8 Nov 2023
India's breakfast cereal market has grown over 22% per year since 2009 as America?s cereal industry awaits a full recovery.
Bonafide Research's recent report 'India Breakfast Cereal Market Outlook, 2021', said only a handful of companies - Kellogg?s India, Bagrry and PepsiCo Quaker - command 75% of the market, leaving room for competitors. To put India?s numbers in perspective, Euromonitor said in a November 2014 report that the US cereal retail value sales are expected to drop 8% from 2014 to 2018. Companies, such as Kellogg, have realized how important these burgeoning markets are and have spoken extensively about targeting emerging cereal markets.
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