Global commercial printing market will reach $675.2 billion by 2031, growing by 2.1% annually over 2021-2031, driven by the increasing sales of physical hardbound books, global growth in packaging industry, the introduction of eco-friendly practices such as high-quality printed packaging material, growing advertising needs of enterprises, and extensive technological proliferation.
A commercial printer is utilised to print phone books, magazines, catalogues, promotional materials, labels, brochures, business forms, and training manuals, among others. It is comprised of a paper feed, ink replacer, digital or analogue control panel, fold-out tray, memory card reader, and a paper output tray. It finds extensive applications in publishing and printing houses, as well as in big companies that utilise the service to run their facilities and operations efficiently. The inclusion of customized marketing messages in promotional and marketing strategies is one of the drivers in the commercial printing industry. This is creating a significant demand for personalized printing content, which is being catered by commercial printing companies that use digital printing technologies. Such technologies include variable data printing (VDP), which enables the customization of images, text, and graphics on each printed piece of their content. The steady prominence of the short-run self-publishing industry results in high demand for digital printing due to its beneficial aspects, such as order flexibility, optimized stock handling, and minimization of time-to-market for printed content. This may also contribute to the commercial industry's spending growth. The need for short-run production for a wide range of applications is increasing rapidly for commercially printed materials, such as books, direct mail, brochures, and catalogs. For instance, in direct mail, the conventional practice was to send the same message to many customers. However, digital marketing utilizes data to customize printed messages according to persons person's interests, resulting in higher customer satisfaction. Sustainability is becoming increasingly important today's today's businesses, and commercial inkjet products are gaining traction as they use less power, produce less carbon dioxide, and are associated with cleaner air as they do not emit toner dust. Many companies are investing in an inkjet printer to enhance their offerings, personalize packaging and messaging, aid clients in promoting their brand, and meet the seasonality of their demand.
The industry is expected to experience a global boom in production. In countries such as India, China, and Japan, the demand for packaging and advertisement printing processes is growing, which is poised to drive the business growth in this area. Countries in North America, such as the United States and Canada, are considered early adopters of the technology, which has a positive effect on the regional industry in North America. European countries have focused largely on the production of environmentally friendly goods and processes with a view to creating a sustainable climate. These countries also promote the use of energy-efficient printing solutions.
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Download SampleThe commercial printing market is majorly driven by the retail, financial services, publishing, and food and beverage industries. The demand for packaging, wide-format printing, digital printing, and other promotional materials by the retail and food and beverage industries is a significant driver for the market.
The printing industry has historically been labor-intensive, with a strong relationship between the trend in turnover and employment. Machinery design, digitalization, and computerization have significantly contributed to improving productivity and transforming this industry so that growth capacity is no longer linked to direct work. However, the rising raw material costs during the procurement process limit several players players' operability. The Raw materials used in commercial printing include paper, inks, printing materials, and other chemical products. The feedstock prices are dynamic and fluctuate based on several socioeconomic factors, thus hindering the business activity of the companies operating in the studied market. The historic market period was tumultuous for the purchasing departments of ink manufacturers.
Impact of COVID-19
Demand for commercial printing has reduced during the COVID-19 outbreak. Many events have been canceled, leading to lower promotional materials demand. Many organizations have also moved to remote working, which may boost the trend toward paperless operations. Additionally, with customers spending more time online, advertisers are opting for digital media over other forms of media. Although event cancelations and remote work are expected to be temporary measures until the COVID-19 situation is under control, they may cause a lasting loss in demand for printed materials.
Highlighted with 79 tables and 78 figures, this 159-page report “Global Commercial Printing Market 2021-2031 by Printing Type (Offset Lithography, Digital, Flexographic, Screen, Gravure), Print Product (Image, Painting, Pattern), Service (Printing, Design, Finishing, Fulfillment), Application (Packaging, Advertising, Publishing), and Region: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire global commercial printing market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2018-2021 and provides forecast from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify global commercial printing market in every aspect of the classification from perspectives of Printing Type, Print Product, Service, Application, and Region.
Based on Printing Type, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Offset Lithography Printing
• Digital Printing
• Flexographic Printing
• Screen Printing
• Gravure Printing
• Other Printing Types
Based on Print Product, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Image
• Painting
• Pattern
• Other Print Products
By Service, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Printing
• Design
• Finishing
• Fulfillment
• Other Services
Based on Application, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2021-2031 included in each section.
• Packaging
• Advertising
• Publishing
• Other Applications
Geographically, the following regions together with the listed national/local markets are fully investigated:
• North America (U.S., Canada, and Mexico)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
• APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
• South America (Brazil, Chile, Argentina, Rest of South America)
• MEA (UAE, Saudi Arabia, South Africa, Other Nations)
For each aforementioned region and country, detailed analysis and data for annual revenue ($ mn) are available for 2021-2031. The breakdown of all regional markets by country and split of key national markets by Printing Type, Print Product, and Application over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Selected Key Players:
ACME Printing
Bertelsmann SE & Co. KGaA
Cenveo Corporation
Cimpress Plc
Dai Nippon Printing Co., Ltd.
Ennis Inc.
LSC Communications US LLC
O'Neil Printing
Print Direction Inc.
Quad/Graphics Inc.
Quebecor World Inc.
R.R. Donnelley & Sons
Taylor Communications
TC Trans Continental Inc.
Toppan Co., Ltd.
Transcontinental Inc.
Vistaprint NV
WestRock Co.
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
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