Deodorants are fragrance products that are used on the body to transform the bacterial growth developing in the body odor into a fresh smelling one. Sweat isn’t inherently stinky; in fact it’s almost odourless. The stench comes from bacteria that break downs one of two types of sweat on the skin. Deodorants contain some antibacterial power to stop the stink before it starts and play a vital role in removing the smell linked to the bacterial breakdown of perspiration in feet, armpits and other body parts. The name deodorant signifies that it is a spray which spreads fragrance to a place or person wherever it is sprayed. Deodorants in India are available in aerosol/spray form as well as in roll-ons and sticks. The Indian deodorant industry is set to witness an increase in demand as consumers are altering their lifestyle and embracing the use of different fragrances in their daily personal grooming regime.
According to "India Deodorant Market Outlook, 2027”, the demand for deodorant products has been driven by the affluent middle class, the importance of personal grooming, the increasing young population of India and the penchant for smelling good and fresh throughout. Rising demand for deodorant from small markets is one of the major growth drivers of this industry. As a result companies are gradually shifting their focus from metros and exploring other markets and gearing to launch a range of affordable deodorants. Also, options for women's deodorants were limited in the past; however the segment is now likely to see an upsurge with various existing brands and new entrants resorting to bolster media campaigns to cash in on the untapped category with enormous growth potential. Further, the market is segmented into two types including gas and non-gas. Among them, gas deodorant type is anticipated to lead the market by occupying more than half of the market share.
India Deodorant Market is categorized into spray deodorants and sticks & roll-on deodorants. Spray deodorants come in the form of aerosol and this is the most preferred form of deodorant by the Indian consumers. However, roll-ons and sticks are also gaining popularity amongst Indian shopper. India deodorant market is expected to grow with a CAGR of more than 15% over the next five years, out of which the aerosol/spray form of deodorants are expected to continue their dominance over a period of 2022-2027. With an upsurge of women professionals in the Indian corporate industry, the demand for deodorants has increased exceptionally. From past few years, it has been observed that the women's deodorant market is jostling hard with men's deodorant. In addition to that, players are launching new products with newer innovations to fuel the overall market growth in India.
Major companies operating in the deodorant market of India are Hindustan Unilever Limited, Vini Cosmetics Private Limited, ITC Limited, Nivea India Private Limited and McNroe Consumer Products Pvt. Ltd. On the other hand, Engage, Fogg, Envy, Nivea, Rexona, Denver, Park Avenue and Nike are some of the deodorant brands present in India. Among these brands, Fogg has become the number one deodorant in sales within last few years after the launch. Also the question ‘ Kya Chal Raha hai?’ was part of a viral advertisement campaign for Fogg across the country.
• Spray Deodorants
• Roll-On & Stick Deodorants
“India Deodorant Market Overview, 2016-2022” examines the following aspects of deodorants in India:
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The report gives an in-depth understanding of deodorant market in India:
- Global Fragrance Market Outlook
- Global Perfume Market Outlook
- Global Deodorant Market Outlook
- Global Deodorant Market Size & Forecast
- Global Spray Deodorant Market Size & Forecast
- Global Sticks & Solids Deodorant Market Size & Forecast
- Global Roll-On Deodorant Market Size & Forecast
- Global Deodorant Market Segmental Analysis: By Company, By Region, By Product Type
- India Fragrance Market Outlook
- India Perfume Market Outlook
- India Deodorant Market Outlook
- India Deodorant Market Size & Forecast
- India Spray Deodorant Market Size & Forecast
- India Roll-On & Stick Deodorant Market Size & Forecast
- India Organized Deodorant Market Size & Forecast
- India Unorganized Deodorant Market Size & Forecast
- India Deodorant Market Segmental Analysis: By Company, By Brand, By End User, By Demographics
- Key vendors in this market Space
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of deodorants in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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