North America Personalized Nutrition Market Outlook, 2030

The North America Personalized Nutrition Market is experiencing significant growth, propelled by increasing health awareness, technological progress in nutrigenomics, and a growing preference for customized wellness options. As individuals in the U. S. and Canada become more informed about the connection between their diet, genetics, and overall health, the demand for tailored dietary advice has risen sharply. The region has established itself as a global center for innovation in personalized nutrition, where the fusion of biotechnology, artificial intelligence, and digital health tools is transforming how people address their nutritional requirements. Firms providing DNA-informed meal planning, microbiome assessments, live biomarker monitoring, and AI-led supplement distribution are becoming prevalent, boosted by a digitally adept population and a rising focus on preventive healthcare. A significant factor fueling this regional market is the increasing occurrence of lifestyle-associated diseases such as obesity, diabetes, and heart conditions. Consumers are progressively seeking personalized nutrition as a means to manage and avert these health concerns proactively and sustainably. The transition from general diet plans to highly tailored strategies that account for genetics, physical activity, sleeping habits, gut health, and even mental well-being is establishing new benchmarks for nutritional support. This method is in harmony with North America’s sophisticated healthcare system and the growing ecosystem of wellness platforms, at-home testing kits, and mobile health technologies.

North America personalized nutrition market is projected to grow by 12.4% annually in the forecast period and reach $14,399.6 million by 2031. North America also excels in research and development funding for nutrigenomics and bioinformatics, resulting in a fiercely competitive market environment. From large food and beverage manufacturers to health tech startups and genomic testing businesses, participants from a variety of sectors are introducing customized products and digital solutions that cater to the individual biological profile and objectives of consumers. Companies like 23andMe, Habit, and InsideTracker are leading this field, while conventional supplement and food brands are collaborating with technology companies to remain pertinent in the age of personalization. Besides consumer-driven influences, favorable regulatory frameworks and government-supported health initiatives further propel market growth. Organizations in both the U. S. and Canada are increasingly prioritizing personalized medicine and nutrition as part of their national healthcare agendas, promoting innovation while ensuring safety and transparency. This regulatory backing has encouraged more entrants into the market with assurance, enhancing product development in dietary supplements, functional foods, and nutrition-focused digital solutions.

The North America Personalized Nutrition Market is mainly led by the United States, with Canada following closely behind, while Mexico is emerging as a growing participant in the area. The U. S. possesses the largest market share, attributed to its sophisticated healthcare system, heightened consumer awareness regarding wellness trends, and early acceptance of personalized health technologies. A strong network of biotech companies, nutrition startups, and digital health platforms has established the U. S. as a frontrunner in providing DNA-based nutrition, microbiome analysis, real-time metabolic tracking, and tailored supplement strategies. Prominent firms such as 23andMe, Care/of, and Thorne are based in the U. S. , leading innovation and increasing access to personalized nutrition options through both online and retail avenues. Canada also has a notable presence in the regional market. With its health-aware population and government-supported initiatives that encourage preventive healthcare, Canada is seeing consistent growth in personalized nutrition offerings. The incorporation of nutrigenomics into dietary planning and a growing number of startups providing digital nutrition services have bolstered Canada's standing in the sector. Furthermore, universities and research entities in Canada are actively investigating gene-nutrition relationships, fostering innovation and supporting evidence-based methodologies. At the same time, Mexico is demonstrating encouraging growth possibilities, driven by an expanding middle class, higher smartphone usage, and increasing awareness of chronic health issues such as obesity and diabetes. Although still in its nascent phase, the Mexican market is starting to embrace personalized nutrition through mobile applications, wearable technologies, and collaborations with local wellness providers. Collectively, these three nations illustrate the varied pace and extent of adoption throughout North America. As the region progresses in enhancing digital health frameworks and personalized care, all three markets are anticipated to grow, with the U. S. at the forefront of innovation, Canada leading research-driven implementation, and Mexico offering avenues for market entry and expansion.

Based on Offering, the North America market is divided into Nutrition and Tools and Services. The Nutrition segment encompasses personalized meal plans, functional foods, and dietary supplements tailored to individual health objectives and genetic characteristics. This segment dominates the market due to increasing consumer awareness regarding chronic disease prevention and fitness. On the other hand, the Tools and Services segment comprises digital health platforms, genetic testing kits, microbiome assessments, and AI-based mobile applications that evaluate personal data to deliver instantaneous nutrition advice. Expansion is bolstered by technology adoption and a growing interest in personalized wellness monitoring. Collectively, these offerings constitute the foundation of a market transitioning toward data-driven, individualized health solutions. Based on Product Type, the market includes Dietary Supplements and Nutraceuticals, Functional Foods and Beverages, Sports Nutrigenomics, and Digitized DNA. Dietary supplements continue to lead, with sub-segments such as vitamins, herbs, minerals, enzymes, and other specialized supplements fulfilling diverse health requirements. Functional foods and beverages serve consumers who wish to incorporate health directly into their meals. Sports nutrigenomics is gaining popularity among fitness enthusiasts, providing genetic insights to enhance athletic performance and recovery. The Digitized DNA segment is the most rapidly expanding, utilizing genomic data to create highly personalized diet plans and supplement schedules, transforming how consumers engage with preventive health. By Measurement, the market is classified into Active Measurement and Standard Measurement. Active Measurement involves real-time health data gathering via wearable technology and biosensors, enabling real-time modifications to nutrition strategies. It is becoming more popular because of its significant personalization and technology integration. Standard Measurement pertains to one-time or periodic evaluations such as blood tests, genetic assessments, or dietary surveys. Although it is less dynamic, it continues to be widely utilized, particularly in clinical and traditional health contexts. Together, both methods address different consumer preferences, from tech-oriented individuals to those who favor conventional approaches. By Product Form, the market includes Tablets, Capsules, Powders, Liquids, and Other Product Forms. Tablets and capsules are favored for their ease of use and precise dosing, typically used for vitamins and minerals. Powders are preferred in sports and protein supplements for their adaptability in shakes or meals. Liquids attract consumers experiencing digestive issues or children requiring simpler consumption methods. Other product forms consist of gummies, bars, and custom sachets, fostering innovation in delivery systems that enhance adherence and customer satisfaction.

By Application, the market covers Standard Supplement, Diseased-based Nutrition, and Sports Nutrition. Standard Supplement applications focus on overall wellness, immune function, and energy, appealing to a broad audience. Disease-based nutrition targets specific ailments like diabetes, cardiovascular issues, or digestive disorders through data-informed interventions. Sports Nutrition aims to enhance performance, recovery, and endurance via genomically tailored supplementation. With increasing interest in proactive health management, each application segment is growing, but disease-specific and sports-oriented products are experiencing quicker growth due to their focused value propositions. By End User, the market is classified into Direct-to-End Users Consumers, Wellness and Fitness Centers, Hospitals and Clinics, Institutions, and Other End Users. Direct-to-consumer is still the largest segment, propelled by e-commerce, mobile health applications, and home testing kits. Wellness and fitness centers implement personalized plans to increase member retention and outcomes. Hospitals and clinics incorporate nutrigenomics to provide patient-centered care. Institutions such as research labs and corporate wellness programs utilize personalized nutrition to improve performance and well-being. Other end users encompass nutrition coaches and alternative health practitioners, contributing to an expanding, varied ecosystem.



Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• North America Personalized Nutrition Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
Based on Offering, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Nutrition
• Tools & Services

Based on Product Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Dietary Supplements & Nutraceuticals
• Vitamins
• Botanicals/Herbals
• Minerals
• Enzymes
• Other Dietary Supplements & Nutraceuticals
• Functional Foods & Beverages
• Sports Nutrigenomics
• Digitized DNA

By Measurement, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Active Measurement
• Standard Measurement

By Product Form, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Tablets
• Capsules
• Powders
• Liquids
• Other Product Forms

By Application, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Standard Supplement
• Diseased-based Nutrition
• Sports Nutrition

By End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Direct-to- End Users Consumers
• Wellness & Fitness Centers
• Hospitals & Clinics
• Institutions
• Other End Users
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.