India Rum Market Overview, 2022-28

Rum is a spirit made from sugar cane and thus has a sweet taste. But most of today’s rum uses molasses. Rum producers ferment the molasses before distilling the product into the drink. Rum may be white or dark rum. The dark colour of the rum is due to the longer fermentation period. Often, spices are added to many brews for an extra hit of flavor. Infusions of spices like vanilla, cinnamon, and peppercorns are done during aging. Spiced rums are carefully aged first before adding these flavours in. It blends with sugar molecules as they search for their desired taste. In the case of dark rum, the drink is characterised by the addition of caramel or by maturation in oak containers. In the case of white rum, no colouring additives are present because of the carbon filter processing. It is produced by many different companies across the country because it sells at affordable prices, which makes it an ideal choice for a party or even to be consumed on the go. Rum can be mixed with soft drinks and other spirits like whiskey and vodka to create amazing cocktails for parties or special occasions as well, making it an all-rounder when it comes to Indian alcohol. These drinks come at affordable prices while providing you with a great taste and hence remain popular among people from all age groups and social backgrounds.

According to the report, "India Rum Market Outlook, 2027–28" published by Bonafide Research, states that rum demand in India is steadily increasing at a CAGR of 2.00% over the forecast period. The south and west India together contribute to over 55% of the India's consumption of rum, and mainly dark rum. Due to the cocktail culture growing in India and increasing consumption by women, white rum is gaining popularity among young Indians.

Rum sales in India have historically been driven by the Canteen Stores Department or army canteens and consumers in southern and eastern India, mostly dominated by mass brands. Also, for older consumers, the category is seeing a slow ebb in whisky. The majority of Indian rums are produced in West Bengal, Goa, and Kerala.There are also some distilleries located in Maharashtra, Uttar Pradesh, Karnataka, and Tamil Nadu. Some of the famous rums in the Indian market are Bacardi, Havana Club Rum, Paul John Rum, Royal Stag, McDowell's No.1 Rum, Appleton Rum, Captain Morgan Rum, Old Monk Rum, Old Port, Contessa, Hercules Rum.

The premium rum segment in India is still in its nascent phase. Craft rums like Two Indies, Maka Zai, and Segredo Aldeia are taking to the shelves, bringing in new taste profiles at a four-figure price, hoping consumers will accept quality with a premium taste and flavour. Premium rum varities are gaining popularity due to their authenticity, flavour, and brand name, in addition to the rise in per capita income. This encourages suppliers to introduce various types of premium rum to meet growing consumer demand.

Rum connoisseurs most certainly believe that rum, with its rich and smooth texture, sweet flavour and unique taste, is the best alcoholic beverage of the biting cold winter season. Each rum brand has its own unique flavour based on how the rum is made and how long they age it. That differentiates rum by its colour and flavorful taste. Rum is also perfect for cocktails on the beach, served in a coconut.

The main difference between rum and whiskey would be their sources. Rum derives from sugar cane, while whiskey is made from fermented grains. Rum and whiskey are very much alike, as these two spirits belong to the most popular alcoholic beverages worldwide. The alcohol content for the two also differs, where whiskey can have up to 60% while rum is at 40% only. Rum is cheaper than whiskey because of the lower cost of producing it. Sugarcane byproducts are more affordable compared to other drinks. Also, whisky and other alcoholic products require more careful distillation, whereas dark rum does not. Production of whisky is more complex, such as bourbon, mash bill, or even rye whiskey, which requires more than a single distillation.

Companies mentioned: Diego India (United Spirits Limited), Bacardi India Private Limited, Mohn Meakin Limited, Radico Khaitan Limited, Tilaknagar Industries Limited, Allied Blenders and Distillers Private Limited, Jagatjit Industries Limited, Pernod Ricard India (P) Ltd., John Distilleries

Considered in the Report:
• Geography: India
• Base Year: 2021-22
• Estimated Year: 2022-23
• Forecast Year: 2027-28

India by Region
• South India
• West India
• North India
• East India

By Segments covered in the report
• Mass
• Premium

By Product type covered in the report
• Dark Rum
• White Rum
• Other Rum

By Demographic covered in the report
• Rural
• Urban

By Distribution Channel covered in the report
• Retail Channel
• Institutional Channel
• CSD (Canteen Stores Department)

The Approach of the Report:
Bonafide Research performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the Sun Care Market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web.
Bonafide Research seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, Bonafide Research calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of sun care products were recorded and subsequently forecasted for the future years.

Intended Audience:
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to alcohol beverages industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.