Italy Sake Market Overview, 2028

Sake has gained popularity in Italy as part of the growing interest in Japanese cuisine, culture, and beverages. Italian consumers are increasingly curious and open to exploring new and diverse flavours, leading to a rise in the consumption of sake. The increasing popularity of Japanese cuisine, marked by the proliferation of sushi bars, ramen shops, and izakayas, has exposed Italian consumers to the flavours and culture associated with sake. Italy has witnessed an upsurge in the popularity of premium and craft sakes. Consumers are increasingly seeking unique, high-quality offerings that reflect the craftsmanship and traditions of sake production. Sake tastings, workshops, and events have gained traction, providing platforms for education and exploration and further fueling the trend of sake appreciation among Italian enthusiasts. According to the research report "Italy Sake Market Overview, 2028," published by Bonafide Research, the Italy Sake market is expected to add more than 32 million by 2028. Middle-aged adults (30–50 years old) in Italy may have a more refined palate and appreciate the traditional and authentic qualities of sake. They are likely to gravitate towards premium, high-quality sakes that showcase the craftsmanship and heritage of Japanese sake production. Junmai, Daiginjo, and Ginjo sakes, known for their delicate flavours and aromatic profiles, are often favoured by this age group. The mid-range category for sake prices encompasses a broad selection of sakes that offer higher quality and complexity. These sakes are crafted with greater attention to detail and often showcase the craftsmanship of the brewers. Prices in this range typically fall between €20 and €50 per bottle (720 ml). Junmai, Ginjo, and Daiginjo sakes are commonly found in this category, offering refined flavours and aromatic profiles. High-grade Daiginjo and aged sakes are prominent in this category, offering sophisticated flavours and exceptional craftsmanship.

The sake market in Italy presents several exciting opportunities. Continued education and awareness initiatives can enhance consumers' understanding and appreciation of sake, expanding its reach beyond niche markets. Collaboration between Italian and Japanese sake producers can foster innovation and the development of unique sake varieties that resonate with Italian palates. Furthermore, exploring avenues for local sake production and cultivating Italian-inspired sake offerings can tap into the country's rich culinary heritage and regional diversity, adding a distinct touch to the market. Supermarkets and liquor stores like Eataly, Coop, and Auchan often feature a selection of sake brands to cater to a broader consumer base. Online platforms like JapanCraft, Sakeitalia.it, and Enoteca Properzio have emerged as popular channels for purchasing sake online in Italy. In Italy, various events and festivals dedicated to sake are held to promote and celebrate the Japanese beverage. The Sake Fair is an annual event organised in Milan that showcases a wide range of sake products from different Japanese breweries. Japan Matsuri is a Japanese cultural festival that takes place in cities like Rome, Florence, and Turin. Sake is often used as a key ingredient in Italian-Japanese fusion dishes, combining elements from both cuisines. For instance, chefs may use sake to deglaze pans, create flavorful sauces, or marinate ingredients in dishes that infuse Italian and Japanese flavours. Italy's sake market offers a fascinating combination of tastes, cross-cultural interaction, and inventive cooking. Customers can use it as a starting point for a discovery journey during which they can learn to value the skills, customs, and variety of sake styles. The market's expansion and changing trends reflect the rising recognition and appreciation of sake as a vital component of the Italian beverage landscape, enhancing the culinary experiences of both lovers and key industry players. Considered in this report • Geography: Italy • Historic year: 2017 • Base year: 2022 • Estimated year: 2023 • Forecast year: 2028

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Manmayi Raval

Research Consultant

Aspects covered in this report • Italy Sake market with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Types • Junmai • Ordinary sake • Honjozo • Junmai Ginjo • Ginjo • Junmai Daiginjo By Age Group • 40-60 Years Old • 20-40 Years Old • Above 60 Years Old

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By Price Range • Low • Premium • Medium By Application • Commercial Use • Home Use By Distribution Channel • On-trade • Off-trade The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sake industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.