Europe Craft Beer Market Outlook, 2029

The Europe Craft Beer Market had a CAGR of 8.62% between 2022 and 2027, driven by rise in health and wellness concerns.

According to publisher, The European craft beer market is experiencing a surge in popularity, fueled by a growing consumer demand for unique and flavorful brews. This report delves into the key aspects of this dynamic market, exploring its growth potential, driving forces, segmentation, regional variations, and competitive landscape. Market Insights Market Size and Growth: The European craft beer market is projected to register a Compound Annual Growth Rate (CAGR) of around 8.62% during the forecast period 2022-2027, reaching a market size of USD 13.06 billion by 2027. This growth signifies a significant resurgence after facing challenges during the COVID-19 pandemic. Consumer Preferences: European consumers are increasingly seeking out beers with distinct flavor profiles and local ingredients. This trend is evident in the rise of India Pale Ales (IPAs), sour beers, and fruit-infused varieties. For example, BrewDog, a leading Scottish craft brewer, has found success with its bold and hoppy IPAs like Punk IPA. E-commerce and Direct Sales: The rise of online marketplaces and brewery taprooms is facilitating direct sales, allowing consumers to discover and purchase craft beers conveniently. This trend benefits smaller breweries that may not have widespread distribution channels.

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Market Dynamics Rising Disposable Income: As disposable incomes increase, consumers are willing to spend more on premium beverages like craft beers. This trend is particularly evident in countries with strong economies like Germany and the United Kingdom. Health and Wellness Concerns: The growing health consciousness among consumers is leading to a rise in demand for low-calorie and low-carbohydrate craft beers. Several breweries are responding with innovative offerings, such as session beers with lower alcohol content. Sustainability Focus: Consumers are increasingly interested in environmentally friendly products. Craft breweries are adopting sustainable practices like using local ingredients, water conservation techniques, and recyclable packaging to attract this segment. Market Segments By Beer Type: The European craft beer market can be segmented by beer type, with IPAs and Pale Ales dominating the market share. However, other styles like stouts, porters, sours, and lagers are also gaining traction, catering to diverse consumer preferences. By Distribution Channel: The market is divided into on-premise (bars, restaurants) and off-premise (retail stores) channels. While on-premise sales were impacted by pandemic lockdowns, they are expected to rebound as social gatherings resume. Off-premise sales, however, have witnessed steady growth due to the convenience factor. By Brewery Size: The market comprises microbreweries, regional breweries, and contract brewing companies. Microbreweries, typically small and independent, are at the forefront of innovation and experimentation. Regional breweries cater to specific geographical areas with unique flavor profiles. Contract brewing companies offer production facilities and expertise to breweries that lack their own infrastructure. Regional Analysis Western Europe: This region is the most mature craft beer market in Europe, with strong presences in countries like Germany, the United Kingdom, and Belgium. These countries have a long brewing tradition and a well-established craft beer scene. Central and Eastern Europe: The craft beer market in this region is growing rapidly, fueled by a young and increasingly affluent population. Countries like Poland, Hungary, and the Czech Republic are witnessing a surge in microbrewery establishments. Northern Europe: Scandinavia boasts a thriving craft beer scene, with Denmark leading the way in terms of innovation. Swedish breweries are also gaining recognition for their unique takes on traditional styles.

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Manmayi Raval

Manmayi Raval

Research Consultant

Key Developments Mergers and Acquisitions: Consolidation is on the rise in the European craft beer market, with larger breweries acquiring smaller ones to expand their product portfolios and distribution networks. An example is Heineken's acquisition of Beavertown Brewery in the UK. Technological Advancements: Breweries are increasingly adopting new technologies like automated brewing systems and data analytics to improve efficiency and consistency in production. Focus on Flavors and Experimentation: Craft breweries are constantly experimenting with new ingredients and brewing techniques to create unique and exciting flavors. This focus on innovation keeps the market dynamic and attracts adventurous beer drinkers. Competitive Landscape Established Brewers: Traditional brewers like Heineken and Anheuser-Busch InBev are recognizing the potential of the craft beer market and are launching their own craft beer brands or acquiring existing ones. Independent Craft Breweries: A large number of independent craft breweries form the backbone of the European market. These breweries offer a wide variety of styles and flavors, catering to niche consumer preferences. Examples include Mikkeller (Denmark), De Molen (Netherlands), and BrewDog (Scotland). Contract Brewing Companies: Contract brewing companies are playing a significant role in the growth of the craft beer market by providing production facilities and expertise Challenges and Future Outlook for the European Craft Beer Market Despite the promising growth projections, the European craft beer market faces some challenges: Competition: The increasing competition from established brewers and the sheer number of craft breweries vying for market share can make it difficult for smaller players to stand out. Regulation: Complex regulations around brewing, licensing, and distribution can hinder the growth of small craft breweries. Maintaining Quality and Consistency: As production scales up, maintaining the unique flavor profiles and quality associated with craft beer can be challenging.

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Manmayi Raval

Future Outlook The European craft beer market is expected to witness continued growth in the coming years, driven by: Increasing Consumer Demand: The growing consumer preference for unique and flavorful beers, alongside rising disposable incomes, will continue to fuel market expansion. Evolving Distribution Channels: Online marketplaces and brewery taprooms will play an increasingly significant role in distribution, offering greater convenience to consumers and wider reach for breweries. Product Innovation: Craft breweries will continue to experiment with new ingredients, brewing techniques, and beer styles, catering to evolving consumer preferences and creating a dynamic market. Focus on Sustainability: Environmentally conscious practices and locally sourced ingredients will become even more important as consumers demand sustainable products. Recommendations for Success To thrive in this competitive landscape, here are some recommendations for craft breweries in Europe: Focus on a Niche: Identify a specific target market and tailor beer styles and branding to cater to their preferences. Embrace Innovation: Continuously experiment with new flavors and brewing techniques to differentiate your product. Build a Strong Brand Identity: Craft a unique brand story that resonates with your target audience. Leverage Technology: Utilize technology to improve production efficiency and quality control. Develop Strong Distribution Channels: Partner with retailers and restaurants to reach a wider customer base.Prioritize Sustainability: Implement sustainable practices to attract environmentally conscious consumers. Conclusion The European craft beer market presents an exciting opportunity for brewers and consumers alike. With a focs on innovation, quality, and sustainability, craft breweries can continue to thrive in this dynamic and ever-evolving market. As consumer demand for unique and flavorful beers continues to rise, the future of European craft beer looks bright, promising a "hopping good time" for years to come.

Table of Contents

  • 1 Introduction 6
  • 1.1 Industry Definition and Research Scope 6
  • 1.1.1 Industry Definition 6
  • 1.1.2 Research Scope 7
  • 1.2 Research Methodology 10
  • 1.2.1 Overview of Market Research Methodology 10
  • 1.2.2 Market Assumption 11
  • 1.2.3 Secondary Data 11
  • 1.2.4 Primary Data 11
  • 1.2.5 Data Filtration and Model Design 12
  • 1.2.6 Market Size/Share Estimation 13
  • 1.2.7 Research Limitations 14
  • 1.3 Executive Summary 15
  • 2 Market Overview and Dynamics 18
  • 2.1 Market Size and Forecast 18
  • 2.1.1 Impact of COVID-19 on World Economy 20
  • 2.1.2 Impact of COVID-19 on the Market 23
  • 2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 25
  • 2.2 Major Growth Drivers 29
  • 2.3 Market Restraints and Challenges 34
  • 2.4 Emerging Opportunities and Market Trends 37
  • 2.5 Porter’s Fiver Forces Analysis 41
  • 3 Segmentation of Europe Market by Product Type 45
  • 3.1 Market Overview by Product Type 45
  • 3.2 Ale 49
  • 3.3 Lager 51
  • 3.4 Porter 53
  • 3.5 Stout 55
  • 3.6 Other Types 57
  • 4 Segmentation of Europe Market by Consumer Age 59
  • 4.1 Market Overview by Consumer Age 59
  • 4.2 21-34-Year-Old 63
  • 4.3 35-44-Year-Old 65
  • 4.4 45-54-Year-Old 67
  • 4.5 55-Year-Old and Above 69
  • 5 Segmentation of Europe Market by Distribution Channel 71
  • 5.1 Market Overview by Distribution Channel 71
  • 5.2 On-trade 75
  • 5.3 Off-trade 77
  • 6 European Market 2022-2032 by Country 79
  • 6.1 Overview of European Market 79
  • 6.2 Germany 82
  • 6.3 U.K. 84
  • 6.4 France 86
  • 6.5 Spain 88
  • 6.6 Italy 90
  • 6.7 Russia 92
  • 6.8 Rest of European Market 94
  • 7 Competitive Landscape 96
  • 7.1 Overview of Key Vendors 96
  • 7.2 New Product Launch, Partnership, Investment, and M&A 99
  • 7.3 Company Profiles 100
  • Anheuser Busch InBev SA 100
  • Beijing Enterprises Holdings Limited (Beijing Yanjing Brewery Co., Ltd.) 102
  • Bells Brewery Inc. 103
  • Carlsberg Group 104
  • Constellation Brands, Inc. 105
  • D.G. Yuengling & Son Inc. 106
  • Diageo Plc 107
  • Dogfish Head Craft Brewery Inc. 108
  • Duvel Moortgat NV 109
  • Heineken N.V. 110
  • New Belgium Brewing Company 111
  • Sierra Nevada Brewing Co. 112
  • Stone & Wood Brewing Co. 113
  • The Boston Beer Company Inc. 114
  • United Breweries Limited 115
  • RELATED REPORTS 116



Table 1. Snapshot of Europe Craft Beer Market in Balanced Perspective, 2022-2032 16
Table 2. World Economic Outlook, 2021-2031 21
Table 3. World Economic Outlook, 2021-2023 22
Table 4. Scenarios for Economic Impact of Ukraine Crisis 26
Table 5. Main Product Trends and Market Opportunities in Europe Craft Beer Market 37
Table 6. Europe Craft Beer Market by Product Type, 2022-2032, $ mn 45
Table 7. Europe Craft Beer Market by Product Type, 2022-2032, million liters 47
Table 8. Europe Craft Beer Market by Consumer Age, 2022-2032, $ mn 59
Table 9. Europe Craft Beer Market by Consumer Age, 2022-2032, million liters 61
Table 10. Europe Craft Beer Market by Distribution Channel, 2022-2032, $ mn 71
Table 11. Europe Craft Beer Market by Distribution Channel, 2022-2032, million liters 73
Table 12. Europe Craft Beer Market by Country, 2022-2032, $ mn 81
Table 13. Germany Craft Beer Market by Product Type, 2022-2032, $ mn 83
Table 14. Germany Craft Beer Market by Consumer Age, 2022-2032, $ mn 83
Table 15. Germany Craft Beer Market by Distribution Channel, 2022-2032, $ mn 83
Table 16. U.K. Craft Beer Market by Product Type, 2022-2032, $ mn 85
Table 17. U.K. Craft Beer Market by Consumer Age, 2022-2032, $ mn 85
Table 18. U.K. Craft Beer Market by Distribution Channel, 2022-2032, $ mn 85
Table 19. France Craft Beer Market by Product Type, 2022-2032, $ mn 87
Table 20. France Craft Beer Market by Consumer Age, 2022-2032, $ mn 87
Table 21. France Craft Beer Market by Distribution Channel, 2022-2032, $ mn 87
Table 22. Spain Craft Beer Market by Product Type, 2022-2032, $ mn 89
Table 23. Spain Craft Beer Market by Consumer Age, 2022-2032, $ mn 89
Table 24. Spain Craft Beer Market by Distribution Channel, 2022-2032, $ mn 89
Table 25. Italy Craft Beer Market by Product Type, 2022-2032, $ mn 91
Table 26. Italy Craft Beer Market by Consumer Age, 2022-2032, $ mn 91
Table 27. Italy Craft Beer Market by Distribution Channel, 2022-2032, $ mn 91
Table 28. Russia Craft Beer Market by Product Type, 2022-2032, $ mn 93
Table 29. Russia Craft Beer Market by Consumer Age, 2022-2032, $ mn 93
Table 30. Russia Craft Beer Market by Distribution Channel, 2022-2032, $ mn 93
Table 31. Craft Beer Market in Rest of Europe by Country, 2022-2032, $ mn 95
Table 32. Anheuser Busch InBev SA: Company Snapshot 100
Table 33. Anheuser Busch InBev SA: Business Segmentation 101
Table 34. Anheuser Busch InBev SA: Product Portfolio 101



Figure 1. Research Method Flow Chart 10
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 13
Figure 3. Europe Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 15
Figure 4. Europe Craft Beer Market by Sales Value, 2022-2032, $ mn 18
Figure 5. Europe Craft Beer Market by Sales Volume, 2022-2032, million liters 19
Figure 6. Impact of COVID-19 on Business 23
Figure 7. Primary Drivers and Impact Factors of Europe Craft Beer Market 29
Figure 8. GDP per capita in the World, 1990-2020, $ thousand 32
Figure 9. Forecast of Middle-class Population by Region, 2015-2030, million 33
Figure 10. Primary Restraints and Impact Factors of Europe Craft Beer Market 34
Figure 11. Investment Opportunity Analysis 38
Figure 12. Porter’s Fiver Forces Analysis of Europe Craft Beer Market 41
Figure 13. Breakdown of Europe Craft Beer Market by Product Type, 2022-2032, % of Revenue 46
Figure 14. Europe Addressable Market Cap in 2023-2032 by Product Type, Value ($ mn) and Share (%) 46
Figure 15. Breakdown of Europe Craft Beer Market by Product Type, 2022-2032, % of Sales Volume 48
Figure 16. Europe Addressable Market Cap in 2023-2032 by Product Type, Sales Volume (million liters) and Share (%) 48
Figure 17. Europe Craft Beer Market by Product Type: Ale, 2022-2032, $ mn 49
Figure 18. Europe Craft Beer Market by Product Type: Ale, 2022-2032, million liters 50
Figure 19. Europe Craft Beer Market by Product Type: Lager, 2022-2032, $ mn 51
Figure 20. Europe Craft Beer Market by Product Type: Lager, 2022-2032, million liters 52
Figure 21. Europe Craft Beer Market by Product Type: Porter, 2022-2032, $ mn 53
Figure 22. Europe Craft Beer Market by Product Type: Porter, 2022-2032, million liters 54
Figure 23. Europe Craft Beer Market by Product Type: Stout, 2022-2032, $ mn 55
Figure 24. Europe Craft Beer Market by Product Type: Stout, 2022-2032, million liters 56
Figure 25. Europe Craft Beer Market by Product Type: Other Types, 2022-2032, $ mn 57
Figure 26. Europe Craft Beer Market by Product Type: Other Types, 2022-2032, million liters 58
Figure 27. Breakdown of Europe Craft Beer Market by Consumer Age, 2022-2032, % of Sales Revenue 60
Figure 28. Europe Addressable Market Cap in 2023-2032 by Consumer Age, Value ($ mn) and Share (%) 60
Figure 29. Breakdown of Europe Craft Beer Market by Consumer Age, 2022-2032, % of Sales Volume 62
Figure 30. Europe Addressable Market Cap in 2023-2032 by Consumer Age, Sales Volume (million liters) and Share (%) 62
Figure 31. Europe Craft Beer Market by Consumer Age: 21-34-Year-Old, 2022-2032, $ mn 63
Figure 32. Europe Craft Beer Market by Consumer Age: 21-34-Year-Old, 2022-2032, million liters 64
Figure 33. Europe Craft Beer Market by Consumer Age: 35-44-Year-Old, 2022-2032, $ mn 65
Figure 34. Europe Craft Beer Market by Consumer Age: 35-44-Year-Old, 2022-2032, million liters 66
Figure 35. Europe Craft Beer Market by Consumer Age: 45-54-Year-Old, 2022-2032, $ mn 67
Figure 36. Europe Craft Beer Market by Consumer Age: 45-54-Year-Old, 2022-2032, million liters 68
Figure 37. Europe Craft Beer Market by Consumer Age: 55-Year-Old and Above, 2022-2032, $ mn 69
Figure 38. Europe Craft Beer Market by Consumer Age: 55-Year-Old and Above, 2022-2032, million liters 70
Figure 39. Breakdown of Europe Craft Beer Market by Distribution Channel, 2022-2032, % of Sales Revenue 72
Figure 40. Europe Addressable Market Cap in 2023-2032 by Distribution Channel, Value ($ mn) and Share (%) 72
Figure 41. Breakdown of Europe Craft Beer Market by Distribution Channel, 2022-2032, % of Sales Volume 74
Figure 42. Europe Addressable Market Cap in 2023-2032 by Distribution Channel, Sales Volume (million liters) and Share (%) 74
Figure 43. Europe Craft Beer Market by Distribution Channel: On-trade, 2022-2032, $ mn 75
Figure 44. Europe Craft Beer Market by Distribution Channel: On-trade, 2022-2032, million liters 76
Figure 45. Europe Craft Beer Market by Distribution Channel: Off-trade, 2022-2032, $ mn 77
Figure 46. Europe Craft Beer Market by Distribution Channel: Off-trade, 2022-2032, million liters 78
Figure 47. Breakdown of European Craft Beer Market by Country, 2022 and 2032, % of Revenue 80
Figure 48. Contribution to Europe 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 81
Figure 49. Craft Beer Market in Germany, 2022-2032, $ mn 82
Figure 50. Craft Beer Market in U.K., 2022-2032, $ mn 84
Figure 51. Craft Beer Market in France, 2022-2032, $ mn 86
Figure 52. Craft Beer Market in Spain, 2022-2032, $ mn 88
Figure 53. Craft Beer Market in Italy, 2022-2032, $ mn 90
Figure 54. Craft Beer Market in Russia, 2022-2032, $ mn 92
Figure 55. Craft Beer Market in Rest of Europe, 2022-2032, $ mn 94
Figure 56. Growth Stage of Europe Craft Beer Industry over the Forecast Period 96
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Europe Craft Beer Market Outlook, 2029

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