also largely consumed by the customers during their free time, travel, or even when they are busy but hungry. These consumer trends are anticipated to boost the demand for extruded snacks over the forecast period.

Over the past few years, consumers have become more cautious about their snacking habits and have increasingly preferred healthy extruded snacks. These healthy products help in weight management and improvement of metabolism by delivering essential nutrients and vitamins required by the body, thus expanding the scope of these extruded products in the forthcoming years. Major manufacturers are pursuing a variety of strategies, including new product launches, mergers and acquisitions, and distribution channel expansion, in order to capture a large market share and expand their customer base globally. For instance, in May 2019, PepsiCo, Inc. introduced "papadam", a South Indian extruded snack in its product portfolio. The company aims to target customers in South India. These new product launches increase product visibility, thus fuelling industry growth over the forecast period.

Along with this, the changing dietary patterns and shifting lifestyle preferences of individuals are creating a positive outlook for the market. Moreover, numerous leading food companies in India are launching extruded snacks in authentic Indian flavours to cater to the preference of the masses, which is providing a boost to the market growth across the country. Furthermore, they are also investing in innovative packaging solutions and creating competitive marketing and pricing strategies in an attempt to strengthen their market position across India.

Extruded snacks are obtained in different shapes as they are pushed through precision cuts or moulds. Just like all the other snacks available on the market, the extruded snacks could also be enhanced in order to cater to the consumers that are health-conscious. Due to an increasing market demand for exotic flavours, manufacturers are attempting to use premium ingredients in order to provide hi-res in already existing products to meet consumer demand. As there is an increase in the disposable income of the people belonging to developed as well as developing economies, the market is expected to grow during the forecast period. The snacks are sold on a large scale in hypermarkets and supermarkets in a wide range of varieties. The demand for extruded snacks is also growing due to impulse buying. This market is expected to see good growth in the Asia-Pacific region as there is a growth in the urban population and the lifestyle of people has become hectic due to dual income households.

The ever-increasing number of working professionals, rising urbanisation, lifestyle changes, local availability of snacks in small packages, and affordability, along with the growing popularity of convenience foods and an increasing drive for hygiene, greater taste, and consistency, are driving the market for Indian snacks. Further, factors such as increasing disposable income and a rising population affect retail market dynamics significantly, while the industrial and catering channels are driven by the growing demand for snack food items from industrial food services. PepsiCo India, which extended its portfolio with the launch of, is the market leader in salty snacks, which is also the fastest growing category in overall snacks. ITC, on the other hand, has utilised its in-house culinary expertise of ITC hotels’ chefs to understand the needs of variety-seeking consumers in different geographies. ITC has a widespread distribution network that plays a critical role in ensuring product availability across the length and breadth of the country. Brands are launching dosa mixes, healthy juices, smoothies, etc., in packaging that is known to increase shelf life.

Prataap Snacks is a leading Indian snack food company. It offers multiple variants of products across the categories of potato chips, extruded snacks, and namkeen under the popular and vibrant Yellow Diamond brand. It has recently launched a range of sweet snacks under the distinctive Rich Feast brand. Its products are present across 27 states in India. The government of India has undertaken several initiatives to support the agri and food sectors in India. For example, it granted priority sector status to the food processing industry under the new manufacturing policy in 2011. Furthermore, loans to cold chains and food and agro-based processing units have been designated as priority sector lending, and 100% FDI is permitted in the food processing sector.

Some of the homegrown healthy snacking startups in India includes True elements, Happilo, TagZ Foods, EAT Anytime, Snack-A-Doodle, Snack Amor. On the other hand, an Indian company named Magnum Foods and Snacks Pvt Ltd is revolutionizing the snacks market with its millet-based snack brand ‘MunchFit’. According to the founders of MunchFit, their snacks are healthy, crunchy, tasty, and gluten-free. Further, food and beverage Company PepsiCo India has launched its premium potato chips brand lay’s Gourmet in India to tap into the growing market for premium snacks in the country. The portfolio expansion is said to be in line with the brand (Lay’s) strategy to provide a spectrum of innovative and delicious snack options to consumers.

COVID-19 Impacts:
The COVID-19 pandemic has adversely affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The food and beverage industry experienced disruptions in the supply chains, manufacturing, delivery schedules, and retail sales in the initial phases of the pandemic. Furthermore, various companies announced possible delays in product deliveries and a slump in future sales of their products in 2020. In addition, the restrictions imposed by various countries on international travel compelled enterprises to temporarily suspend their collaboration and partnership plans. All these factors hampered the food and beverage industry's growth.

The disruption of supply chains has greatly affected the market during the COVID-19 pandemic. At the beginning of the pandemic, there was a growth in the market as people began purchasing more and more products out of panic. There was a maximum purchase of snacks through various convenience stores and retail outlets. As the lockdowns proceeded, the demand for these food products was dropping. There was a growing concern for safety amongst the people. Health-conscious individuals were seeking options that would boost their immunity. The market for convenient food options has gone down during this period.

Major Companies Brands
Major brands that operate into Indian Namkeen market are PepsiCo, Haldiram, Bikaji, Bikanervala, DFM Foods, Laxmi Snacks, Balaji Wafers, prataap snacks etc.

Considered for the Report:
Geography: India
Base Year: FY 2021-22
Estimated Year: FY 2022-23
Forecast Year: FY 2027-28

Objective of the study:
• To analyze and forecast the India Extruded snacks market size, in terms of value and volume.
• To analyze and forecast the India Chips market size, in terms of volume.
• To define, classify and forecast Extruded Snacks market on the basis of types like Multigrain Extruded Snacks, Potato Extruded snacks, Rice Extruded Snacks, Corn Extruded Snacks, and others Extruded Snacks etc.
• To define, classify and forecast Chips market on the basis of types like Potato Chips, Banana Chips, Tortilla Chips, multigrain Chips and others etc.
• To strategically profile leading players, which are operating in the Extruded Snacks and Chips industry of Indian Snacks Market.

Approach for the Report:
Bonafide Research performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the extruded snacks and chips market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web.

Bonafide Research seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, Bonafide Research calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of extruded Snacks and Chips were recorded and subsequently forecasted for the future years.

Scope of the Report:
“India Extruded Snacks and Chips Market outlook, 2027-28” discusses the following aspects of Namkeen market in India:
• Indian Snacks Market Outlook by Value by Volume & Forecast
• Indian Organised and Unorganised Market Outlook by Value by Volume & Forecast
• Indian Extruded Snacks and Chips Market Size by Value, Volume & Forecast
• 5 types of Extruded Snacks and Chips Category market Size by value, by volume, and forecast
• India Extruded snacks and Chips market Company share by Value.

Intended Audience:
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to Extruded Snacks and Chips industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.



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Companies Mentioned

  • Balaji Wafers Private Limited
  • Bikaji Foods International Limited
  • Bikanervala Foods Private Limited
  • DFM Foods Limited
  • Haldiram Foods International Private Limited
  • ITC Limited
  • Laxmi Snacks Private Limited
  • Parle Products Private Limited
  • PepsiCo India Holding Private Limited
  • Prataap Snacks Limited

Table of Contents

  • Table of content
  • 1. Executive Summary
  • 2. Market Structure
  • 2.1. Market Considerate
  • 2.2. Assumptions
  • 2.3. Limitations
  • 2.4. Abbreviations
  • 2.5. Sources
  • 2.6. Definitions
  • 2.7. India Macro Economic Indicators
  • 2.8. Demographics Insight
  • 3. Research Methodology
  • 3.1. Secondary Research
  • 3.2. Primary Data Collection
  • 3.3. Market Formation & Validation
  • 3.4. Report Writing, Quality Check & Delivery
  • 4. India Snacks Market Outlook
  • 4.1. Market Size
  • 4.1.1. By Value
  • 4.1.2. By Volume
  • 4.2. Market Share
  • 4.2.1. By Company
  • 4.2.2. By Type
  • 4.2.3. By Preferred Flavour
  • 4.2.4. By Region
  • 4.2.5. By Purchase Motives
  • 4.3. India Organized Snacks Market Outlook
  • 4.3.1. Market Size By Value
  • 4.3.2. Market Size By Volume
  • 4.4. India Unorganized Snacks Market Outlook
  • 4.4.1. Market Size By Value
  • 4.4.2. Market Size By Volume
  • 5. India Extruded Snacks Market Outlook
  • 5.1. Market Size
  • 5.1.1. By Value
  • 5.1.2. By Volume
  • 5.2. Market Share By Category
  • 5.3. Mixed Grain Extruded Snacks Market Outlook
  • 5.3.1. Market Size By Value
  • 5.3.2. Market Size By Volume
  • 5.4. Corn Extruded Snacks Market Outlook
  • 5.4.1. Market Size By Value
  • 5.4.2. Market Size By Volume
  • 5.5. Potato Extruded Snacks Market Outlook
  • 5.5.1. Market Size By Value
  • 5.5.2. Market Size By Volume
  • 5.6. Rice Extruded Snacks Market Outlook
  • 5.6.1. Market Size By Value
  • 5.6.2. Market Size By Volume
  • 5.7. Other Extruded Snacks Market Outlook
  • 5.7.1. Market Size By Value
  • 5.7.2. Market Size By Volume
  • 6. India Chips Market Outlook
  • 6.1. Market Size
  • 6.1.1. By Value
  • 6.1.2. By Volume
  • 6.2. Market Share
  • 6.2.1. By Category
  • 6.2.2. By Distribution Channel
  • 6.3. Potato Chips Market Outlook
  • 6.3.1. Market Size By Value
  • 6.3.2. Market Size By Volume
  • 6.4. Banana Chips Market Outlook
  • 6.4.1. Market Size By Value
  • 6.4.2. Market Size By Volume
  • 6.5. Tortilla Chips Market Outlook
  • 6.5.1. Market Size By Value
  • 6.5.2. Market Size By Volume
  • 6.6. MGC & Other Chips Market Outlook
  • 6.6.1. Market Size By Value
  • 6.6.2. Market Size By Volume
  • 7. India Namkeen Market Outlook
  • 7.1. Market Size
  • 7.1.1. By Value
  • 7.1.2. By Volume
  • 7.2. Market Share By Category
  • 7.3. Dal Namkeen Market Outlook
  • 7.3.1. Market Size By Value
  • 7.3.2. Market Size By Volume
  • 7.4. Gathia, Papri & Ribion Market Outlook
  • 7.4.1. Market Size By Value
  • 7.4.2. Market Size By Volume
  • 7.5. Mix, Chivada and chanajhorgaram Market Outlook
  • 7.5.1. Market Size By Value
  • 7.5.2. Market Size By Volume
  • 7.6. Nuts Market Outlook
  • 7.6.1. Market Size By Value
  • 7.6.2. Market Size By Volume
  • 7.7. Sev Bhujia & Aloo Bhujiya Market Outlook
  • 7.7.1. Market Size By Value
  • 7.7.2. Market Size By Volume
  • 7.8. Other Namkeen Market Outlook
  • 7.8.1. Market Size By Value
  • 7.8.2. Market Size By Volume
  • 8. India Other Snacks Market Outlook
  • 9. Product Price Variant Analysis
  • 10. PEST Analysis
  • 11. Trade Dynamics
  • 11.1. Import
  • 11.2. Export
  • 12. Market Dynamics
  • 12.1. Drivers
  • 12.2. Challenges
  • 13. Market Trends & Developments
  • 13.1. Changing Consumer Lifestyles and Consumption Patterns
  • 13.2. Growing Consumer Base
  • 13.3. More Variants and Options
  • 13.4. Innovative Process Technologies
  • 13.5. Greater Availability and Affordability
  • 14. Competitive Landscape
  • 14.1. Porter`s Five Forces
  • 14.2. Company Profile
  • 14.2.1. ITC Limited
  • 14.2.1.1. Company Snapshot
  • 14.2.1.2. Company Overview
  • 14.2.1.3. Financial Highlights
  • 14.2.1.4. Geographic Insights
  • 14.2.1.5. Business Segment & Performance
  • 14.2.1.6. Product Portfolio
  • 14.2.1.7. Key Executives
  • 14.2.1.8. Strategic Moves & Developments
  • 14.2.2. PepsiCo India Holdings Private Limited
  • 14.2.3. Haldiram Foods International Private Limited
  • 14.2.4. Bikaji Foods Internationals Limited
  • 14.2.5. Pratap Snacks Limited
  • 14.2.6. Balaji Wafers Private Limited
  • 14.2.7. Parle Products Private Limited
  • 14.2.8. Bikanerwala Foods Private Limited
  • 14.2.9. Laxmi Snacks Private Limited
  • 14.2.10. DFM Foods Limited
  • 15. Strategic Recommendation’s
  • 16. Disclaimer

List of Table

Table 1: India Economic Snapshot 2020
Table 2: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 3: India Tier-wise Classification Of Cities
Table 4: India Region-wise Classification Of Cities
Table 5: India Snacks Market Share - By Value By Company
Table 6: India Snacks Market Share By Type (2016-17, 2021-22, 2027-28F)
Table 7: India Snacks Market Share By Preferred Flavour (2016-17, 2021-22, 2027-28F)
Table 8: India Snacks Market Share By Region (2016-17, 2021-22, 2027-28F)
Table 9: India Snacks Market Share By Purchase Motives (2016-17, 2021-22, 2027-28F)
Table 10: India Organized Snacks Market Size By Value (in INR Crore)
Table 11: India Organized Snacks Market Size By Volume (in Tonnes)
Table 12: India Unorganized Snacks Market Size By Value (in INR Crore)
Table 13: India Unorganized Snacks Market Size By Volume (in Tonnes)
Table 14: Mixed Grain Extruded Snacks Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 15: Mixed Grain Extruded Snacks Market Size By Volume 2016-17 to 2027-28F (in Tonnes)
Table 16: Corn Extruded Snacks Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 17: Corn Extruded Snacks Market Size By Volume 2016-17 to 2027-28F (in Tonnes)
Table 18: Potato Extruded Snacks Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 19: Potato Extruded Snacks Market Size By Volume 2016-17 to 2027-28F (in Tonnes)
Table 20: Rice Extruded Snacks Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 21: Rice Extruded Snacks Market Size By Volume 2016-17 to 2027-28F (in Tonnes)
Table 22: Other Extruded Snacks Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 23: Other Extruded Snacks Market Size By Volume 2016-17 to 2027-28F (in Tonnes)
Table 24: Potato Chips Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 25: Potato Chips Market Size By Volume 2016-17 to 2027-28F (in Tonnes)
Table 26: Banana Chips Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 27: Banana Chips Market Size By Volume 2016-17 to 2027-28F (in Tonnes)
Table 28: Tortilla Chips Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 29: Tortilla Chips Market Size By Volume 2016-17 to 2027-28F (in Tonnes)
Table 30: MGC & Other Chips Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 31: MGC & Other Chips Market Size By Volume 2016-17 to 2027-28F (in Tonnes)
Table 32: Dal Namkeen Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 33: Dal Namkeen Market Size By Volume 2016-17 to 2027-28F (in Tonnes)
Table 34: Gathia, Papri & Ribion Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 35: Gathia, Papri & Ribion Market Size By Volume 2016-17 to 2027-28F (in Tonnes)
Table 36: Mix, Chivada and chanajhorgaram Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 37: Mix, Chivada and chanajhorgaram Market Size By Volume 2016-17 to 2027-28F (in Tonnes)
Table 38: Nuts Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 39: Nuts Market Size By Volume 2016-17 to 2027-28F (in Tonnes)
Table 40: Sev Bhujia & Aloo Bhujiya Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 41: Sev Bhujia & Aloo Bhujiya Market Size By Volume 2016-17 to 2027-28F (in Tonnes)
Table 42: Other Namkeen Market Size By Value 2016-17 to 2027-28F (in INR Crore)
Table 43: Other Namkeen Market Size By Volume 2016-17 to 2027-28F (in Tonnes)
Table 44: Product Price Variant Analysis of Snacks Industry
Table 45: HS Code for Chips Products in India 2021
Table 46: Import Duty Structure for HS Code XXXX in India 2021
Table 47: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 48: Import of HS Code XXXX in India - By Country By Value & Volume Share 2021-22
Table 49: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 50: Export of HS Code XXXX in India - By Country by Value & Volume Share 2021-22

List of Figure

Figure 1: India Population 2017-2021(In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Snacks Market Size by Value 2016-2017 to 2027- 2028 (in INR Crore)
Figure 5: India Snacks Market Size by Volume 2016-2017 to 2027-2028 (In Million Tonnes)
Figure 6: India Extruded Snacks Market Size by Value 2016-2017 to 2027- 2028 (in INR Crore)
Figure 7: India Extruded Snacks Market Size by Volume 2016-2017 to 2027-2028 (Tonnes)
Figure 8: India Extruded Snacks Market Share by Value, By Category, 2016-17, 2021-22 & 2027-28
Figure 9: India Chips Market Size by Value 2016-2017 to 2027- 2028 (in INR Crore)
Figure 10: India Chips Market Size by Volume 2016-2017 to 2027-2028 (In Tonnes)
Figure 11: India Extruded Chips Market Share By Value, By Category (2016-17, 2021-22 & 2027-28)
Figure 12: India Extruded Chips Market Share By Value, By Category (2016-17, 2021-22 & 2027-28)
Figure 13: India Namkeen Market Size by Value 2016-2017 to 2027- 2028 (in INR Crore)
Figure 14: India Namkeen Market Size by Volume 2016-2017 to 2027-2028 (Tonnes)
Figure 15: India Extruded Snacks Market Share by Value, By Category (2016-17, 2021-22 & 2027-28)
Figure 16: India Other Snacks Market Size by Value 2016-2017 to 2027- 2028 (in INR Crore)
Figure 17: Porter's Five Forces of India Extruded Snacks and Chips Market

Feed Phosphate Market Research FAQs

The India extruded snacks market is growing at a significant pace owing to the changing consumer lifestyles, and consumption patterns which has increased the need for convenience in foods. Furthermore, the expansion of the retail industry resulting in a vast number of hypermarkets and supermarkets across the globe is likely to drive the demand for extruded snacks in the coming years. Moreover, the increase in the demand for healthy extruded snacks may provide a lucrative opportunity for market players in the near future.

Following are the major drivers enlisted in the market study: Changing consumer lifestyles and consumption patterns increase the need for convenience in foods and Expansion in the retail industry resulting in a huge number of hypermarkets and supermarkets across the globe

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of extruded snack food items across the nation.

On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where North India currently dominates the India extruded snack food market.

India snack industry is anticipated to grow with more than 9% CAGR for 2022-2028.

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India Extruded Snacks and Chips Market Outlook, 2027-28

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