The culture of beauty is deeply rooted in India where women were raised on ancient Ayurvedic principles. They believed in the value of everyday kitchen ingredients – coconut oil for sleek and strong hair, turmeric face masks for glowing skin. These homemade remedies are centuries old, but today beauty in India is in the midst of an evolution. Skin care is the practice of maintaining and enhancing one’s physical appearance with the use of various skin care products, including cream, lotions and others. These products are easily accessible to its end users in India through various distribution channels such as supermarkets/hypermarket, online stores, pharmacies & drug stores, department stores specialty stores, and beauty salons. The India skin care products market has witnessed substantial growth in the last few years. This is majorly attributable to the presence of young demography, upsurge in disposable income, and shift of Indian consumers toward healthier lifestyle.
According to the report, “India Skin Care Market Outlook, 2027-28” published by Bonafide Research, the market is anticipated to have around 91000 Crore with more than 9% CAGR for 2027-2028. The rise of awareness and ease of accessibility of products through a multichannel approach, including company stores and websites, e-commerce channels and doorstep delivery, etc. are driving the market. This revolution has impacted the beauty industry as well in many ways – whether by creating a greater connection between brands and customers or by reducing entry barriers to innovations by new brands in serving hitherto unfeasible niche customer cohorts. The consumer has started to shift, but not completely move, from cosmetics to skincare even incorporating multi-purpose products which serve both purposes. With the unfolding advanced standards of beauty, select consumers are veering towards ‘skinmalism’ (using the bare minimum to achieve a natural kind of beauty) and boldly exhibiting unedited and natural pics of themselves on their social media profiles highlighting acceptance and unconditional self-love.
The skincare market in India has grown significantly as people have started to believe that good skin not only helps in maintaining beauty but also nurtures physical well-being. From sticking to a basic skincare routine to experimenting with specific ingredient-based products, customers are looking to focus on healthy skin. While some individuals prefer to shift to an advanced skincare practice which includes sheet masks, serums, jade rollers, guasha stones, and AM-PM creams, there is still a notable segment of individuals who are starting to engage with basic skincare practices like CTM. In addition to that, the beauty and personal care industry has accelerated quickly owing to the increase in internet retailing. It plays a key role in research, comparisons, and trends, even for offline consumers. Online channels are growing disproportionately, and social media is preferred as an influential medium for aspiring brands today. The online beauty community has paved the way for people to moonlight as beauty influencers. On the other hand, when it comes to Ayurvedic beauty brands, consumers are still spoilt for choice with outfits such as Vedix, Forest Essentials, and SoulTree making waves.
The Indian skincare market, the fifth largest in the world, has seen a boom in recent years. Experts say it's driven by a large, young demographic willing to spend money to look good, as well as start-ups that have stepped in to leverage this. Moreover, many multinational brands such as L'oréal S.A. and Beiersdorf AG have entered into the Indian market, and are focusing on increasing their customer base through their respective pricing strategies and by providing high-quality products to consumer. Also, various herbal cosmetics brands, including Patanjali Ayurved., Dabur, and Himalaya Herbals are witnessing increase in popularity, owing to rise in inclination of Indian consumers toward natural and herbal skin care products, which significantly contributes toward the growth of the market.
However, with regard to the increasing number and diversity of men’s cosmetic product usage in the Indian market, it appears that Indian men are now using many new facial care products with added vitamins & plant extracts and moisturizing agents, as well as skin care products mixed with vitamin A and vitamin E. Thus, increase in consciousness among men regarding their appearance and personal well-being has augmented the growth of the market.
Beauty bloggers and social media influencers are creating new growth avenues for the market. Moreover, increase in
advertisement along with product knowledge on social media sites such as Facebook, YouTube, Instagram, and Twitter has increased the awareness regarding skin care products, especially among millennial and generation X consumers of India. In addition, large number of local YouTubers is now hosting popular channels to demonstrate product reviews and tutorials, which, in turn, drive the growth of the market. On the other hand, OrgaGlo, a plant-based skin and hair care brand, has joined India's personal care and cosmetic industry with 18 different products under its umbrella. Categorized under baby care, hair care, face care and body care, these vegan and animal-cruelty-free products are currently available on the brand’s website, Amazon, and Flipkart.
The nationwide lockdown imposed in the wake of the pandemic had severely impacted the supply chain and manufacturing activities of the market. The demand for skincare products declined drastically during the lockdown due to closure of stores, supermarkets, parlours, and salons. However, the sales volume of home skincare kits picked up after the withdrawal of the first phase of the lockdown. The market became stable gradually as skincare distribution channels including stores, spas, parlours, and salons resumed operations.
“India Skin Care Market Outlook, 2027-28” discusses the following aspects of skin care products in India:
The report gives an in-depth understanding of skin care market in India:
- Global Skin Care Market Outlook
- Global Skin Care Market Size By Value & Forecast
- Global Skin Care Market Segmental Analysis: By Company, By Region, By Segment
- Global Facial Care Market Size By Value & Forecast
- Global Sun Care Market Size By Value & Forecast
- Global bath & shower Market Size By Value & Forecast
- Global Hand hygiene Market Size By Value & Forecast
- Global Other Skin Care Market Size By Value & Forecast
- India Skin Care Market Outlook
- India Skin Care Market Size By Value & Forecast
- India Organic Skin Care Market Size By Value & Forecast
- India Inorganic Skin Care Market Size By Value & Forecast
- India Facial Care Market Size By Value & Forecast
- India bath & shower Market Size By Value & Forecast
- India Sun Care Market Size By Value & Forecast
- India Hand hygiene Market Size By Value & Forecast
- India Other Skin Care Products Market Size By Value & Forecast
- India Skin Care Market Size By Volume & Forecast
- India Skin Care Market Segmental Analysis: By Company, By Segment, By Product Category, By Types, By End User
- Pricing Analysis
- The key vendors in this market space
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of skin care products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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