Europe commercial printing market was valued at $127.9 billion in 2021 and will grow by 2.0% annually over 2021-2031, driven by the increasing sales of physical hardbound books, Europe growth in packaging industry, the introduction of eco-friendly practices such as high-quality printed packaging material, growing advertising needs of enterprises, and extensive technological proliferation.Commercial printing comprises bulk printing solutions such as binding, composition, layout designing and press production. It is used to produce phone books,magazines, labels, catalogs, brochures, business forms, promotional materials, and training manuals. Commercial printing is extensively used in publishing and printing houses, as well as in large organizations to run their operations effectively. It is also widely adopted by various organizations due to its cost-effective and efficiency for bulk projects.
Europe is one of the largest commercial printing markets in the world. The market is primarily driven by the growing need for advertising across enterprises, along with the increasing automation leading to greater efficiency and improved outcome in the print business. Additionally, the growing use of the advanced flexo printing method is also spurring the growth of the market. Furthermore, a significant rise in environmental concerns has prompted regulatory authorities to update the printing industry standards. This has increased the demand for eco-friendly inks that help in improving the recyclability of paper and enabling efficient separation of the ink from paper. The demand for security printing from packaging and label manufacturers for pharmaceuticals and tobacco products, and alcoholic beverages is also expected to increase as companies seek to comply with government regulations and protect consumers against counterfeiting. Much print promotes goods and services where it is in competition with other media, with new channels grabbing share of the expenditure, at the expense of print in many cases. Internet and social media, the digital channels including mobile, have grown strongly as brands and retailers develop their communications with customers and new retail channels come to the fore. There is evidence that print remains an important part of the mix, but it has to be effective and cost-competitive to be used. The media landscape is continuing to develop with influential figures in advertising starting to question the effectiveness of some digital growth, increasingly asking for better metrics on the effectiveness of digital. Surge in sustainable printing solution in pharmaceutical, healthcare, packaging, and label industries coupled with demand for cost-efficient printing methods are some of the drivers of the global commercial printing market growth. However, high initial investment for digital printing plants in developing countries acts as a major challenge for this market. Further, innovation in printing technology for small- and medium-sized companies provides lucrative opportunities for the global digital printing market.
Increasing demand for digital printing techniques as it offers real time proofing and improved color characteristics is the major factor accelerating the growth of the commercial online printing market. Furthermore, flexibility, introduction of customized products, easy availability of point of sale services to enhance the quality of printing and increasing innovations that will help in expanding the customer base are also expected to drive the growth of the commercial printing market. Print demand is driven by many factors, but the economic environment and advertising expenditure are important. Across Europe there is a great deal of economic uncertainty within the macro-economic landscape and it determines much of the confidence in government, business and individuals, and their ability or wish to spend money on print. Economic uncertainty has plagued Europe since the financial crash and successive Eurozone crises. Governments have tried many strategies from austerity to high spending programmes but uncertainty remains, depressing print expenditure
The Covid-19 impact on the market was adverse because of many different reasons. Firstly to reduce the touch points in order to curb the spread of the virus commercial printing was not viable. The pandemic saw rapid digitalisation of many different industry verticals which included the media consumption which earlier the commercial printing was a huge part of. Both of these factors accompanied by lockdowns which resulted in shutting down of production resulted in a very negative impact on market growth. Although the market is expected to regain momentum the growth will still be less than optimal.
Highlighted with 30 tables and 46 figures, this 105-page report “Europe Commercial Printing Market 2021-2031 by Printing Type (Offset Lithography, Digital, Flexographic, Screen, Gravure), Print Product (Image, Painting, Pattern), Service (Printing, Design, Finishing, Fulfillment), Application (Packaging, Advertising, Publishing), and Country: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire Europe commercial printing market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2018-2021 and provides forecast from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Europe commercial printing market in every aspect of the classification from perspectives of Printing Type, Print Product, Service, Application, and Country.
Based on Printing Type, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Offset Lithography Printing
• Digital Printing
• Flexographic Printing
• Screen Printing
• Gravure Printing
• Other Printing Types
Based on Print Product, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Other Print Products
By Service, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Other Services
Based on Application, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Other Applications
Geographically, the following national/local markets are fully investigated:
• Rest of Europe (further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
For each key country, detailed analysis and data for annual revenue ($ mn) are available for 2021-2031. The breakdown of the regional market by country and split of key national markets by Printing Type, Print Product, and Application over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
Bertelsmann SE & Co. KGaA
Dai Nippon Printing Co., Ltd.
LSC Communications US LLC
Print Direction Inc.
Quebecor World Inc.
R.R. Donnelley & Sons
TC Trans Continental Inc.
Toppan Co., Ltd.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
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