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8 Nov 2023

Whisky sales to hit $127bn by 2028

The Global Whisky Market Overview, 2023-28 by Bonafide Research found the sector is on track to reach US$127.53bn by 2028, a compound annual growth rate (CAGR) increase of 6.34% since 2022. Asia Pacific has been pegged as a prominent region for the category?s consumption growth. Leading this region in whisky consumption is India, according to the report, while Japanese whiskies were noted to be ?challenging the longstanding dominance of Scotch?. In addition, Bonafide Research acknowledged that while demand for alcohol-free substitutes has been growing, ?traditional whisky? reigns supreme due to its ?distinctive flavours, cultural value, and ceremonial enjoyment?. Yet non-alcoholic alternatives to whisky are becoming increasingly popular due to health reasons. Globally, Scotch stands out as the preferred whisky, the report revealed, yet there is a ?growing inclination? towards flavoured whiskies. The research reviewed Scotch, Canadian and Japanese whiskies, as well as American and Irish whiskeys. Major players in the category include Brown-Forman, Pernod Ricard, Suntory, Bacardi, Edrington Group, Constellation Brands and Diageo.

8 Nov 2023

Africa ditches old bulbs in $5.5 billion LED boom

Africa?s demand for LED lighting is set to surge in the next five years, as governments promote the use of energy-efficient and environmentally-friendly bulbs. Retail stores predominantly serve as the principal distribution channels across East Africa. In South Africa, according to a report provided by Bonafide Research, the market is expected to add some US$1.24 billion in value by 2028. Lower LED prices, energy savings and increasing acceptance of LED lighting in various sectors such as industrial buildings are expected to drive the growth of the LED lighting market. Nigeria, meanwhile, is expected to save some US$2,47 billion in fluorescent lighting phase-out, by 2025.

8 Nov 2023

Petzzco: Offering Pet Parents a One-stop Solution for all Pet Care Necessities

The Indian pet care market is anticipated to grow at a CAGR of 19 percent by 2025, according to a Bonafide Research analysis. The expansion is being driven by the exponential increase in pet ownership, which has also given rise to a new generation of Indian entrepreneurs who have launched several marketplaces, as well as their own lines of pet care products under private labels. Despite the growth in this industry, businesses continue to face numerous challenges brought on by India's fast-expanding pet care market and Petzzco strives to address these challenges by attempting to develop the best solutions possible. Petzzco, established in 2021, seeks to improve the quality of pet care, covering aspects from Nativity to Fatality. "Petzzco's mission is to bring the pet community together and help them connect. To make a Pet-Parent's life peaceful and secure, we have developed a Pet Platform with advice from some of the industries titans. Every now and then, your furry friend needs a little tender love and care.

8 Nov 2023

Flat stomach ? sexy hips: What can shapeware do?

Figure-shaping underwear is trendy. Experts give tips on what to consider when buying so that women can enjoy the shapeware.

8 Nov 2023

The Canada Deodorant Market Is Expected To Grow With More Than 5% By 2022-27. X Herald

The culture of deodorant in Canada reflects a blend of personal grooming, hygiene awareness, and diverse consumer preferences. Canadians generally prioritize personal hygiene, and deodorants play a crucial role in their daily grooming routine. The majority of Canadians consider deodorant application a standard part of their morning or post-shower ritual. Also, the climate in Canada varies significantly across regions, with cold winters and hot summers. As a result, consumers often adjust their deodorant choices based on seasonal needs. During the warmer months, demand for long-lasting and sweat-resistant deodorants tends to increase. Dove, Degree, Secret, Old Spice, NIVEA, AXE, Native, Toms of Maine, Schmidt's, and Jason Natural are some popular deodorant brands in Canada.

8 Nov 2023

The Japan Crop Protection Chemicals Market Was Valued At More Than Usd 3 Billion In 2021. X Herald

Japan has a rich agricultural heritage and a long-standing commitment to technological advancements. Crop protection chemicals play a crucial role in sustaining the nation's agricultural productivity and safeguarding food security. These chemicals encompass various pesticides, herbicides, fungicides, and insecticides that protect crops from pests, diseases, and weed competition. However, their use has also raised concerns about environmental impact and human health. Striking a balance between agricultural innovation and environmental sustainability remains a top priority for Japan's crop protection industry. Japan, like many other countries, faces the challenge of balancing agricultural productivity with environmental conservation.

8 Nov 2023

Petcare D2C Startup Wiggles Raises $5.5 Mn To Create More ?Category-Creating? Products

Wiggles has launched many category-creating products like their Instant Pet Sanitizer and CannaPaw, a hemp-based pain relief oil. The startup had earlier raised $1 Mn in funding from angel investors. According to research published by Bonafide Research, the Indian pet care market is expected to reach INR 5,457 Cr by 2025, growing at a CAGR of 19% or more. Wiggles competes in this market alongside Heads Up For Tails, Supertails, Dogspot.in, Waggle.in, Doggie Dabbas, and others.

8 Nov 2023

German cheese: The best types to try

A Bonafide Research report from 2022 found that the most popular cheeses in Germany were actually ?foreign cheeses?, with mozzarella, Gouda and Emmental ranking in the top three. However, other local cheeses like Holsteiner Tilsiter, Allg?uer Bergk?se, Hirtenk?se, Bavaria Blu, Harzer, Allg?uer Emmentaler, Butterk?se, Cambozola and Limburger are also popular in Germany.

8 Nov 2023

4 lingerie brands that should be on your radar

Lingerie, a category that historically promoted unrealistic beauty standards, has slowly transformed into a space where all bodies are celebrated. And considering how far lingerie has come, it?s no surprise that the category is heating up. As consumers continue to push brands to become size and body inclusive and promote more positive messaging, those that aren?t able to keep up are inadvertently making way for new, modern brands. ?There is a misconception that you purchase lingerie for the benefit of someone who is lucky enough to see you in it, but it can be very empowering to wear lingerie for yourself. Wearing lingerie makes you feel more confident, boosts your mood and, hopefully, makes what you?re wearing on top look even better,? Jennifer Zuccarini founder and CEO of luxury lingerie brand Fleur du Mal told Glossy. According to research and marketing firm Bonafide Research, 2022 was a big year for the category. That was thanks to trends like consumers wearing lingerie as outerwear, as well as newcomer brands making a splash. Bonafide Research valued the global lingerie market at $79 billion and expects it to reach $114 billion by 2028. As Zuccarini explained, lingerie is no longer thought of as something you wear for someone else, which has opened up the category to exciting, new trends. For instance, Vivienne Westwood singlehandedly redefined the purpose of the corset, making it one of the most iconic fashion staples in the ?80s. And popstar Rihanna?s lingerie company, Savage x Fenty, disrupted the industry with its expansive and inclusive sizing and marketing.

8 Nov 2023

The Senior Zone: How the ?elderly? market in India is lucrative

The current Indian adult diaper market stands at Rs 350 crore and is expected to ?grow significantly due to increasing healthcare standards in the country?, as per consultancy Bonafide Research?s report, titled India Diapers Market 2021. Old is Gold has been the witness to massive demand pertaining to the issue. ?Consumables that include adult diapers, under pads, mobility aids and toilet aids constitute a bulk of our sales,? says Prithviraj.

8 Nov 2023

Pet food brand LUVIN raises Rs 2.4 Cr

Pet food brand LUVIN has raised Rs 2.4 crore or $300K in an angel round from M.V. Nair, a Gujarat-based family office of Possible Ventures and others. According to LUVIN, the funds will be used to expand its portfolio, strengthen marketing efforts, and step up its presence pan-India. Founded by Ipshit Bhattacharya and Meghna Bhattacharya, Fabulicious, the parent company of LUVIN, has launched 12 products in the D2C pet food space. The brand went live with its first product under ?LUVIN? in July last year. Out of 12, three products are manufactured in Europe while the rest are formulated and manufactured in-house. LUVIN directly competes with the likes of Heads Up for Tails, Pawfect.xyz, Supertails, Wiggles, Goofy Tails, and Just Dogs among others. Heads up for Tails is the biggest player in the pet care space which raised the largest Series A round ($37 million) in August 2021. Delhi-based Goofy Tails recently secured $500K in its seed funding round from BeyondSeed, The Chennai Angels and others. According to a Bonafide Research report, the Indian pet care industry is expected to reach Rs 5,474 crore by 2025, with a CAGR of more than 19 percent.

8 Nov 2023

Once ignored, a range of products and services are looking to tap into the senior citizen market

The Rs 350 crore adult diaper market, too, is forecast to ?grow significantly due to increasing healthcare standards in the country?, according to consultancy Bonafide Research in its report ?India Diapers Market 2021?. In real estate, consultancy JLL estimates in a report that the demand for formal senior living facilities would be 312,000 units.

8 Nov 2023

Report: Global Pet Care Industry Anticipated to Reach $195.3B Market Size

According to the American Pet Products Association (APPA), more than 65 percent of U.S. households own a pet. There has also been a notable shift in pet ownership demographics, with younger generations showing a greater inclination toward pet ownership. Millennial and Gen Z pet owners, in particular, are driving market growth as they prioritize the well-being and happiness of their pets. According to a report by Bonafide Research, the market was valued at $142 billion, and is anticipated to reach around $195 billion during the forecast period of 2022-27, registering a CAGR of above 5 percent. Key takeaways of the report include: North America leads the market with a 45.34 percent market share in 2021, owing to its large and growing population of pet owners. The pet food segment is expected to lead the market by 2027, attaining $126.12 billion. In 2021, nearly 72 percent of the market was occupied by dog and cat food segments. Specialized pet shops such as Pet Haven, Paws & Whiskers, Fur and Feathers, The Pet Emporium, Tails and Trails, Petopia, etc. are leading the market in 2021 with $100 billion. The rise of e-commerce platforms and the increasing preference for online shopping are expected to have a profound impact on the pet care industry, with a 9.39 percent CAGR by 2023?28. Animal-derived food is the most common choice for many pet owners across the globe. The pet care industry has evolved to meet the changing demands and preferences of pet owners. Pet owners are willing to invest in premium products and services that cater to their pets' needs. From nutritious and wholesome food options to specialized grooming and pampering experiences, pet care businesses are dedicated to providing exceptional care that ensures tails wag with joy and whiskers twitch with contentment. The number of pet owners worldwide has been steadily increasing over the years.

8 Nov 2023

Staples Connect Doubles Radio Campaign As STEM Pest Control Lands In Top 10.

To market its Memorial Day deals, Staples Connect doubled its radio spot count to 28,501, putting the rebranded office supplies retailer formerly known as just Staples back in radio?s top 10 advertisers for the week of May 15-21. That?s up from 14,241 spots the week prior as Staples Connect advances in rank from No. 36 to No. 9. It?s the retailer?s highest position on the Media Monitors spot count tally since the week of June 21-27, 2021. The latest list of radio?s top 100 advertisers also boasts a new entry. As homeowners aim to keep mosquitoes and other bugs away from Memorial Day weekend activities, STEM Pest Control aired 27,716 spots for its bug killers and repellents that use ?plant-derived active ingredients formulated in scientifically precise combinations to optimize its effectiveness.? This marks the SC Johnson & Son brand?s first appearance in the top 100, landing with a bang at No. 10. STEM Pest Control operates in a growing industry. The global pest control market is forecast to grow at a compound annual growth rate of 5.28% to be valued at $30.64 billion (USD) by 2027, according to Bonafide Research.

8 Nov 2023

Global Organic Food & Beverage Market to Grow

Bonafide Research reports that the surge in demand for clean-label food and beverage products is expected to be a significant driver for the growth of the organic food and beverage industry. The rise in health consciousness among consumers increases the demand for sustainable food and beverages. By choosing organic products, consumers support sustainable agricultural practices that promote biodiversity, soil conservation and the preservation of ecosystems. One such trend is the rise of "farm-to-table" and "farm-to-glass" practices, emphasizing the traceability and freshness of organic ingredients. Consumers are increasingly seeking local, organic produce and artisanal products that connect them to the origins of their food and drinks. The organic market has witnessed significant innovation and product diversification. The availability of diverse organic product offerings appeals to a broader consumer base and drives market growth. In addition to that, many governments around the world are actively supporting organic farming practices through financial incentives, grants and subsidies. These initiatives aim to promote sustainable agriculture, reduce chemical usage and support the growth of the organic sector.

8 Nov 2023

What is EV fluid, and why is it important for EV consumers?

The EVs are operated by the batteries and motor as the prime movers, and hence require a different set of fluids than the ICE vehicles. The conventional fluids are inapplicable for the EVs as they can lead to viscosity-related issues and corrosion of parts while compromising the overall performance and life of the vehicle. The EV fluids have been engineered and modified specifically to meet the requirements of the high-tech powertrains. These fluids are responsible for cooling the powertrain and transmission system while stabilizing the temperature of the battery and power electronics. Moreover, the EV fluid carries out the function of heat transfer, and the E-grease lubricates the EV components while countering the noise, vibration, and harness (NVH) levels in the vehicle. The other functions of the fluids include a reduction in the losses of energy in the drivetrain while enhancing the transmission system in an EV. In addition, the EV fluids are responsible for providing protection in case of any flaring caused by the close contact of the EV components. Furthermore, they also help in cooling the e-motors and gears, which can extend the overall life of the vehicle components and improve the vehicle?s efficiency. According to the report by Bonafide Research, the electric vehicle fluid market is expected to grow at a CAGR of more than 25% in terms of value. For now, the market is divided into four main components: grease, brake fluid, heat transfer fluid, and drive system fluid. As the adoption of the EVs increases, the customers must also get smarter in understanding their vehicles. Now, let us focus on why EV fluids are significant for EV consumers.

8 Nov 2023

Omnichannel marketing to drive purr-chase growth in the petcare industry

India?s pet ecosystem is witnessing an interesting phase. The post-Covid-19 era has led to a steep growth in ?fur-rendships? in India as more and more Gen-Z and millennials are turning into pawrents (pet parents) by the day. According to a Bonafide Research report, the Indian pet care industry is expected to reach INR 5474 crore by 2025, with a CAGR of more than 19 per cent. With increasing disposable incomes and a willingness to offer a healthy environment and the best nutrition to their fur-babies, pawrents have started spending more on petcare offerings. A report by Supertails.com, a full-stack tech-enabled pet-care startup, titled ?Pawrents'' revealed that 55 per cent of pet parents spend an average of INR 3000 per month on taking care of their pets in Bangalore, while in Mumbai, 52 per cent of pet owners spend the same amount.

8 Nov 2023

Technological innovation will shape men?s grooming in the years to come

As per India Men?s Grooming Market Outlook, 2027-28, the market is anticipated to exhibit a CAGR of 11% during the forecast period. Furthermore, the market size is expected to exceed Rs 31,000 cr mark. The men?s grooming industry in India has witnessed significant growth in recent years, driven by factors such as increasing awareness among men about personal grooming, rising disposable income, and changing cultural attitudes towards male grooming. In an interview with Bizz Buzz, Rajat Tuli, Co-founder, Ustraa, says, ?technological innovation has had a profound impact on the men?s grooming industry in India, and we expect it to continue to shape the industry in the years to come. As a brand that is committed to innovation and staying at the forefront of industry trends, Ustraa?s New Product Development (NPD) team leverage technology and works tirelessly to develop and formulate product in-house. The men's grooming industry in India has witnessed significant growth in recent years, driven by factors such as increasing awareness among men about personal grooming, rising disposable income, and changing cultural attitudes towards male grooming. As per the report titled, India Men's Grooming Market Outlook, 2027-28, which was published by Bonafide Research and Marketing, the market is anticipated to exhibit a compound annual growth rate (CAGR) of over 11 per cent during the forecast period. Furthermore, the market size is expected to exceed Rs 31,000 crores.

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