Probiotic Drinks market size was valued at US$ 36590 million in 2023 and is estimated to reach US$ 59690 million by 2030 with a CAGR of 7.2% during review period.
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According to Publisher’s latest study, the global Probiotic Drinks market size was valued at US$ 36590 million in 2023. With growing demand in downstream market, the Probiotic Drinks is forecast to a readjusted size of US$ 59690 million by 2030 with a CAGR of 7.2% during review period.
Market Overview
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The research report highlights the growth potential of the global Probiotic Drinks market. Probiotic Drinks are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply chain optimization remain crucial for the widespread adoption of Probiotic Drinks. Market players need to invest in research and development, forge strategic partnerships, and align their offerings with evolving consumer preferences to capitalize on the immense opportunities presented by the Probiotic Drinks market.
Probiotic drinks such as fermented milks, fruit and vegetable juices are beverages that contain live bacteria (aka strains of beneficial bacteria). Probiotics are bacteria that are beneficial to the human body. They can promote the balance of the flora in the body, thus making the body healthier.
Key Features:
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Manmayi Raval
Research Consultant
Market Drivers: Growing Health Awareness: Consumer interest for probiotic drinks is being driven by an increasing understanding of the significance of gut health and its relationship to general well-being.
Growing Need for Functional Drinks: As consumers look for drinks that provide more health advantages than just nutrition, the market for probiotic drinks is expanding.
Technological Developments in Fermentation: The creation of novel probiotic strains and advancements in fermentation technology are augmenting the potency and allure of probiotic beverages.
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Expansion of Retail and E-commerce Channels: A wider range of consumers can now purchase probiotic drinks thanks to the growth of organized retail and e-commerce platforms.
Growing Urbanization and Changing Lifestyles: Convenient, health-conscious beverages like probiotic drinks are becoming more and more popular as a result of urbanization and the fast-paced lifestyle that city inhabitants lead.
Challenges: High Production Costs: Producing probiotic drinks requires sophisticated fermentation techniques as well as quality assurance procedures, which raises production costs.
Regulatory Obstacles: Market participants may face difficulties due to stringent laws governing health claims and the labeling of probiotic goods.
Limited Consumer Knowledge in Emerging economies: In certain emerging economies, a lack of consumer knowledge regarding the advantages of probiotics may impede the expansion of the industry.
Problems with Shelf Life and Stability: It can be quite difficult for producers to keep probiotics viable and stable during distribution and storage.
Market Forecasts and Future Outlook: Probiotic drink sales are expected to rise sharply worldwide between 2024 and 2030 as a result of rising health consciousness, developing technology, and growing distribution channels. For expansion to continue, issues like production costs and regulatory barriers must be resolved. Significant prospects exist in the market for sustainable practices, emerging markets, and product innovation.
Opportunities: Innovation in Product Formulation: Creating novel tastes and formulations can appeal to a wider range of consumers and satisfy their varying taste preferences.
Growth in Emerging Markets: Businesses can capitalize on the rising health consciousness in these areas by offering probiotic drink options that are both reasonably priced and easily obtainable.
Partnerships and Collaborations: Market participants can increase their reach and enhance product availability by partnering with regional distributors and retailers.
Sustainable Packaging Options: Using environmentally friendly packaging options can improve brand perception and appeal to people who care about the environment.
Trends in Personalized Nutrition: By utilizing this trend, businesses can provide probiotic drinks that are specially made for each customer based on their preferences and unique health requirements.
Market Segmentation:
Probiotic Drinks market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value.
1. Segmentation by type
• Dairy-based Drinks
• Juice and Tea Drinks
2. Segmentation by application
• Online Sales
• Offline Sales
Regional Insight: The report offers market information for North America, Europe, Asia-Pacific, and the rest of the world, broken down by region. This region leads the market in terms of natural products, a propensity for eating healthily, and awareness of one's own health and well-being. Consumers in this area value regular health and a healthy diet highly. In the US, gastroenterologists and other medical professionals are pushing probiotic use to improve digestive health, which is increasing the cost of probiotic beverages. Consequently, sour milk products like kefir and kombucha, which are rich in nutrients, and probiotic drinks like yoghurt are gaining popularity in the US. Organizations in the market mostly employ partnerships, expansions, mergers, acquisitions, and new product development as their tactics.
The U.S., Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil are among the other important nations examined in the market analysis.
1. Americas
• United States
• Canada
• Mexico
• Brazil
2. APAC
• China
• Japan
• Korea
• Southeast Asia
• India
• Australia
3. Europe
• Germany
• France
• UK
• Italy
• Russia
4. Middle East & Africa
• Egypt
• South Africa
• Israel
• Turkey
• GCC Countries
Competitive Landscape: Global key players of probiotic drinks include Yakult, Mengniu, Danone, Bright Dairy, Yili, etc. The top five players hold a share over 35%. From a regional perspective, the Asia-Pacific region will account for the largest proportion, accounting for nearly 45%, followed by Europe and North America, accounting for 25% and 18% respectively.
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
• Yakult
• Mengniu
• Danone
• Bright Dairy
• Yili
• Asahi
• GT Living food
• Junlebao
• Lactalis
• KeVita
• Lifeway Foods
• Organic & Raw Trading Co
• Wei-Chuan
Table of Contents
1 Scope of the Report
1.1 Market Introduction
1.2 Years Considered
1.3 Research Objectives
1.4 Market Research Methodology
1.5 Research Process and Data Source
1.6 Economic Indicators
1.7 Currency Considered
1.8 Market Estimation Caveats
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Probiotic Drinks Annual Sales 2019-2030
2.1.2 World Current & Future Analysis for Probiotic Drinks by Geographic Region, 2019, 2023 & 2030
2.1.3 World Current & Future Analysis for Probiotic Drinks by Country/Region, 2019, 2023 & 2030
2.2 Probiotic Drinks Segment by Type
2.2.1 Dairy-based Drinks
2.2.2 Juice and Tea Drinks
2.3 Probiotic Drinks Sales by Type
2.3.1 Global Probiotic Drinks Sales Market Share by Type (2019-2024)
2.3.2 Global Probiotic Drinks Revenue and Market Share by Type (2019-2024)
2.3.3 Global Probiotic Drinks Sale Price by Type (2019-2024)
2.4 Probiotic Drinks Segment by Application
2.4.1 Online Sales
2.4.2 Offline Sales
2.5 Probiotic Drinks Sales by Application
2.5.1 Global Probiotic Drinks Sale Market Share by Application (2019-2024)
2.5.2 Global Probiotic Drinks Revenue and Market Share by Application (2019-2024)
2.5.3 Global Probiotic Drinks Sale Price by Application (2019-2024)
3 Global Probiotic Drinks by Company
3.1 Global Probiotic Drinks Breakdown Data by Company
3.1.1 Global Probiotic Drinks Annual Sales by Company (2019-2024)
3.1.2 Global Probiotic Drinks Sales Market Share by Company (2019-2024)
3.2 Global Probiotic Drinks Annual Revenue by Company (2019-2024)
3.2.1 Global Probiotic Drinks Revenue by Company (2019-2024)
3.2.2 Global Probiotic Drinks Revenue Market Share by Company (2019-2024)
3.3 Global Probiotic Drinks Sale Price by Company
3.4 Key Manufacturers Probiotic Drinks Producing Area Distribution, Sales Area, Product Type
3.4.1 Key Manufacturers Probiotic Drinks Product Location Distribution
3.4.2 Players Probiotic Drinks Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2019-2024)
3.6 New Products and Potential Entrants
3.7 Mergers & Acquisitions, Expansion
4 World Historic Review for Probiotic Drinks by Geographic Region
4.1 World Historic Probiotic Drinks Market Size by Geographic Region (2019-2024)
4.1.1 Global Probiotic Drinks Annual Sales by Geographic Region (2019-2024)
4.1.2 Global Probiotic Drinks Annual Revenue by Geographic Region (2019-2024)
4.2 World Historic Probiotic Drinks Market Size by Country/Region (2019-2024)
4.2.1 Global Probiotic Drinks Annual Sales by Country/Region (2019-2024)
4.2.2 Global Probiotic Drinks Annual Revenue by Country/Region (2019-2024)
4.3 Americas Probiotic Drinks Sales Growth
4.4 APAC Probiotic Drinks Sales Growth
4.5 Europe Probiotic Drinks Sales Growth
4.6 Middle East & Africa Probiotic Drinks Sales Growth
5 Americas
5.1 Americas Probiotic Drinks Sales by Country
5.1.1 Americas Probiotic Drinks Sales by Country (2019-2024)
5.1.2 Americas Probiotic Drinks Revenue by Country (2019-2024)
5.2 Americas Probiotic Drinks Sales by Type
5.3 Americas Probiotic Drinks Sales by Application
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Brazil
6 APAC
6.1 APAC Probiotic Drinks Sales by Region
6.1.1 APAC Probiotic Drinks Sales by Region (2019-2024)
6.1.2 APAC Probiotic Drinks Revenue by Region (2019-2024)
6.2 APAC Probiotic Drinks Sales by Type
6.3 APAC Probiotic Drinks Sales by Application
6.4 China
6.5 Japan
6.6 South Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 China Taiwan
7 Europe
7.1 Europe Probiotic Drinks by Country
7.1.1 Europe Probiotic Drinks Sales by Country (2019-2024)
7.1.2 Europe Probiotic Drinks Revenue by Country (2019-2024)
7.2 Europe Probiotic Drinks Sales by Type
7.3 Europe Probiotic Drinks Sales by Application
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
8 Middle East & Africa
8.1 Middle East & Africa Probiotic Drinks by Country
8.1.1 Middle East & Africa Probiotic Drinks Sales by Country (2019-2024)
8.1.2 Middle East & Africa Probiotic Drinks Revenue by Country (2019-2024)
8.2 Middle East & Africa Probiotic Drinks Sales by Type
8.3 Middle East & Africa Probiotic Drinks Sales by Application
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers & Growth Opportunities
9.2 Market Challenges & Risks
9.3 Industry Trends
10 Manufacturing Cost Structure Analysis
10.1 Raw Material and Suppliers
10.2 Manufacturing Cost Structure Analysis of Probiotic Drinks
10.3 Manufacturing Process Analysis of Probiotic Drinks
10.4 Industry Chain Structure of Probiotic Drinks
11 Marketing, Distributors and Customer
11.1 Sales Channel
11.1.1 Direct Channels
11.1.2 Indirect Channels
11.2 Probiotic Drinks Distributors
11.3 Probiotic Drinks Customer
12 World Forecast Review for Probiotic Drinks by Geographic Region
12.1 Global Probiotic Drinks Market Size Forecast by Region
12.1.1 Global Probiotic Drinks Forecast by Region (2025-2030)
12.1.2 Global Probiotic Drinks Annual Revenue Forecast by Region (2025-2030)
12.2 Americas Forecast by Country
12.3 APAC Forecast by Region
12.4 Europe Forecast by Country
12.5 Middle East & Africa Forecast by Country
12.6 Global Probiotic Drinks Forecast by Type
12.7 Global Probiotic Drinks Forecast by Application
13 Key Players Analysis
13.1 Yakult
13.1.1 Yakult Company Information
13.1.2 Yakult Probiotic Drinks Product Portfolios and Specifications
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