North America Craft Beer Market Outlook, 2029

The North America Craft Beer Market was valued at over USD 67 Billion in 2023, driven by rise in disposable income.

According to publisher, The North American craft beer market is a vibrant and ever-evolving space, boasting a rich history and a passionate consumer base. This report delves into the key insights, dynamics, segmentation, regional variations, recent developments, and competitive landscape of this dynamic market. Market Insights Sizeable and Growing: The North American craft beer market is valued at approximately USD 67 billion (2023) and is projected to reach USD 219.9 billion by 2 030, boasting a robust CAGR exceeding 18.5%. This growth highlights the enduring popularity of craft beer amongst North American consumers. Taste and Experience Driven: Consumers are drawn to the unique flavor profiles, locally sourced ingredients, and the story behind the brews offered by craft breweries. This focus on taste and experience differentiates craft beer from mass-produced lagers. (Examples: Sierra Nevada Pale Ale for its citrusy hops, Bell's Two Hearted Ale for its crisp finish) Economic Powerhouse: The North American craft beer industry is a significant economic contributor, generating jobs in brewing, distribution, and hospitality sectors. The Brewers Association estimates that craft breweries support over 1 million jobs in the US alone.

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Market Dynamics Several key factors are propelling the growth of the North American craft beer market: Rising Disposable Income: Increased disposable income allows consumers to explore premium beverage options like craft beer. Shifting Consumer Preferences: A growing segment of consumers seeks out unique flavor profiles and locally sourced ingredients, driving demand for craft beers over mainstream offerings. Growth of Online Sales: The rise of online marketplaces and brewery-direct sales platforms facilitates easier access to a wider variety of craft beers for consumers. (Examples: Drizly, Tavour) Pairing with Food: Craft beers are increasingly recognized as excellent complements to various cuisines, further expanding their appeal to food enthusiasts. Favorable Regulatory Environment: Government initiatives supporting small businesses and simplifying licensing procedures for craft breweries can stimulate market growth in certain regions. Market Segments The North American craft beer market can be segmented by: Beer Style: Pale Ales & IPAs: These hoppy and flavorful beers dominate the North American craft beer scene, with a wide range of sub-styles like India Pale Ales (IPAs), American Pale Ales (APAs), and Session IPAs. (Examples: Sierra Nevada Pale Ale, Bell's Two Hearted Ale, New England-style IPAs known for their hazy appearance and juicy flavors) Lagers: While less common than ales, craft lagers are gaining popularity, offering a lighter and more refreshing option. (Examples: Victory Prima Pils, Yuengling Traditional Lager) Stouts & Porters: These dark beers offer robust flavors and higher alcohol content, appealing to beer enthusiasts seeking bolder tastes. (Examples: Founders Breakfast Stout, Oskar Blues Death By Coconut) Sour Beers: These beers with a tart or acidic profile are gaining traction among adventurous craft beer drinkers. (Examples: New Belgium Fat Tire, Westbrook Gose) Specialty Styles: The North American craft beer market offers a vast array of other styles like wheat beers, fruit beers, and barrel-aged beers, catering to diverse consumer preferences. (Examples: Blue Moon Belgian White, Allagash White, Firestone Walker Parabola) Distribution Channel: On-Premise Consumption: Craft beers are often enjoyed at breweries, taprooms, bars, and restaurants, creating a social experience for consumers. Off-Premise Consumption: Craft beers are also available for purchase at supermarkets, convenience stores, and specialty beer stores, allowing for at-home consumption. Regional Analysis The North American craft beer market exhibits significant variations across the region:

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Manmayi Raval

Manmayi Raval

Research Consultant

United States: The dominant market with a long-established craft beer culture and the highest concentration of breweries. Over 9,000 breweries operate in the US, with regional variations in popular styles. (Examples: West Coast IPAs known for their bitterness, New England-style IPAs known for their juiciness) Canada: A rapidly growing market with a strong appreciation for craft beer, particularly in provinces like Ontario and British Columbia. Mexico: An emerging market with a growing interest in craft beer, influenced by both North American and European brewing traditions. Key Developments Innovation is a constant driver in the North American craft beer market: Limited-edition and Seasonal Brews: Breweries are constantly releasing new and exciting limited-edition and seasonal beers, keeping consumers engaged and driving repeat purchases. (Example: Samuel Adams seasonal offerings like their Octoberfest or Boston Lager Summer Bock) Fusion Styles: Experimentation with ingredients and brewing techniques has led to the emergence of unique fusion styles like fruited IPAs, barrel-aged sours, and smoked porters. (Examples: Berliner Weisse with raspberries, sour brown ales aged in bourbon barrels, rauchbiers) Sustainability Initiatives: Craft breweries are increasingly adopting sustainable practices, using locally sourced ingredients, water conservation methods, and eco-friendly packaging. (Examples: Sierra Nevada Brewing Co.'s solar-powered brewery, Oskar Blues' use of cans made from recycled aluminum) Technology Integration: Breweries are leveraging technology for brewing process automation, online ordering and delivery services, and customer engagement through social media and loyalty programs. (Examples: Online brewery tours, mobile apps for ordering and delivery, brewery loyalty programs with exclusive rewards) Focus on Breweries as Destinations: Many breweries are creating brewery tours, tastings, and events, transforming themselves into social hubs and tourist destinations. (Examples: The Alchemist Brewery in Vermont with its limited-release Heady Topper IPA, Stone Brewing in California with its extensive brewery tours) Competitive Landscape The North American craft beer market is a dynamic landscape with established players, regional giants, and new entrants vying for market share: Established Breweries: Sierra Nevada Brewing Company (USA): A pioneer in the American craft beer scene, offering a wide range of popular styles like Pale Ale and Torpedo IPA. Samuel Adams (USA): A household name known for its Boston Lager and seasonal offerings like Octoberfest. Boston Beer Company (USA): Home of the popular Samuel Adams brand and also owns the rapidly growing Truly Hard Seltzer brand.

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Manmayi Raval

Regional Players: Great Lakes Brewing Company (Canada): A Toronto-based brewery known for its pale ales and stouts. Oskar Blues Brewery (USA): A Colorado-based brewery known for its Dale's Pale Ale and its use of cans for packaging. Allagash Brewing Company (USA): A Maine-based brewery known for its Belgian-style beers like White and Tripel. Future Outlook The North American craft beer market is poised for continued growth driven by several factors: Rising Consumer Demand: The growing appreciation for unique flavors and the experience of craft beer will continue to fuel market expansion. Technological Advancements: Technological advancements in brewing processes and distribution channels will further enhance efficiency and consumer access. Evolving Consumer Preferences: As consumer preferences for diverse flavor profiles and healthier options continue to evolve, craft breweries will adapt their offerings to meet this demand. (Examples: Session beers with lower alcohol content, use of alternative grains like spelt or rye) Focus on Sustainability: Consumers are increasingly drawn to brands that prioritize sustainable practices, creating an opportunity for eco-conscious craft breweries. In conclusion, the North American craft beer market presents a dynamic and exciting space with immense.

Table of Contents

  • 1 Introduction 6
  • 1.1 Industry Definition and Research Scope 6
  • 1.1.1 Industry Definition 6
  • 1.1.2 Research Scope 7
  • 1.2 Research Methodology 10
  • 1.2.1 Overview of Market Research Methodology 10
  • 1.2.2 Market Assumption 11
  • 1.2.3 Secondary Data 11
  • 1.2.4 Primary Data 11
  • 1.2.5 Data Filtration and Model Design 12
  • 1.2.6 Market Size/Share Estimation 13
  • 1.2.7 Research Limitations 14
  • 1.3 Executive Summary 15
  • 2 Market Overview and Dynamics 17
  • 2.1 Market Size and Forecast 17
  • 2.1.1 Impact of COVID-19 on World Economy 19
  • 2.1.2 Impact of COVID-19 on the Market 22
  • 2.1.3 Impact of Russia-Ukraine Conflict: War Slows Economic Recovery 24
  • 2.2 Major Growth Drivers 28
  • 2.3 Market Restraints and Challenges 33
  • 2.4 Emerging Opportunities and Market Trends 36
  • 2.5 Porter’s Fiver Forces Analysis 40
  • 3 Segmentation of North America Market by Product Type 44
  • 3.1 Market Overview by Product Type 44
  • 3.2 Ale 48
  • 3.3 Lager 50
  • 3.4 Porter 52
  • 3.5 Stout 54
  • 3.6 Other Types 56
  • 4 Segmentation of North America Market by Consumer Age 58
  • 4.1 Market Overview by Consumer Age 58
  • 4.2 21-34-Year-Old 62
  • 4.3 35-44-Year-Old 64
  • 4.4 45-54-Year-Old 66
  • 4.5 55-Year-Old and Above 68
  • 5 Segmentation of North America Market by Distribution Channel 70
  • 5.1 Market Overview by Distribution Channel 70
  • 5.2 On-trade 74
  • 5.3 Off-trade 76
  • 6 North America Market 2022-2032 by Country 78
  • 6.1 Overview of North America Market 78
  • 6.2 U.S. 81
  • 6.3 Canada 85
  • 6.4 Mexico 87
  • 7 Competitive Landscape 89
  • 7.1 Overview of Key Vendors 89
  • 7.2 New Product Launch, Partnership, Investment, and M&A 92
  • 7.3 Company Profiles 93
  • Anheuser Busch InBev SA 93
  • Beijing Enterprises Holdings Limited (Beijing Yanjing Brewery Co., Ltd.) 95
  • Bells Brewery Inc. 96
  • Carlsberg Group 97
  • Constellation Brands, Inc. 98
  • D.G. Yuengling & Son Inc. 99
  • Diageo Plc 100
  • Dogfish Head Craft Brewery Inc. 101
  • Duvel Moortgat NV 102
  • Heineken N.V. 103
  • New Belgium Brewing Company 104
  • Sierra Nevada Brewing Co. 105
  • Stone & Wood Brewing Co. 106
  • The Boston Beer Company Inc. 107
  • United Breweries Limited 108
  • RELATED REPORTS 109



Table 1. Snapshot of North America Craft Beer Market in Balanced Perspective, 2022-2032 16
Table 2. World Economic Outlook, 2021-2031 20
Table 3. World Economic Outlook, 2021-2023 21
Table 4. Scenarios for Economic Impact of Ukraine Crisis 25
Table 5. Main Product Trends and Market Opportunities in North America Craft Beer Market 36
Table 6. North America Craft Beer Market by Product Type, 2022-2032, $ mn 44
Table 7. North America Craft Beer Market by Product Type, 2022-2032, million liters 46
Table 8. North America Craft Beer Market by Consumer Age, 2022-2032, $ mn 58
Table 9. North America Craft Beer Market by Consumer Age, 2022-2032, million liters 60
Table 10. North America Craft Beer Market by Distribution Channel, 2022-2032, $ mn 70
Table 11. North America Craft Beer Market by Distribution Channel, 2022-2032, million liters 72
Table 12. North America Craft Beer Market by Country, 2022-2032, $ mn 79
Table 13. U.S. Craft Beer Market by Product Type, 2022-2032, $ mn 84
Table 14. U.S. Craft Beer Market by Consumer Age, 2022-2032, $ mn 84
Table 15. U.S. Craft Beer Market by Distribution Channel, 2022-2032, $ mn 84
Table 16. Canada Craft Beer Market by Product Type, 2022-2032, $ mn 86
Table 17. Canada Craft Beer Market by Consumer Age, 2022-2032, $ mn 86
Table 18. Canada Craft Beer Market by Distribution Channel, 2022-2032, $ mn 86
Table 19. Mexico Craft Beer Market by Product Type, 2022-2032, $ mn 88
Table 20. Mexico Craft Beer Market by Consumer Age, 2022-2032, $ mn 88
Table 21. Mexico Craft Beer Market by Distribution Channel, 2022-2032, $ mn 88
Table 22. Anheuser Busch InBev SA: Company Snapshot 93
Table 23. Anheuser Busch InBev SA: Business Segmentation 94
Table 24. Anheuser Busch InBev SA: Product Portfolio 94



Figure 1. Research Method Flow Chart 10
Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 13
Figure 3. North America Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2022-2032 15
Figure 4. North America Craft Beer Market by Sales Value, 2022-2032, $ mn 17
Figure 5. North America Craft Beer Market by Sales Volume, 2022-2032, million liters 18
Figure 6. Impact of COVID-19 on Business 22
Figure 7. Primary Drivers and Impact Factors of North America Craft Beer Market 28
Figure 8. GDP per capita in the World, 1990-2020, $ thousand 31
Figure 9. Forecast of Middle-class Population by Region, 2015-2030, million 32
Figure 10. Primary Restraints and Impact Factors of North America Craft Beer Market 33
Figure 11. Investment Opportunity Analysis 37
Figure 12. Porter’s Fiver Forces Analysis of North America Craft Beer Market 40
Figure 13. Breakdown of North America Craft Beer Market by Product Type, 2022-2032, % of Revenue 45
Figure 14. North America Addressable Market Cap in 2023-2032 by Product Type, Value ($ mn) and Share (%) 45
Figure 15. Breakdown of North America Craft Beer Market by Product Type, 2022-2032, % of Sales Volume 47
Figure 16. North America Addressable Market Cap in 2023-2032 by Product Type, Sales Volume (million liters) and Share (%) 47
Figure 17. North America Craft Beer Market by Product Type: Ale, 2022-2032, $ mn 48
Figure 18. North America Craft Beer Market by Product Type: Ale, 2022-2032, million liters 49
Figure 19. North America Craft Beer Market by Product Type: Lager, 2022-2032, $ mn 50
Figure 20. North America Craft Beer Market by Product Type: Lager, 2022-2032, million liters 51
Figure 21. North America Craft Beer Market by Product Type: Porter, 2022-2032, $ mn 52
Figure 22. North America Craft Beer Market by Product Type: Porter, 2022-2032, million liters 53
Figure 23. North America Craft Beer Market by Product Type: Stout, 2022-2032, $ mn 54
Figure 24. North America Craft Beer Market by Product Type: Stout, 2022-2032, million liters 55
Figure 25. North America Craft Beer Market by Product Type: Other Types, 2022-2032, $ mn 56
Figure 26. North America Craft Beer Market by Product Type: Other Types, 2022-2032, million liters 57
Figure 27. Breakdown of North America Craft Beer Market by Consumer Age, 2022-2032, % of Sales Revenue 59
Figure 28. North America Addressable Market Cap in 2023-2032 by Consumer Age, Value ($ mn) and Share (%) 59
Figure 29. Breakdown of North America Craft Beer Market by Consumer Age, 2022-2032, % of Sales Volume 61
Figure 30. North America Addressable Market Cap in 2023-2032 by Consumer Age, Sales Volume (million liters) and Share (%) 61
Figure 31. North America Craft Beer Market by Consumer Age: 21-34-Year-Old, 2022-2032, $ mn 62
Figure 32. North America Craft Beer Market by Consumer Age: 21-34-Year-Old, 2022-2032, million liters 63
Figure 33. North America Craft Beer Market by Consumer Age: 35-44-Year-Old, 2022-2032, $ mn 64
Figure 34. North America Craft Beer Market by Consumer Age: 35-44-Year-Old, 2022-2032, million liters 65
Figure 35. North America Craft Beer Market by Consumer Age: 45-54-Year-Old, 2022-2032, $ mn 66
Figure 36. North America Craft Beer Market by Consumer Age: 45-54-Year-Old, 2022-2032, million liters 67
Figure 37. North America Craft Beer Market by Consumer Age: 55-Year-Old and Above, 2022-2032, $ mn 68
Figure 38. North America Craft Beer Market by Consumer Age: 55-Year-Old and Above, 2022-2032, million liters 69
Figure 39. Breakdown of North America Craft Beer Market by Distribution Channel, 2022-2032, % of Sales Revenue 71
Figure 40. North America Addressable Market Cap in 2023-2032 by Distribution Channel, Value ($ mn) and Share (%) 71
Figure 41. Breakdown of North America Craft Beer Market by Distribution Channel, 2022-2032, % of Sales Volume 73
Figure 42. North America Addressable Market Cap in 2023-2032 by Distribution Channel, Sales Volume (million liters) and Share (%) 73
Figure 43. North America Craft Beer Market by Distribution Channel: On-trade, 2022-2032, $ mn 74
Figure 44. North America Craft Beer Market by Distribution Channel: On-trade, 2022-2032, million liters 75
Figure 45. North America Craft Beer Market by Distribution Channel: Off-trade, 2022-2032, $ mn 76
Figure 46. North America Craft Beer Market by Distribution Channel: Off-trade, 2022-2032, million liters 77
Figure 47. Breakdown of North America Craft Beer Market by Country, 2022 and 2032, % of Revenue 79
Figure 48. Contribution to North America 2023-2032 Cumulative Market by Country, Value ($ mn) and Share (%) 80
Figure 49. U.S. Craft Beer Market, 2022-2032, $ mn 82
Figure 50. Number of Operating Craft Breweries in U.S., 2006-2022 82
Figure 51. Distribution of Weekly Craft Beer Drinkers in the United States by Age in 2020 83
Figure 52. Canada Craft Beer Market, 2022-2032, $ mn 85
Figure 53. Craft Beer Market in Mexico, 2022-2032, $ mn 87
Figure 54. Growth Stage of North America Craft Beer Industry over the Forecast Period 89
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North America Craft Beer Market Outlook, 2029

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