The EMV Payment Cards market was valued at USD 62.89 Billion in 2023, with a growing trend due to the increasing demand for secure and convenient payment methods and technologies.
Introduction
EMV is a payment method based upon a technical standard for smart payment cards and for payment terminals and automated teller machines which can accept them. EMV originally stood for "Europay, Mastercard, and Visa", the three companies which created the standard.
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According to the Publishers’ latest study, the global EMV Payment Cards market size was valued at US$ 6288950 million in 2023. With growing demand in downstream market, the EMV Payment Cards is forecast to a readjusted size of US$ 8072350 million by 2030 with a CAGR of 3.6% during review period.
Key manufacturers of global EMV Payment Cards market include Gemalto, IDEMIA, Giesecke & Devrient and so on. In 2019, top 5 companies contributed a total sales market share of over 81%, among which Gemalto had 25% on its own.
In terms of region, Europe is the largest market in global range, with a market share of about 38% in 2019. Following Europe, Asia-Pacific and North America occupied about 28% and 27% of global market.
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Sikandar Kesari
Research Analyst
The report on EMV Payment Cards market reflects various aspects and provide valuable insights into the industry.
Trends:
Shift to Chip-and-PIN Technology: The global adoption of EMV (Europay, Mastercard, and Visa) chip-and-PIN technology has been a dominant trend in the payment cards market, driven by the need for enhanced security and fraud prevention.
Contactless Payments Integration: The integration of contactless payment functionality into EMV payment cards has gained significant traction, enabling faster and more convenient transactions for consumers.
Biometric Authentication: The incorporation of biometric authentication, such as fingerprint or facial recognition, into EMV payment cards is emerging as a trend to further strengthen security and combat fraud.
Mobile Wallet Integration: The growing popularity of mobile wallets and the integration of EMV payment cards into these digital platforms have created new opportunities for issuers and merchants.
Drivers:
Regulatory Mandates: Government and industry regulations, such as the EMV migration in the United States and the adoption of chip-and-PIN technology in various regions, have been a key driver for the global EMV payment cards market.
Increasing Fraud Concerns: The rising incidence of payment card fraud, particularly with the widespread use of magnetic stripe cards, has propelled the demand for more secure EMV technology.
Consumer Demand for Convenience: Consumers' preference for faster, more secure, and more convenient payment methods has fueled the adoption of EMV payment cards, especially those with contactless capabilities.
Opportunities:
Convergence with Mobile Payments: The integration of EMV payment cards with mobile wallets and other digital payment platforms offers opportunities for issuers to provide seamless and innovative payment experiences for consumers.
Innovative Card Features: The introduction of novel features, such as biometric authentication, dynamic CVV codes, and embedded security chips, can differentiate EMV payment cards and appeal to security-conscious consumers.
Increased Merchant Acceptance: As more merchants globally adopt EMV-compliant point-of-sale (POS) terminals, the acceptance and usage of EMV payment cards will continue to rise, driving market growth.
Threats:
Cybersecurity Risks: While EMV technology enhances payment security, the increasing sophistication of cyber threats, such as card skimming and data breaches, pose ongoing challenges for the industry.
Competition from Alternative Payment Methods: The rapid adoption of mobile wallets, digital currencies, and other emerging payment solutions may potentially disrupt the traditional EMV payment cards market.
Cost of Implementation: The transition to EMV technology can be costly for both card issuers and merchants, particularly for small and medium-sized businesses, potentially hindering the widespread adoption of EMV payment cards.
Regulatory Compliance Complexities: Navigating the evolving regulatory landscape and adapting to new standards and requirements in different regions can be a significant challenge for EMV payment card providers.
Market Size and Growth: The research report provide an overview of the current size and growth of the EMV Payment Cards market. It may include historical data, market segmentation by Type (e.g., Fuel Card, Retail Store Card), and regional breakdowns.
Competitive Landscape: The research report provides analysis of the competitive landscape within the EMV Payment Cards market. It includes profiles of key players, their market share, strategies, and product offerings. The report can also highlight emerging players and their potential impact on the market.
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Technological Developments: The research report can delve into the latest technological developments in the EMV Payment Cards industry. This include advancements in EMV Payment Cards technology, EMV Payment Cards new entrants, EMV Payment Cards new investment, and other innovations that are shaping the future of EMV Payment Cards.
Downstream Procumbent Preference: The report can shed light on customer procumbent behaviour and adoption trends in the EMV Payment Cards market. It includes factors influencing customer ' purchasing decisions, preferences for EMV Payment Cards product.
Government Policies and Incentives: The research report analyse the impact of government policies and incentives on the EMV Payment Cards market. This may include an assessment of regulatory frameworks, subsidies, tax incentives, and other measures aimed at promoting EMV Payment Cards market. The report also evaluates the effectiveness of these policies in driving market growth.
Environmental Impact and Sustainability: The research report assesses the environmental impact and sustainability aspects of the EMV Payment Cards market.
Market Forecasts and Future Outlook: Based on the analysis conducted, the research report provide market forecasts and outlook for the EMV Payment Cards industry. The global EMV payment cards market is expected to experience steady growth in the coming years, driven by the continued migration towards chip-and-PIN technology, the integration of contactless capabilities, and the adoption of biometric authentication.
Recommendations:
Accelerate EMV Migration: Card issuers and payment networks should continue to prioritize the migration towards EMV chip-and-PIN technology, particularly in regions where magnetic stripe cards are still prevalent, to enhance payment security and fraud prevention.
Invest in Contactless and Biometric Technologies: EMV payment card providers should invest in the integration of contactless payment functionality and biometric authentication features to deliver more convenient and secure payment experiences for consumers.
Enhance Cybersecurity Measures: Issuers and payment processors should strengthen their cybersecurity frameworks and implement robust security protocols to mitigate the risks of cyber threats, such as card skimming and data breaches.
Market Segmentation:
EMV Payment Cards market is split by Type and by Card Issuer. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Card Issuer in terms of volume and value.
Segmentation by type
Fuel Card
Retail Store Card
Meal Voucher Card
Local Payment Schemes Card
Segmentation by card issuer
UnionPay
Visa
Master Card
Amec
JCB
Discover Card
RuPay
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Gemalto
IDEMIA
Giesecke & Devrient
Perfect Plastic Printing
ABCorp
CPI Card
Tianyu
Goldpac
Hengbao
Watchdata Technologies
Valid
Kona I
Eastcompeace
Table of Contents
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global EMV Payment Cards Annual Sales 2019-2030
2.1.2 World Current & Future Analysis for EMV Payment Cards by Geographic Region, 2019, 2023 & 2030
2.1.3 World Current & Future Analysis for EMV Payment Cards by Country/Region, 2019, 2023 & 2030
2.2 EMV Payment Cards Segment by Type
2.2.1 Fuel Card
2.2.2 Retail Store Card
2.2.3 Meal Voucher Card
2.2.4 Local Payment Schemes Card
2.3 EMV Payment Cards Sales by Type
2.3.1 Global EMV Payment Cards Sales Market Share by Type (2019-2024)
2.3.2 Global EMV Payment Cards Revenue and Market Share by Type (2019-2024)
2.3.3 Global EMV Payment Cards Sale Price by Type (2019-2024)
2.4 EMV Payment Cards Segment by Card Issuer
2.4.1 UnionPay
2.4.2 Visa
2.4.3 Master Card
2.4.4 Amec
2.4.5 JCB
2.4.6 Discover Card
2.4.7 RuPay
2.5 EMV Payment Cards Sales by Card Issuer
2.5.1 Global EMV Payment Cards Sale Market Share by Card Issuer (2019-2024)
2.5.2 Global EMV Payment Cards Revenue and Market Share by Card Issuer (2019-2024)
2.5.3 Global EMV Payment Cards Sale Price by Card Issuer (2019-2024)
3 Global EMV Payment Cards by Company
3.1 Global EMV Payment Cards Breakdown Data by Company
3.1.1 Global EMV Payment Cards Annual Sales by Company (2019-2024)
3.1.2 Global EMV Payment Cards Sales Market Share by Company (2019-2024)
3.2 Global EMV Payment Cards Annual Revenue by Company (2019-2024)
3.2.1 Global EMV Payment Cards Revenue by Company (2019-2024)
3.2.2 Global EMV Payment Cards Revenue Market Share by Company (2019-2024)
3.3 Global EMV Payment Cards Sale Price by Company
3.4 Key Manufacturers EMV Payment Cards Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers EMV Payment Cards Product Location Distribution
3.4.2 Players EMV Payment Cards Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2019-2024)
3.6 New Products and Potential Entrants
3.7 Mergers & Acquisitions, Expansion
4 World Historic Review for EMV Payment Cards by Geographic Region
4.1 World Historic EMV Payment Cards Market Size by Geographic Region (2019-2024)
4.1.1 Global EMV Payment Cards Annual Sales by Geographic Region (2019-2024)
4.1.2 Global EMV Payment Cards Annual Revenue by Geographic Region (2019-2024)
4.2 World Historic EMV Payment Cards Market Size by Country/Region (2019-2024)
4.2.1 Global EMV Payment Cards Annual Sales by Country/Region (2019-2024)
4.2.2 Global EMV Payment Cards Annual Revenue by Country/Region (2019-2024)
4.3 Americas EMV Payment Cards Sales Growth
4.4 APAC EMV Payment Cards Sales Growth
4.5 Europe EMV Payment Cards Sales Growth
4.6 Middle East & Africa EMV Payment Cards Sales Growth
5 Americas
5.1 Americas EMV Payment Cards Sales by Country
5.1.1 Americas EMV Payment Cards Sales by Country (2019-2024)
5.1.2 Americas EMV Payment Cards Revenue by Country (2019-2024)
5.2 Americas EMV Payment Cards Sales by Type
5.3 Americas EMV Payment Cards Sales by Card Issuer
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC EMV Payment Cards Sales by Region
6.1.1 APAC EMV Payment Cards Sales by Region (2019-2024)
6.1.2 APAC EMV Payment Cards Revenue by Region (2019-2024)
6.2 APAC EMV Payment Cards Sales by Type
6.3 APAC EMV Payment Cards Sales by Card Issuer
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe EMV Payment Cards by Country
7.1.1 Europe EMV Payment Cards Sales by Country (2019-2024)
7.1.2 Europe EMV Payment Cards Revenue by Country (2019-2024)
7.2 Europe EMV Payment Cards Sales by Type
7.3 Europe EMV Payment Cards Sales by Card Issuer
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa EMV Payment Cards by Country
8.1.1 Middle East & Africa EMV Payment Cards Sales by Country (2019-2024)
8.1.2 Middle East & Africa EMV Payment Cards Revenue by Country (2019-2024)
8.2 Middle East & Africa EMV Payment Cards Sales by Type
8.3 Middle East & Africa EMV Payment Cards Sales by Card Issuer
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of EMV Payment Cards
10.3 Manufacturing Process Analysis of EMV Payment Cards
10.4 Industry Chain Structure of EMV Payment Cards
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 EMV Payment Cards Distributors
11.3 EMV Payment Cards Customer
12 World Forecast Review for EMV Payment Cards by Geographic Region
12.1 Global EMV Payment Cards Market Size Forecast by Region
12.1.1 Global EMV Payment Cards Forecast by Region (2025-2030)
12.1.2 Global EMV Payment Cards Annual Revenue Forecast by Region (2025-2030)
12.2 Americas Forecast by Country
12.3 APAC Forecast by Region
12.4 Europe Forecast by Country
12.5 Middle East & Africa Forecast by Country
12.6 Global EMV Payment Cards Forecast by Type
12.7 Global EMV Payment Cards Forecast by Card Issuer
13 Key Players Analysis
13.1 Gemalto
13.1.1 Gemalto Company Information
13.1.2 Gemalto EMV Payment Cards Product Portfolios and Specifications
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