Asia Pacific Craft Beer Market Outlook, 2029

The Asia Pacific Craft Beer Market is projected to register a staggering CAGR of around 22.9% during the forecast period 2024-2029, driven by rise in E-Commerce boom.

According to publisher, The Asia-Pacific craft beer market is on the cusp of a full-blown explosion. With a growing appreciation for unique flavors and a rising disposable income, the region is witnessing a surge in demand for craft beers. This report delves into the key aspects of this effervescent market, exploring its growth potential, driving forces, segmentation, regional variations, and the ever-evolving competitive landscape. Market Insights Market Size and Growth: The Asia-Pacific craft beer market is projected to register a staggering Compound Annual Growth Rate (CAGR) of around 22.9% during the forecast period 2024-2029, reaching a market size of a projected USD 68.85 billion by 2029. This phenomenal growth signifies the immense potential this market holds. Shifting Consumer Preferences: Asian consumers are increasingly moving away from mass-produced lagers and towards beers with bolder flavors and higher quality ingredients. This trend is evident in the rise of India Pale Ales (IPAs) and sour beers, particularly in countries like Japan and Australia. For instance, Yakushima Brewing in Japan has gained recognition for its juicy and citrusy IPAs. E-commerce Boom: The burgeoning e-commerce sector in the region is providing a crucial platform for craft breweries to reach a wider audience. Online marketplaces like JD.com (China) and Shopee (Southeast Asia) are facilitating easier discovery and purchase of craft beers, especially for younger consumers.

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Market Dynamics Rising Disposable Income: As economies across Asia-Pacific strengthen, disposable incomes are on the rise. This allows consumers to allocate more of their budget towards premium products like craft beers. Countries like China and South Korea are witnessing a significant increase in discretionary spending. Urbanization and Socialization: The rapid urbanization across the region is fostering a vibrant social scene, with pubs and bars becoming popular hangout spots. This trend fuels the demand for craft beers, which are often perceived as a more social and celebratory beverage option compared to traditional lagers. Growing Interest in Local Ingredients: Consumers are showing a growing interest in craft beers brewed with local ingredients. This trend supports smaller, independent breweries that often source ingredients from their immediate vicinity. For example, Heart of Darkness Brewery in Bali, Indonesia, uses local Balinese rice and tropical fruits in their beers. Market Segments By Beer Type: Similar to Europe, IPAs and Pale Ales dominate the Asia-Pacific craft beer market. However, regional variations exist. In Japan, fruit-flavored beers are popular, while Southeast Asia sees a rise in wheat beers due to the hot and humid climate. By Distribution Channel: On-premise sales (bars, restaurants) hold a significant share in the market, particularly in established markets like Australia and New Zealand. However, off-premise sales (retail stores, online platforms) are growing rapidly, especially in emerging markets like China and India. By Brewery Type: The market is primarily driven by microbreweries and regional breweries. These breweries offer unique flavor profiles and cater to local tastes. However, contract brewing companies are gaining traction, providing smaller breweries with access to production facilities and expertise. Regional Analysis East Asia: China is the fastest-growing market in the region, with a burgeoning craft beer scene in major cities like Shanghai and Beijing. Japan boasts a well-established craft beer market with a strong focus on quality and innovation. Southeast Asia: This region is witnessing a surge in microbrewery establishments, particularly in countries like Thailand, Vietnam, and Singapore. The hot climate is driving the demand for lighter-bodied beers like wheat beers and lagers. Australia and New Zealand: These countries have a mature craft beer scene with a high concentration of microbreweries and a strong pub culture. Consumers in these regions are known for their adventurous palates and willingness to experiment with new flavors.

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Manmayi Raval

Manmayi Raval

Research Consultant

Key Developments Rise of Brewpubs: Brewpubs, which combine a brewery with a restaurant or bar, are gaining popularity across the region. This trend allows consumers to experience the brewing process firsthand and sample fresh beers directly from the source. Craft Beer Festivals: The growing popularity of craft beer is fueling the rise of beer festivals across Asia-Pacific. These events provide a platform for breweries to showcase their products and connect with consumers. The annual China International Craft Beer Festival, for instance, attracts thousands of visitors each year. Focus on Sustainability: As environmental consciousness grows, craft breweries are implementing sustainable practices like water conservation and using recycled packaging. This resonates with younger consumers who value eco-friendly products. Competitive Landscape International Players: acquiring existing breweries. This strategy allows them to leverage their existing distribution networks and brand recognition. An example is Carlsberg's acquisition of Brooklyn Brewery, which has increased Brooklyn Brewery's presence in the Asian market. Local Craft Breweries: The backbone of the Asia-Pacific craft beer market is formed by a multitude of independent craft breweries. These breweries offer a vast array of styles and cater to specific regional preferences. Examples include Little Creatures (Australia), Baird Brewing Company (Japan), and The Bruery (Singapore). Contract Brewing Companies: Similar to Europe, contract brewing companies play a vital role in the growth of the craft beer market. They offer production facilities and expertise to smaller breweries that lack their own infrastructure. This allows these breweries to scale up their production without incurring significant upfront costs.

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Manmayi Raval

Challenges and Future Outlook Despite the promising growth projections, the Asia-Pacific craft beer market faces some challenges: Regulatory Hurdles: Complex regulations around licensing, brewing, and distribution can hinder the growth of small craft breweries, especially in emerging markets. Limited Distribution Channels: Compared to established beverage companies, craft breweries often have limited access to distribution channels, particularly in traditional retail stores. Maintaining Quality and Consistency: As production scales up, maintaining the unique flavors and quality associated with craft beer can be challenging for some breweries. Future Outlook The Asia-Pacific craft beer market is brimming with potential and is poised for continued explosive growth in the coming years. Here are some key trends shaping the future: E-commerce Dominance: Online marketplaces will continue to play a dominant role in distribution, offering wider reach for breweries and convenience for consumers. Focus on Local and Seasonal Ingredients: Craft breweries will increasingly emphasize using locally sourced and seasonal ingredients, creating a sense of place and supporting local farmers. Craft Beer Tourism: The rise of craft beer tourism will see consumers travel to specific regions to experience local breweries and their unique offerings. Increased Experimentation: Brewers will continue to experiment with innovative brewing techniques and flavor combinations, catering to the adventurous palates of Asian consumers. Recommendations for Success To thrive in this dynamic market, here are some recommendations for craft breweries in the Asia-Pacific region: Focus on a Niche Market: Identify a specific consumer segment and tailor your beers and branding to their preferences. Embrace Local Flavors: Utilize local and seasonal ingredients to create unique beers that resonate with a sense of place. Develop a Strong Online Presence: Leverage e-commerce platforms and social media to reach a wider audience and build a loyal customer base. Partner with Restaurants and Bars: Collaborate with restaurants and bars to get your beers on tap and reach new customers. Prioritize Sustainability: Implement environmentally friendly practices to attract eco-conscious consumers. Conclusion The Asia-Pacific craft beer market presents a vibrant and exciting landscape for breweries and consumers alike. With its focus on innovation, local ingredients, and catering to diverse palates, the future of craft beer in the region is undeniably bright. As disposable incomes rise and consumer preferences evolve, the Asia-Pacific craft beer market is on track to become a global powerhouse, offering a world of flavorful possibilities for years to come.

Table of Contents

  • 1 Introduction 6
  • 1.1 Industry Definition and Research Scope 6
  • 1.1.1 Industry Definition 6
  • 1.1.2 Research Scope 7
  • 1.2 Research Methodology 10
  • 1.2.1 Overview of Market Research Methodology 10
  • 1.2.2 Market Assumption 11
  • 1.2.3 Secondary Data 11
  • 1.2.4 Primary Data 11
  • 1.2.5 Data Filtration and Model Design 12
  • 1.2.6 Market Size/Share Estimation 13
  • 1.2.7 Research Limitations 14
  • 1.3 Executive Summary 15
  • 2 Market Overview and Dynamics 18
  • 2.1 Market Size and Forecast 18
  • 2.1.1 Impact of COVID-19 on World Economy 20
  • 2.1.2 Impact of COVID-19 on the Market 23
  • 2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 25
  • 2.2 Major Growth Drivers 29
  • 2.3 Market Restraints and Challenges 34
  • 2.4 Emerging Opportunities and Market Trends 37
  • 2.5 Porter’s Fiver Forces Analysis 41
  • 3 Segmentation of Asia Pacific Market by Product Type 45
  • 3.1 Market Overview by Product Type 45
  • 3.2 Ale 49
  • 3.3 Lager 51
  • 3.4 Porter 53
  • 3.5 Stout 55
  • 3.6 Other Types 57
  • 4 Segmentation of Asia Pacific Market by Consumer Age 59
  • 4.1 Market Overview by Consumer Age 59
  • 4.2 21-34-Year-Old 63
  • 4.3 35-44-Year-Old 65
  • 4.4 45-54-Year-Old 67
  • 4.5 55-Year-Old and Above 69
  • 5 Segmentation of Asia Pacific Market by Distribution Channel 71
  • 5.1 Market Overview by Distribution Channel 71
  • 5.2 On-trade 75
  • 5.3 Off-trade 77
  • 6 Asia-Pacific Market 2022-2032 by Country 79
  • 6.1 Overview of Asia-Pacific Market 79
  • 6.2 Japan 82
  • 6.3 China 85
  • 6.4 Australia 87
  • 6.5 India 89
  • 6.6 South Korea 91
  • 6.7 Rest of APAC Region 93
  • 7 Competitive Landscape 95
  • 7.1 Overview of Key Vendors 95
  • 7.2 New Product Launch, Partnership, Investment, and M&A 98
  • 7.3 Company Profiles 99
  • Anheuser Busch InBev SA 99
  • Beijing Enterprises Holdings Limited (Beijing Yanjing Brewery Co., Ltd.) 101
  • Bells Brewery Inc. 102
  • Carlsberg Group 103
  • Constellation Brands, Inc. 104
  • D.G. Yuengling & Son Inc. 105
  • Diageo Plc 106
  • Dogfish Head Craft Brewery Inc. 107
  • Duvel Moortgat NV 108
  • Heineken N.V. 109
  • New Belgium Brewing Company 110
  • Sierra Nevada Brewing Co. 111
  • Stone & Wood Brewing Co. 112
  • The Boston Beer Company Inc. 113
  • United Breweries Limited 114
  • RELATED REPORTS 115



Table 1. Snapshot of Asia Pacific Craft Beer Market in Balanced Perspective, 2022-2032 16
Table 2. World Economic Outlook, 2021-2031 21
Table 3. World Economic Outlook, 2021-2023 22
Table 4. Scenarios for Economic Impact of Ukraine Crisis 26
Table 5. Main Product Trends and Market Opportunities in Asia Pacific Craft Beer Market 37
Table 6. Asia Pacific Craft Beer Market by Product Type, 2022-2032, $ mn 45
Table 7. Asia Pacific Craft Beer Market by Product Type, 2022-2032, million liters 47
Table 8. Asia Pacific Craft Beer Market by Consumer Age, 2022-2032, $ mn 59
Table 9. Asia Pacific Craft Beer Market by Consumer Age, 2022-2032, million liters 61
Table 10. Asia Pacific Craft Beer Market by Distribution Channel, 2022-2032, $ mn 71
Table 11. Asia Pacific Craft Beer Market by Distribution Channel, 2022-2032, million liters 73
Table 12. APAC Craft Beer Market by Country, 2022-2032, $ mn 80
Table 13. Japan Craft Beer Market by Product Type, 2022-2032, $ mn 84
Table 14. Japan Craft Beer Market by Consumer Age, 2022-2032, $ mn 84
Table 15. Japan Craft Beer Market by Distribution Channel, 2022-2032, $ mn 84
Table 16. China Craft Beer Market by Product Type, 2022-2032, $ mn 86
Table 17. China Craft Beer Market by Consumer Age, 2022-2032, $ mn 86
Table 18. China Craft Beer Market by Distribution Channel, 2022-2032, $ mn 86
Table 19. Australia Craft Beer Market by Product Type, 2022-2032, $ mn 88
Table 20. Australia Craft Beer Market by Consumer Age, 2022-2032, $ mn 88
Table 21. Australia Craft Beer Market by Distribution Channel, 2022-2032, $ mn 88
Table 22. India Craft Beer Market by Product Type, 2022-2032, $ mn 90
Table 23. India Craft Beer Market by Consumer Age, 2022-2032, $ mn 90
Table 24. India Craft Beer Market by Distribution Channel, 2022-2032, $ mn 90
Table 25. South Korea Craft Beer Market by Product Type, 2022-2032, $ mn 92
Table 26. South Korea Craft Beer Market by Consumer Age, 2022-2032, $ mn 92
Table 27. South Korea Craft Beer Market by Distribution Channel, 2022-2032, $ mn 92
Table 28. Craft Beer Market in Rest of APAC by Country/Region, 2022-2032, $ mn 94
Table 29. Anheuser Busch InBev SA: Company Snapshot 99
Table 30. Anheuser Busch InBev SA: Business Segmentation 100
Table 31. Anheuser Busch InBev SA: Product Portfolio 100



Figure 1. Research Method Flow Chart 10
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 13
Figure 3. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 15
Figure 4. Asia Pacific Craft Beer Market by Sales Value, 2022-2032, $ mn 18
Figure 5. Asia Pacific Craft Beer Market by Sales Volume, 2022-2032, million liters 19
Figure 6. Impact of COVID-19 on Business 23
Figure 7. Primary Drivers and Impact Factors of Asia Pacific Craft Beer Market 29
Figure 8. GDP per capita in the World, 1990-2020, $ thousand 32
Figure 9. Forecast of Middle-class Population by Region, 2015-2030, million 33
Figure 10. Primary Restraints and Impact Factors of Asia Pacific Craft Beer Market 34
Figure 11. Investment Opportunity Analysis 38
Figure 12. Porter’s Fiver Forces Analysis of Asia Pacific Craft Beer Market 41
Figure 13. Breakdown of Asia Pacific Craft Beer Market by Product Type, 2022-2032, % of Revenue 46
Figure 14. Asia Pacific Addressable Market Cap in 2023-2032 by Product Type, Value ($ mn) and Share (%) 46
Figure 15. Breakdown of Asia Pacific Craft Beer Market by Product Type, 2022-2032, % of Sales Volume 48
Figure 16. Asia Pacific Addressable Market Cap in 2023-2032 by Product Type, Sales Volume (million liters) and Share (%) 48
Figure 17. Asia Pacific Craft Beer Market by Product Type: Ale, 2022-2032, $ mn 49
Figure 18. Asia Pacific Craft Beer Market by Product Type: Ale, 2022-2032, million liters 50
Figure 19. Asia Pacific Craft Beer Market by Product Type: Lager, 2022-2032, $ mn 51
Figure 20. Asia Pacific Craft Beer Market by Product Type: Lager, 2022-2032, million liters 52
Figure 21. Asia Pacific Craft Beer Market by Product Type: Porter, 2022-2032, $ mn 53
Figure 22. Asia Pacific Craft Beer Market by Product Type: Porter, 2022-2032, million liters 54
Figure 23. Asia Pacific Craft Beer Market by Product Type: Stout, 2022-2032, $ mn 55
Figure 24. Asia Pacific Craft Beer Market by Product Type: Stout, 2022-2032, million liters 56
Figure 25. Asia Pacific Craft Beer Market by Product Type: Other Types, 2022-2032, $ mn 57
Figure 26. Asia Pacific Craft Beer Market by Product Type: Other Types, 2022-2032, million liters 58
Figure 27. Breakdown of Asia Pacific Craft Beer Market by Consumer Age, 2022-2032, % of Sales Revenue 60
Figure 28. Asia Pacific Addressable Market Cap in 2023-2032 by Consumer Age, Value ($ mn) and Share (%) 60
Figure 29. Breakdown of Asia Pacific Craft Beer Market by Consumer Age, 2022-2032, % of Sales Volume 62
Figure 30. Asia Pacific Addressable Market Cap in 2023-2032 by Consumer Age, Sales Volume (million liters) and Share (%) 62
Figure 31. Asia Pacific Craft Beer Market by Consumer Age: 21-34-Year-Old, 2022-2032, $ mn 63
Figure 32. Asia Pacific Craft Beer Market by Consumer Age: 21-34-Year-Old, 2022-2032, million liters 64
Figure 33. Asia Pacific Craft Beer Market by Consumer Age: 35-44-Year-Old, 2022-2032, $ mn 65
Figure 34. Asia Pacific Craft Beer Market by Consumer Age: 35-44-Year-Old, 2022-2032, million liters 66
Figure 35. Asia Pacific Craft Beer Market by Consumer Age: 45-54-Year-Old, 2022-2032, $ mn 67
Figure 36. Asia Pacific Craft Beer Market by Consumer Age: 45-54-Year-Old, 2022-2032, million liters 68
Figure 37. Asia Pacific Craft Beer Market by Consumer Age: 55-Year-Old and Above, 2022-2032, $ mn 69
Figure 38. Asia Pacific Craft Beer Market by Consumer Age: 55-Year-Old and Above, 2022-2032, million liters 70
Figure 39. Breakdown of Asia Pacific Craft Beer Market by Distribution Channel, 2022-2032, % of Sales Revenue 72
Figure 40. Asia Pacific Addressable Market Cap in 2023-2032 by Distribution Channel, Value ($ mn) and Share (%) 72
Figure 41. Breakdown of Asia Pacific Craft Beer Market by Distribution Channel, 2022-2032, % of Sales Volume 74
Figure 42. Asia Pacific Addressable Market Cap in 2023-2032 by Distribution Channel, Sales Volume (million liters) and Share (%) 74
Figure 43. Asia Pacific Craft Beer Market by Distribution Channel: On-trade, 2022-2032, $ mn 75
Figure 44. Asia Pacific Craft Beer Market by Distribution Channel: On-trade, 2022-2032, million liters 76
Figure 45. Asia Pacific Craft Beer Market by Distribution Channel: Off-trade, 2022-2032, $ mn 77
Figure 46. Asia Pacific Craft Beer Market by Distribution Channel: Off-trade, 2022-2032, million liters 78
Figure 47. Breakdown of APAC Craft Beer Market by Country, 2022 and 2032, % of Revenue 80
Figure 48. Contribution to APAC 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 81
Figure 49. Craft Beer Market in Japan, 2022-2032, $ mn 83
Figure 50. Craft Beer Market in China, 2022-2032, $ mn 85
Figure 51. Craft Beer Market in Australia, 2022-2032, $ mn 87
Figure 52. Craft Beer Market in India, 2022-2032, $ mn 89
Figure 53. Craft Beer Market in South Korea, 2022-2032, $ mn 91
Figure 54. Craft Beer Market in Rest of APAC, 2022-2032, $ mn 93
Figure 55. Growth Stage of Asia Pacific Craft Beer Industry over the Forecast Period 95
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Asia Pacific Craft Beer Market Outlook, 2029

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