Consumer durables refer to those goods that do not quickly wear out and yields utility over a longer period of time. They can be broadly categorized into three heads namely white goods, brown goods and consumer electronics. White goods include products like air conditioners, refrigerators, washing machines, audio equipments and speakers. The washing machine category is still some distance away from the inflexion point, unlike refrigerators. However, players are now trying to influence penetration for the category with many new launches and heavy marketing campaigns. Growing disposable income and easy financing options have led to shortened replacement cycles whereas rising influence of modern lifestyle has perceived products such washing machines as utility items rather than luxury goods. Penetration of washing machines is around 9% in India and is expected to increase in the coming years with sales from rural India. Demand for washing machines goes up during monsoons and there is a greater need among urban and metro consumers to upgrade their machines during coming seasons. According to “India Washing Machine Market Outlook, 2022”, washing machine market in India is divided into two technology types, one is semi-automatic machine and the other is fully automatic machine. Fully automatic machines have surpassed the sales of semi-automatic ones in the last two years, which indicates that there is a trend of premiumization in the market. In 2016, fully automatic washing machine sales were more than 3.50 million units whereas sales of semi-automatic machines were less than that. LG, Samsung, IFB, Whirlpool, Videocon and Godrej are the leading players in the washing machine industry of India. North churns majority of revenue in the market whereas East is the lowest penetrated region. Also, demand from urban cities is far more than rural areas where the product is still considered as an upper class phenomenon. Domestic players have turned their focus towards these rural areas as urban markets are clearly dominated by foreign multinationals like LG and Samsung. Going ahead, the factors which will propel the washing machine market to grow are rise in disposable income, rapid urbanization, increasing nuclear families, working women's and growth in per capita income of consumers. Apart from this, greater varieties of choice are also forcing urban consumers to upgrade their semi-automatic machines to fully automatic ones. The price difference between fully automatic top loaders and semi-automatic have decreased to a great extend and this is helping brands to pitch aggressively for the former. New and innovative technologically equipped washing machines will continue to become popular in India. There is no shortage of products and the market is already flooded with numerous leading consumer durable brands presenting a huge variety of models to choose from. Washing machines are now available from a normal large-sized look to more portable and stylish looking front loading machines. Key Product Type • Semi-Automatic Washing Machine • Fully Automatic Washing Machine o Top Load Fully Automatic Washing Machine o Front Load Fully Automatic Washing Machine “India Washing Machine Market Outlook, 2022” discusses the following aspects of washing machines in India: The report gives an in-depth understanding of washing machine market in India: - India Washing Machine Market Outlook - India Washing Machine Market Size By Value & Forecast - India Washing Machine Market Size By Volume & Forecast - India Washing Machine Market Segmental Analysis: By Company, By Region, By Technology Type - India Semi-Automatic Washing Machine Market Size By Value & Forecast - India Semi-Automatic Washing Machine Market Size By Volume & Forecast - India Semi-Automatic Washing Machine Market Segmental Analysis: By Company - India Fully Automatic Washing Machine Market Size By Value & Forecast - India Top Load Washing Machine Market Size By Value & Forecast - India Front Load Washing Machine Market Size By Value & Forecast - India Fully Automatic Washing Machine Market Size By Volume & Forecast - India Top Load Washing Machine Market Size By Volume & Forecast - India Front Load Washing Machine Market Size By Volume & Forecast - India Fully Automatic Washing Machine Market Segmental Analysis: By Company, By Category - Product Price & Variant Analysis - The key vendors in this market space - Competitive Landscape & Strategic Recommendations This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Report Methodology The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of washing machine in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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