India Personal Care Appliances Market Outlook, 2027-28

‘India Personal Care Appliances Market Outlook, 2027-2028’ gives a comprehensive analysis of the personal care appliances industry in India. Owing to benefits such as better affectivity than traditional procedures and time saving, demand for personal care appliances is growing gradually. India personal care appliances market majorly includes hair care appliances, hair removal appliances and oral care appliances. Hair care appliances includes hair dryers, hair straighteners and hair stylers and curlers. Hair removal appliances is sub-divided into trimmers, shavers, epilators and other hair removal appliances like body groomers, face stylers, grooming kits, etc. Oral care appliances market includes into electric toothbrushes and other oral care appliances like oral irrigators and plaque removers. The India Personal Care Appliances Market has shown a growth with a CAGR around 9% in the period from FY 2016-17 to FY 2021-22. This growth is attributed to the factors like people’s high emphasis on personal appearance and desire to look good, imitation of celebrities due to rise in social media and increasing availability of these appliances on most of the e-commerce platforms. The highest contribution in personal care appliances market comes from hair care market around 60% of the overall market. The main players of this market in India are Philips, Panasonic and Havells whose share is more than 40% in the total market of personal care appliances in India; while other companies includes Braun, Conair, Wahl, Veet, Eveready, etc.

Different agents Similar as promoting systematic retail, the emergence of a youthful regional population with built up per capita spending, an more in the number of working women among others will significantly impact the share of the demand. In extension to this, continuously remaking societies joined with boosted affordability of luxury products are also impacting the request. Besides, the flying pace growth of thee-commerce channels across the motherland is adding the attention as well as product choice and clearness for imported Products. The hair removal products, as per the report, including male and female trimmers and shavers, are gaining high popularity due to long-term and efficient hair elimination benefits. These trimming and shaving appliances in the industry are increasingly used by male consumers to maintain the beard & hairstyles on a regular basis. Increasing focus on maintaining beard levels and facial hair influenced by celebrities and styling agents is driving the product demand. Grooming products are gaining demand among all aged male categories owing to the trends toward convenient, fast, and clean facial hair removal. Usage of these electronic products saves extra time spent in the salons and will also allow consumers to carry them anywhere due to their portability, small size, and travel-friendly advantages. Covid-19 The COVID-19 pandemic has severely affected the personal care appliances market during the first two quarters of 2020. The closing of beauty salons around the world due to the imposition of strict lockdown measures by several countries affected the industry expansion. The market however witnessed a surge in revenues in the second half of 2020. The enhanced focus on wellness and the need to maintain a high level of personal hygiene in the wake of the pandemic will fuel the industry demand. The personal grooming market has gained some traction in otherwise very troubling economic segments. With closure of salons, the demand for personal grooming has increased. Leading players are now strengthening their online channels to cater to increased demand from direct-to-consumer channel, which remained subdued in physical stores during the pandemic. COVID-19 pandemic has increased consumer attention toward personal care and hygiene, which is expected to positively impact the personal care electrical appliances market in the upcoming years.

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Manmayi Raval

Research Consultant

Covered in the Report: • India Personal Care Appliances • Hair Care Appliances • Hair Removal Appliances • Oral Care Appliances "India Personal Care Appliances Market Outlook, 2023" discusses the following aspects of Personal Care Appliances in India: • India Personal Care Appliances Market Size By Value & Forecast • India Personal Care Appliances Market Size By Volume& Forecast • India Personal Care Appliances Market Segmental Analysis: By Company, By Category, By End User • India Hair Care Appliances Market Size By Value & Forecast • India Hair Dryer Market Size By Value & Forecast • India Hair Straightener Market Size By Value & Forecast • India Hair Styler and Curler Market Size By Value & Forecast • India Hair Removal Appliances Market Size By Value & Forecast • India Trimmers Market Size By Value & Forecast • India Shavers Market Size By Value & Forecast • India Epilators Market Size By Value & Forecast • India Other Hair Removal Appliances Market Size By Value & Forecast • India Oral Care Appliances Market Size By Value & Forecast • Average Selling Price • Product, Variant & Pricing Analysis • Key Vendors in this market space This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of Personal Care Appliances in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases. Please get in touch with our sales team in order to find out more.