India Bath and Shower Market Outlook, 2022

India is experiencing a healthy growth in its bath and shower market. Consumers in India mostly use bath bar soaps for personal wash in their daily lives.

Featured Companies

  • 1. Beiersdorf (India) Private Limited
  • 2. The Himalaya Drug Company
  • 3. Colgate-Palmolive Company (India) Limited
  • 4. Godrej Consumer Products Limited
  • 5. Hindustan Unilever Limited
  • 6. ITC Limited
  • More...

"India Bath and Shower Market Outlook, 2022" gives a comprehensive analysis on the bath and shower market of India. Since last few years, India is experiencing a healthy growth in its bath and shower market. Consumers in India mostly use bath bar soaps for personal wash in their daily lives. They are further bifurcated as beauty soaps, baby soaps, deo soaps and herbal & health soaps. Among all, standard beauty soaps generate highest revenue in the market whereas herbal & health soaps are rapidly growing due to consumer's shifting preference towards natural and herbal based products. On the other hand, body wash and shower gel segment is at a nascent stage. Premium prices of these products and consumer's preference towards bath bar soap restricts the adoption of body wash and shower gel products. However with the increasing number of players interested to enter this segment, it has become one of the fastest growing segments in the personal care industry. According to "India Bath and Shower Market Outlook, 2022", a growing number of Indian consumers are showing preference for premium bathing products and thus body wash and shower segment is expected to grow with a CAGR of more than 15% over next four years. Nowadays, people not only want hygiene from their bathing products but also want skin care and fragrance. Because of these, companies in bath and shower market are coming up with new products every now and then. The trend towards value added multi benefit products is on rise. Manufacturers who were present in bath bar soap have now started manufacturing body wash and shower gels; hence the market is getting more and more competitive. Youngsters are experimenting with new products and are keen to use substitutes for standard bar soaps. Players are promoting these products by celebrity endorsements, promotional activities in various events and awareness campaigns to make Indians aware about new products and variants. Bath and shower market in India is dominated by Hindustan Unilever Limited with more than 50% of market share, followed by players such as ITC, Godrej Consumer Products, Wipro Consumer Care, Patanjali Ayurved, Reckitt Benckiser, etc. Colgate-Palmolive, KSDL and Jyothy Laboratories are some of the small players operating in pan India. Dettol, Lifebouy, Cinthol, Dove, Patanjali, Santoor, Lux, Liril, Vivel and Pears are the popular brands in bar soap segment whereas Lux, Cinthol, Palmolive, Pears, Nivea and Fiama Di Wills are popular for body washes and shower gels. Due to rise in disposable income, changing lifestyles of the rural and urban population and increasing awareness pertaining to hygienic conditions at home, sales of brands operating in the personal wash industry have increased tremendously in the last five years. Key Segments Covered in the Report: • Bar Soap ? Standard Beauty Soap ? Herbal & Health Soap ? Deo Soap ? Baby Soap • Body Wash & Shower Gel 'India Bath and Shower Market Outlook, 2022' discusses the following aspects of bath and shower products in India: How it will help solving your strategic decision making process?? The report gives an in-depth understanding of the bath and shower market in India: - Global Bath and Shower Market Outlook - Global Bath and Shower Market Size By Value & Forecast - Global Bath and Shower Market Size By Segment By Value & Forecast - Global Bath and Shower Market Segmental Analysis: By Segment - India Bath and Shower Market Outlook - India Bath and Shower Market Size By Value & Forecast - India Bath and Shower Market Size By Volume & Forecast - India Bath and Shower Market Segmental Analysis: By Company, By Brand, By Segment - India Bar Soap Market Size By Value & Forecast - India Bar Soap Market Size By Volume & Forecast - India Bar Soap Market Segmental Analysis: By Category, By Product Type, By Price Range, By Type of Fragrance - India Mass/ Popular Soap Market Size By Value & Forecast - India Mass/ Popular Soap Market Size By Volume & Forecast - India Premium Soap Market Size By Value & Forecast - India Premium Soap Market Size By Volume & Forecast - India Premium Soap Market Segmental Analysis: By Brand - India Standard Beauty Soap Market Size By Value & Forecast - India Standard Beauty Soap Market Size By Volume & Forecast - India Standard Beauty Soap Market Segmental Analysis: By Brand - India Herbal & Health Soap Market Size By Value & Forecast - India Herbal & Health Soap Market Size By Volume & Forecast - India Herbal & Health Soap Market Segmental Analysis: By Brand - India Deo Soap Market Size By Value & Forecast - India Deo Soap Market Size By Volume & Forecast - India Deo Soap Market Segmental Analysis: By Brand - India Baby Soap Market Size By Value & Forecast - India Baby Soap Market Size By Volume & Forecast - India Body Wash & Shower Gel Market Size By Value & Forecast - India Body Wash & Shower Gel Market Size By Volume & Forecast - India Body Wash & Shower Gel Market Segmental Analysis: By Company, By Brand, By Price Range, By Tier - Product Price & Variant Analysis - Key vendors in this market space - Competitive Landscape & Strategic Recommendations This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of bath and shower products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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Arun Kalwani

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Arun Kalwani

Companies Mentioned

  • Beiersdorf (India) Private Limited
  • The Himalaya Drug Company
  • Colgate-Palmolive Company (India) Limited
  • Godrej Consumer Products Limited
  • Hindustan Unilever Limited
  • ITC Limited
  • Karnataka Soaps & Detergents Limited
  • Reckitt Benckiser (India) Private Limited
  • Wipro Consumer Care & Lighting Limited

Table of Contents

  • TABLE OF CONTENTS
  • 1. Executive Summary
  • 2. Global Bath and Shower Market Outlook
  • 2.1. Market Size By Value
  • 2.1.1. Overall Market
  • 2.1.2. By Segment
  • 2.2. Market Share By Segment
  • 3. India Bath and Shower Market Outlook
  • 3.1. Market Size By Value
  • 3.2. Market Size By Volume
  • 3.3. Market Share
  • 3.3.1. By Company
  • 3.3.2. By Brand
  • 3.3.3. By Segment
  • 4. India Bar Soap Market Outlook
  • 4.1. Market Size By Value
  • 4.2. Market Size By Volume
  • 4.3. Market Share
  • 4.3.1. By Category
  • 4.3.2. By Product Type
  • 4.3.3. By Price Range
  • 4.3.4. By Type of Fragrance
  • 4.4. India Mass/ Popular Soap Market Outlook
  • 4.4.1. Market Size By Value
  • 4.4.2. Market Size By Volume
  • 4.5. India Premium Soap Market Outlook
  • 4.5.1. Market Size By Value
  • 4.5.2. Market Size By Volume
  • 4.5.3. Market Share By Brand
  • 4.6. India Standard Beauty Soap Market Outlook
  • 4.6.1. Market Size By Value
  • 4.6.2. Market Size By Volume
  • 4.6.3. Market Share By Brand
  • 4.7. India Herbal & Health Soap Market Outlook
  • 4.7.1. Market Size By Value
  • 4.7.2. Market Size By Volume
  • 4.7.3. Market Share By Brand
  • 4.8. India Deo Soap Market Outlook
  • 4.8.1. Market Size By Value
  • 4.8.2. Market Size By Volume
  • 4.8.3. Market Share By Brand
  • 4.9. India Baby Soap Market Outlook
  • 4.9.1. Market Size By Value
  • 4.9.2. Market Size By Volume
  • 4.10. Product, Price & Variant Analysis
  • 4.11. Channel Partner Analysis
  • 5. India Body Wash & Shower Gel Market Outlook
  • 5.1. Market Size By Value
  • 5.2. Market Size By Volume
  • 5.3. Market Share
  • 5.3.1. By Company
  • 5.3.2. By Brand
  • 5.3.3. By Price Range
  • 5.3.4. By Tier
  • 5.4. Product, Price & Variant Analysis
  • 5.5. Channel Partner Analysis
  • 5.6. Raw Material Analysis
  • 6. India Economic Snapshot
  • 7. Raw Material Analysis
  • 8. PEST Analysis
  • 9. Policy and Regulatory Landscape
  • 10. Trade Dynamics
  • 10.1. Export
  • 10.2. Import
  • 11. India Bath and Shower Market Dynamics
  • 11.1. Key Drivers
  • 11.2. Key Challenges
  • 12. Market Trends & Developments
  • 12.1. New Product Launches
  • 12.2. Premiumization in Bath & Shower Products
  • 12.3. International Players Continue to focus on Least Penetrated Markets
  • 12.4. Youth Population aged - years Proving to be Key End Users
  • 12.5. Growing Preference for Natural and Herbal Products
  • 12.6. Rising Online Shopping for Health Care Products
  • 13. Competitive Landscape
  • 13.1. Porter’s Five Forces
  • 13.2. Company Profiles
  • 13.2.1. ITC Limited
  • 13.2.2. Hindustan Unilever Limited
  • 13.2.3. The Himalaya Drug Company
  • 13.2.4. Wipro Consumer Care Limited
  • 13.2.5. Beiersdorf (India) Private Limited
  • 13.2.6. Colgate Palmolive (India) Limited
  • 13.2.7. Godrej Consumer Products Limited
  • 13.2.8. Reckitt Benckiser (India) Private Limited
  • 13.2.9. Karnataka Soaps & Detergents Limited
  • 14. Strategic Recommendations
  • 15. Disclaimer

LIST OF TABLES
Table-1: Product, Price & Variant Analysis of Various Bar Soaps Available in Indian Market 2017
Table-2: Product, Price & Variant Analysis of Various Body Wash & Shower Gel Available in Indian Market 2017
Table-3: India Economic Profile – 2015
Table-4: Indian Standards (IS) Relating to Soaps 2017
Table-5: HS Code Structure for Bath and Shower Products in India 2017
Table-6: Import Duty Structure for Bath and Shower Products in India 2017
Table-7: Import of Medicated Toilet Soaps in India - Value & Volume 2011-12 to 2016-17
Table-8: Import of Medicated Toilet Soaps in India - By Country By Volume Share 2016-17
Table-9: Import of Other Organic Surface Active Products in India - Value & Volume 2011-12 to 2016-17
Table-10: Import of Other Organic Surface Active Products in India - By Country By Volume Share 2016-17
Table-11: Import of Other Soaps in India - Value & Volume 2011-12 to 2016-17
Table-12: Import of Other Soaps in India - By Country By Volume Share 2016-17
Table-13: Export of Medicated Toilet Soaps from India - Value & Volume 2011-12 to 2016-17
Table-14: Export of Medicated Toilet Soaps from India - By Country By Volume Share 2016-17
Table-15: Export of Other Organic Surface Active Products from India - Value & Volume 2011-12 to 2016-17
Table-16: Export of Other Organic Surface Active Products from India - By Country By Volume Share 2016-17
Table-17: Export of Other Soaps from India - Value & Volume 2011-12 to 2016-17
Table-18: Export of Other Soaps from India - By Country By Volume Share 2016-17
Table-19: ITC Limited
Table-20: Hindustan Unilever Limited
Table-21: The Himalaya Drug Company
Table-22: Wipro Consumer Care Limited
Table-23: Beiersdorf (India) Private Limited
Table-24: Colgate Palmolive (India) Limited
Table-25: Godrej Consumer Products Limited
Table-26: Reckitt Benckiser (India) Private Limited
Table-27: Karnataka Soaps & Detergents Limited

LIST OF FIGURES
Figure-1: Global Bath and Shower Market Size – By Value 2011 to 2017 (USD Billion)
Figure-2: Global Bath and Shower Market Size Forecast – By Value 2018F to 2023F (USD Billion)
Figure-3: Global Bath and Shower Market Size – By Segment By Value 2011 to 2017 (USD Billion)
Figure-4: Global Bath and Shower Market Size Forecast – By Segment By Value 2018F to 2023F (USD Billion)
Figure-5: Global Bath and Shower Market Share – By Segment By Value 2017 & 2023F
Figure-6: India Bath and Shower Market Size – By Value 2011-12 to 2016-17 (INR Crore)
Figure-7: India Bath and Shower Market Size Forecast – By Value 2017-18F to 2021-22F (INR Crore)
Figure-8: India Bath and Shower Market Size – By Volume 2011-12 to 2016-17 (Thousand Tonnes)
Figure-9: India Bath and Shower Market Size Forecast – By Volume 2017-18F to 2021-22F (Thousand Tonnes)
Figure-10: India Bath and Shower Market Share – By Company By Value 2016-17
Figure-11: India Bath and Shower Market Share – By Brand By Value 2016-17
Figure-12: India Bath and Shower Market Share – By Segment By Value 2016-17 & 2021-22F
Figure-13: India Bath and Shower Market Share – By Segment By Volume 2016-17 & 2021-22F
Figure-14: India Bar Soap Market Size – By Value 2011-12 to 2016-17 (INR Crore)
Figure-15: India Bar Soap Market Size Forecast – By Value 2017-18F to 2021-22F (INR Crore)
Figure-16: India Bar Soap Market Size – By Volume 2011-12 to 2016-17 (Thousand Tonnes)
Figure-17: India Bar Soap Market Size Forecast – By Volume 2017-18F to 2021-22F (Thousand Tonnes)
Figure-18: India Bar Soap Market Share – By Category By Value 2016-17 & 2021-22F
Figure-19: India Bar Soap Market Share – By Category By Volume 2016-17 & 2021-22F
Figure-20: India Bar Soap Market Share – By Product Type By Value 2016-17 & 2021-22F
Figure-21: India Bar Soap Market Share – By Product Type By Volume 2016-17 & 2021-22F
Figure-22: India Bar Soap Market Share – By Price Range By Value 2016-17
Figure-23: India Bar Soap Market Share – By Type of Fragrance 2016-17
Figure-24: India Mass/ Popular Soap Market Size – By Value 2011-12 to 2016-17 (INR Crore)
Figure-25: India Mass/ Popular Soap Market Size Forecast – By Value 2017-18F to 2021-22F (INR Crore)
Figure-26: India Mass/ Popular Soap Market Size & Forecast – By Volume 2011-12 to 2021-22F (Thousand Tonnes)
Figure-27: India Premium Soap Market Size – By Value 2011-12 to 2016-17 (INR Crore)
Figure-28: India Premium Soap Market Size Forecast – By Value 2017-18F to 2021-22F (INR Crore)
Figure-29: India Premium Soap Market Size – By Volume 2011-12 to 2016-17 (Thousand Tonnes)
Figure-30: India Premium Soap Market Size Forecast – By Volume 2017-18F to 2021-22F (Thousand Tonnes)
Figure-31: India Premium Soap Market Share – By Brand By Value 2016-17
Figure-32: India Standard Beauty Soap Market Size – By Value 2011-12 to 2016-17 (INR Crore)
Figure-33: India Standard Beauty Soap Market Size Forecast – By Value 2017-18F to 2021-22F (INR Crore)
Figure-34: India Standard Beauty Soap Market Size – By Volume 2011-12 to 2016-17 (Thousand Tonnes)
Figure-35: India Standard Beauty Soap Market Size Forecast – By Volume 2017-18F to 2021-22F (Thousand Tonnes)
Figure-36: India Standard Beauty Soap Market Share – By Brand By Value 2016-17
Figure-37: India Herbal & Health Soap Market Size – By Value 2011-12 to 2016-17 (INR Crore)
Figure-38: India Herbal & Health Soap Market Size Forecast – By Value 2017-18F to 2021-22F (INR Crore)
Figure-39: India Herbal & Health Soap Market Size – By Volume 2011-12 to 2016-17 (Thousand Tonnes)
Figure-40: India Herbal & Health Soap Market Size Forecast – By Volume 2017-18F to 2021-22F (Thousand Tonnes)
Figure-41: India Herbal & Health Soap Market Share – By Brand By Value 2016-17
Figure-42: India Deo Soap Market Size – By Value 2011-12 to 2016-17 (INR Crore)
Figure-43: India Deo Soap Market Size Forecast – By Value 2017-18F to 2021-22F (INR Crore)
Figure-44: India Deo Soap Market Size – By Volume 2011-12 to 2016-17 (Thousand Tonnes)
Figure-45: India Deo Soap Market Size Forecast – By Volume 2017-18F to 2021-22F (Thousand Tonnes)
Figure-46: India Deo Soap Market Share – By Brand By Value 2016-17
Figure-47: India Baby Soap Market Size – By Value 2011-12 to 2016-17 (INR Crore)
Figure-48: India Baby Soap Market Size Forecast – By Value 2017-18F to 2021-22F (INR Crore)
Figure-49: India Baby Soap Market Size – By Volume 2011-12 to 2016-17 (Tonnes)
Figure-50: India Baby Soap Market Size Forecast – By Volume 2017-18F to 2021-22F (Tonnes)
Figure-51: India Body Wash & Shower Gel Market Size – By Value 2011-12 to 2016-17 (INR Crore)
Figure-52: India Body Wash & Shower Gel Market Size Forecast – By Value 2017-18F to 2021-22F (INR Crore)
Figure-53: India Body Wash & Shower Gel Market Size – By Volume 2011-12 to 2016-17 (Tonnes)
Figure-54: India Body Wash & Shower Gel Market Size Forecast – By Volume 2017-18F to 2021-22F (Tonnes)
Figure-55: India Body Wash & Shower Gel Market Share – By Company By Value 2016-17
Figure-56: India Body Wash & Shower Gel Market Share – By Brand By Value 2016-17
Figure-57: India Body Wash & Shower Gel Market Share – By Price Range 2016-17
Figure-58: India Body Wash & Shower Gel Market Share – By Tier 2016-17

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India Bath and Shower Market Outlook, 2022

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