Europe Digital Health and Wellness Market Outlook, 2029

The Europe Digital Health and Wellness Market is estimated at USD 81.86 billion in 2024 , driven by rise in increasing internet penetration.

According to publisher, Here is the Europe Digital Health and Wellness Market Report The European digital health and wellness market is experiencing a surge, driven by a confluence of factors. This report provides a comprehensive overview of this dynamic market. Market Insights: Market size: The European digital health market is estimated to reach USD 81.86 billion in 2024 and is projected to grow at a CAGR of 18.11% to USD 188.20 billion by 2029. Growth drivers: Rising chronic diseases (like diabetes), aging population, increasing internet penetration, and the success of telehealth during COVID-19 are key growth factors.

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Market Dynamics: Growing adoption: The pandemic significantly accelerated the adoption of digital health solutions. For instance, Babylon, a U.K.-based digital health company, saw a quadrupling of its user base during the pandemic [Financial Times]. Regulatory landscape: Europe has a complex regulatory framework for digital health. However, initiatives like the EU's Digital Single Market Strategy aim to streamline regulations and encourage innovation. Market Segments: Segment breakdown: The market is segmented by technology (telehealth, wearables, mHealth apps), application (chronic disease management, mental health, fitness), and delivery mode (B2B, B2C). Dominant segment: Mobile health (mHealth) is currently the largest segment, driven by the proliferation of smartphones and health & wellness apps. An example is the popular weight management app, Lifesum, which boasts over 40 million users. Regional Analysis: Leading markets: Germany, the U.K., and France are the frontrunners due to their strong healthcare systems, government support for digital health initiatives, and high internet penetration rates. Emerging markets: Eastern European countries like Poland and Estonia are catching up with significant investments in digital health infrastructure.

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Manmayi Raval

Manmayi Raval

Research Consultant

Key Developments: Mergers & Acquisitions (M&A): Consolidation is happening as established players acquire startups for growth and access to new technologies. For example, Philips' acquisition of digital health platform WellCare in 2020. Artificial intelligence (AI) integration: AI is being integrated into various digital health solutions, enabling features like personalized medicine and chatbots for health information. An example is Babylon's use of AI to analyze patient data and offer personalized treatment plans. Competitive Landscape: Diverse landscape: The market is a mix of established healthcare companies, tech giants (like Apple and Google), and digital health startups. Focus areas: Companies are competing on factors like user experience, data security, and the comprehensiveness of their digital health offerings. This report provides a glimpse into the burgeoning European digital health and wellness market. As technology continues to evolve and regulations become more streamlined, this market is poised for significant growth in the coming years.

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Manmayi Raval

Table of Contents

  • 1 Introduction 8
  • 1.1 Industry Definition and Research Scope 8
  • 1.1.1 Industry Definition 8
  • 1.1.2 Research Scope 9
  • 1.2 Research Methodology 12
  • 1.2.1 Overview of Market Research Methodology 12
  • 1.2.2 Market Assumption 13
  • 1.2.3 Secondary Data 13
  • 1.2.4 Primary Data 13
  • 1.2.5 Data Filtration and Model Design 14
  • 1.2.6 Market Size/Share Estimation 15
  • 1.2.7 Research Limitations 16
  • 1.3 Executive Summary 17
  • 2 Market Overview and Dynamics 20
  • 2.1 Market Size and Forecast 20
  • 2.1.1 Impact of COVID-19 on World Economy 21
  • 2.1.2 Impact of COVID-19 on the Market 25
  • 2.1.3 Impact of Russia-Ukraine Conflict 27
  • 2.1.4 Impact of Israel-Palestine War 29
  • 2.2 Major Growth Drivers 31
  • 2.3 Market Restraints and Challenges 36
  • 2.4 Emerging Opportunities and Market Trends 39
  • 2.5 Porter’s Fiver Forces Analysis 43
  • 3 Segmentation of Europe Market by Product 47
  • 3.1 Market Overview by Product 47
  • 3.2 Hardware 49
  • 3.2.1 Smartwatches 52
  • 3.2.2 Smart Earwear/Hearables 53
  • 3.2.3 Smart Jewelry 54
  • 3.2.4 Smart Patches 55
  • 3.2.5 Head-mounted Displays 56
  • 3.2.6 Health & Fitness Trackers 57
  • 3.2.7 Smart Clothing 58
  • 3.2.8 Smart Implantables 59
  • 3.2.9 Other Wearables 60
  • 3.3 Solutions 61
  • 3.3.1 eHelath 62
  • 3.3.2 mHelath 63
  • 4 Segmentation of Europe Market by Category 64
  • 4.1 Market Overview by Category 64
  • 4.2 Digital Health 66
  • 4.3 Digital Wellness 67
  • 5 Segmentation of Europe Market by Connectivity 68
  • 5.1 Market Overview by Connectivity 68
  • 5.2 Cellular Network 70
  • 5.3 Near Field Communication (NFC) 71
  • 5.4 Bluetooth Technology 72
  • 5.5 Wi-Fi Network 73
  • 5.6 Other Connectivity Types 74
  • 6 Segmentation of Europe Market by End User 75
  • 6.1 Market Overview by End User 75
  • 6.2 Hospitals & Clinics 77
  • 6.3 Ambulatory Surgical Centers (ASCs) 78
  • 6.4 Homecare & Individuals 79
  • 6.5 Other End Users 80
  • 7 Segmentation of Europe Market by Age Group 81
  • 7.1 Market Overview by Age Group 81
  • 7.2 Pediatric 83
  • 7.3 Adults 84
  • 7.4 Geriatric 85
  • 8 Segmentation of Europe Market by Distribution Channel 86
  • 8.1 Market Overview by Distribution Channel 86
  • 8.2 Online Stores 88
  • 8.3 Specialty Stores 89
  • 8.4 Department Stores 90
  • 8.5 Hypermarket 91
  • 8.6 Other Distribution Channels 92
  • 9 European Market 2023-2033 by Country 93
  • 9.1 Overview of European Market 93
  • 9.2 Germany 96
  • 9.3 U.K. 98
  • 9.4 France 100
  • 9.5 Spain 102
  • 9.6 Italy 104
  • 9.7 Netherlands 106
  • 9.8 Rest of European Market 108
  • 10 Competitive Landscape 110
  • 10.1 Overview of Key Vendors 110
  • 10.2 New Product Launch, Partnership, Investment, and M&A 113
  • 10.3 Company Profiles 114
  • Agamatrix, Inc. 114
  • AirStrip Technologies Inc. 116
  • Altopax 117
  • Amelia Virtual Care 118
  • Apple, Inc. 119
  • At&T, Inc. 120
  • Athenahealth, Inc. 121
  • BigHealth 122
  • Calm 123
  • Cerner Corporation 124
  • Cisco Systems, Inc. 125
  • CogniFit 126
  • CuraLinc Healthcare 127
  • Epitel 128
  • Fitbit, Inc. 129
  • FranklinCovey 130
  • Ginger 131
  • Global Kinetics 132
  • Headspace 133
  • HealthUnlocked 134
  • Healthy Hero 135
  • Ihealth Labs, Inc. 136
  • Koa Health 137
  • Koninklijke Philips N.V. 138
  • Medtronic plc 139
  • Misu 140
  • MyndYou 141
  • OxfordVR 142
  • Psycurio 143
  • Qualcomm Technologies, Inc. 144
  • Rani Therapeutics 145
  • Samsung 146
  • Talkspace 147
  • Teladoc Health, Inc. 148
  • Twill 149
  • Vivify Health 150
  • RELATED REPORTS 151



Table 1. Snapshot of Europe Digital Health and Wellness Market in Balanced Perspective, 2023-2033 18
Table 2. World Economic Outlook, 2024-2036 22
Table 3. World Economic Outlook, 2022-2024 24
Table 4. Scenarios for Economic Impact of Ukraine Crisis 28
Table 5. Scenarios for Economic Impact of Israel-Palestine War 29
Table 6. World Health Spending by Region, $ bn, 2013-2020 35
Table 7. Main Product Trends and Market Opportunities in Europe Digital Health and Wellness Market 39
Table 8. Europe Digital Health and Wellness Market by Product, 2023-2033, $ mn 47
Table 9. Categories and Types of Wearables 50
Table 10. Europe Digital Health and Wellness Market: Hardware by Wearable, 2023-2033, $ mn 51
Table 11. Europe Digital Health and Wellness Market: Solutions by Type, 2023-2033, $ mn 61
Table 12. Europe Digital Health and Wellness Market by Category, 2023-2033, $ mn 64
Table 13. Europe Digital Health and Wellness Market by Connectivity, 2023-2033, $ mn 68
Table 14. Europe Digital Health and Wellness Market by End User, 2023-2033, $ mn 75
Table 15. Europe Digital Health and Wellness Market by Age Group, 2023-2033, $ mn 81
Table 16. Europe Digital Health and Wellness Market by Distribution Channel, 2023-2033, $ mn 86
Table 17. Europe Digital Health and Wellness Market by Country, 2023-2033, $ mn 95
Table 18. Germany Digital Health and Wellness Market by Product, 2023-2033, $ mn 97
Table 19. Germany Digital Health and Wellness Market by End User, 2023-2033, $ mn 97
Table 20. Germany Digital Health and Wellness Market by Age Group, 2023-2033, $ mn 97
Table 21. U.K. Digital Health and Wellness Market by Product, 2023-2033, $ mn 99
Table 22. U.K. Digital Health and Wellness Market by End User, 2023-2033, $ mn 99
Table 23. U.K. Digital Health and Wellness Market by Age Group, 2023-2033, $ mn 99
Table 24. France Digital Health and Wellness Market by Product, 2023-2033, $ mn 101
Table 25. France Digital Health and Wellness Market by End User, 2023-2033, $ mn 101
Table 26. France Digital Health and Wellness Market by Age Group, 2023-2033, $ mn 101
Table 27. Spain Digital Health and Wellness Market by Product, 2023-2033, $ mn 103
Table 28. Spain Digital Health and Wellness Market by End User, 2023-2033, $ mn 103
Table 29. Spain Digital Health and Wellness Market by Age Group, 2023-2033, $ mn 103
Table 30. Italy Digital Health and Wellness Market by Product, 2023-2033, $ mn 105
Table 31. Italy Digital Health and Wellness Market by End User, 2023-2033, $ mn 105
Table 32. Italy Digital Health and Wellness Market by Age Group, 2023-2033, $ mn 105
Table 33. Netherlands Digital Health and Wellness Market by Product, 2023-2033, $ mn 107
Table 34. Netherlands Digital Health and Wellness Market by End User, 2023-2033, $ mn 107
Table 35. Netherlands Digital Health and Wellness Market by Age Group, 2023-2033, $ mn 107
Table 36. Digital Health and Wellness Market in Rest of Europe by Country, 2023-2033, $ mn 109
Table 37. Agamatrix, Inc.: Company Snapshot 114
Table 38. Agamatrix, Inc.: Business Segmentation 115
Table 39. Agamatrix, Inc.: Product Portfolio 115



Figure 1. Research Method Flow Chart 12
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 15
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2023-2033 17
Figure 4. Europe Digital Health and Wellness Market, 2023-2033, $ mn 20
Figure 5. Impact of COVID-19 on Business 25
Figure 6. Primary Drivers and Impact Factors of Europe Digital Health and Wellness Market 31
Figure 7. Worldwide Geriatric Population (60 years and above) by Regions, 2015 & 2030, million 34
Figure 8. World Population 65 and Over, % of Total Population, 1950-2060 34
Figure 9. Primary Restraints and Impact Factors of Europe Digital Health and Wellness Market 36
Figure 10. Investment Opportunity Analysis 40
Figure 11. Porter’s Fiver Forces Analysis of Europe Digital Health and Wellness Market 43
Figure 12. Breakdown of Europe Digital Health and Wellness Market by Product, 2023-2033, % of Revenue 48
Figure 13. Europe Addressable Market Cap in 2024-2033 by Product, Value ($ mn) and Share (%) 48
Figure 14. Europe Digital Health and Wellness Market by Product: Hardware, 2023-2033, $ mn 49
Figure 15. Europe Digital Health and Wellness Market by Wearable: Smartwatches, 2023-2033, $ mn 52
Figure 16. Europe Digital Health and Wellness Market by Wearable: Smart Earwear/Hearables, 2023-2033, $ mn 53
Figure 17. Europe Digital Health and Wellness Market by Wearable: Smart Jewelry, 2023-2033, $ mn 54
Figure 18. Europe Digital Health and Wellness Market by Wearable: Smart Patches, 2023-2033, $ mn 55
Figure 19. Europe Digital Health and Wellness Market by Wearable: Head-mounted Displays, 2023-2033, $ mn 56
Figure 20. Europe Digital Health and Wellness Market by Wearable: Health & Fitness Trackers, 2023-2033, $ mn 57
Figure 21. Europe Digital Health and Wellness Market by Wearable: Smart Clothing, 2023-2033, $ mn 58
Figure 22. Europe Digital Health and Wellness Market by Wearable: Smart Implantables, 2023-2033, $ mn 59
Figure 23. Europe Digital Health and Wellness Market by Wearable: Other Wearables, 2023-2033, $ mn 60
Figure 24. Europe Digital Health and Wellness Market by Product: Solutions, 2023-2033, $ mn 61
Figure 25. Europe Digital Health and Wellness Market by Solutions: eHelath, 2023-2033, $ mn 62
Figure 26. Europe Digital Health and Wellness Market by Solutions: mHelath, 2023-2033, $ mn 63
Figure 27. Breakdown of Europe Digital Health and Wellness Market by Category, 2023-2033, % of Sales Revenue 65
Figure 28. Europe Addressable Market Cap in 2024-2033 by Category, Value ($ mn) and Share (%) 65
Figure 29. Europe Digital Health and Wellness Market by Category: Digital Health, 2023-2033, $ mn 66
Figure 30. Europe Digital Health and Wellness Market by Category: Digital Wellness, 2023-2033, $ mn 67
Figure 31. Breakdown of Europe Digital Health and Wellness Market by Connectivity, 2023-2033, % of Sales Revenue 69
Figure 32. Europe Addressable Market Cap in 2024-2033 by Connectivity, Value ($ mn) and Share (%) 69
Figure 33. Europe Digital Health and Wellness Market by Connectivity: Cellular Network, 2023-2033, $ mn 70
Figure 34. Europe Digital Health and Wellness Market by Connectivity: Near Field Communication (NFC), 2023-2033, $ mn 71
Figure 35. Europe Digital Health and Wellness Market by Connectivity: Bluetooth Technology, 2023-2033, $ mn 72
Figure 36. Europe Digital Health and Wellness Market by Connectivity: Wi-Fi Network, 2023-2033, $ mn 73
Figure 37. Europe Digital Health and Wellness Market by Connectivity: Other Connectivity Types, 2023-2033, $ mn 74
Figure 38. Breakdown of Europe Digital Health and Wellness Market by End User, 2023-2033, % of Revenue 76
Figure 39. Europe Addressable Market Cap in 2024-2033 by End User, Value ($ mn) and Share (%) 76
Figure 40. Europe Digital Health and Wellness Market by End User: Hospitals & Clinics, 2023-2033, $ mn 77
Figure 41. Europe Digital Health and Wellness Market by End User: Ambulatory Surgical Centers (ASCs), 2023-2033, $ mn 78
Figure 42. Europe Digital Health and Wellness Market by End User: Homecare & Individuals, 2023-2033, $ mn 79
Figure 43. Europe Digital Health and Wellness Market by End User: Other End Users, 2023-2033, $ mn 80
Figure 44. Breakdown of Europe Digital Health and Wellness Market by Age Group, 2023-2033, % of Revenue 82
Figure 45. Europe Addressable Market Cap in 2024-2033 by Age Group, Value ($ mn) and Share (%) 82
Figure 46. Europe Digital Health and Wellness Market by Age Group: Pediatric, 2023-2033, $ mn 83
Figure 47. Europe Digital Health and Wellness Market by Age Group: Adults, 2023-2033, $ mn 84
Figure 48. Europe Digital Health and Wellness Market by Age Group: Geriatric, 2023-2033, $ mn 85
Figure 49. Breakdown of Europe Digital Health and Wellness Market by Distribution Channel, 2023-2033, % of Revenue 86
Figure 50. Europe Addressable Market Cap in 2024-2033 by Distribution Channel, Value ($ mn) and Share (%) 87
Figure 51. Europe Digital Health and Wellness Market by Distribution Channel: Online Stores, 2023-2033, $ mn 88
Figure 52. Europe Digital Health and Wellness Market by Distribution Channel: Specialty Stores, 2023-2033, $ mn 89
Figure 53. Europe Digital Health and Wellness Market by Distribution Channel: Department Stores, 2023-2033, $ mn 90
Figure 54. Europe Digital Health and Wellness Market by Distribution Channel: Hypermarket, 2023-2033, $ mn 91
Figure 55. Europe Digital Health and Wellness Market by Distribution Channel: Other Distribution Channels, 2023-2033, $ mn 92
Figure 56. Breakdown of European Digital Health and Wellness Market by Country, 2023 and 2033, % of Revenue 94
Figure 57. Contribution to Europe 2024-2033 Cumulative Market by Country, Value ($ mn) and Share (%) 95
Figure 58. Digital Health and Wellness Market in Germany, 2023-2033, $ mn 96
Figure 59. Digital Health and Wellness Market in U.K., 2023-2033, $ mn 98
Figure 60. Digital Health and Wellness Market in France, 2023-2033, $ mn 100
Figure 61. Digital Health and Wellness Market in Spain, 2023-2033, $ mn 102
Figure 62. Digital Health and Wellness Market in Italy, 2023-2033, $ mn 104
Figure 63. Digital Health and Wellness Market in Netherlands, 2023-2033, $ mn 106
Figure 64. Digital Health and Wellness Market in Rest of Europe, 2023-2033, $ mn 108
Figure 65. Growth Stage of Europe Digital Health and Wellness Industry over the Forecast Period 110
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Europe Digital Health and Wellness Market Outlook, 2029

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