Canada Baby Indoor Products (Baby Rocker/Bouncers/Swing, Baby Feeding Bottle, Baby High Chair, Baby Walker, Baby Potty Training Seat, and Baby Bath Tub) Market Overview, 2027

"Canadian parents prioritize the well-being, safety, and overall development of their children, driving the demand for high-quality and reliable baby indoor products. Safety is a primary concern, and parents seek products that meet rigorous safety standards and regulations. They value indoor products that are free from harmful chemicals, durable, and easy to clean. Comfort is another important consideration for Canadian consumers. Parents seek indoor products that provide a cozy and nurturing environment for their babies. This includes cribs, bassinets, playpens, baby bouncers, and high chairs designed for optimal comfort and support. Convenience and functionality are highly valued by Canadian parents. They look for indoor products that offer ease of use, portability, and versatility. Products that can adapt to different stages of a baby's growth, such as convertible cribs or adjustable high chairs, are particularly popular. Canadian parents prioritize the safety and quality of baby indoor products. They look for products that meet or exceed safety regulations and standards, providing peace of mind and assurance of the well-being of their children. Canada is a culturally diverse country, and this diversity influences consumer preferences. Parents from various cultural backgrounds seek indoor products that align with their traditions, customs, and values. Inclusivity and representation are important factors in product selection. Canadian consumers, including parents, have a growing awareness of health and environmental issues. They seek indoor products that are made from natural, non-toxic materials and are environmentally friendly. This includes products that are organic, sustainably sourced, and recyclable. According to the report titled, “Canada Indoor Baby Product Market Overview, 2027” published by Bonafide Research, the market in the country of Canada is going to witness a significant growth in the future till the year of 2027. Canadians embrace technological advancements and seek indoor products that incorporate innovative features. This includes baby monitors with smart functionalities, high-tech baby swings, and interactive toys that promote learning and development. The growth of e-commerce and online platforms has had a significant impact on the baby indoor product market in Canada. Parents appreciate the convenience, extensive product selection, and customer reviews offered by online shopping. Digital influence, including social media, parenting blogs, and online forums, plays a role in shaping consumer preferences and brand choices. parents place a strong emphasis on parental education and health consciousness. They seek indoor products that promote a healthy lifestyle, including those that support child development, provide educational stimulation, and encourage physical activity. The Canadian government has implemented strict regulations and safety standards for baby products. Compliance with these regulations is a driver for consumer trust and confidence in the market. Parents rely on government guidelines to ensure the safety and quality of the indoor products they purchase for their babies.The increase in urbanization and the improved economic conditions of the middle-income group is to give a hike in the market during the coming period. This product also helps in habit creation of a baby and get him or her associated with table dining. The walkers are generally used for babies between four to 15 months, allowing them to move around independently. This product helps the consumer in a very specific use case wherein the child has developed the ability to move but with assistance.

The product eliminates the need of a parent to assist the baby and therefore saves a lot of physical efforts for the consumer. However, the product is seeing a decline with increasing occurrence of accidents taking place due to walkers. Acknowledging the risk associated with it the consumer for this product is shrinking with time. Even though the Baby bathtub market has a large number of international brands, the increasing number of local players is to be a threat in the baby bathtub segment, this is the reason the market has not experienced a very significant growth. Standard plastic baby bathtubs, inflatable baby bathtubs, hammock baby bathtubs, and Foldable Baby bathtub are a few of the popular infant bathtubs. The bath tub segment is sustained by high-end consumers with prominent living space at their disposal, along with this the bath tub segment is also not popular among the consumer where the concept itself has not gained momentum. The rising standard of living and the increase of the parent's concerns about the overall potty training are increasing the market demand for potty training seats. This product again is majorly used as a habit creation element and also addresses the hygiene perspective for baby, which helps the segment to sustain itself. On the other hand the market is facing obstacles with everchanging government policies along with the continuously shifting consumer trends towards sustainability and price sensitivity, both of which seems to be inversely proportionate with respect to monitory value making the manufacturer choose between the two. Moreover, in the country of Canada the e-commerce boom is further expected to augment the online baby care products market growth during the assessment period. However, the declining birth rate in the country is expected to inhibit market growth in the upcoming years. Rising consciousness among parents related to the safety of baby care products is leading to an increased demand for well-designed equipment in the market along with value added features. This is also a result of rising accidents in the country which led to the Canadian government banning the use od Walkers. COVID-19 Impact The pandemic affected almost every aspect of commerce trade in the globe, including the Indoor baby product market. The overall theme which affected many verticals including this market was the disruption in supply chain and hinderance with the distribution of products which was accompanied by fluctuating prices and uneven demand. During this period the consumers were also affected by the plummeting economy and started cutting down on non-essential purchases like the products in this market. Considered In the Report • Historical year: 2016 • Base year: 2021 • Estimated year: 2022 • Forecasted year: 2027

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Manmayi Raval

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Aspects Covered In the Report • Market Size By Value for the historic time period (2016-2021) • Market Size By Value for the forecast time period (2022-2027) • Market Share by Product Type (Rocker, Bouncer, Swing, Feeding Bottle, High Chair, Walker, Potty Seat, Bath Tub) • Market Share by Baby Feeding Bottle (Plastic Bottles, Glass Bottle, Stainless Steel, Others) • Market Share by Baby High Chair (Travel/ Portable High Chair, Standard High Chair, Convertible/ Booster, Foldable High Chair, Hook on Table high Chair, Others) • Market Share by Baby walker (sit-in walker, standing walker) • Market Share by Baby Potty Seat (potty seat, potty chair) • Market Share by Baby Bath tub(Standard Plastic Baby Bath Tub, Hammock Baby Bath Tub, Inflatable Baby Bath Tub, Foldable/Collapsible Baby Bath Tub, Others) • Market Share by Sales Channel (Hypermarket & Supermarket, Specialty Stores, Online) The approach of the report: We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users. Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market. After the collection of primary inputs, we then cross-check the same with secondary sources that include associations, trade journals, annual reports, paid databases, newspapers, magazines, press releases, government sources, etc. From this, we get a rough estimate of the market and start checking existing product price variants, trade, production, raw material scenarios, policies and regulatory landscape, etc. Then, to finalize the market, we start collecting financials of each player present in the market, including limited, private limited, and LLPs. Moreover, we perform cross-industry and cross-region analysis of the product, and based on collected primary inputs and using statistical modeling, we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but gives more weight age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, PEST analysis, etc. Once the data is verified by the data expert, the team (primary team, content team, and data team) together crosscheck the segmentations, validate the market, and then the designing team starts plotting the graphs. Once the file is ready, the content team completes the report and makes sure that all the discussed points have been covered and provides their valuable inputs in the form of strategic recommendations for new as well as existing players. The QC team then checks the overall report that includes spell check, data verification, and makes the same dispatch ready and error-free. Intended Audience This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the baby indoor products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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