Global POP (Point of Purchase) Display Market Growth 2024-2030

This report studies the POP Display market, from angles of players, regions, product types and end industries, to analyze the status and the future. A point-of-purchase or POP display is marketing material or advertising placed next to the merchandise it is promoting. These items are generally located at the checkout area or other location where the purchase decision is made.

The global POP (Point of Purchase) Display market size is projected to grow from US$ 10860 million in 2023 to US$ 13000 million in 2030; it is expected to grow at a CAGR of 2.6% from 2024 to 2030.

Our publisher newest research report, the “POP (Point of Purchase) Display Industry Forecast” looks at past sales and reviews total world POP (Point of Purchase) Display sales in 2023, providing a comprehensive analysis by region and market sector of projected POP (Point of Purchase) Display sales for 2024 through 2030. With POP (Point of Purchase) Display sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world POP (Point of Purchase) Display industry.

This Insight Report provides a comprehensive analysis of the global POP (Point of Purchase) Display landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on POP (Point of Purchase) Display portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global POP (Point of Purchase) Display market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for POP (Point of Purchase) Display and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global POP (Point of Purchase) Display.
Market Drivers:
1. Retail Marketing Strategies: POP displays play a crucial role in retail marketing strategies to attract customers' attention, promote products, and drive sales at the point of purchase. Retailers and brand owners leverage POP displays to enhance product visibility, communicate brand messages, and influence purchasing decisions in-store.
2. Brand Differentiation: With increasing competition in the retail sector, brand owners are seeking effective ways to differentiate their products and stand out from competitors on store shelves. Eye-catching and innovative POP displays help brands capture consumers' interest, create memorable brand experiences, and build brand awareness and loyalty.
3. Enhanced Product Visibility: POP displays serve as effective tools to increase product visibility and shelf presence in retail environments. Brands use POP displays to showcase new products, highlight promotional offers, and capitalize on seasonal or thematic marketing campaigns to attract consumer attention and drive impulse purchases.
4. Influence on Consumer Behavior: Studies have shown that well-designed and strategically placed POP displays have a significant impact on consumer behavior and purchasing decisions. Dynamic and interactive POP displays can create immersive shopping experiences, evoke emotions, and trigger impulse buying behavior among shoppers, leading to increased sales and revenue for retailers and brand owners.
5. Customization and Personalization: The growing trend towards customization and personalization in retail marketing drives demand for tailored POP display solutions that align with brand identities, product aesthetics, and target audience preferences. Brands seek versatile and customizable POP display options to effectively communicate brand stories, showcase product features, and engage consumers in-store.
Challenges:
1. Retail Space Constraints: Limited retail space and shelf availability present challenges for the deployment of POP displays in crowded retail environments. Brands must compete for prime shelf space and negotiate with retailers to secure placement for their POP displays, facing constraints on size, design, and placement options.
2. Compliance with Retailer Guidelines: Brands must adhere to retailer guidelines and regulations governing the use of POP displays in-store, including restrictions on display size, materials, placement, and branding. Non-compliance with retailer requirements can result in rejection of POP displays or additional costs for modifications, impacting brand visibility and promotional effectiveness.
3. Cost and ROI Considerations: Designing, manufacturing, and deploying POP displays involve significant upfront costs for brands, including materials, production, transportation, and installation expenses. Brands must carefully assess the return on investment (ROI) of POP display campaigns and evaluate the cost-effectiveness of different display options in driving sales and achieving marketing objectives.
4. Sustainability and Environmental Impact: Increasing awareness of environmental sustainability and corporate social responsibility (CSR) prompts brands to consider the environmental impact of POP displays. Brands face challenges in sourcing eco-friendly materials, minimizing waste generation, and implementing sustainable disposal and recycling practices for POP displays, while balancing cost considerations and marketing objectives.
5. Changing Retail Landscape: The evolving retail landscape, including the rise of e-commerce, omni-channel retailing, and shifting consumer shopping behaviors, presents challenges for traditional POP display strategies. Brands must adapt their POP display tactics to align with online retail platforms, virtual shopping experiences, and digital marketing channels, while maintaining relevance and effectiveness in physical retail environments.
Trends:
1. Interactive and Digital POP Displays: The integration of interactive technologies such as touchscreen interfaces, augmented reality (AR), and digital signage into POP displays is a growing trend in retail marketing. Interactive and digital POP displays offer immersive shopping experiences, personalized product recommendations, and real-time engagement with consumers, driving customer interaction and sales conversion rates.
2. Sustainable and Eco-Friendly POP Solutions: Brands are increasingly prioritizing sustainability and eco-friendliness in POP display design and materials selection. Sustainable POP solutions, including recyclable materials, biodegradable substrates, and energy-efficient lighting, appeal to environmentally conscious consumers and align with brands' sustainability initiatives and corporate values.
3. Modular and Versatile POP Designs: Modular and versatile POP display designs allow brands to adapt display configurations, sizes, and layouts to various retail environments and product categories. Modular POP solutions offer flexibility, scalability, and cost-effectiveness, enabling brands to optimize shelf space utilization, refresh displays frequently, and customize promotions based on seasonal or promotional campaigns.
4. Personalized and Data-Driven POP Marketing: Brands are leveraging data analytics, consumer insights, and personalization techniques to tailor POP display campaigns to individual shopper preferences and behavior. Personalized POP marketing strategies, including targeted messaging, dynamic content, and product recommendations, enhance relevance, engagement, and conversion rates in-store, driving incremental sales and customer satisfaction.
5. Integration with Retail Technology Platforms: The integration of POP displays with retail technology platforms such as point-of-sale (POS) systems, inventory management software, and customer relationship management (CRM) systems enables seamless data exchange, analytics, and automation. Integrated retail technology solutions empower brands to track POP display performance, measure ROI, and optimize marketing strategies based on real-time insights and actionable intelligence.
Asia-Pacific is the largest market with about 26% market share. Europe is follower, accounting for about 25% market share.
The key players are Promag, Repack Canada, Avante, GLBC, Ravenshoe Packaging, Mitchel-Lincoln, Creative Displays Now, Dana, POPTECH,

This report presents a comprehensive overview, market shares, and growth opportunities of POP (Point of Purchase) Display market by product type, application, key manufacturers and key regions and countries.
Recommendations:
1. Invest in Innovative Design: Allocate resources towards developing innovative and visually appealing POP display designs that capture consumer attention and communicate brand messages effectively. Collaborate with experienced designers, architects, and creative agencies to conceptualize and prototype unique POP display concepts that differentiate products and enhance brand visibility in-store.
2. Focus on Sustainability: Embrace sustainability as a key differentiator and competitive advantage in the POP display market. Invest in eco-friendly materials, production processes, and packaging solutions to minimize environmental impact and align with growing consumer demand for sustainable products. Promote sustainability initiatives and certifications to resonate with environmentally conscious retailers and consumers.
3. Offer Customization and Personalization: Provide flexible and customizable POP display solutions that cater to the specific needs and preferences of brand owners and retailers. Offer modular, scalable, and adaptable display systems that can be easily customized with brand logos, colors, messaging, and product configurations to align with individual brand identities and marketing objectives.
4. Integrate Technology and Interactivity: Embrace emerging technologies such as digital signage, augmented reality (AR), and NFC (Near Field Communication) to create interactive and immersive POP display experiences. Explore opportunities to integrate technology-driven features such as touchscreens, motion sensors, and QR codes into POP displays to engage consumers, deliver dynamic content, and collect valuable data insights.
5. Provide Data Analytics and Insights: Provide data analytics and reporting tools so that POP display campaigns can be monitored for efficacy and performance. Provide real-time access into critical data including foot traffic, engagement rates, conversion rates, and sales lift attributable to POP displays through the development of analytics tools and dashboards. Using data-driven research, provide practical insights and suggestions for improving messaging, promotions, and display locations.
Opportunities:
1. Expansion into Emerging Markets: Explore opportunities to expand market presence and distribution channels in emerging markets with growing retail sectors and increasing demand for POP display solutions. Tailor offerings to meet the unique needs and preferences of retailers in emerging economies, leveraging local partnerships, distribution networks, and market insights to gain a competitive edge.
2. Vertical Market Penetration: Target specific vertical markets and industry segments with specialized POP display requirements, such as food and beverage, cosmetics, electronics, and healthcare. Develop industry-specific POP display solutions that address unique product characteristics, packaging requirements, and regulatory compliance standards, positioning offerings as industry-leading solutions that deliver tangible business benefits.
3. Collaboration with Retailers and Brands: Strengthen partnerships and collaboration with retailers, brand owners, and marketing agencies to co-create and deploy impactful POP display campaigns. Work closely with retail partners to understand store layouts, shopper demographics, and merchandising strategies, aligning POP display designs and placements with retailer objectives and shopper preferences.
4. Innovation in Retail Technology Integration: Innovate in retail technology integration by offering POP display solutions that seamlessly integrate with retailers' existing technology platforms and systems. Develop API (Application Programming Interface) integrations with POS (Point of Sale) systems, inventory management software, and customer engagement platforms to enable real-time data synchronization, analytics, and automation, enhancing operational efficiency and marketing effectiveness for retailers.
5. Diversification of Product Portfolio: Expand your product line to include complementing items like store fixtures, advertising, packaging, and promotional materials in addition to standard POP displays. Increase the range of products offered to cater to changing consumer tastes, retail trends, and marketing tactics. This will enable you to offer all-encompassing solutions that satisfy the different demands of brands and retailers operating in different markets and channels.
Segmentation by type

Floor Displays

Pallet Displays

End-Cap Displays

Counter Top Displays

Segmentation by application

Health and Beauty

Pharmaceuticals

Food and Beverages

Sports and Leisure

Others

This report also splits the market by region:

Americas

United States

Canada

Mexico

Brazil

APAC

China

Japan

Korea

Southeast Asia

India

Australia

Europe

Germany

France

UK

Italy

Russia

Middle East & Africa

Egypt

South Africa

Israel

Turkey

GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.

Creative Displays (Great Northern Instore)

Dana

Promag

Repack Canada

Avante

GLBC

Ravenshoe Packaging

Mitchel-Lincoln

POPTECH

Noble Industries

Boxmaster

EZ POP

Key Questions Addressed in this Report

What is the 10-year outlook for the global POP (Point of Purchase) Display market?

What factors are driving POP (Point of Purchase) Display market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do POP (Point of Purchase) Display market opportunities vary by end market size?

How does POP (Point of Purchase) Display break out type, application?

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Sharmila Chikkam

Industry Research Analyst

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