India Perfume Market Overview, 2026-2027

India Perfume Market is expected to grow at a CAGR of more than 13% by 2027. Offline sales channel dominates the market with more than 80% of the share.

Featured Companies

  • 1. Avon Beauty Products India Private Limited
  • 2. Burberry India Private Limited
  • 3. Cavinkare Private Limited
  • 4. Coty India Beauty and Fragrance Products Private Limited
  • 5. J.K. Helene Curtis Limited
  • More...

Perfume is basically a mixture of fragrant essential oils or compounds, generally in a liquid form. The important purpose of the perfume is to reduce unpleasant body odors and make consumer smell fresh throughout the day. The perfume market is driven by various consumer behaviors and demands. In India, perfume market is complex and has developed over millennia. Consumers of perfumes are presented with a vast array of offerings from multinationals, from prestigious brands to independent manufacturers. Some of these perfumes are produced according to traditional formulae laid out in the ancient Hindu Ayurvedic texts. Due to the historic abundance of natural aromatic resources present in the Indian geographic region, there is a glut of natural raw materials from which perfumes and scents are extracted. All these products are exported from India to the international perfume houses of the world, and are also being used by a broad segment of local unorganized manufacturers.

According to "India Perfume Market Outlook, 2026–2027", the market is expected to grow at a CAGR of more than 13% by end of the forecasted period of 2027, the demand for perfume products has been driven by rising personal grooming, brand awareness, increasing disposable income, growing demand from the middle class population, and an affordable range of perfumes. At present, the Indian perfume market is set to grow considerably and offer innumerable opportunities for new entrants to establish themselves in this market. The perfume market is operated by organized as well as unorganized players. Earlier, the market was overpowered by unorganized players, as India was a land of attars, Kannauj (Uttar Pradesh) being the capital city for attars. Indians were mesmerized by the fragrance of attars and it was a favorite amongst many. Attars are somewhat losing their essence to these products as new players are entering into the organized market with innovations like perfumes, deodorants, and colognes. Recently, a made in India perfume from Kannauj was launched in New York. 

With aromatic notes of grass jasmine, may rose, sandalwood and vanilla, the fragrances one of the best selling perfumes of all times in Indian market. Analyst across the country claims that one bottle of perfume is being sold every 55 seconds in India. India has traditionally been a strong men’s market as far as perfume is concerned. However, as the time goes, women are also actively concentrated into these iconic smells. Also, Indian population has evolved in last few years and now they are majorly concentrated on high-quality product. In India, no pooja or auspicious occasion would be completed without lighting frankincense. 

Perfume sales increase during the holiday season because it is a popular gift for friends, family, and relatives. Companies that are already established in other fragrance-related segments are now foraying into the perfume market by expanding their product portfolios.
By sales channel, offline sales holds the largest market share with more than 80% of the market, where as online is expected to grow with the highest CAGR in the coming years.Women are also emerging as the desirers of different perfumes, suiting their personalities and making them feel confident about themselves. Major contributors to the perfume market have mostly been international players like Coty, Avon, P&G, etc. Indian manufacturers have also started venturing into the perfume market, such as Vini Cosmetics with the brand Fogg. Fogg is currently the leading brand in the Indian deodorant market and now plans to take on big players in the perfume category. Many more big Indian names are setting their eyes on the perfume market and are planning to launch affordable perfumes for the price-sensitive Indian consumers. Domestic players like Fogg launched its range of perfumes for the Indian consumers priced at less than Rs. 500 which has left other big brands to re-think their pricing strategy for selling their perfumes in India. Price has been the biggest concern when it comes to buying a branded perfume. Ideally, Indian consumers look for perfumes that are ranged between Rs. 100 to Rs. 500 or maximum upto Rs. 1000.

 “India Perfume Market Outlook, 2026-2027” examines the following aspects of perfumes in India:
How it will help solving your strategic decision making process??
The report gives an in-depth understanding of perfumes in India:
- Global Fragrance Market Outlook
- Global Deodorant Market Outlook
- Global Perfume Market Outlook
- Global Perfume Market Size & Forecast
- Global Perfume Market Segmental Analysis: By Company, By Region, By Ingredient Type, By Distribution Channel
- India Fragrance Market Outlook
- India Deodorant Market Outlook
- India Perfume Market Outlook
- India Perfume Market Size & Forecast
- India Organized Perfume Market Size & Forecast
- India Unorganized Perfume Market Size & Forecast
- India Perfume Market Segmental Analysis: By End User, By Sales Channel
- Key vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of perfumes in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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Companies Mentioned

  • Avon Beauty Products India Private Limited
  • Burberry India Private Limited
  • Cavinkare Private Limited
  • Coty India Beauty and Fragrance Products Private Limited
  • J.K. Helene Curtis Limited

Table of Contents

  • Table of Contents
  • 1. Executive Summary
  • 2. Report Methodology
  • 3. Market Structure
  • 3.1. Market Considerate
  • 3.2. Market Definition
  • 4. India Demographics Insight
  • 5. Global Fragrance Market Outlook
  • 6. India Fragrance Market Outlook
  • 6.1. Market Size By Value
  • 6.2. Market Share
  • 6.2.1. By Type
  • 6.2.2. By Organized Vs Unorganized
  • 6.2.3. By Price Segment
  • 6.2.4. By Region
  • 6.2.5. By End User
  • 6.2.6. By Sales Channel
  • 6.3. Consumer Survey
  • 6.3.1. Aided Vs Unaided Awareness of the brand
  • 6.3.2. Factors Influencing Purchasing Decision
  • 6.3.3. Preferred Price for Buying Deodorants/Perfumes
  • 7. India Deodorant Market Outlook
  • 7.1. Market Size By Organized Vs Unorganized Market
  • 8. India Perfume Market Outlook
  • 8.1. Market Size By Value
  • 8.1.1. Organized Vs unorganized market
  • 8.2. Market Share
  • 8.2.1. By End User
  • 8.2.2. By Type
  • 8.2.3. By Sales Channel
  • 8.2.4. By Price Segment
  • 9. India Economic Snapshot
  • 10. Raw Material
  • 11. PEST Analysis
  • 12. Trade Dynamics
  • 12.1. Import Scenario
  • 12.2. Export Scenario
  • 13. Market Dynamics
  • 13.1. Key Drivers
  • 13.2. Key Challenges
  • 14. Market Trends & Developments
  • 14.1. XXXXXXXXX
  • 14.2. XXXXXXXXX
  • 14.3. XXXXXXXXX
  • 14.4. XXXXXXXXX
  • 15. Competitive Landscape
  • 15.1. Porter`s Five Forces
  • 15.2. SWOT Analysis
  • 15.3. Company Profiles
  • 15.3.1. Hindustan Unilever Limited
  • 15.3.2. Vini Cosmetics Private Limited
  • 15.3.3. ITC Limited
  • 15.3.4. Nivea India Private Limited
  • 15.3.5. McNroe Consumer Products Pvt. Ltd.
  • 15.3.6. Marico Limited
  • 15.3.7. J.K. Helene Curtis India Limited
  • 15.3.8. CavinKare Private Limited
  • 15.3.9. Burberry India Private Limited
  • 15.3.10. Coty India Beauty and Fragrance Products Pvt. Ltd.
  • 15.3.11. Avon Beauty Products India Pvt. Ltd.
  • 15.3.12. TTK Healthcare Limited
  • 15.3.13. Emami Limited
  • 15.3.14. Vanesa Care Private Limited
  • 15.3.15. Adjavis Venture Limited
  • 15.3.16. Wipro Enterprises Private Limited
  • 15.3.17. Mankind Pharma Limited
  • 15.3.18. The Raymond Corp
  • 16. Strategic Recommendations
  • 17. Disclaimer

List of Tables
Table-1: India Tier-wise Classification Of Cities
Table-2: India Region-wise Classification Of Cities
Table-3: India Economic Profile – 2020
Table-4: Key Facts of Hindustan Unilever Limited
Table-5: Key Facts of 'Vini Cosmetics Pvt. Ltd.'
Table-6: Key Facts of 'ITC Limited'
Table-7: Key Facts of 'Nivea India Private Limited'
Table-8: Key Facts of 'McNROE Consumer Products Private Limited'
Table-9: Key Facts of 'Marico Limited'
Table-10: Key Facts of 'J.K. Helene Curtis India Ltd.'
Table-11: Key Facts of 'CavinKare Private Limited'
Table-12: Key Facts of 'Burberry India Private Limited'
Table-13: Key Facts of 'Coty India Beauty and Fragrance Products Pvt. Ltd.'
Table-14: Key Facts of 'Avon Beauty Products India Pvt. Ltd.'
Table-15: Key Facts of 'TTK Healthcare Limited'
Table-16: Key Facts of 'Emami Limited'
Table-17: Key Facts of 'Vanesa Care Private Limited'
Table-18: Key Facts of 'Adjavis Venture Limited'
Table-19: Key Facts of 'Wipro Enterprise Private Limited'
Table-20: Key Facts of 'Mankind Pharma Limited'
Table-21: Key Facts of ‘The Raymond Corp’

List of Figures
Figure 1: India Population 2015-2019 ( In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Fragrance Market Size By Value 2015-16 to 2026-27 (INR Crore)
Figure 5: India Fragrance Market Share By Type (2015-16, 2020-21 & 2026-27)
Figure 6: India Fragrance Market Share By Organized Vs unorganized (2015-16, 2020-21 & 2026-27)
Figure 7: India Fragrance Market Share By Price Segment (2015-16, 2020-21 & 2026-27)
Figure 8: India Fragrance Market Share By Region (2015-16, 2020-21 & 2026-27)
Figure 9: India Fragrance Market Share By End User (2015-16, 2020-21 & 2026-27)
Figure 10: India Fragrance Market Share By Sales Channel (2015-16, 2020-21 & 2026-27)
Figure 11: India Deodorant Market Size By Organized Vs Unorganized 2015-16 to 2026-27(INR Crore)
Figure 12: India Perfume Market Size By Organized Vs Unorganized 2015-16 to 2026-27(INR Crore)
Figure 13: India Perfume Market Share By End User (2015-16, 2020-21 & 2026-27)
Figure 14: India Perfume Market Share By Type (2015-16, 2020-21 & 2026-27)
Figure 15: India Perfume Market Share By Sales Channel (2015-16, 2020-21 & 2026-27)
Figure 16: India Perfume Market Share By Price Segment (2015-16, 2020-21 & 2026-27)

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India Perfume Market Overview, 2026-2027

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